and then and then they want to talk, then they want to set the table and generally have conversations. and then what, yes, yes, a little yes, and and what is there to do with the girls here they tell how they got married. listen, well, here, this is sasha, a brilliant song, this is where she comes from, and this is a song recorded from the grandmother of sergei, the old age of our mayor, according to the folklore of a genius, it turns out, uh, he grew up in such and such an environment. and so it is for him to go far. it was not necessary to know the depth of folk music. it was his grandmother who was more fortunate. do you know it urban romance. i think everyone, well, in the soviet exactly donskoy, you will definitely be sung by some kind of soul, a tingling urban romance. they did not give an evolutionary somewhere in the fiftieth years of soviet power. well, there i went to the village garden.

katya shepherdess, i didn’t mean your beautiful katya, and you never know what, but you have our romance, for example, uh sound director gleb loves the cossack romance song very much. why so quickly return the roses, and give them all the beauty you get - listen to ours, well , they even have a collective worker, and he sings. i think it's you in the team you're doing soup. you have bred it freely. next time. we should directly better direct the spotlights to the director's. yes, and gleb must sing. we have already discussed this. this is the only way to your this huge concert and at concerts in other cities. don't miss the moments. aim this spotlight to the left. i joined merkulov and the groups in a dance concert, beautiful, which took place on our ship along the moscow river. with whom himself our yes

places have such a form, beautiful and just at the end of the and after the cheerful dance enchanting enchanting program , we handed out leaflets with a romance to everyone, but this wonderful one, and roses and everyone sang, and it was magical, dear friends. well, now, under kazakhstananthropology on the first ya, the presenter dmitry dibrov says goodbye to you of this song performed by kuznetsova and the group, zventa, screwed, until we meet again.

that love will help to accept and god from whom i love and god

oh, pull my comrade home, and i will ask us for health.

be always beautiful. i will dawn.

hi all. is this a podcast pc or console? my name is ilya pelikatsky. and i am a professional esportsman. hello friends. my name is konstantin sakhnov. i am a game producer, game developer and teacher at the higher school of economics, i am glad to welcome everyone. my name is dmitry, a simple russian surname smith. i am the head of the russian federation of computer sports, which is the president. and today. we wanted to talk about how the gamer actually began, what was the chicken or the egg before, computers or consoles? here's what you have ahead, but i have a complicated history because i had a console. ah, because i have many, many relatives. i lived in the same apartment, i didn’t have my own computer. and when i studied very, very well. my parents decided to arrange such an adapter for me and gave it to me. now i was the happiest at that moment

friends began to appear thanks. i was very lucky 7 years i was given for my birthday. dandy it was something before his first computer. of course, i waited a very long time, but thanks to dandy, i just stopped having friends because i sat at home and didn’t go anywhere went out. my story is a little different, i'm still born in the seventy-seventh year, and the first computer or console. i don’t even fully understand myself, i had a z-expert. it seemed to be a computer, but which used a tv instead of a monitor, so it was something in between, but then, uh, my story still went to the computer , my ah friend had a prefix. here, by the way, he always said never teach your parents to play, then you will not have enough time to play yourself, this is generally a disaster. we went to the country, and the parents began to walk around to look at what kind of sector we gave him, and they

discovered billiards. so they were cut from him . that's absolutely it. true, i generally forgot that i have a sega and went to my friends to play another sega because everything is mine sorry, but if we started talking about the first games, well, the console or computer, then the first game, what was the first game here, which remember or which hearts? oh my first game was called eagle nest it was a hardcore game with no saves. i mean, you started it. until you are killed continued, but as soon as you died, you had to start all over again, therefore, when at one time, then diablo came out and then diablo ii appeared hardcore mode for everyone, it was amazing. and for me it was completely normal. i mean, like, yeah, that's good. it's not bad, because, well, i'm so unlucky. and my friends had a simpler 286 computer. maybe you remember there were more miracles, i didn't know that there were

other games first i saw miracles, then sim city first then kingsby. it's simple games that i still consider masterpieces quickly enough discovered football and that's it. i was sucked into the first fifa that i had, it was fifa 97. and there was one very cool thing, and then they removed it from the game and, probably, for 25 years, it didn’t exist at all. there you could play not only on the big field on the lawn, but also in the hall uh-huh but you couldn't choose that. it was necessary to click on the match and it was randomly determined whether or not there would be a hall. i could sit for an hour or two just poke to play in the hall. that's everything is fifa, and it has remained so five and yet, once we have a podcast, the console complex is it a computer or a console? where to go? what to do? well, we can see how it was historically in the nineties. eh , the massive invasion of andy dandy began very strongly

