there uh, here's the ability to overpower oneself, the ability to concentrate, the ability. here, uh, which gives the traditional sport, and the discipline itself. she categorically helps, but the main thing is not even in this physically, if a person feels bad, he cannot betray. ah, maximum results. and this sorry loss, money-making opportunities prospects for the audience of fans - it's a crash. well, if we call this topic, for example, a young people. it is clear that athletes are e-sportsmen. i'm already 36. i'm kind of thinking, can i even in e-sportsmen, or a little late, but knowledgeable, but there is, uh, a direction, for example, but competitive puzzles. for example, the same hardstone. you can also play with us at one time there was a man, in my opinion, he was 56 years old, he was in third place with us, of course, 200-250 million dollars, that is, when you say the word game. for the price tags in my head

listen well, once you check it out, you know why games are so expensive, this is a terrible topic. it just breaks the heads of our players. so they come and see 3,000 rubles. per game or some other one is coming out now, and the volume of cards, it will cost 10,000 rubles. eh, this is catastrophic. let's look at these numbers 3.10.000 five thousand. it would seem obvious players, say the greedy developers. so, when are you going to eat? well, how much can our money really be, everything is very simple. let's look at the platform that pays with the playstation xbox console, that is, let 's see the appstore google play yes, that is , google apple or even steam computer games know what commission they lie? 20%. this the minimum well took it from 10.30%, but did not take a commission, then the publisher appears and

says. well, you know for accessing the audience so that i can tell the players about your game. well , let me take at least 50-60% from you, which means that from the remaining 70% we have left, and from 70 we take a person. yeah, 35% left. it would seem ok at 35%, well, we'll live 500 left, then we start to look, but we need to pay taxes. yes, we officially work with all banking transactions, money transfers, but the team had to be supported for something. do you know how much it cost to develop such games. well, let's say the most expensive game in history. god bless the memory. this star wars was about 250 million dollars, that is, on average , tripol games, they can cost 50 million and more, and in this regard, it turns out to be greedy developments, nothing worked. that is, it even works. wonderful. here we have now begun to create our own ethical scarves,

it will be lower there. i think, i think that there should definitely be premium conditions for domestic ones. can i come, just to the developers directly. gimme rims i'll tell you how we get to know each other. well, unfortunately, that doesn't work. in fact, when i know, igor hits very hard, including esports. but the same overwatch has already been released. he also had a huge potential in russia, many people wanted to play it, but it just cut off the price. i don’t know 70% of the audience there, that is, many people were able to. and this, of course, is a disaster, but then you need to immediately say about the fact that, in principle, the release format of video games. he has also changed in recent years. years. that is before, as it happened. so they came to the store to buy a disc version of the game and went home, at the moment there are a lot of free play games that survive due to transactions within the game, yes, but this

topic, to make it even worse, if here yes, throwing money away, if here are greedy platforms, then there are greedy platforms and very greedy advertisers. let's see how much it costs. well, here is the game balls simple balls, match-three, yes three balls, yes three options, the favorite game of many people, from the most adore too to people over 60, everything is practically are playing. farms are preferred. yes, this is a farmer, so these are the simplest balls. here one player has such a parameter called cpi cospringstal cost per player, here in these balls. it happens there a dollar, two somewhere there, sometimes even more, but it depends on the region. what is it, let's even take 1 dollar, only 1 dollar per player, on average, according to statistics , they pay, there are several percent. let our game be so cool that it pays i don’t even know five percent. so 20 times more digits should be yes, why 20 times, because

you need one paying person, and bought another 20 non -paying ones, multiply by 20 it turns out 20 bucks, it turns out you have to bring a person at least 20 dollars just to buy traffic. and now you impose on it all the commissions that i listed earlier, that is, the feeling that i am sitting, remember, the meme was, where is the greek actor sitting, he had a uniform. here i am trying to calculate. i realized that i have to someone something i can’t understand, until someone came in, a wallet, but there’s not enough there, right? channel one is launching a new project in every corner of our vast country. there are innovators and genius. master engineer or designer and not only are you going to launch your startup. you have a business and do not have a ready-made production or advanced

