you still can't get away quickly. yes, because it turns out that we have a bunch of all sorts of figures on the shelf, you need to lift each figure and wipe the shelf and wipe it. and when we have an empty shelf, then two or three seconds are enough to put things in order with us. listen to minimalism. it can lead to the fact that it will become boring, sad, uncomfortable. well , actually with minimalism, you pay more attention to the family. yes, for a child. that is, you do not waste time on this endless cleaning cleaning. and the main, probably, moment is disassembly horizontal surfaces in the house. oh yes, that is, we come home from work. for example, we have some analysis of horizontal surfaces in the house. we have a chest of drawers on which we put the keys , a phone on which lies a scarf, we took it off, yes, let's say a child put some kind of toy and just every day. uh, literally there it takes there, well, 3-5 minutes. we just remove all these things from horizontal surfaces, and when is a stranger or a guest or anyone? here you just

come home from work and see what is visually in the house is clean, many have a lot of open shelves at home. these are the corners where there are photographs, where there are objects from pebbles. yes, from the sea, yes, yes, that is, why are some coins yes valuable and you ca n’t get there at all. yes, and it’s easier to remove all these horizontal surfaces or close them, uh, with some kind of doors, because then there is less dust and cleaning, respectively, is also real. you clean from 15 minutes a day, then i clean the rest of the time. you don’t suffer for 20 minutes - this is without. of course, washing dishes without cooking, and the court itself so far, yes, the system is also somehow adjusted. actually. this is what a lot of my viewers ask. why irina you still don't have a dishwasher. yes, and this is also a controversial issue. i tell everyone that we have a family of three people and, uh, minimalism even in the kitchen and we have one appliance for each family member. well, that is, one spoon, one fork, respectively, there is one plate of cha. e, and. i just do

n't need a dishwasher. well the guests have come no for the guests. we have appliances, and guests with their hands. so what do we do minimalism? everything that is needed for guests is simply stored above so that the hand does not reach out to take an extra plate, and then there are fewer dishes in the sink and it takes very little time for us to cook dishes, because ir you invented another wonderful way to store things. and this is also one of the approaches of minimalism, so to speak, because very often people say they need a new wardrobe, because there is nowhere to store it or it is needed. also, furniture is again a waste of money, as it were, something else, i would like us to demonstrate to the audience together with you now. how unique you are capable of handling and arranging logistics. here are absolutely impossible things that are for every woman. there wardrobe order family life has changed her outlook on things. everything started, in general, with the fact that we will be able to give birth to a child and after 3 months. i realized that i can't do anything for her. she

spends no more than 15 minutes on cleaning a day when i encountered this cleaning system. i realized that without minimalism it is impossible. and it saves not only time, but also money, we have one appliance for each family member and just a dishwasher for me car is not needed. so i suggest you and i go and find out. so, with this little storage system of yours, we have a chest of drawers here, which is usually. after all, we do what we do, we take a chest of drawers, we immediately stuff it in and such a chest of drawers will not be enough for anything. what do you do, uh, i use for storage, either boxes or wardrobe trunks. well, in general, some special organai, anyway, for example, these are suitable for us. take it. i think three boxes will be enough for us, so in order to sort out all these things, let's start with t-shirts. and in general, and the storage system is actually not mine, it was

invented by a japanese woman. uh-huh yes, they love minimalism. so uh, in order to make it more convenient for us to store, and the t-shirts, for example, are the same. yes, we use vertical storage. that is, we are worthy of all things. no. this is how i do it, i store it, how i fold it like this. ok then. i fold it at home once and right there things when they are stored on top of each other. we do not see the lower things, the lower things are very crumpled. here in this form, well, just a box should be a little more. yes lies littered well with fleas sorted out. i'll report the socks to you next boat, take the socks, as we usually fold. well, as i always folded, that is, the sock in this way. that's wrong. well, you can, of course not. you already teach me, please. i want to get some experience. i suggest another way, we take two socks, put one on top of the other, wrap the

heel a little and start twisting. eh, it takes the same amount of time to wrap exactly a speck. yes, so that the place has changed less took understood. fine. here is an organizer. that is, it turns out that socks are always together, always visible, again visible. everything is yes, and when we fold the japanese, look unknown to me in this way. yes, yes, and we are actually starting to assemble such a puzzle, yes, that is, everything that needs to be placed can be placed placed in this way, you can store, uh, all things that do not require storage on your shoulders. yes, that is, turtlenecks, that is, this chest of drawers. may be enough. how many three boxes do we have in the zone and there are t-shirts socks in general, well, everything, everything, everything everything lie. and underwear lies socks tights, maybe you only have four t-shirts per family. no

