they leave us to buy the excess, how to consume more economically and get rid of the excess. what is the simple life? what are the benefits of minimalism? alone with everyone anna chernykh is glad to see you hello ah. i know that you do not just profess this way of life, so to speak, under the name of minimalism, but you also actively promote it on your own blog and, perhaps, the most frequent phrase that occurs on your blog. it might be different. that's how it's different, what the simple life is, there's a closet with a lot of stuff in it. i'm today i literally remembered how there were times when i could change clothes five times before going out in the morning and sometimes it happened. so i'll look at myself in the hallway already and it won't suit me there and i'll go and change my clothes for the sixth time. and now i was driving in the phase and i think about how glorious it is that all these times have remained. i understand that i

really don't have much of them, since they came to us. well , honestly, i changed clothes after all, yes, that is, part of my wardrobe is limited to about thirty- three things and includes shoes, including accessories. belts you still have hats and everything else in the garda just in case, it’s for my mood. and how did you come to this conclusion that life should be easier. and that, perhaps, it started differently a long time ago, in the tenth grade, my mom and dad told me about the french farmer jose, who demolished mcdonald's with a tractor, they just stopped buying raw ones stopped buying. here are french quality local products. uh-huh, because globalization has come to this in full, it has already done so, including in europe and, of course, europe sitting tradition could not bear it and there just was not very powerful. uh, such resistance, yes, yes , and well, imagine what a teenager,

there is a 14-15 year old, girls find out about this and it somehow laid fertile ground for us, because parents have a father, a doctor, a mother, a psychologist , values, as if they were still not about external, right? about the inner world, about intellectual things, and about books about being well-read and having seen, and here this anti-globalism was just such a conclusion. yes , cherries on the cake. i started going to their conferences read books corresponding to a and gradually. well , as if, of course, i got away from it, because there already was either a way to fight like that or still develop, there i entered the university and took up other things, but these thoughts remained in one form or another. i don't care well , there are environmentally friendly, for example thinking in promoting already environmentally friendly thinking. well, back then it was

easy and she carried a mug with her to the university so as not to drink from plastic cups, so as not to litter the environment, because i drank three cups of tea in money every time a plastic cup. it seemed terrible to me. i will explain the concept of initially goal you in such a way as to take care relatively speaking. but there are ideologies, each person has someone who cares about the preservation of the environment there. if someone who thinks there, uh, deceives me all the time, so to speak, the global industry, makes me buy what i don’t need and you just attached everything to yourself, well, at some point i realized that it’s just for me it is the norm to take care not only about yourself, but also about something around me, but so simple. in general, and close to every person's thoughts about the fact that, well, you want to live more economically. well, it seems like there is enough money for everything. yes, it’s your family, you have a little daughter, you have a husband, you somehow discussed it together, which turns out to be much cheaper, you don’t even need to discuss it. to be honest, that

is, i was lucky in this sense, we can, that he also understands that why buy too much, if you can figure out how to get by with what you have. i don't go shopping, for example, for a month. yes, well, i i mean there myself clothes or some kind of there i don't know, stray gadgets something like that. that is , at least i buy for a child for us or gives grandparents for which they thank you very much, but this is their way. yes, show love, or we have wonderful traditions for girls to change things, and we arrange a really cool event. and we invite everyone who wants 50-670 people. it is clear with us there that there are a lot of things to choose from and you are a child of your age. you just take things in good condition, because well, you don’t have time to demolish them with toys, you don’t change toys and it’s more difficult for me to have a separate separate question for toys. i used to have a store of children's toys and good toys of such

high quality expensive and wooden classic children's toys and i have something left. and now i try not to buy. toys, definitely do not buy anything plastic. that is, we have a direct rule of plastic toys in the house do not live. yeah and buy, mostly art materials or musical instruments, but something what can you really interact with and what can you extract your product from? yeah that is, relatively speaking, to make a toy, rather than go and buy it in a store. well, yes, to occupy a child is not only a toy, but i know that this, so to speak, the road of minimalism, which you so realized applied, it still had such a practical application, because one day you started an experiment to give up some things you mean decided to throw away. there was a utilitarian purpose. i wanted to block this theme of a simple life of minimalism, and i wanted to immediately clearly show that this is exactly how i live, and

