with approval from the university of cambridge ethics board, facebook subsequently provided kogan with the data set, 57000000 facebook friendship. kogan also developed a facebook personality app called a business or digital life, which collected data through a 120 question personality quiz quinn. not only would it take information from the quiz taker, but it would take information from their friends list as well, including information they meant to keep. private kogan then went onto share this data with cambridge analytics. and cambridge analytics went on to share this information with political campaigns in the us, including ted cruz and donald trump. these campaigns would then use the data and combine it with their border records to target individuals with a tailored campaign advertising based on their personality that the new gods we tend to think of technology as somehow neutral. but the link between big tech and political policies or politicians is increasingly nebulous, is part of the problem that we're, we're allowing private corporations to handle huge amounts of highly sensiti