squeezed out almost everything else, but the fact is that i really wasn’t a computer, and they were used at work and computer games. uh, they survived by having employees stay there after work to play, i don’t know, the same wolfenstein 3d or something else. and here then, ah, such an entity as computer clubs appeared. and there, uh, it was already possible to come, and, in general , play for cheap, and you used not only a supercomputer, well, right at times, but you also got access to such a thing as the internet , it was generally a fairy tale. well, that is, i, for example, remember for myself the first feeling when i was on the internet talking with a woman there, but from brazil. i kind of thought it was some kind of ridiculous prank. well, how can it continue, if we look at the statistics, gradually the computer began to come forward. they have become cheaper, more accessible everywhere, and now, according to statistics for last year, about uh, 69

, probably percent, and the population uses computers and well , they use consoles about four times less, so now , again, if you look at the trend, uh, those masterpieces that have always been released on consoles, and they were specifically tailored for the release of specific games on consoles, still exclusives. only here. right now, the era of exclusive is starting to leave, and just a consequence of the fact that that computers have become more widespread. and for the last years the same thief, for example, yes, last year he retired for many e-fans. uh, by the way, i bought the crucian console just for the sake of it. yes, now , as it were, why sell? all? let's just rewind a little now, because i thought we started. uh, say, from the dandy a console , you can consider flying rice as a portable and its developer. well listen it's ok one

of the most ancient uh is a citizen. and russia, yes? yes, i remember, and we even in our time, when in 2004 the first esports competitions were held at the big site. and then we had the cup of russia at the expocentre, held on krasnaya presnya, and his last name was reaped, and he was invited just with us, uh, he played show-ch, in the network tetra we made a specialist where you can play against each other with uh, minister of communications of the rems. so we had such a wonderful show match, so everything is clear. listen, in general, if we look at it now, our viewers will say, damn, what kind of flags are they sitting on? where are mobile phones, where is the main thing? ours was playing. here theme how are you this topic about your mobilochka? well, come on, we mean the market, if you look at computers like that, well, 22-23% for money, somewhere around 30 percent. well, smaller consoles and 50%, this

is our mobile phone. well, there is still one percent. this is esports, everything else is together. wait on money you are talking about money, what do you mean in terms of money at 200 billion dollars the total market for weed, and at the same time we are talking about these seemingly small esports little faiths what is 2-3 billion there, and so on there ? well, a little more it would seem nonsense. actually, it's not nonsense at all. look at the growth rate of the same esports. how many times he went to football is not difficult to see what will be there in five probationary years. yes, the future, yes, so now is just the perfect time to invest in all this. this i support. i have been investing in this for more than 20 years in advance, even very very hot, otherwise no one believed at all, but now, yes, uh, really. they are simply impressive, but i want to say that, uh, in due time. yes, there were consoles. computers, then there were tablets, mobile phones. now virtual reality. i'm

sure it won't stop there, it'll move on. and it's an industry. she generally attracts people with what is possible. uh, in my understanding, uh, relax you can make friends. and you can actually learn a lot, because a person likes to play tightly. and when he does it with his friends. this is generally fine, and on this topic, always here's how to learn how to make games. how to learn something in games. i remember how my students think, now i will do it quickly offset. well, i have a mobile phone there for a year. yeah , of course, it's easy. let's make some mobile phones. development costs tens of millions of dollars, and marketing can reach hundreds of millions of dollars for some mobile games. well, everything is at the arena 1.4 billion dollars a year. you can imagine what a huge amount of money and how huge it is that consent makes it hard, but i will oppose it. and for example, i once became interested. what kind of beast is such a mobile toy, and we made our own

toy in a year. she cost us about half a million. rubles. and we barely recaptured this money, because, by the way, we already invested in marketing. i had no interest, but to figure out how this thing works in general , to come up with some kind of new game mechanics, and the game was called flipston. we pushed her onto both platforms. and in principle, there were a large number of downloads, but we didn’t really bother with monetization. we were interested in trying. how can you feel it from the inside with your hands, so no. hey guys keep it up. this can be done both cheaply and cheerfully and even qualitatively. but to earn - this is a separate art of the bone. tell me about the students. you teach how to make games. yes, and the last 9 years. this is somewhere we had an idea in the fourteenth year. we launched on the basis of the higher school of economics. there is such a higher school of business, and its leader alexander shaleynik gave us the go-ahead and we are like that. yes, wow, now we have right in the state university wow games. and here

it seems, the tower is huge and there are a lot of students and everyone is interested, and moreover, the program itself is ku. that is, all the money that students bring we send to teachers for marketing and so on and so forth. as part of the program, we made our own board game and wrote a book, and i want to call it gamedef. and so it turned out very cool. we graduate about 60 people twice a year, that is, two parallel streams and these people will then open their own companies. how long is the course? ah , 9 months 9 months, and you're rich how much does it make oh, i don't know that my students earn much more than me, because education is somehow super mass now history and then, that state universities i emphasize not only hse look there, da fu, st. petersburg state university and so on. everyone began to look into this area. what is it to talk about? well, as it were, the prospect of this market is certainly correct.

