the same. yes, we use vertical storage, that is, all things. this is how i do it, i store it, how i put it together like this. ok then. i fold it at home once and right over there along the bubble, because when things are stored on top of each other, we do not see the bottom things and the bottom things wrinkle very much. here in this form, well, just a box, it should not be necessary to lie, littered well with fleas sorted out. i will report to you the next t-shirt socks, take the socks, as we usually fold. well, as i always folded, that is, a sock, and i here is wrong. well, you can, of course not. you can teach me, please. i want to conduct some kind of experience directly. i suggest another way. we take two socks, put one on top of the other, wrap the heel a little and start twisting. uh, it takes the same amount of time to wrap exactly the spots. yes, so that it takes up less space, understand? here is an organizer. that is, it turns out

that socks are always together, always visible, again visible. everything is yes, and when we fold the japanese, look unknown to me in this way. opening the drawer, yes and we begin to assemble such a puzzle in fact, yes, that is, everything that needs to be placed can be placed placed in this way, you can store, uh, all things that do not require storage on a coat hanger. yes, that is, turtlenecks, that is, this chest of drawers. it may be enough, as far as three drawers are occupied. and there are t-shirts and socks in general. well, everything, everything, everything, that there are summer clothes, and underwear lies socks, tights, maybe you only have four t-shirts for the family. no, honestly no. ira i have one last question for you, so that's it. minimalism is good and interesting, but isn't it boring?

no, it's not boring at all, because you pay attention to more important things than the things that we buy in stores and cleaning and caring for these things. thank you very much ph.d. in advertising specialists knows how to manipulate the buyer with the help of the interior of the sounds of smells and even the height of the shelves in the store. why are we sometimes unable to resist the purchase, what makes us buy unnecessary and makes us dependent on things? you know, i first wanted to ask you, here about which i saw you several times. uh, in different plots, very curious. i always wanted to listen to you, but i thought you were such a mishandled cossack from the other camp, that is, on the one hand. you mean you know marketing. you have studied it. you even gave. i think more than once advice to marketers. how to do something, but on the other hand, you are a defector to our side of ordinary

buyers who are bred by marketing and forced to make some purchases that we do not need. why are you giving us your secrets? and i all, firstly, i don’t give out hmm, and secondly, in fact, any marketer sells a product that is not used, that is, who, if not marketers, in fact, are, to a greater extent, minimalists and people who reject unnecessary relationships themselves everything is being promoted. ok then. please tell me how it turns out that we get extra things for ourselves. i just went to the store, it seems, i just needed a t-shirt and came out with a t-shirt and and and socks and something else at the checkout, i took one thesis first, then i will explain. and there is no happiness people, because we are all in pursuit of pleasure. the russian language very well separates the concept of pleasure and pleasure in english is more difficult to separate. if you listen closely to the concept of pleasure

, the word is immediately divided into contentment, that is, to stop at the line at what you are satisfied with, if you spoke because of this, yes, that is, as it were, an idea that enough is enough, yes, yes, pleasure, that is, too much, hmm. ah, well, of course, most of these concepts are mixed, confusing, no one really understands. why are they strive, but the thing is that in all our decisions we adhere to one principle of the principle of pleasure, discovered in the last century at the beginning of the last century of all, probably. and the german philosopher-psychologist popularized by freud and now has already been proven by neurophysiologists. so what happens, and we, in a fraction of a second, but evaluate the possible pleasure from the decision that we make and the amount of costs that we have to invest uh-huh well, if it's a question of buying there, then

the simplest, that is, what a pleasure bring me this item. and how much will i pay for it? well, the costs are not only monetary, and, uh, time and labor costs. how much you need to go to the store there is a risk. that is, maybe i will not be justified. we are expectations, and pleasure is also a concept much higher than enjoyment. pleasure is everything that does not cause us pain. well, for example, now i will explain. and if you stick your hand in boiling water at 60 degrees, you will get burned, mostly painful, but if you stick it after 90 degrees, you will enjoy 60 degrees. well, if to the market, then sales, yes, buying for there you know a glass of water for 100 rubles. you will feel pain. but if it cost 200 before and you will feel pleasure, that is, all promotions are actually based on this training. yeah , marketing is based on reducing

