vietnam vet, spokesperson for -- thornburgh when he was the governor of pennsylvania during, three mile island, and went on to be really an iconic figure in the community, in the communications. and you had him working as an intern what was that like? what led you to do that? thank you. so i feel it's very important. remain curious and, creative, but it's not easy. and sometimes people are intimate created to be creative because lots of companies, they have people over in the creative department and, you know, they they're very special people, they're divinely touched by creative ideas. and the rest of us are just suits. and then i read a book, twyla tharp called the creative habit. and in this book, she's a dancer, choreographer. she talks about scratching and the idea of scratching is that you can scratch the surface and find great ideas everywhere by simply reading a book a different type than you might usually, or walking down a different street in miami that you've never been down before. and you get sparked with ideas. so one night i was flying home from a business trip and. i was