then i came up with this idea for 365 things less. and that is, one thing a day and literally the day the blog is launched. i am first. actually. here is a selection of seven things, like demonstrated showed. she demonstrated such seven things , how she spoke about her goals. at first, that i had a goal of just picking up a camera more often. who would have known that it would come out at all, then m-m. well tell people about the local projects about charitable projects, and all sorts of businesses or there is a story where things are needed so that others also know where they can get rid of similar things. yes, what was the first one? that is, these are the seven things of the week. yes? yes, yes, what was it in the first week, it seems that i got rid of my painting. it seemed to me, well, it is not harmonious, at home there were rubber boots with cracks, which i

no longer began to go out, because ah. yes, they even became small. i think it's after pregnancy. so i would fix them, of course. i would still like it, but you understand not in size. and what to do with them? i even had an audience question for my readers. what do you think, that's where everyone began to talk, put it at the entrance to the entrance. plant flowers there, it will be so beautiful. i think, well, what is it you may seem like a beautiful view of the fact that the neighbors will like it. well, gradually i found in the way of getting rid of all these things. i don't remember that there were other slinks, i think there were. that is, i wore a baby uh-huh slings for a while and took them to all my friends. well, as often happens with such things. they sometimes lie for years until a friend calls and asks to lie back. yes , here i understand, that's it, this is my shelf. it will be empty. and that means that 365 things had to leave your house in a year, and as a result, how many things are 1.8504? that is, at some point you entered into such

excitement and you suffered. of course, i showed not everyone was dead. they just gave you everything cleanly and began to live in bare walls. no, sometimes they even ask me. how is it that you had so many things that you got rid of so many? i am i say, you know, i just counted, that is, basically. we just live with it. that is, we open i don’t know the kitchen table drawer of some spoons, forks and knives, how many are there? well, who knows who counts it? yes, there are people who have been counted, who live alone he does not need much. and when you have a family, when friends come, well , just think about it, even now i don’t know how much is in mine, but less than it was. and you only took your things out of the house or you also claimed the things of your husband, only on the basis of mutual. i agreed something to which he spoke of the day. no, i won't give up. these are my sweatpants. yes, they are in holes, but i love them. well, i don’t even ask about such things,

because this is his, this is absolutely his space, his property. i don't pretend it was his bass guitar, which became such a bit of a stumbling block, because he hasn't played for you for several years, but the guitar is worth it. and i say, listen, we can sell. and he says, listen, well, i don’t know, after all, it’s some kind and i realized that for him there was a story behind this at the time when he played bass significant times, and if i am now within the framework of my project there, i will take this guitar and m-m. well, there i expose it, it turns out that here his youth left with her, when we said this, when he realized that in fact, well, youth, she left with other things. and life goes on and basu will definitely not gain on this. and if ever he will, he will buy another guitar for himself. he quite calmly thanked this one and gave you all the good emotions. did you uh, including getting rid of

things, selling some of them? yes, yes, i even now i looked to see how much i got 73,800 rubles. for a year, every day for a year. she got rid of one unnecessary thing. as often happens with such things. they sometimes lie for years. yes, here i understand, that's it, this is my shelf. it will be empty. she never buys. nothing extra. i don’t go shopping, for example, every month to buy clothes for myself or some kind of stray gadgets, i don’t know how to manage with a minimum number of things. now my wardrobe is limited to about 33 things and including shoes, including accessories, hat straps and everything else. anna chernykh is a question, but now what time are you on maternity leave, then? your husband? it only provides

you whether he earns enough. that is, i want to ask in a context such that we all still live in modern society under the stress of a constant lack of money. if i haven't even converted the money into things yet, then the money also needs to be saved somehow, add it up and leave it uh-huh how are you with this task. eh, i'll say that. hmm, we have the context of our life, and it is called in one word enough, that is, we have enough and this is enough. it's not too much or too little, it's not overkill or there, that's not enough there is no such scale. it's just how we feel. you can just find ways, if i need something, then, of course, it's there. hmm, i have to try. yes, it is to highlight, but the question of this is necessary. he, too, he changes, as much as necessary. food needs food. yes, i am good with food. i want you now to stop for a second and look at such a person who

is called, uh, the genius of efficiency, oleg braginsky, let's listen to him. i collect life hacks all the time. that is, i know how to peel potatoes quickly. it's quick to clean the eggs. i can quickly make her bed, i can quickly iron shirts. well, there is a lot of excess of things that i do quickly. first you need to understand what you need time for, because, unfortunately, we have a city term for killing time, what we do we say, i kill time, i don’t know where to go. i don't know what to read. i don't know what to see. i don't watch tv, i don't read newspapers, i don't listen to the radio. well, i have things that exhibit pleasure. i have nephews. i have a daughter. and so, how would this living life elevator my personal enemy, and i do not use it. and when you walk, you don't get short of breath. with any person a little bit go up the stairs on the escalator and suddenly you see, he is suffocating. but such a calm fresh go. this is the first life hack, the second life hack things are being prepared in the evening. that is, things are hung up at any second. that is, i