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. now i won’t forget, a hearty dinner in just 1999 only in the back, so that the temperature can be reduced freely , a headache, so that the verse of maxicoldrin four components against the main symptoms of a cold, to tie up the symptoms of a cold, and we continue before yes, when a person bought the game and used it, everything was simple and clear. and everyone was on an equal footing. it is very important now, when the games begin , relatively speaking. yes, the translation of the transaction , yes, and a lot of people sin with the system according to the results, that is, when a person, uh, buys such a game habit, as if he bought a button to kill everyone. everything for esports is

absolutely critical. no it's not that. it's about in my understanding, this is critical for gaming. well, that is, i don’t know when, at one time, the browser game fight club came out there and i was still surprised. well, i thought. well, the time is now like this, then it won’t be like this. it turns out that there are , and for some reason there are people who continue to be interested in wallet competitions. that is, who has more and so on. but once again, i am pleased with something else, that now, in general, here is the same dota, for example, yes, it showed that there is an opportunity. e inside world transactions without affecting the balance. and you can buy yourself a look. yes , so we call it how your character looks, and pay money for it to support your own. if you can afford it here. but at the same time, it does not affect the game balance. you have a character not with good kind games, there would be more such e-sports, only such a place. sorry, but i experienced a lot with my esports in fifa, because

fifac, unfortunately, with all its advantages. uh, this is exactly the game that has become a game over the past few years. paytong, because all tournaments are played in ultimate game mode team er, this is a mode in which you assemble a team of cards. each card has its own characteristics. and each card has its own price inside the game currency, and there is a loot box, that is, packs that you can open, you can open them for inside the game currency, or you can open for real benefits. this is why loot boxes were invented in order to earn more, because a person plays the lottery. he's obviously paying more than he'd buy, of course, there's a simple math game that's math. here at i have all the numbers. things narrotiv plot yes and mathematics, that's what works well. ah, there is such a parameter as mathematical expectation. it allows you to calculate the cost of locks, if everything is calculated correctly , it turns out that we are selling what

the player wants to buy for a high price, that is , you understand, this is just pulling out money, yes, but on the other hand. this has another implication. that is, it began with what everything is the same iv online. yes, there you could buy, but a subscription hmm for your friend. that is, relatively speaking, one person bought a subscription for himself and paid more, let's say for 10 subscribers, and then he distributed these subscriptions to his friends and in this way. he could pay for good enough. naturally, friends. he was somehow compensated within the game currency and thus the black market was still a little controlled. so, uh, it gave an understanding that there are people who are willing to pay for me, and on the other hand, then evolution went further listen, if there are people who are willing to pay for many, maybe we can to make it so as to sell expensive things to those who are willing to pay only a little, so we will not sell a thing, but the probability

of acquiring it. that's what we got from the lootbox. and that's sorry, i'm playing internal demons. e people, when there is excitement, when there is faith , what the hell, today i will definitely be lucky. today is my day and that's when a man, yes, if you count, then each of these uh players who did not want to pay for god penny by penny by penny, and they paid much more than they could afford. on really scary. in fact. it is interesting to combine with statistics. that's what you're talking about, and represent in almost all markets in the world, if we look at mobile casual games are leading three in a row and little farms in the us casual - this is for a fairly wide audience. we divide games into hypercasual casual medical hardcore. hyperclear everything is easy everything is wonderful. you never lose. no, resistance casual game can be hard can be very hard, but the entry threshold is easy one mechanic. all clear. all,

it's clear. what to do? metcore game allows you to explore. here are the same games related to esports. they are mostly mid-core why because a person should have something to learn from? that's what skill to show, yes, and hardcore you suffer, suffer and suffer again, i explain the threshold of entry. if so, how long does it take you to figure out what to do in this game? we moved out a little bit with that donation, and i realized that you, uh, while discussing i donate such a thing. here's the worst thing about us . the anonymous donators club is opening, because that the first thing, that i realized that i had a lot of money of my own, honestly threw fifa and i'm ashamed to call this figure, but i'm ready. the name of the biggest donat that i made for one part in fifa comes out every year. that is, uh, revelation began in september, new versions of fifa are released every year, and the way i made money on fifa, i competed in fifa and

