want him, you know, trashing china on his show or i he was, you know, and then there was apparently a sofia coppola show that where they that adaptation of an idea for it and know where the heroine a female character was unlikable and they dropped that as well. so i don't think it's the past at all. i think apple is still doing that. you know, one of the we're talking about apple and tech companies in general now obviously are big players, not just apple, but amazon and, you know, netflix was in its own lane, i guess. but you've got these companies. what i always hear from executives in hollywood is that this frustrates and that they're really in a different business than us. and we're all judged for, you know, the same in the same way in terms of our programing and how do our jobs. but apple is basically in the devices and hardware business. amazon is shipping us stuff and television is more or less an afterthought for that, for their huge core business. do you think that the tech tech involvement in entertainment and hollywood, is this a flirtation or is this a permanent thing? i think it