, honestly no. ira i have one last question for you, it means that everything is fine with minimalism and interesting, but isn’t it boring no, it’s not boring at all, because you pay attention to more important things than the things that we buy in stores and cleaning and caring for these things . thank you very much, candidate of philosophical sciences , advertising specialist knows how to manipulate the buyer with the help of the interior the sounds of smells and even the height of the floors in the store. why are we sometimes unable to resist the purchase, what makes us buy the wrong and makes us addicted to things? hello. you know, at first i wanted to ask you, that's what i saw you several times. uh, in different plots, very curious. i always wanted to listen to you, but i thought you were such a mishandled cossack from the other

camp, that is, on the one hand. you, therefore, understand marketing, you studied it. you even gave. i think more than once advice to marketers. as what to do, but on the other hand, you are a defector to our side of ordinary buyers who are bred by marketing and forced to make some purchases that we do not need. and why are you giving us your secrets, and i, firstly, don’t give out everyone hmm and secondly, in fact, any marketer sells a product that does not use colors, that is, who, if not marketers, in fact, are mostly minimalists and people who reject the superfluous, because they themselves promote it all. good? then. tell me please, how does it happen that we acquire extra things for ourselves. i just went to the store, it seems, i just needed a t-shirt and went out to football. and i took socks and something else at the checkout, i’ll say first the thesis one, then i’ll explain. and there is no happiness for people, because we are all in pursuit of pleasure. the

russian language very well separates the concepts of pleasure and pleasure; in english it is more difficult to separate, if you listen carefully to the concept of pleasure , the phrase is divided by contentment. uh-huh stop at the line at what you're happy with, if you said because of this, yes, that there is an idea that it is enough, yes, yes, pleasure, that is, excessively, m-m. ah, well, of course, most of these concepts are mixed, confusing, no one really understands. what they are striving for, but the whole point is that in all our decisions we adhere to one principle. yeah , the principle of pleasure, discovered in the last century at the beginning of the last century, is a check. hmm, and by the german philosopher, psychologist, popularized by freud, and now it has already been proven by neurophysiologists that happens, and we are in a split second, but we evaluate

the possible pleasure from the decision that we make and the amount of costs that we have to invest well, if it is a question of buying there, then the simplest, that is, what pleasure this product will bring me. and how much will i pay for it? well, the costs are not only monetary, and, uh, time and labor costs. how much you need to go to the store there is a risk. that is, maybe i will not be justified. we are expectations, and pleasure is also a concept much higher than pleasure pleasure. it's all that doesn't hurt us. well, for example, now i will explain. and if you stick your hand in boiling water at 60 degrees, you will burn yourself painfully, but if you stick it after 90 degrees, you will enjoy 60 degrees. and if the market, then sales, yes, buying for there, you know a glass of water for 100 rubles. you will feel pain. but if it cost 200 before and

you will feel pleasure behind you, that is, all promotions are actually based on this simple printing. yeah, marketing is based on reducing de- in your eyes costs and inflate the expected pleasure uh-huh but if now here take your photo of the day there and understand what moments. i felt the enjoyment of pleasure. 99% will be from things purchased or for the fact that we paid money. cinema is also there for you, because everything was on the one hand significant, as it were, painful costs. but all i paid was money for everything. and for me, right here, right here, not quite right here, because somewhere in the middle of the last century of the twentieth century, marketers realized that you can’t sell a lot of products. so one pair of shoes is enough for a man. for life you can here they are of high quality there in one suit for several years, but he is constantly growing in his desires. he is constantly tormented by the fact that he has new desires. and then they realized that

they had to sell fun. it is necessary to sell what gives rise to desire, and how it is done fear and guilt is a favorite feeling of marketers. yes you? yes, fear. well, use well. tell us. there has just been a flu epidemic. uh-huh, there was fear, that is, by each channel was frightened at everyone that i don’t know how to run to the store and buy recently for pharmaceuticals absolutely yes, absolutely we pump 100%. viruses bacteria are the favorite, but there is also the fear of social exclusion. that is, the old phone, then you already feel that you are not expelled, or you are there in your company of friends, i don’t know, there are cafes for all social strata, yes, that is, as if in some layer this phone is old, and somewhere then it’s not their fashionable ones there, but somewhere , anything, if anything, maybe because the product has now ceased to be worn functional. uh,