and we, in fact, as federations, also participate in this project, and just in the whole eighteenth year, it was over the school of economics that we first , uh, launched porsches like that. oh, now many universities also have this, and hmm. so i also made water lecture and told how our federation was created, why is it at all it was interesting, here, but in fact the story is very simple. hmm, i myself was a gamer. yes, and i really liked it. eh, this world is a wonderful internet. uh, warcraft is the second one. i played the start-auto appeared. we decided to create a team created a team and realized that this team lacks competition. well, since they are not enough. let's hold jealousy, and then, uh, it turned out that this idea is like a virus. yes, it’s worth a person, but immerse himself, and he is infected with this idea. and then there were quite a lot of people. we decided to create federation because it became clear that this movement will need the support of the state, and moreover, in my understanding, and

the games and you, that, in particular, this is an excellent tool for conveying your own. of the view you feel that the games convey some kind of. or maybe positive morality, maybe a point of view, maybe culture oh, of course, yes, but for starters, i would probably like to discuss the topic of gaming and esports, that these are a little bit different, components of video games, from which you need to start because gaming is essentially. here. e in a lot of what people imagine when they hear about video games in general. that is, after work, tanchiki came and yes, this is gaming. this is when you play for the sake of the game, just spend it, so time is a bitch, and esports is, in fact, a sport, in general, in all respects. e, e-sports are built not only on the fact that you train in that discipline in that kind of program, but in which you play counter-strike. and so on and so on and so on. and you also have to adhere to the correct daily routine. you

have to stop the better version of yourself to to become better in the sport in which you are. therefore, esports is not as simple and not as easy as many people think that you can play dota every day for 10 hours and you will become fans of international and win 18 million. let's tell your friends in the gym you know, i missed the gym because i was into esports. let's not put any traditional dispute into opposition. it is absolutely. uh, necessary in conjunction, that is, uh words in a healthy body, a healthy mind. these are not just beautiful phrases. this is an axiom. well that is, if you look at the majority of professional e-sportsmen, uh, which is the same internet, you know other things, and for the most part guys have not only fitness instructors, as in general, this is already the norm. they are seriously engaged in some direction. here is someone

there who is a master of sports in fencing. someone is playing basketball there. and i can say for myself. here i used to do a lot of track and field athletics there, and i did, there were many different prizes there in my youth in running at different distances, then rowing sports. and this is what helped me. eh, when i came to esports, and it was just emerging, and there, but the ability to move oneself, the ability to concentrate, the ability. that's what gives the traditional sport. the most discipline. she categorically helps, but the main thing is not even in this physically, if a person feels bad, he cannot betray. ah, maximum results. and this sorry loss, money-making opportunities prospects for the audience of fans - it's a crash. well, if we call this topic, for example, a young people. it is clear that athletes are e-sportsmen. i've already turned 36. i'm kind of thinking, maybe i'm still in cybersports, or

it's too late, but too late, but there is, uh, a direction, for example. a puzzle competitor. for example, the same hearthstone. you can still play. at one time we had a man, in my opinion, he was 56 years old , he did not take third place in our competition, of course, 200-250 million dollars. that is, when you say the word game, i immediately have price tags in my head. listen, well, since the prices are so expensive, you know why the games are so expensive. terrible topic. it just breaks the heads of our players. so they come and see 3,000 rubles. for the game or some other 3.000. and now there are dates about how it will cost 10,000 rubles. eh, that's catastrophic. let's look at these numbers 3.000 10.000 five thousand. it would seem obvious players, say the greedy developers. so, when are you going to eat? well, how much our money can be on the other

