veni, vidi, vici, the ten commandments is one of the best pieces of strategic communication ever so modernnications goes back to the beginning of time. but what we now have is a much, much harder media landscape. and it's become even harder because of social media, because of stuff like this, 24 over seven news, etc. >> before i ask you one question, because people will be shouting and saying, yeah, what about alastair campbell and the dodgy dossier in iraq? the dodgy dossier? i don't think that would be your political epitaph, won't it? >> well, it might be with you, andrew, but i really don't believe that i think if that was the case. well, first of all, just on the facts. yeah >> there were no weapons of mass destruction. >> six inquiries, no wrongdoing on my part. so. and, you know, we can rehearse if you want, but and added to which, i think the pubuc and added to which, i think the public have respect for people who just keep going because they know what they believe. and i know what they believe. and i know what they believe. and i know what i believe. so there's a reason, i think,