the quality of the uh-huh product is always associated with something. that is, this is how the concept appeared, that is, fear is fear, i don’t know, they will amuse you, you understand the feeling of guilt, yes, from society or not? this is also fear, but let's assume this is guilt, and working mothers who buy children's goods for children in trading costs uh, products, there for 100 rubles. the product costs 500 rubles. mom will buy for 500, because she thinks that she does not give enough attention to the child and thus compensates for her love more expensive products. as for the tricks of the direct, here are specific examples in stores. well, yes, here. for example, i found out i was stunned. i think, wow, which is usual, but tall people are watching us with these marketers and their psychologists. people most often, therefore, make good money, such a conclusion was made and therefore the most expensive goods are on the top shelves in the store, so that it means that tall people are even calculated, and tall people really, according to

statistics, occupy top managerial positions to a greater extent. yeah, that is really top, yes and. well, this exception is also connected with the biological, but with our history. uh, because the taller the bigger the person. it seems to us that it is more significant in terms of procreation, it means more, but at the biological level it means 117, but in fact the most expensive products are the most expensive, the most popular, it stands at eye level 20 cm, higher is where you keep looking away. is it true that, for example, in stores in supermarkets, these departments have been opened in which bread is baked without any worries about what we had fresh bread, but because the smell of fresh increases our desire to buy. yes absolutely , and some don't even bother with the bakery. they're just spraying. smell come on, well, in general, there is a concept, and five-sent marketing of five senses five sense marketing, and aromamarketing is a separate one there. eh, in general, it

occupies a separate place, because it is now developing very strongly. and well, for example, airlines are very fond of having their own smell. e in the cabin. yes, because it smells very strongly affects the nervous system. he is not aware and he calms people or operations centers. and hmm where people work. phones are answered there, or some documents are copied. if you spray the smell, and citrus, then errors on computers are reduced by 20%, because their citrus has a good effect on concentration, and we are all similar and that's all. this is the tip of the iceberg of what marketers know about how to influence consumer behavior sound in one bank, uh complained about long queues, they changed the melody, and the queue remained long, but they stopped complaining, because even slowing down heartbeat when playing calm, quiet, music man, never in a hurry. tree sticks. listen to the main we will continue now now with you to talk further. let's take a look at a little poll. uh, the people that we, uh,

found with purchases, calculated exactly what i need to buy, make up and often buy according to the list. everything happens that you don’t need to take care of, therefore, you need a list, although they were with a list, but still they didn’t be stock attractive. or some other tempting offer like usually, it happens that we get out of the list of extras and try not to buy. well, in general, you should try to save money. this will come in handy in old age. i'll be very smart . i first went to eat, and then i went to the grocery store. and so we really take everything with our eyes, as they say, look at everything and everything. i want to. today we went to the store to buy a gift for a friend. we ended up buying another bag. today you see how this nonsense has been killed, shots are not needed at all. that's all, throw it away and take it all. yes? you needed it very much i love

many things. and i need them all. i love every day to wear something new, you can buy new wardrobes, just not to buy few things, our mentality is people, especially women. they want to buy, but cheap, but a lot, but i prefer to buy one. a good thing for a good amount, so i advise people to do this. well, as far as possible, of course, well, i went to look at the jeans next to the jeans were another pair of jeans, and next to the jeans were also sneakers. well, look, despite the fact that people go to the store with lists, it seems that they even already know that discounts are imposed in general in the list. i'm here a joke with this marketers that all our efforts are marketers and merchandisers. that is, doing what advertising inside the store does, they are powerless in front of the list of women. yes, but everything,

in fact, is worse, everything is actually worse, because it is known that a person makes 95% of decisions without realizing it. he does not even understand that he is making a decision that manipulates him and only five percent. he somehow starts to think and then and in these five, he is mistaken. there are special traps that can be used, again i will tell you in the store. uh, this is the most of all these options, the best way is to really walk with your son, yes, and set yourself a time limit on the list or a time limit so that you don’t have time to run away, because it has been proven unambiguously. the longer a woman is in the store, the more money she spends feel. does not force us to buy expensive goods worth it. uh, products, there for 100 rubles. the product costs 500 rubles. mom will buy for 500, because that he believes that he does not give enough attention to the child and thereby compensates for his love for more expensive products. even the height of a shelf in a store

