cutlet, but he occupied, there, even in his youth, there were many different prizes there in running at different distances, then rowing sports. and this is what helped me. uh, when i came to esports, and it was just emerging, and there, but the ability to move oneself, the ability to concentrate, the ability. that's what traditional sport gives, and discipline itself. she categorically helps, but the main thing is not even in this physically, if a person feels bad, he cannot betray. ah, maximum results. ah this sorry loss, money opportunities prospects for the audience of fans - it's a crash. well, if we call this topic, for example, a young people. it is clear that athletes are e-sportsmen. i've already turned 36. i'm sort of thinking, maybe i 'm still into cybersportsmen, or a little late, but it's a bit cognizant, but there is, uh, a direction, for example, and competitive puzzles here. for example,

the same hearthstone. you can still play. we once had a man, in my opinion, he was 56 years old, he was in third place , you can’t imagine heart, that 200-250 million dollars. that is, when you say games again, i immediately have price tags in my head. listen, well, just appreciate, and why games are so expensive , you know, this is a terrible topic. it just breaks the heads of our players. so they come and see 3,000 rubles. for a game or some other blows, now there is a date on how hard it will cost 10,000 rubles. eh, this is catastrophic. let's look at these numbers 3.000 10.000 five thousand. it would seem obvious players, say the greedy developers. so , when are you going to eat? well, how much can our money on the other side, in fact, everything is very simple and let's look at a platform that pays with a playstation xbox console that is sony microsoft

let's look at the appstore google play yes that is google apple or even steam a computer game know what commission they charge mouth here is 20%. this minimum well took it with 10.030%, and did not take a commission, then the publisher appears and says. well, you know for accessing the audience so that i can tell the players about your game. well, let me take at least 50-60% from you, that means from the remaining 70% is left, and from 70 we take. yeah, 35% left. do it would seem ok by 35%. well, we'll live three 500 left, then we start to look to worry. and we need to pay taxes. yes, we officially work with all banking transactions, money transfers, but the team had to be supported for something. do you know how much it cost to develop such games. well, let's say the most expensive game in history. god bless the memory. this star wars was about 250 million dollars, that is, on average , tripol games, they can cost 50 million and

more in this regard, it turns out greedy development, nothing worked, it turns out the developers, and the platform platform is fine. here we have now begun to create our own domestic boards. hopefully it will be lower. i think, as i think, that for domestic there should definitely be premium terms. but can i come, just to the developers in a straight line, these actions will not tell anyone that we are generally somehow familiar. well, unfortunately, that doesn't work. in fact, even i know the game hits very hard, including on cybersport. eh, the same overwatch has already been released, there was already a huge potential in russia, many people wanted to play it, but it just cut off the price. i don’t know , 70% of the audience there, that is, many people couldn’t do it because of the healing, and this, of course. on a disaster, but then you need to say right away, and about the fact that, in principle, the release format of video games, it has also changed in recent years. that is before, as it happened.

here they came to the store to buy a disc version of the game and went home at the moment. there are a lot of free-to-play games that survive on in-game transactions. yes, but this topic is even worse there, if yes here? yes, this one here, throwing in money , won, if there are greedy platforms, then there are greedy platforms and very greedy advertisers. let's see how much it costs. well, here is the game balls simple balls, yes three balls, yes, yes, my favorite, the game of many people, from the most adore too to people over 60 , everything is practically with you. farms prefer yes farmer so these are the simplest balls. here one player has such a parameter called cpi cosprington cost per player, that's in these balls. it happens there a dollar, two somewhere there, sometimes even more, but it depends on the region. what is it, let's even take 1 dollar, only 1

dollar per player, on average, according to statistics , it pays a few percent there. let our game be so cool that it pays i don’t even know five percent. so 20 times more numbers should be yes, why 20 times, because you need one paying, and bought 20 more non -paying, multiply by 20 it turns out 20 bucks, it turns out you owe at least 20 dollars to bring in a person just to buy traffic, and now all the commissions that i listed earlier are superimposed on this , that is, the feeling of bucks that i'm sitting remember, the meme was, where is the greek actor sitting in his formula. here i am trying to calculate. i realized that i owe something to someone, but i can’t understand until you found someone, a wallet, but there’s not enough there, right? launches our immensity.

