moment. diligence on design that isn't worthere's no moment. diligence on design that isn't worthere's> no, no, not at all. >> i mean, what they're >> i mean, no, what they're saying one realised until saying is no one realised until you about stages you think about how many stages of consideration something like that would go through, have pointed and said, oh, that pointed to it and said, oh, that looks a bit an ss symbol. looks a bit like an ss symbol. >> you know what i bet >> but you know what idea? i bet there's a room of millennials who either don't what ss who either don't know what an ss symbol they've got no symbol is because they've got no understanding of history. >> because, know, understanding of history. >> see because, know, understanding of history. >> see ofecause, know, understanding of history. >> see of corporates know, we see a lot of corporates junior and junior rising, you know, and there's ization thing there's a junior ization thing going senior people maybe going on. senior people maybe not. even the short not. so there even the short short instead short circ