set aside some time and do it for myself. there five-six-seven outfits, a shirt, a tie, a suit immediately lays down, and i know when i need what i need, the next trick. i buy shoes and let's say suits shirts, ties in pairs. god forbid that i always have a spare, so no worries. and the third is to do it. all in a second. here, for example, only there, the shirt is dirty. i delete it right away. that is, i keep until there are a lot of them, so any second. i have a lot of clean wet shirts. if people ca n't read fast, they read slowly at work. something. then they don't have to dial fast. they are slow to respond to emails. that is, i can do the same, and then enjoy the view from the window and talk with my loved ones. what to do? they are whole money, supposedly slowly doing their job. is it possible in the same way? asphalt and crawl slowly, do not walk. oleg, in my opinion, did not talk about the fact that he invented a new way of watching, and

he watches films at triple speed. yes, yes, well, a little emotion disappears, but the content is not important. he recognizes everything in a summary. he was born married and died. yes, yes, yes, yes, a long romance happened to this person anh, please tell me, well, uh, i understand that your followers and your uh, i don’t know the social circle there. these are mostly young people. and hmm, do you find understanding, let's say with such an approach and with such an attitude, your parents may be your grandmothers. here people were of the older generation, it seems to us it is strange and unreasonable not to make any stocks so carelessly. at first it seemed strange to them, and then they seemed to rethought and realized that well times have changed, really abundance of everything really there is no shortage there is no need to stand in line for anything any

thing. you will find in a million different options. go, just yes, go to the store and my grandmother, for example, uh. now he is constantly reviewing his cabinets and getting rid of it. yes, from grandma. yes, my grandmother asked me to. uh, glass jars are being thrown away already. well the ones that don't have screw caps. we rent processing, god, well, you overcame. yes , the older generation, i understand and the younger generation, the youngest generation. your daughter, after all, these are not only your temptations in relation to the world, but her temptations she goes to the playground. and there , well, let's walk around her, girls and boys. they have 150 cars and another stroller, as if to walk eighteen dolls there, well, and so on and so forth, what does she tell you? and i want, she m-m somehow had a period when she

really. well, all these new things attracted her, but i, as myself, am learning to distinguish between my likes. i wonder this thing i'm curious how it works. it will be great for me to play with her, and i want mine, that is, i try so that she does not immediately tie her likes to her wants. it's just that when i choose, i choose what's there. what to us? well, aesthetically close to her husband and that, well, in her, too, will develop in good ways. well, that is, in terms of taste in terms of uh fountain. yes, because we, for example, have beautiful multi-colored construction sets and there are cubes of such a size , and here she is from this. maybe come up with a whole role-playing game. i am now 2 1/2 years old. it is early. well for role-playing games, especially for games when the cube is small, large and the largest and she tells that this is a family. they went to the zoo. they saw this and that and well, for me it's a value. well anh thank you so much for

sharing your experience with us. thanks irina sokovy knows how to become a truly happy hostess to organize household chores in the best way and spend on cleaning. only 15 minutes a day. what is the main thing about your feature, what is also called minimalism, too, do you tell or just the tricks of life, about which you tell me a video blog of homework. and initially it was just a video blog where i wanted to talk about how to clean, how to clean more efficiently. well, that is, this is a block for housewives, but you yourself suddenly began to clean up effectively? and? well, the fact is that it all started in general with the fact that my husband and i gave birth to a child and after 3 months. i realized that i did n’t have time for anything and i stumbled on the internet on the system of an american housewife, which is called fly lady well, in fact, this is time management for women, which, uh, when applied to the family, talks about how to clean up faster, how to clean up less. and how to make life logical, yes, and uh, when i

came across this particular cleaning system, i realized that it’s impossible without minimalism, because if there are a lot of things, yes, then you still can’t clean up quickly. yes, because it turns out that we have a bunch of all sorts of figures on the shelf, you need to lift each figure and wipe the shelf and wipe it. and when we have an empty shelf, then two or three seconds are enough there to listen in order, well, the minimum. can lead to the fact that it will become boring, sad, uncomfortable. well, actually with minimalism, you pay more attention to the family. yes, for a child. that is, you do not waste time on this endless cleaning cleaning. and the main, probably, moment is the dismantling of horizontal surfaces in the house. oh yes, that is, we come home from work. for example, we have some analysis of horizontal surfaces in the house. we have a chest of drawers on which we put the keys, the phone on which the scarf lies, we took it off, yes, let's say the child put some toy and just every day. uh,