can make us buy the goods itself. system. he is not realizing and he reassures people about these and other secrets of the arsene dalagen trade. tell me about this trap interested me, he says, i 'll tell you later. say right away, what are the traps for the smartest, as i understand it, who have already thought everything through the list, made up the time they limited themselves and that time and still lured the money out of them , more than 70 cognitive errors are known. speak russian when a person thinks that he thinks logically, but is mistaken. so there are 70 of them. eh, varieties are not necessary, at least a couple of examples. tell me about rimming - this is when you are given a certain framework in which you start think, and everyone knows ryazhenka. well, a little, few

people buy a much more popular ecological one, and a bio drink with bifidus is enriched with bifidobacteria, which is useful when you are on a diet. here it flies in smaller portions. yep, three times the price. this is priming. well, or rougher, for example, a soda yes soda, yes, what is it? nothing like nonsense or a taste of a holiday or a taste of real magic for christmas that you just have new year is not new year it was pointless to buy caviar champagne everything, if you don't have. and this is primeing. yes? there is also the binding effect, which is very interesting. the thing i'll tell you is when your decision is influenced. ah, the factors that, when you even realize, well, for example, there was a promotion, buy two chocolates, you get the

third free and, uh, people bought an average of two. that is, the average purchase was two pieces, then the manufacturer of these bars. hung up a poster, buy 18 put in the refrigerator from the bolts taken figures 18 began to buy four no logical man, do not, 18, well, for some reason, starts buy four. it was found. it. uh, this phenomenon is very interesting. and psychologists, as they started, they asked two groups of students. and when columbus discovered america, how old was he and on the board one group had the inscription five does not mean just five, but the other 217. from the audience where there were five, everyone spoke in the area of ​​30 colombo was where it was written 217 they spoke in area fifty. well, of course, no one knows when 41. if anything, then there is a figure that means nothing and people understood that nothing yes just hanging influenced their age estimate. so i understood. now you are like this, i mean in a store with a list, i mean a limited amount of time and, in principle, do not look at the floor

. there, at what number you throw explosives and have already bought four bars, that's right. it is, which is probably why my best advice is to relax and have fun. but when it’s crossed out, in general, all these vices of discounts and stuff, well, it’s always clever, they always just want to get rid of this product and you, as it were just here in the impudent. well, brazenly, this is a subjective assessment. but yes. they want to sell it, so we made it attractive. show here the fear that lives in our society, not only our society. oh well, something will happen. oh, i don’t know there will be nothing to live on. oh, there will be something. this is by and large. it sells it sells, because again, on the ancient or

our reflexes, we bind the possession of something. with the increase in our vitality, when we were cavemen, we had a better chance of surviving. if we had something more, more wool, i don't know more meat and so on. and that's all this materialism in fact. he now has a continuation of that reflex, he remembered it, just an example. that is why the checkout area can often be seen, and suggestive thoughts about sex, because you see them and you immediately want to buy something. well, it’s not even directly related to procreation , but to increase your resilience, and you start buying there, i don’t know lollipops there , i don’t know something from chocolate, but it’s the fight against fear of death. and well, in any fear, the basis is the fear of death, the fight against fear in us, first of all, gives rise to a desire to buy something more. uh-huh even possess. even. if they would give for free,

we would like to take more simpson once ideally said, he said when he entered the megamall. wow, just two cents, i don’t know what it is, but it’s definitely needed there. this is such a hammer simpson that lives in each of us, you just need to admit that he exists, as if putting him away somewhere where he is more harmless, yes, and answer yourself truthfully to questions asked. thank you very much arsen thank you. thank you very much to our wonderful heroines at the end of our program we always give gifts. but how many of them throughout today's program. we talked about the fact that things are not so useful to us, something we would like to give to all our hero. here is such a set, and this is an impression. hmm, this is not a material world, because an impression is also a pleasure. here on the plasma we have derived what actually. what exactly can you use and get from this

that kind of pleasure. thank you very much. by the way, say, not ira thanks. thank you. i wanted to say that your boxes also contain impressions that you can also choose and enjoy in this way. thanks to everyone, the huge birth of children has always been considered a great mystery, but the birth of gemini has remained a mystery for many centuries, if in ancient egypt they were equated with the gods, then in the middle ages they were afraid and burned the body of women at the stake with their mother, most likely for global global history of mankind. it 's nervously good. these are rather extreme events, in

