now, i suspect maybe most shoppers at gap don't kno zac posen per se, but many have rediscovered the stores. take a look at this. so these are the earnings. same-store sales a year ago, old navy was down. a year ago a banana republic was getting rush crushed. and a year ago a athlete ca down 13%, this year up 5%. so what typically happens, right, we know we're out in the mall or walking down a busy street, and we kind of glance into a store window, and something piques our interest. so we go inside. and then, obviously, if you go inside of a gap and you haven't been there for a long time, the first thing you say is, golly, i haven't been in here for a long time. or someone says, hey, check out old navy, their stuff has gotten so much better. we go and spend money. and when we're constantly thinking about investing when that's on your mind, i can be a great investor, you know? the moment you hand over your credit card, it's going to be your eureka moment p. earlier i spoke to a friend who just bought a bunch of stuff at old navy, another one who told me athlete ca gear is just as a go