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with relatively speaking transactions, yes, and it is the systems that are sinned by many in the end. that is, when a person, uh, buys such a gaming habit, as if he bought a pipe for everyone to kill everything for esports. this is absolutely critical. no it's not that. this is my understanding for gaming these legal. that is , i don’t know when, at one time, the browser game fight club came out there. i was still surprised. well, i thought. well, the time is now, then it will not be like this. it turns out that there are, and for some reason there are people who continue to be interested in remaining in wallet competitions. that is, who has more and so on. here, but once again, and something else pleases me, that now, in general, here is the same one before for example. yes, she showed that there is a possibility of intra-world transactions without affecting the balance. and you can buy yourself appearance. yes, so we call it how your character looks, and pay money for it

to support your favorite conversation. i can afford it. but at the same time, this does not affect the game balance. you have a character not with good kind games , there would be more such e-sports, only such places. sorry, but i experienced a lot with my esports in fifa because here is fifa unfortunately, with all its pluses. uh, this is the game that over the past few years has become the pay town game because all the tournaments are played in the ultimate game mode. team er, this is a mode in which you assemble a team of cards. each card has its own characteristics. and each card has its own price inside the game currency, and there are loot boxes, that is, packs that can be opened with a classic, they can be opened for inside the game currency. can you open it with real varnish? this is why loot boxes were invented in order to earn more, because when a person plays the lottery, he obviously pays more than he would buy, of course, there is a simple math of the game - this

mathematics. here i have everything. i'm sorry, i gathered now the narrative plot. yes, and mathematics. here's one that works well. and if such a parameter as mathematical expectation, it allows you to calculate the cost of a box, if everything is calculated correctly, then it turns out that we are selling what the player wants to buy for a high price, that is , you understand, this is just pulling out money, yes, but on the other hand sides. this has another implication. that is, it began with what everything is the same if online. yes, there you could buy, but a subscription hmm for your friend. that is, relatively speaking, one person bought a subscription for himself and paid more, let's say for 10 subscribers, and then he distributed these subscriptions to his friends and thus he could pay for quite good, of course, friends. well, somehow they compensated within the game currency in this way , the black market was still a little controlled. here and uh, it gave an understanding that there are people who are willing to pay for me, and on the other hand, then

the evolution went further. they said, listen a. if there are people willing to pay for many, maybe we can make it so that we sell expensive things to those who are willing to pay just a little. so we will sell me a thing, and the probability of acquiring it. so we got a boxing slut and it's still excuse me, they play internal demons. eh, people, when there is excitement, when there is faith , what the hell, today i will definitely be lucky today is my day. and then a man, yes, if you count, then each of these players, who did not want to pay a penny for a penny for a penny, and they paid much more than they could afford. really scary. in fact. it is interesting to combine with statistics. that's what you 're talking about, but imagine. in almost all markets of the world, if we look at mobile casual games are leading three in a row hiddenobject firms in the us germany casual games - this is for a fairly wide audience. we divide games into hyper-casual

casual metcore hardcore hyper-casual everything is easy. everything is great. you never lose. no, resistance is a casual game, can be difficult can be very difficult, but the entry threshold is easy one mechanic. all clear. all clear. what makes a mitcore game lets you explore. here are the same games related to esports. they are mostly mid-core why because a person should have something to learn from? this is where skill is manifested, yes, and hardcore you suffer , suffer and suffer again, i explain the threshold of entry. if so, how long does it take you to figure out what to do in this game? we moved out a little with those donations, and i realized that here you are, bye discussed. i had the same question. here is the worst thing now, as if we are opening the anonymous donators club, because the first thing that i realized that i honestly threw a lot of my money into fifa and i am ashamed

to name this figure, but i am ready to name the biggest donat which i did for one piece in fifa comes out every year. that is, uh. now revelation started in september every year a new version of fif comes out, and since i made money on fifa competed on the air and unfortunately, supported not a very good story with payne and the biggest was more than half a million rubles. here is one version. wow for a year, but not immediately not a single butting. here, but, and the second thing is that i have not played fifa for several years and have already moved away a little from esports, but you were talking about donations. i realized that, in principle, i would have thrown something somewhere, something beautiful, i would have received. eh friends. this is a podcast. is it a combo console? my name is konstantin sakhnov, and my colleagues want to donate. hello, i missing for 3 days now. this is what he knows. well, because the truth is, in fact, this is