literally there it takes there, well, 3-5 minutes. we just remove all these things from horizontal surfaces and when a stranger or guests or anyone. here. you just come home from work. and see that visually the house is clean. many people have a lot of open shelves at home. these are the heads somewhere there are photographs where these are pebbles, yes, a cannon. yes, yes, valuable and you ca n’t get there at all. yes, and it's easier to remove all these horizontal surfaces or close them, uh, some kind of doors, because then there is less dust and cleaning, respectively, also less real per day, you clean 15 minutes, then i don’t suffer the rest of the time for 15 minutes - this is without. of course, washing dishes without cooking, in fact, wash it yourself. bye, yes, there is also some kind of system, in fact, that is, many of my viewers ask. why irina you still don't have a dishwasher. yes, and this is also a controversial issue. i tell everyone that we have a family of three and, uh, minimalism even in the kitchen and on our

each family member one device. well, that is, one spoon updated the fork, respectively, there is one plate a cup and i just don’t need a dishwasher. well, they came to visit no for guests. we have mountains of guests with our hands, but what about minimalism? everything that needs to be stored for guests is simply higher so that the hand does not reach out to take an extra plate, then there are fewer dishes in the sink and it takes very little time to wash the dishes, because il you invented another wonderful way to store things, and this is also a vacation, so to speak from minimalist approaches, because very often people say they need a new closet, because there is no place to store it or they still need furniture. the truth of money, as it were, is something else that i would like us to demonstrate to the audience together with you now. how uniquely you are able to sort out and arrange logistics. that's absolutely impossible stuff. it would seem that for every woman there is a wardrobe. with everything in order, family

life. changed her way of looking at things. everything started, in general, with the fact that we will be able to give birth to a child and after 3 months. i realized that she didn't care i have time. she spends no more than 15 minutes on cleaning a day when i encountered this cleaning system. i realized that without minimalism it is impossible. and it saves not only time, but also money, we have one appliance for each family member and i just do n’t need a dishwasher. i suggest we go and find out. so, with this some of your system is small. we have a chest of drawers here, which is usually. after all, we do what we do, we take a chest of drawers, we immediately stuff it in and such a chest of drawers is not enough, there is nothing. what are you and me doing i use for storage, either boxes or wardrobe trunks. well, in general, some special organai, anyway , for example, these are suitable for us. take it. i think three boxes will probably be enough for us

to sort through all these things, but let's start with t-shirts. basically a storage system. in fact , it was not my japanese who came up with it. hmm yes, they love minimalism so much, but in order to make it more convenient for us to store, and the t-shirt, for example, is the same. yes, we use vertical storage, that is, all things no, this is how i do it, i store it like i do i fold. ok then. i fold it at home once and there are bubbling that things, when stored on top of each other, we do not see the lower things, the lower things wrinkle very strongly. here in this form, well, just the box should be bigger. yes, it lies littered well with t-shirts sorted out. i'll report you the next t-shirt socks take hmm socks, as we usually fold. well, as i always folded, that is, a sock. that's wrong. well, you can, of course not. you can teach me, please. i just

want to get some experience. i suggest another way, we take two socks, put one on the other, wrap the heel a little and start twisting. uh, it takes the same amount of time to wrap the even spot. yes, so that the place changed less, i understood. so okay. here in such an organizer. that is , it turns out that socks are always together, always visible, again visible. everything is yes, and when we fold the japanese, look unknown to me in this way. yes, yes, and we are actually starting to assemble such a puzzle, yes, that is, everything that needs to be placed can be placed placed in this way you can store uh, all things that do not require storage on the shoulders. yes, that is, turtlenecks, that is, this chest of drawers. it may be enough, as far as three drawers are occupied. and there are

t-shirts and socks in general. well, everything, everything, everything, everything, there are summer clothes, and underwear lies socks , tights, maybe you only have four t-shirts for the family. no, honestly no. ira i have one last question for you, which means that everything is fine with minimalism and interesting, but isn’t it boring? no , it’s not boring at all, because you draw attention to more important things than the things we buy in stores and cleaning and caring for these things. thank you very much ph.d. specialist in the field of advertising knows how to manipulate the buyer with the interior sounds of smells and even the height of the shelves in the store. why are we sometimes unable to resist the purchase, what makes us buy unnecessary and makes us dependent on things? hello, i first wanted to ask you