which you just need the same blood type , eye color and growth in gemini born from the same egg, symmetrical moles, identical dna fingerprints match 92%. the most interesting thing, probably, is the group of gemini - is it one egg or identical or what? now they even sometimes call clone one clone of another. here is the only kinetic clone yes. uh, these children, of course, have the same genotype. they can read minds feel each other at a distance and even see the same dreams these children have a common experience experience that they begin to get over time. pregnancy, being in the same womb, experiencing the same experiences, and applying to herself, applying to herself the emotions of the mother that she experiences during pregnancy, joint birth, when they were born at the same time with a slight difference gemini are not just brothers or

sisters. they are communicating vessels, that these are whims of nature, god's plan or a failure in the system universe. for what reason, scientists still can not unravel this phenomenon, and why in some countries there are even entire cities of gemini. and in europe and russia, this is a rarity. despite the fact that the sisters olga and nadezhda in childhood were like two peas in a pod, they always wanted to be different, wore different hairstyles , chose different dresses and were very offended when they were confused, but with a bizarre will. only the twin brothers victor and vladimir were able to conquer their girlish hearts, who, like no one else, understood sisters. after 2 years, this amazing quartet played a common wedding; now olga and victor live next door to nadezhda and vladimir and all together raise four children alone with everyone olga

nadezhda victor and vladimir krivosova. hello dear olga nadezhda viktorovna vladimir krivosov, but i would like to decide who olga is. who is nadezhda please introduce yourself. i am nadezhda olga victor vladimir so well. well, at least i will remember, because i wanted to start our conversation with the story of your acquaintance with your love. as a matter of fact, which then grew into a marriage. such a strong quartet even has such a name, it turns out to be special, how could this happen? whose idea was to meet, who noticed whom? the boys were walking down the street noticed beautiful girls, how was it? well, let's say, so we studied at the institute, that he has a brother as a classmate, and he studied at school at the same school. and at some point he says, and i have gemini, i know their home phone number,

let me tell you, yes. maybe call you says. he's a joke, by the way i had or what? why are we getting to know each other? it’s simple, that is, we haven’t met far. before. yes, we, as it were, ourselves, maybe didn’t want to call, he says, let me call, he forced them that they have been calling for many years. it turned out that they didn’t even occupy it, and this one started talking about the meeting for us. yes big to him. thanks yes, indeed. now four children, as a result, of course, many thanks. where did you meet? well , in moscow there is a pushkin monument. and where did you decide to make an appointment? the area where we lived, so we sort of made our first meeting there. rather, they appointed us we were late, of course, a long classic. well, at this time, at this time, it was not enough for vitya to go away to look somewhere. are we not going, when one guy came, we were surprised by the rose. well, not just worth one thought, all this is a joke, in general, just one came. we all laugh like a joke. now this is going to be

fun. uh-huh, because v understood that it was us and he did not know whom to choose. he 's so interesting. here he was rushing. he's a camera first went, then the hand is visible to the lord his god once and he went to nadya and gave her a rose. yes, here you see out of the bushes somewhere out and had to. in short, he had no choice. yes, i looked with what was left, yes, that is, give me some stones, of course, a few it was insulting to think, where did you go? and he went somewhere so we were late to look for us. and that, it means that you met for the first time, saw each other for the first time, our neighbors are a joke, that this is actually, somehow already serious everything that they are gemini yes, they talk like that at the same time, but in one topic listen. well, look, you got used to the fact that people confuse you in your life. but when you met with your wonderful future elections, they were perfect for us, but they were, of course, similar, but they were immediately

different, well, as if they saw right away they are different, although they are also confused. we immediately decided, they have different eye shapes, oval faces, no, no for twins - this, probably, immediately catches the eye. some little things are impossible to confuse. yes, and you , too, the girls immediately realized that they are absolutely different states. and? well, that means we met for the first time and walked around the city. so what is next. well , then we're like one company to us somehow. we remember, we had fun in general, somehow we united. here we had four. uh-huh so the gang had fun, but somewhere to go on a date as a foursome. well, somehow not. well, as if they went on different and four of them. if somewhere we went to the books, the four of us were. and where did someone go on a date there to the cinema somewhere, well, like rarely separately go separately separately and we walk together now were. yes, because it

was only comfortable.