, uh, i don’t know how it works, i guess it’s really social psychology, what happens to a person in life. but in life we ​​want to buy some beautiful thing that will, uh, attract the attention of others, it turns out that everyone seems to run the same way. and you have a golden hat. how many fifas of different versions did you buy, but played in 97 all the parts that came out, that is , roughly speaking, came out every year. we can now the last 23. yeah plus, there were also spacial editions such as world championships and european championships, that is, there are more games, six eight. well, that is, all of you paid attention to the announcements of the twenty-third. years of 20 new assassins, there are a bunch of them, yes, and the metavers, it seems, like an assassin. that is, i mean that a lot is going on. the trend in the remake remaster. i , too, to continue the old brands. why do you think? well, it’s more shivovo in my

understanding, the release of another diablo there, it will not hook the audience that plays it will not, but she will buy, because she bought all the previous ones, because these are great apples. how did the great blizzard do it many decades ago, and already this will give an additional profile. what do you think? it seems to me that, firstly, i agree that it is easier to sell an old brand than to create a new one. well, in principle, especially very popular, and games that are re-released. these are really games that were insanely popular now, residents and l4 are coming out . but at that time it was not cut, but everyone played. ah , dead space just released dead space in its time tore apart the market, but that's just more consoles, because then it was still, if i 'm not mistaken, an exclusive for consoles, and later it came out, in my opinion, on a pc, but the point is not the point, the point is that and this games that we all played, we thought that now the playstation 5,

and there are 40-90 ti video comments xbox is new. but if those games are again graphics, well, this is generally a gap. it's just mega cool and here we are back to the money. yes, yes, i agree with you here. only very simple. that's how much development costs. how much does marketing cost? we said to these gigantic commissions that this is all to recapture. they? naturally, when you have the cost of a game not one million dollars, and there you don’t want to risk 10 more, so there are proven schemes where there really is an audience. well , in general, to be honest, there is a feeling that there are fewer cool ones. new release every year. yes? here i just remember before even there years even, probably, 5-6 ago. you open some yandex or google e, in search waiting for the main there expected games. ugh next year. and there is just darkness, and you are scrolling through and you understand. oh, i want this , i want this, but this is what we will also

play with a friend. a. well, that’s where i already scored 20 in my head there. fuck, 25. now i’m even, let’s say. hey, i looked at it just a couple of days ago. i realized that, well, well, five. well , maybe six just got old. well, i can’t understand, it’s me who has grown old, or whether my environment or the actual games have become a little different there, of course, everyone else, but the fact is that the market is changing, and the market does not change on its own. it is changing along with our world, as we know, our world has entered a completely unique phase. and it can be called differently, it is definitely interesting and will lead to colossal changes. and that 's what we are now is an attempt to rebuild, because now a huge number of connections are beginning to break and since nature does not tolerate emptiness. they appear in another place , perestroika is underway, and just at that moment no one wants to take risks, so now everyone will play in the gamedev market. in my understanding, either as much as possible of one's own, or

vice versa, as avant as possible. someone will probably try to make something very cheap right now, very , uh, well, good luck, and it can shoot. you see, if we look at the game mechanics that are used, they are all beaten, yes, new mechanics may appear , or with the advent of a new tool. here is the same virtual to full reality, or something fundamentally new. in terms of approach. here is virtual reality , she has already presented a lot of things to us. and here, by the way, hmm, i'm young, but i still remember. it's clear. yes, there were games, but there were no mice. oh yes, there were simply no mice and played. i'm the same wolfenstein on the keyboard and still played mortal kombat. yes? yes, yes, yes, and then there was a mouse. and you know, this was the feeling, when i had you, as if the wings behind my back opened up. i realized that

there are huge opportunities in front of me , this small simple tool allows you to do something that was previously impossible. basically, so it's quite possible now there will be some breakthrough technological moment. let's take one more moment. uh, so, as we have, uh, the first issue, we only introduce our audience. possibly with computer games. and who it is the audience that really plays everything, there is some age. here is the one we can highlight. and there is the popularity of men that play, mostly only young people. in fact. this is really a delusion, and if in russia we can talk about the average age of dinar , very different estimates from the higher school of economics give 36 37 years, and some polls give 31 33 of the year. this is due to the fact that you are 36. how is it connected that you are higher than the school of economics and you are 36. i did not say this. i didn't confirm anything.