in return. i saw you several times. uh in different stories are very interesting. i always wanted to listen to you, such a mishandled cossack for the other camp. that is, on the one hand. it means you understand. you studied marketing. you even gave. i think more than once advice to marketers. how to do something, but on the other hand, you are a defector to our side of ordinary buyers who are bred by marketing and forced to make some purchases that we do not need. and why are you giving us your secrets, and i, firstly, do not give out everyone hmm and secondly, uh, in fact, any marketer sells goods on it, consumes colors, that is, who, if not marketers, in fact, are more minimalists and people who reject unnecessary relationships themselves promote it all. ok then. please tell me how it turns out that we get extra things for ourselves. i just went to the store, it seems, i just needed a t-shirt, and a t-shirt and socks came out and i took something else at the checkout, i’ll say first the

thesis one, then i’ll explain. and there is no happiness of people, because we are all in pursuit of pleasure. the russian language very well shares the concept of pleasure and pleasure; in english it is more difficult to separate if you listen closely to the concept of pleasure , the phrase is divided at pleasure to stop at the line at what you have been told here before. why, as it were, has its own idea that it is enough, yes, yes, pleasure, that is, excessively. uh-huh well, of course, most of these concepts are mixed, confusing, no one really understands what they are striving for, but the whole point is that in all our decisions we adhere to one principle of the principle of pleasure, discovered back in the last century at the beginning of the last century of all, probably by the german philosopher psychologist

popularized by freud. and now, neurophysiologists have already proven what is happening, and we blew out seconds, but we estimate it is possible. the pleasure of the decision that we make and the amount of costs that we have to invest uh-huh well, if it is a question of buying there, then the simplest, that is, what pleasure this product will bring me and how much money i will pay for it, well, the costs are not only money is and uh, time is and labor costs. how much you need to go to the store there is a risk. that is, maybe i will not live up to my expectations, and pleasure is also a concept much higher than pleasure pleasure. it's all that doesn't hurt us. well, for example, now i will explain. and if you stick your hand in boiling water at 60 degrees, you will get burned, mostly painful, but if you stick it after 90 degrees, you will enjoy 60 degrees. well, if to the market, then from the sale, yes, buying for there i don’t

know a glass of water for 100 rubles. you will feel the pain but if before that it cost 200 and fell asleep , you feel pleasure. that is, all promotions are actually based on this simple principle. yeah, marketing is based on reducing costs in your eyes and inflating the expected pleasure. yeah, but if you take your photo of the day there and understand what moments. i felt the enjoyment of pleasure. 99% it will be from things purchased or because we paid money, cinema, even theater there, because everything was, on the one hand, significant, as if painful costs, someone just paid money for everything, and and it’s not quite right here for me, because somewhere in the middle of the last century of the twentieth century , marketers realized that you can’t sell a lot of products. so one shoe is enough for a man. so for life, maybe they are quality there for

one suit for several years, but it is constantly growing in its desires. he is constantly tormented by the fact that he has new desires. and then i didn't understand that they had to sell pleasure. they had to sell. what gives rise to desire, and how it fear and guilt is a favorite feeling of marketers. what are you yeah well, how fear? well, you use. come on, tell us. there has just been a flu epidemic. yeah, there was a totalitarianism of fear, that is, on every channel they scared everyone that i don’t know how to run to the store and buy for pharmacists absolutely yes, we absolutely inject viruses bacteria is the most beloved, but there is also the fear of social exclusion. that is an old phone, then you already feel not in deductions, or you are there for your group of friends, not i know that there are cafes for all social strata, yes, that is, as if in some word this phone is old,

and somewhere it’s not fashionable. and where is everything, anything, everything, anything, maybe because the product has now ceased to be worn functionally . uh-huh the product is always associated with uh-huh so the concept appeared, that is, fear is fear, i don’t know, they will amuse me to change the feeling of guilt, yes, alienation from society or not? this is also fear, but guilt is, for example, working mothers who buy goods for children for children in tridega is worth uh, products, there for 100 rubles. the product costs 500 rubles. mom will buy for 500, because she thinks that she does not give enough attention to the child and thus compensates her love for more expensive products. and as for the tricks of the direct, here are specific examples in stores, well, yes, here i am, for example, i found out i was stunned. i think, wow, which is usual, and tall people are watching. behind us, these marketers and psychology people most often, which means they make good money like that. here

is the conclusion and therefore the most expensive goods are on the top shelves in the store, so that it means tall people are easy to calculate, and tall people are really in the statistics. mostly occupies the top.