side, in fact, everything is very simple . let's look at the platform that the playstation xbox console, that is, sonya or microsoft let's see appstore google play yes that is google apple or even steam computer game know what commission they put in their mouth 20%. this is the minimum well taken. it's with 10.030%, they took a commission, then the publisher comes and says. well, you know for accessing the audience so that i can tell the players about your game. well, let me take at least 50-60% from you, which means that from the remaining 70% we have left, and from 70 we take a person. yeah, 35% left. do it would seem ok by 35%. well, let's live 500 left, then we start looking at taxes, but we need to pay taxes. yes, we work officially, all banking transactions are money transfers, but the team had to be supported for something. do you know how much it cost to develop

such games. well, let's say the most expensive game in history. god bless the memory. this star wars was about 250 million dollars, that is, on average, triplets games, they can cost 50 million and more, and in this regard, it turns out to be a greedy development, nothing worked. that is, it turns out the developers, and the platform is a platform. eh, great. here he is now they began to create their own domestic boards. yes, if it will be lower, i think, as i think that for domestic there should definitely be premium terms. but can i come, just go directly to the developers to act on the fact that we are generally somehow familiar. well, unfortunately, that doesn't work. actually speaking, i know the game hits very hard, including sports. uh, here's the same overwatch. uh, the time came out already there was a huge potential in russia, a lot of people wanted to play it, but the price is just cut off. i don’t know 70% of the audience there, that is, many people were able to do this, of course. on

a disaster, but then you need to say right away, and about the fact that, in principle, the release format of video games, it has also changed in recent years. that is before, as it happened. here they came to the store to buy a disc version of the game and went home at the moment. there are a lot of free-to-play games that survive on in-game transactions. yes, but this topic is that, in my opinion, it’s even worse there, if yes, yes, this one is throwing money off, if it’s greedy here platforms, then there are greedy platforms and very greedy advertisers. let's see how much it costs. well, here is the game of balls simple balls, yes three balls, yes, the favorite game of many people, fathers, too, up to people over 60, everything is practically with you. farms are preferred. yes , this is a farmer, so these are the simplest balls. here one player has such a parameter called cpi

cospringstal cost per player, here in these balls. it happens there a dollar, two somewhere there, sometimes even more, but it depends on the region. what is well, let's even take 1 dollar only 1 a dollar per player, on average, according to statistics , pays a few percent there. let our game be so cool that it pays i don’t even know five percent. so 20 times more than the number should be yes, why 20 times, because you need one paying, but bought 20 more non-paying, multiply by 20 it turns out 20 bucks, it turns out you have to bring a person at least $ 20 just to buy traffic, a now superimposed on this is all the commissions that i listed before not bucks the feeling that i'm sitting remember the meme was, where is the greek actor sitting in his formulas. here i am trying to calculate. i realized that i owe something to someone i can’t understand yet, whom did you find the wallet for, but there is not enough there, right?

this is a podcast on a computer or console, and we continue before yes, when a person just bought a game, everything was simple and clear to use it, and everyone was on an equal footing, and for e-sports , this is very important now, when games start with relatively speaking in on game transactions. yes, and very many sin with the system as a result, that is, when a person uh buys with such a gaming habit, as if he bought a firebox of everyone to kill everything for esports. this is absolutely critical. no, it's not that it's a long time ago about my understanding for gaming. this is critical. i mean, i don't know when, at the time, the browser game fight club came out. i was still surprised. well, i thought. well, the time is now, then it will not be like this . it turns out there are and for some reason there are people there , the competition of wallets continues to be interesting. that is, who has more and so on. but once again, and something else pleases me, that now, in general, here is the same dota

for example. yes, she showed that there is a possibility of intra-world transactions without affecting the balance. and you can buy yourself the look of a skin. yes, we call it how your character looks, and pay money for it to support your beloved, if you can afford it. but at the same time , this does not affect the game balance. you have a character, not a good good game, there would be more such cybersports, only such a place. i'm sorry but i've been through a lot with my fife esports because here's the fact. to unfortunately, with all its advantages. er, this is the game that has become a game over the past few years, because all tournaments are played in the authentic game mode. uh, this is a mode in which you assemble a team of cards. each card has its own characteristics. and each card has its own price inside the game currency, and there are loot boxes, that is, packs that you can open, they can be opened for inside

the game currency. and you can open for real something? why did they come up with loot boxes in order to earn more, because when a person plays the lottery, he obviously pays more than he would buy, of course, there is a simple mathematics of the game - this is mathematics. that's all i have about math. sorry. there is now a narotype plot. yes, and mathematics. here's one that works well. and there is such a parameter as mathematical expectation. it allows you to calculate the cost of boxing words, if everything is calculated correctly, it turns out that we are selling what the player wants to buy for a high price, that is, you understand, this is just pulling out money, yes, but on the other hand. this has another implication. that is , it began with what everything is the same if online. yes, there you could buy, but a subscription hmm for his friend. that is, relatively speaking, one person bought a disk for himself and paid more, let's say for 10 subscribers, and then these subscriptions were distributed to his friends and in this way. he could pay good enough, of course, friends.