and in the usa it’s a little older, and in china it’s a little younger, but more or less all over the world there is a general trend that it’s not children who play , moreover, most importantly, it’s not children who pay. we, as developers, want to earn a day. we don't want to just make free games that we will pay for ourselves, so we want to make games for adults, we make smarter games with this. we want to make games with a big story, so that you yourself would be interested in making these games, as i understand it, right? well, including, that is, it is not very interesting to make simple games, as it seems to me, that is, first you do done . it is insanely difficult to make a simple one , roughly speaking, much more difficult in my understanding. and like i said games. this is, uh, huge popularity, this is culture, and this is a conductor, and in my understanding, all over the world now, and the state will make government orders to create the right games for the youngest population. look at china, the same thing has already begun there. is it then possible to say that games are already a new media? bereft of the party or is this the future than

media this is something more than entertainment. this is a new kind of culture in my understanding. this is the junction of the culture of art - this is something that did not exist before. well, that sounds really ambitious. this is true, but as they say, it won’t bet everything, but it’s very interesting and indeed, according to statistics, people now play games more, go to movies, for example, it's already happened helped here. let's be honest 19.6% of the point for the pandemic is not experienced, growth, gamers. this is the 20th year we usually go there, well, 8% a year grows here almost 20 at once. naturally, all investors rushed to give money for games. naturally, and this is indirectly both private investors and funds. all in russia , such a number of investment funds have appeared that i have never seen exactly at the end of this 20 year. well, okay. this is the kind of growth rate you want. why would this give us

gamers the usual dev reed? even more jobs more products someone will fail. yes, this is a fact of venture, it's okay, but suddenly there will be cool titles. i would like to believe in the best. i believe in our geniuses too. even against the background of esports , it happened many times. yes, we have the genius of cybersport alive, between the scum. repeat again, please, russia has always been rich in talent. and uh. task in my understanding of the state. just help with this talent. you know how they joked in the soviet union. help it with talent mediocrity. here is the same story. hey, here's the direction. come on, know how we'll make friends. i propose to slow down at this moment today, so that it would be an interesting topic in the next issue to find out what video games are in russia now, what awaits us twenty. the third

year and generally talk in more detail, how i will make money on the computer will share with us friends. is this a podcast pc or console? my name is ilya pelikatsky e-sportsman and my friends dmitry is the president of the russian e-sports federation of konstantinsky game producer game developer teacher of the higher school of economics. likes everywhere on the tv set the like button see you very soon. a free program podcast with you tonight. i am maxim tarankov, and we have absolutely unique guests . elena anatolyevna chaikovskaya, deeply respected by me and i am sure by all of you, good evening. good evening, glad to see you, as the head coach of the russian national

figure skating team, are you satisfied with the state of affairs in russian figure skating? the head coach of the national team in the entire history of my coaching work, i now accepted very strongly. there were times when it was worse. now i have very strong players in my hands, it is very interesting in terms of the composition of the national team. i hope that how would they continue to go show. what is our russian curly. the strength is in the discoveries, because there were many elements of many approaches to the programs. created here russia has always been remarkable for its surprisingly ingenious ideas, musicality and wonderful

productions. this is our strength, it remains and what is the work of the head coach of the russian national figure skating team, because after all we are an individual species sports we each have our own personal trainer coaching staff and so on, as well as the head coach. we don't have a hockey team that is assembled for the world championship and a head coach is appointed. our head coach looks after all the athletes who are currently a member of the national team. and my task is to help see, and somewhere to suggest if people want to hear it, and somewhere to slightly change direction to say that if you would do this that, probably, it would be more significant and more advantageous. then all the same, my task is to create. the most important thing for me is that when he trains, the coach is obliged to create this atmosphere in which you

always want to come. we have a tough sport. and when everyone says, how beautiful you are a cat, and these are easily in light dresses with flowers, then no. we have a very hard job, and so that this hard work does not turn into such a terrible job, when you don’t want to go there , the task of all coaches, and especially me , is to create an atmosphere and interest in discovering new elements. they got it. yes i succeeded and when it happens to an athlete. he wants to move forward. and this is the creation of a common interest. and most importantly, athletes should trust me , they should trust their coaches that we will never betray them. that we will never do something that would harm them, they should know that we are for them, that these

are our children, that this is our creativity, that they are with us, and we are with them, this is the head coach . well, you said you look after all the athletes, but the coaches. well, i i mean coaches, of course, with coaches. i talk to a lot of people. i myself drive up to the training and look, and whoever needs it consults, who doesn’t need it, for god’s sake it’s very good. everything goes. fine. i rejoice in you most of all in general, the task is to create the conditions and my federation for our sport. it thundered the way it thundered, the situation is always difficult now, we do not enter the international arena well, what did we have during this period the magnificent russian grand prix now we are waiting for the junior grand prix, then grand prix for adults. that is, we are on

the program. everything is the same as we had in those years when we were admitted to the competition in general, the tasks of the federation

