and, yini, you've done some of the first academic research on truth social.u for having me. well, like, our study really looks at the political implication of truth social. and we did so by comparing trump's ability to drive news attention using truth social during the 2022 us midterm elections versus his ability to do so with twitter during the 2016 primary elections in the us. so we're curious to see if he was able to do the same thing with truth social as he was able to do so with twitter back in 2016. and did he? could he? does he get the same impact with the news media and with everything through trump social...? "trump social"! truth social. i knew i was going to do that. i've been doing that all day. ..truth social as opposed to twitter or x? truth social was almost as effective as twitter in terms of driving news attention to trump and his social media activity. but truth social was not that effective compared to twitter in the sense that... ..well, like during the 2022 midterm election cycle, journalists stopped directly embedding his truth social po