, unfortunately, i did not support a very good story with payne, and the biggest one was more than half a million rubles in one version. wow for a year, but not immediately none not a single application. but the second thing is that here i am already fifu for several years they have not played at that level and have already moved a little away from esports, but you were talking about donations. i realized that i, in principle, ever threw something beautiful would have turned out. eh friends. this is a combo console podcast. my name is konstantin sakhnov. and my colleagues want to donate at the dacha for 3 days already. this is what he knows. well, because the truth is, this is actually, uh, i don't know how. works, probably, it's really social psychology is what happens to a person's life. here we in life want to buy some beautiful thing that will, uh, attract the attention of others. cool. everyone seems to run the same way. and you have a golden hat.

how many fifas of different versions did you buy, but played, at least the ninety-seventh, all the parts that came out, that is , roughly speaking, every year we can now the last 23. plus, there were also special editions such as the world championships for the european championship that is, there are still 6-8 games. well , that is, that's all you paid attention to announcements 23 years 20 new assassins, one there is a bunch. yes, and metavers, sort of, like the assassins. that is, i mean that there is a lot of trend in the remake of the remake. here to continue the old brands. why do you think? well, this is more axial in my understanding, the release of the next diablo there, it will hook the audience that will not play it, but they will buy it, because they bought all the previous ones, because it is a great apple. how is this the case, the great blizzard is still there many

decades ago, and already this will give additional profit. and what do you think? it seems to me that, firstly, i agree that it is easier to sell an old brand than to create a new one. well, in principle, especially very popular, and games that are re-released. these are really the games that were insanely popular now being released by the residents. evil 4. well, who didn’t cut into rezek, but everyone played. wow, dead space just came out. dead space broke the market at the time. but it’s just more to console, because then it was still, if i’m not mistaken, an exclusive for the console, and later it came out already, in my opinion on a pc, but the point is the bottom line is that and these are games in which we are all here, who played them, we thought. then, and now the playstation 5, and there is a 40-90 ti xbox graphics card new. but if those games, yes, again, and graphics, well, this is generally a gap. it's just mega cool and here we are back to the money. yes,

i think i agree with you here. just very simple. that's how much development costs. how much does marketing cost. we said these gigantic commissions. here it is to beat it all. they are, of course, when you have the cost of the game one million dollars, and there you don’t want to risk 10 more, so there are proven schemes where there really is an audience. but in general, to be honest, there is a feeling that there are fewer cool new products that come out every year. yes, i just remember before even there years , even, probably, five or six years ago, you open some kind of yandex google, uh, waiting in the search. the main thing is there the expected game hmm next year. and there's just darkness, and now you're scrolling through, i understand, oh, this is this, but this is here we are from we will play. well, somewhere there i already scored 20 and 25 in my head there. now i’ll even let’s say, uh, there, just a couple of days ago i looked, i understand that well, well, five. well, maybe six just got old.

well, i can’t understand, i’ve grown old and my environment is there or have the games really become a little different , of course we are all older, but the fact is that the market is changing, and the market is not changing by itself. it is changing along with our world, as we know, our world has entered a completely unique phase. and it can be called differently, it is definitely interesting and will lead to colossal changes. and that's what we are we see now this is an attempt to rebuild, because now a huge number of ties are beginning to break, and since nature does not tolerate emptiness. they appear in another place, perestroika is underway and just at that moment no one wants to take risks, so now everyone will play in the gamedale market in my understanding, either the most plum or , on the contrary, the most adventurous , someone will probably now try to do something very cheap is very, uh, well , good luck, and it can shoot. you see, if we look at those game mechanics,

which are used they are all beaten. yes, a new mechanic may appear, or with the advent of a new tool. here is the same virtual to full reality, or something fundamentally new from the point of view of the approach, but here virtual reality has already presented a lot of things to us. but by the way, hmm, i'm young. but i still remember the time, yes, they called the young games, but there were no mice. oh yeah. there were simply no mice and played. i also played the same wolfenstein on the keyboard and played mortal kombat. yes yes, yes, yes, and then there was a mouse. and you know, that was the feeling when i seemed to have roofs. opened from behind. i realized that there are huge opportunities in front of me, this small simple tool allows you to do something that was previously impossible. in principle, therefore , it is quite possible that now there will be some kind of breakthrough technological moment. let's take one more