well, it’s not for me to explain to you that after the competition everyone skates what they can, but to create special programs. now he will have to be their coach and choreographer. we ourselves are an athlete to think, after all, the task of a coach, and to choose such music and such a syllable on the ice text that would reveal the maximum qualities of an athlete. don't just let's do it there. here is the disclosure individuality. when does it all match, when your music is felt by your athletes, when are your elements? you are the winner, the same thing will now be in demonstration numbers, it’s not just that we’ll dance something

as much as you can surprise, i always told my athlete and i say, now even think of every year how you can win with something you can surprise a show on their speeches. you yourself are god returning to sports, and we are ahead of the rest in pair skating and women's single skating, but men and dances. we have to put it mildly, a little behind. i don't agree, i don't agree with the stations. and in general, it's wonderful that we had dances. now we are now we yes we are a little bit on i don't mean lost. we now know how the whole step. those are gone, and now we will have to go up and eat a few pairs. again, you need to come up with their face to reveal their individuality to find some kind of new image. if you like, in general , our entire dance art was famous

for the fact that we set the tone for the development of world dances. now us for a while pushed back by the french. with their religion, with their uh, some new plastic hmm types of the french, there were still americans. this is all the same blanket, so now we need to return our dominance again, and you can return it by the fact that you are even a new stimulus, a new direction. this is what needs to be done. this is the head coach too. and we have reserves to catch up. couples that would lead the world of dance art, so

the corridor is open, everyone go ahead, well, let 's go back about the men's singles, because 20 years have passed, and we are still talking about the confrontation with gudina. and plushenko well, we will always talk about the confrontation, too, two amazing athletes, and what are we talking about the world cup. no, good question. why do we have a championship, or rather, because the world champion has not yet been born. here he should be the world champion, he needs to be seen, he needs to be discovered. if mishin revealed plushenko from a little boy the same thing, glared at her no one would have expected it to turn out. this is what tanya understood his essence. and on this i created this bomb and worked only on him, but his individuality. there should be a coach who will find an athlete for himself and we will disperse.

no, the coach must show the best qualities, show the individuality, here i am and at the same time cover it up a little, because each athlete has some who have more who have less flaws, so our task is to close something , and leave here only this symbol. there will be championships and everything else. will they be in the junior team or not? i see him as an adult and i see him very well , i follow them very well, i won’t, because that someone will be offended again, but you are wrong about men, there are good men. you have already said that for the sport of high achievements , we are doing quite a lot even in this difficult time, but for children's sports , many athletes come thanks.

projects that started back there 10-12 years ago or the ice age, many others are recording. in what is difficult now , it used to be considered a lot of additional ones you have to take. that is, the tackle grew no in the olympics, right? well , here i am of the same opinion that rolling is good salary for coaches. and the task of the coach in serious time is to be in time at the time

allotted to give everything that the athlete should receive and still interest him. i am to all young coaches. now i’m saying, please don’t discourage children from skating. do not yell or put up any obstacles, on the contrary, support him. whisk. oh, it turned out oh, it went, that it got to the music, in general, everything is interesting then with a gingerbread. but it's not gingerbread. he himself feels like a gingerbread man, not what i give him, he himself i have and the task is to make him feel yourself a person to whom something happened then it will be a gingerbread. no, it doesn't work when he's on his own. that's a friend, and that's it. even the eyes are different. i look, my eyes are burning. in general, i'm looking for athletes who had my eyes on fire. and you are now following the european championship, for example, which has qualified for the world championship. how can i not follow? but

what kind of question i have to ask you then let's just say the level, well, without us figure skating has not really collapsed, the world has collapsed. here is the absence, first, the absence of struggle, then the absence of the most serious women's programs, the absence of our very interesting ones. park in pair skating, well, what is there pairs ? lord, house, my god, what is it, so i looked, i couldn’t watch all the women. i have such 12- year-old children at the rink, they skate much better. yes, so i don’t know what he thinks of himself, but with yu is an international soviet skater. so i wanted to say, who benefits from it, exactly, they lost all the money. i just received a call from japan, they had the japanese championship and if they collect

somewhere up to 14-15.000 always. well, the truth was hay this one. now they have collected six. and sponsors began to turn their heads to say that this is actually not for that. they sponsored all this here, so i think that soon they will grab their heads and realize that without us it’s not the same, and then the audience was not interested. let god crawl. well, you yourself understand that if it’s not interesting to watch, who will go and who will buy a ticket, because there was always a struggle and people saw it and they understood that it was going on everything is very serious facets, that everything is very high, that this is a sport of the highest achievements. yes, no one allows it. that's how it is now in europe to ride there somewhere fourth or fifth, probably well, god well, it's indecent. yes, even, but after all, the european championships here in recent years. now, uh, it was a struggle.