>> shark ninja has a really been an organic growth story.ver the last 15 years, we've grown at a compounded annual growth rate of 20% a year curl that period of time. finish -- during that purchase. we've never if acquired a dollar of rev -- revenue in the company's history. we feel really good about our organic growth strategy, our ability to be able to gain share in the existing categories that a we're in. to enter new product if categories, i mean, shark ninja's to entered 14 new product categories just in the last 4 years and to grow internationally. we feel like there's a lot of white wide space in front of us. liz: i think it's really fascinating to think about your spitballing sessions as you come up with new things. what's the next thing we can expect to see from shark anyone ya? -- ninja a? >> we just announced the launch of our fist outdoor cooler -- first outdoor cooler. we got this great nugget of consumer insight that while consumers love the coolers kept their bev with ranges cold, i think -- beverages cold, i think all of us h