costs in your eyes and inflating the expected pleasure . yeah, but if you take your photo of the day and understand what moments. i felt the enjoyment of pleasure. 99% it will be from things purchased or for the fact that we paid money, movies even there is a theater, because everything was, on the one hand, significant, as it were, painful costs, who only paid money for everything, but it’s not quite so for me here, because somewhere in the middle of the last century of the twentieth century, marketers realized that you don't sell a lot of products. so one shoe is enough for a person for everything there for life. maybe here they are of high quality there is one suit for several years, but he is constantly growing in his desires. he is constantly tormented by the fact that he has new desires. and then they realized that they must sell pleasure. it is necessary to sell what gives rise to desire, and as it is done, fear and guilt are a favorite feeling of marketers. what are you and fear? well, use

well. tell us. there has just been a flu epidemic. yeah, totalitarianism of fear was just scaring everyone on every channel that i do n’t know how to run to the store and buy for pharmacists absolutely yes, absolutely pumping up viruses bacteria is the most beloved, but there is also the fear of social exclusion. that is, the phone, then you are already yes, you do not feel expelled litas or your group of friends there, i don’t know a cafe there and it is determined by all social strata, yes, that is, as if in some layer this phone is old, and somewhere it’s not fashionable, and somewhere everything anything, if anything, maybe because the product has now ceased to be worn functional quality. yeah, a product is always an association with something. that is, this is how the concept appeared, that is, fear is fear, i don’t know, they will amuse you, you understand the feeling of guilt, yes, from society or

not? this is also fear, but guilt is acceptable, a working mothers who buy goods for children in trading costs uh, products, there for 100 rubles. the product costs 500 rubles. mom will buy for 500, because she thinks that she does not give enough attention to the child and thus compensates her love for more expensive products. as for the tricks of the direct, here are specific examples in stores. well, yes, here. for example, i found out i was stunned. i think, wow, which is usual, and tall people are watching. zaname these marketers and psychologists are tall people more often in total, it means that they make good money, such a conclusion was made and therefore the most expensive goods are on the top shelves in the store, so that it means tall people are even, in short, calculated, and tall people really occupy top managerial positions according to statistics. yeah, that is, they are really top, and, well, this is also connected with the biological, but with our history.

uh, because the taller the bigger the person. it seems to us that it is more significant in terms of procreation, it means more, but that's all at the biological level, it means, but in fact the most expensive products are the most expensive, the most popular, it stands at eye level 20 cm, above this is where your eyes constantly move away. is it true that, for example, these departments were opened in supermarkets where they bake bread not at all caring that we had fresh bread, but because the smell of fresh bread increases our desire to buy, right? probably, and some don't even bother with the bakery. they just spray the scent. come on, well, in general, there is a concept, but five-sen marketing of five senses five sense marketing, a and aroma marketing stands separately there, in general, it occupies a separate place, because it is now developing very strongly. and well, for example, airlines are very fond of having their own smell. e in the cabin. yes, because it smells very

strongly affects the nervous system. he is not aware and he calms people or operations centers. and hmm where people work. phones are answered there, or some documents are copied. if you spray the smell, but citrus, then errors on computers by 20% decreases, because citrus has a good effect on concentration. ah. this is just the tip of the iceberg of what marketers know how to influence consumer behavior sound in one pot. uh, they complained about the long queues, they changed the melody, and the queues remained long, but they stopped complaining, because even the heartbeat slows down when a person plays calm, quiet music, he is never in a hurry. tree sticks. listen to the main we will continue now now with you to talk further. come on, let's see a small survey of people whom we, uh, found with purchases, calculated exactly what i need to buy, make up and often buy according to the list