somehow they compensated within the game currency in this way, the black market was still a little controlled. here and uh, it gave an understanding that there are people who are ready pay for me, but on the other hand, then the evolution went further. they said, listen a. if there are people who are willing to pay for a lot, maybe we can make it so that we sell expensive things to those who are willing to pay just a little. so we will not sell a thing, but the probability of acquiring it. that's what we got from the lootbox. and it's still sorry play internal demons. uh, people, when there is excitement, when there is faith , what the hell, today i will definitely be lucky today is my day and then a man, yes, if you count, then each of these e players, who didn't want to pay penny by penny by penny for water, and they paid far more than they could afford. really scary. in fact. it is interesting to combine with statistics. that's what you say, but imagine. in

almost all markets of the world, if we look at mobile casual games, three in a row are in the lead as well as firms in the us germany casual games - this is for a fairly wide audience. we divide games into hypercool casual metcore hardcore hypercool all easily. everything is great. you never lose. no, resistance is a casual game, it can be difficult, it can be very difficult, but the malformations are easy one mechanics. all clear. all clear. what makes a mitcore game lets you explore. here are the same games related to esports. they are mostly mid-core why because a person should have something to learn from? that's what skill shows, yes, and hardcore you suffer, suffer and suffer again , i explain the threshold of entry. if so, how much time do you have to spend to understand what to do in this game? we moved a little with the topic of donations, and i realized that here you are, while discussing i already had time to ask.

this is the worst thing now, as if our anonymous donators club is opening, because the first thing that i realized that i honestly threw a lot of my money into fifa and i'm ashamed to name this figure, but i'm ready to name it is the biggest donat that i did for one piece in fifa comes out every year. that is, uh. now revelation began in september every year a new version comes out. so i uh made money on fifa competed on the air and unfortunately, supported not a very good story with payne and the biggest one was more than half a million rubles. here is one version. wow for a year, but not right away . here, but the second thing is that i haven’t played fifa for several years, at that level i’ve already moved a little away from esports, but we talked about donations. i realized that, in principle, i would have thrown something somewhere beautiful,

my friends would have received it. this is a podcast. is it a combo console? my name is konstantin sakhnov, and my colleagues want to donate. hello, it's been 3 days now. this is what he knows. well, because the truth is, in fact, this is, uh, i don’t know how it works, i guess it’s really social psychology, what happens to a person in life. but in life we ​​want to buy some beautiful thing that will, uh, attract the attention of other times and everything, like the same ones, run around. and you have a golden hat. how many fifas of different versions did you buy, but played in 97 all the parts that came out, that is, roughly speaking, came out every year. we can now last 23. yeah plus, they also asked for edition such as the world championship of the european championship, that is, there are more games, six to eight. well, that is, all of you paid attention to the announcements of the twenty-third. year 20 new assassins one more refused. yes, and

metavers, sort of like an assassin. that is, i mean that a lot is going on. the trend in the remake remaster . i, too, to continue the old brands. why do you think? well, this is more shivovo in my understanding, the release of another diablo there, it will not hook the audience that will not play it, but she will buy it, because she bought all the previous ones, because it is a great apple. how did it do it, the great blizzard is still there many decades ago, and this will already give additional profiles. what do you think? it seems to me that, firstly, i agree that it is easier to sell an old brand than to create a new one. well, in principle, especially very popular, and games that are re-released. these are really the games that are insanely popular were now being released by residents and l4 but while not cut, but everyone was playing. ah, dead space just came out. dead space

at one time tore the market, but that's just more consoles, because then it was still, if i'm not mistaken, an exclusive for consoles, and later it came out, in my opinion, on pc but the point is not the point is that and these are the games that we all played in them, we thought that now the playstation 5, and there are 40-90 ti xbox video cards new. but if those games are to play again, well, this is generally a gap. it's just mega cool and here we are back to the money. yes yes i am here agree with you. just very simple. that's how much development costs. how much does marketing cost , we said these gigantic commissions in order to beat it all off. they , of course, when you have a game cost of not one million dollars, and there you don’t want to take risks anymore, so there are proven schemes where there really is an audience. in general, to be honest, there is a feeling that there are fewer cool ones. new release every year. yes? here i just remember before even there years even, probably, five-six.