moment. uh, so, as we have, uh, the first issue, we only introduce our audience, perhaps with computers. and who is this audience it really plays everything there is some age. here is the one we can highlight. ah, there is the popularity of the men that play, mostly only young people. in fact, this is really a misconception, and if in russia we can talk about the average age of a gamer, very different estimates from the higher school of economics give 36-37 years, and some polls give 31-33 years. this is due to the fact that you are 36. how is it connected that you are six, i did not say this. i didn't confirm anything. and in the usa it’s a little older, and in china it’s a little younger, but more or less all over the world there is a general trend that it’s not children who play more moreover, the most important thing is not the children pay. we as developers, we want to earn what we want, we want to earn a day. we don't want to just make

free games that we pay for ourselves, so we want to make games for adults. we will make games smarter. we want to make games with a big story, so that you yourself would be interested in making these games, as i understand it, right? well , including there is such a very interesting to make simple games, it seems to me, that is, first you do done. it's just insanely difficult to make a simple, roughly speaking much harder in my understanding. and like i said games. this is a huge popularity, this is a culture, and this is a conductor, and in my understanding , all over the world now, and the state will make state orders for the creation of the right games for the youngest population. here's a look at china is the same. it has already started there. you can then say that playing is already a new idea. is it an already accomplished fact or is it the future than media. it is something more. than entertainment. this is a new kind of culture in my understanding. this is the junction of art culture - it's something that wasn't there before. well, that

sounds really ambitious. this is true, but as they say, everything will lead , but it is very interesting, and indeed , according to statistics, people now play games more than go to the cinema, for example, this has already happened here helped me. let's be honest 19.6% of the point for the pandemic is not experienced, growth, gamers. these are different situations. every year we usually grow there, well, 8% a year here almost 20 at once. naturally, all investors rushed to give money for games. naturally, these are indirect investors and private investors and funds. all in russia , such a number of investment funds have appeared that i have never seen exactly at the end of this twentieth year. well, okay. these are the growth rates. i want to put money in there. why would this lead us to casual gamers or developers? even more vacancies more products someone will fail. yes, this is a fact of venture, it's okay, but suddenly there will be cool titles. i would like to believe in the best. i believe in our geniuses too. even

against the background of esports, it happened many times. yes, at we have the genius of esports alive growing. repeat again, please, russia has always been rich in talent. and uh. task in my understanding of the state. just to help with this talent, yes, and as they joked in the soviet union. help talent mediocrity. here is the same story, uh, there is. yes, that's the direction. you know how we made friends. i propose to slow down at this point today, so that it would be more interesting in the next issue to find out what is in store for video games in russia now. us twenty-third year and in general talk in more detail how i will make money on computer games share with us friends. is this a podcast pc or console? my name is ilya pelikatsky esportsman and my friends dmitry president

of the russian esports federation konstantina game producer game developer teacher of the higher school of economics like everywhere on the tv like button put like see you very soon. a free program podcast with you tonight. i am maxim tankov, and we have absolutely unique guests. dear by me and i am sure by all of you elena anatolyevna chaikovskaya good evening. good evening, glad to see you, as the head coach of the russian national figure skating team, are you satisfied with the state of affairs in russian figure skating? the head coach of the national team in the entire history of my coaching work, i now accepted very

strongly. there were times when it was worse. now i have in my hands very strong very interesting in terms of the composition of the national team. and i hope that how would they continue to go on showing. what is our russian figure. strength in discoveries, because uh there were a lot of elements, a lot of approaches to programs. created here russia has always been remarkable for its amazing ingenuity , ideas, musicality and wonderful performances. here in this, our village and it remains. and what is the work of the head coach of the russian national figure skating team, because after all we are an individual sport. each of us has our own personal coach, coaching staff, and so on. head

coach. we do not have a hockey team that is assembled for the world championship and a head coach is appointed. our head coach is watching for all athletes who are currently a member of the national team. and my task is to help see, and somewhere to suggest if people want to hear it, and somewhere to slightly change direction to say that if you would do this that, probably, it would be more significant and more advantageous. then all the same, my task is to create. the most important thing for me is that when he trains, the coach is obliged to create this atmosphere in which you always want to come. we have a tough sport. and when everyone says, how beautiful are you cat? a if it's easy in light dresses with flowers, then no. we have a very hard job, and so that this

hard work does not turn into such a terrible job, when you don’t want to go there , the task of all coaches, and especially me , is to create an atmosphere and interest in discovering new elements. they got it. yes , i succeeded and when it happens to an athlete. he wants to move forward. and this is the creation of a common interest. and most importantly, athletes must trust me must trust their coaches that we we will never give them. that we will never do something that would harm them, they should know that we are for them, that these are our children, that this is our e, creativity, that they are with us, and we are with him, this is the head coach . well, you said you look after all the athletes, but the coaches. well, i mean, and the coach, of course, with the coaches.