. not to be attractive promotions, because sometimes we kill ourselves and the lists are superfluous. i'm trying to buy. well, in general, you should try to save money. this will come in handy for old age. i'll do it very smart. i first went to eat, and then i went to the grocery store. and so we really take our eyes, as they say, looking at anything and everything. i want to. today we went to the store to buy a gift for a friend. we ended up buying another bag. today you see how this nonsense was killed cameras are not needed at all. that's all. well, you threw it away and you need to go ahead. it was very beautiful. i love many things. and i need them all. i love every day to wear something new, you can buy new wardrobes, just not

to buy few things, our mentality is people, especially women. they want to buy cheap, but a lot i prefer to buy one good thing for a good amount. here is my advice to all people to do this. well, we measured the possibilities, of course, well, i went, uh, to see. uh, jeans next to jeans turned out to be another one with jeans, and next to we were also sneakers. well, in general, look, despite the fact that people go to the store with lists, they seem to even know that discounts are imposed on lists in general. i'm here a joke with this marketers that all our efforts are marketers and merchandisers. that is, those who do what advertising inside the store does, they are powerless in front of the list of women, yes, but everything, in fact, is worse, everything is actually worse, because it is known that a person makes 95% of decisions unconsciously. he does not even understand that he is

making a decision that manipulates him and only five percent. he somehow begins to think, and even in these five, he is mistaken. there are special traps that can be used later in the shop. uh, out of all of these options, the best way is to walk. really full, yes, and set yourself a time limit list or time limits so that you don’t have time ran away, because proved unambiguously. the longer the woman in the store. the more she spends money feeling guilty. makes us buy, expensive goods are worth products, there for 100 rubles. the product costs 500 rubles. mom will buy for 500, because she thinks that she does not give enough attention to the child and thus compensates her love for more expensive products. even the height of the shelf in the store can make us buy the goods ourselves expensive products ourselves, dear, the most popular one is at eye level 20 cm above this is where you have constantly looking around the smell in the room is quite

common. the trick of marketers smell has a very strong effect on the explicit system. he is not realizing and he reassures people about these and other secrets. trade, arsene de lakente, tell me about the trap. this is what i was interested in saying, i 'll tell you later. speak right away. what kind of traps are on the smartest, as i understand it, who have already thought everything through the list, made up time, limited themselves, and this time they lured money anyway, more than 70 cognitive errors are known of them. that is when a person, uh, thinks that he thinks logically, but is mistaken, so there are 70 of them. eh, there is no need for varieties, at least a couple of examples of priming - this is when you are given a certain framework in which you begin to think, and everyone knows ryazhenka. oh well , a little bit, few who buy much more popular. it is ecological, and the bio drink with bifidus is enriched with bifidobacteria, which is useful

when you are on a diet. here it flies in smaller portions. yep, three times the price. this is priming. well, or rougher, for example, a soda yes, soda, yes, what is nonsense or the taste of a holiday, or the taste of real magic for christmas that you just have new year is not a new year, that is, it was pointless to buy champagne caviar everything, if you don’t have any questions. and this is primeing. yes? there is also the binding effect, which is very interesting. the thing i'll tell you is when your decision is influenced. ah, the factors that when you realize even, but for example, here, there was a promotion, buy two chocolates, you get the third free and, uh, people bought an average of two. that there was an average purchase of two pieces, then the manufacturer of these bars. hung up a poster, buy 18 put in the refrigerator from the bolts taken figures

18 began to buy four no logical man, do not need 18, but for some reason is starting to buy four. it was found. this is a phenomenon. it's very interesting, but psychologists started by asking two groups of students. and when columbus discovered america, how old was he and on the board one group had the inscription five does not mean anything just five, but the other 217. in the audience where there were five everyone said in the area of ​​30 colombo was where it was written 217 they said in the area of ​​50. well , of course, no one knows when 41. if anything, yeah, but that is a figure that means nothing and people understood that nothing yes, just hanging influenced their age assessment. so i understood. now you are like this, i mean in a store with a list, i mean a limited amount of time and, in principle, do not look at the floor. because god forbid, there, what number you look at and have already

bought four bars, it is. and there is, so probably my best advice is to relax and have fun. but when it’s crossed out, that’s all the vise of discounts and stuff, well, it’s always clever, they always just want to get rid of this product and you, as it were , are just impudent. well, brazenly, this is a subjective assessment. but yes. they want to sell it, so they made it more attractive. tell me, here is the fear that our society lives on. she. i think not only our society. and how to say, oh, something will happen. oh, i don’t know there, there will be nothing to live on. oh, there will be something. it's by to a large extent. this gives it sells, because again, on the ancient or our reflexes , we bind the possession of something. with the increase in our fortitude life when we were cavemen, we were more likely to survive. if we had

something more, more wool, i don't know more meat and so on. and that's all this ischism in fact. he now has a continuation of that reflex, he remembered it, just an example. that is why the checkout area can often be seen, and suggestive thoughts about sex, because you see them and you i immediately want to buy something. well, it’s not even directly related to procreation, but to increase your stamina in life, and you start buying there, i don’t know lollipops, there’s something i don’t know from chocolate, but it’s the fight against the fear of death, and well, in any fear, the basis is fear of death struggle with fear, a first of all gives rise to a desire to buy something more. uh-huh even possess. even. if they would give for free, we would like to take more simpson once ideally said, he said when he entered the megamall . wow just two cents, don't know what it is is, but we definitely need it. here is such a gammar,

simpson lives in each of us, you just need to admit that he exists, as if to put him away somewhere where he is more harmless, yes, and answer yourself truthfully to the questions asked. thank you very much arsen thank you. thank you very much to our wonderful heroines at the end of our program. we always give gifts, but since they are throughout today's program. we talked about the fact that things are not so useful to us, something we would like to give to all our hero. here such a set, and this is an impression. hmm, this is not a material world, because an impression is also a pleasure. here on the plasma we have derived what actually. well, what exactly of this you can use and get this kind of pleasure. thank you very much, not ira beautiful. i wanted to say that your boxes

also contain impressions that you can also choose and enjoy in this way. thank you all very much. dear connoisseurs, as i see what is happening at the table, you are not at all embarrassed. skip not scary on let's go next. what will you say when you're in front of him? today let all the main characters of this story speak in our studio, a man who does not even

need to be introduced. good evening where did you go? this is the main vocal project of the country voice. my name is dmitry nagiyev don't touch your glasses. and now, dear friends, on the example of our layout. let's see how ours are set up. and my colleague joins us, you are live. welcome to the first channel is the life of others. let's see what's going on behind

closed doors. stop pretending that you see me for the first time. i really need to say something to them. goodbye drum. and with whom did you come to us today? good morning everybody. you just woke up and those who haven't gone to bed yet? i hope this calmly sunny morning will bring us only good surprises. chic

what a good image? guys, well, 15 minutes before the broadcast. this is the first channel three chords dear experts, as i see what is happening at the table, you are not at all embarrassed. don't be afraid to skip ahead let's go next.

what will you say when you're in front of him? today in let all the main characters of this story speak in our studio, a man who does not even need to be introduced. good evening, where did you go? this is the main vocal project of the country voice. my name is dmitry nagiyev don't touch your glasses. and now, dear friends, on the example of our layout. let's

see how ours are set up. and my colleague joins us, you are live. welcome to the first channel is the life of others. let's see what's going on here closed door. stop pretending that you see me for the first time. i really need to say something to them. goodbye drum. and with whom did you come to us today? good morning everybody.

you just woke up and those who haven't gone to bed yet? i hope this calmly sunny morning will bring us only good surprises. chic what a good image? guys, well, 15 minutes before the broadcast. this is the first channel. three chords at

the table, you are not at all embarrassed. skip not scary on let's go next. what will you say when you're in front of him? today let all the main characters of this story speak in our studio, a man who does not even need to be introduced. good evening where did you

go? this is the main vocal project of the country voice. my name is dmitry nagiyev don't touch your glasses. and now, dear friends, on the example of our layout. let's see how ours are set up. and my colleague joins us, you are live. this is the life of others. let's see what's going on behind closed doors. stop pretending that you are seeing me for the first time. me the truth

you need to say something. goodbye drum. and with whom did you come to us today? good morning everybody. you just woke up and those who haven't gone to bed yet? i hope this calmly sunny morning will bring us only good surprises. chic

guys, well, 15 minutes. this is the first channel. three more difficult chords dear experts, as i see what is happening at the table, you are not at all embarrassed. don't be afraid to skip ahead. next drove the next. well, the last question.