i talk to a lot of people. i myself drive up to the training, i look, and whoever needs it consults, who doesn’t need it, for god’s sake it’s very good, if everything goes well, i rejoice you, most of all, have the task of creating the conditions and the federation is mine for our sport. it thundered the way it thundered, the situation is always difficult now we do not enter the international arena well, what did we have during this period the magnificent russian grand prix now we are waiting for the junior grand prix, then the senior grand prix. that is, everything is going according to the program in the same way as we had in those years when we were admitted to the competition in general .

it is necessary to understand this very clearly and try to do it. that is, you think that under the circumstances. uh, enough of what has been done for our sport, more than that, we're on schedule. we haven't changed anything. i am like a coach. uh, i watch all the competitions. i look at the number of starts. i look at the number of trainings, what we are preparing for. our schedule is practically the same as it was all these years of the previous decades. we have not changed anything, on the contrary, we are also adding some new jumping competitions. how do you remember in st. petersburg now there will probably be free programs. that is, we are still creating and directing international soviet kabishes to the fact that this sport should be developed and in what direction as an idea in general. here is a tournament of exemplary numbers wonderful. well, it’s not for me to explain to you that after the competition everyone skates what they can, but to

create special programs. right now , both the coaches and their choreographer and the athletes themselves will have to think, because the task of the coach is to choose such music and such a syllable on the ice text that would reveal the maximum athlete quality. don't just let's do it there. this is the revelation of individuality. that's when it all coincides, when the music your athlete feels it, when the elements are yours. you are the winner , the same will now be in the exhibition numbers. don’t just let ’s dance something there, how you can surprise, i always told my athletes and say now ours is to come up with something every year, how you can win something you can surprise, but show at their performances. you god himself commanded

to return to the sport. and we are ahead of the planet all in pair skating and women's singles, but men and dances. to put it mildly, we are a little behind. disagree, dancing. we don’t do it at all. we had wonderful dances. now we are now we are yes, we are a little bit on i don't want to say we have lost now, you know , like a whole step. those are gone, and now we will have to go up and eat a few pairs. again, you need to come up with their face to reveal their individuality to find some kind of new image. if you want, in general, all our dancing art was famous for that we set the tone for the development of world dances. now the french have pushed us back for a while. with their religion, with their uh, some new plasticity. hmm

, there were still americans like the french. this is all the same blanket, so now we need to return our dominance again, and you can return it by the fact that you are even a new stimulus, a new direction. this is what needs to be done. this is also the head coach . we need to increase our reserves. couples that would lead the world of dance art, so the corridor is open, everyone go ahead, well, let's talk about the male we will return to the singles, because 20 years have passed, and we are still talking about the confrontation with the gudina. and plushenko well, we will always talk about the confrontation, too, two

amazing athletes, and what are we talking about world champions. no, good question. why do we have a champion, or rather, because the world champion has not yet been born. here he should be the world champion, he needs to be seen, he needs to be discovered. if mishin revealed plushenko from a little boy the same thing. tarasova became her will no one expected what would happen. this is what tanya understood him essence. and on this i created this bomb and worked only for him, but his individuality. there must be a coach who will find an athlete for himself in the evening and we will disperse.

no, the coach must show the best qualities, show the individuality, here i am and at the same time cover it up a little, because each athlete has some who have more who have less flaws, so our task is to close something , and leave here only this symbol. the championship and everything else will be in the junior team and i see very well behind them i’m not going to name you, because someone will be offended again, but you are their man is wrong, there are good men. you have already said that for the sport of high achievements we are doing quite a lot even in this difficult time, but for children's sports there are a lot of athletes. here thanks. projects that started back there 10-12 years ago or the ice age, many others are recording. in what is difficult now, it used

to be considered a lot of additional ones that have to be taken under the tubs of all this. that is, the tackle grew no in the olympic yes? well, i'm the same opinions that tackles are good earnings for coaches. and the task of a serious coach is to be in time at the time allotted to give everything that he has to get with the guy to still interest him. i am to all young coaches. now i’m saying, please don’t discourage children from skating. do not yell any

obstacles, on the contrary, support