yes, probably yes, when i realized that this is already a psychologist, then i realized that i can grow up with her childishness helps, applied. uh, where it is necessary in time, they say, it helps and adulthood helps, in general, feelings help. eh, you know m-m. well, i don't think it's a secret. e once upon a time i performed in a high place and a rather serious gentleman approached me e and said e a it was i'll tell you in the ninety-fifth year. he says, you know, what will be the main deficit in 20-30 years. what what feelings feelings and that's when your feelings are very needed. i don't know if that time has come or not. i think so, in general, it has always been in short supply, and it seems to me that all people wanted to feel want to feel, because feelings are real emotions, feelings are movement. this is the drive, this is the motivation. this is the will to live. in the end. you understand people like

you, we're still not on them. if i put in even a little bit of effort. i am perfectly happy. it's about titles. well, let evgeny valeryevna say goodbye to people. i i think that they will now be inter weak. there is the internet, the entire internet will be sifted in search of new interesting appearances of your favorite singer, dear friends. thank you for attention. it was an anthropology podcast on the first creative industry podcast on channel one with you just as always elena kiper producer and clip maker and roman karmanov media manager and general director of the presidential fund for cultural initiatives and visiting. we have gitis rector grigory zaslavsky. hello and russian film director. anton migerdichev.

good evening. lately, i have the impression that we have a boom in the performing arts. we have people went to the cinema people and watch russian people, went to theaters. people go to musicals. everywhere there are queues to watch something new series come out, and they all say them immediately if you have a similar feeling. well, this is not a general feeling, but objective data that last year in the twenty-second year 24 million theater tickets were sold. yes, one could say that there is no boom, but it is quite obvious that, and tickets have become sell n. the best thing is that i was in belgorod in december and the theater director is there, that he is such a legendary theater director viktor ivanovich trumachchuk. he has been running the theater for 50 years. and a he says, i want to show you. enter the hall. i say why is there, what is going on, he says at the bottom of belkovich, but

it does not matter. i say, what year is the performance, but, unfortunately, it has been a long time, no, alive. he says 2.000 of the fourteenth performance. eh, let's go full house of course. it makes an impression. even if, uh, out of these 24 million, and someone went to theater three times, it's still, well, 8 million spectators. it's definitely not 3% of the adult population of russia, it's 6% , but it can even be more and, uh, this suggests that, of course, interest uh, has increased. this is good. anton for your man. this whole year has been a very uneven year. back, if we talk like that, well, i had a feeling that i would practically stop collecting some halls, and not even because i left. the so-called foreign content went to hollywood and it seemed to me that the time was so uncinema. and what to sympathize with

a product that is often shown in the cinema, uh, yes, uh, society is simply not able to, and indeed, if there is a year ago to watch the box office in cinemas, it is, well, an order of magnitude less than before all these pandemic stories and, relatively speaking, if not for cheburashka, who even cheered up e, we could say that all our attendance records, if we talk about theatrical screening, they correspond to the pre-pandemic period. it can easily be seen from the data of the eggs, well, for the last two months i've been watching uh situation in which there is a viewer in the cinema on patriotic releases. this is good, because uh, in general, the culture of such mass cinema viewing is quietly, it seems to me, not only in our country. well

, in general, all over the world exhausts itself due to the emergence of so many alternatives. and that the person is simply not enough. in general, i still marvel at how people manage to watch so much serial content, as they say, that is now provided to them. it just needs to be a professional caretaker. that is i can’t do this, to be honest, but people, when, when a person, yes, and there’s also a season to compare them with each other to discuss on networks. this is really some new type of person, an ideal consumer. you know, like the stroganovs who watch anything 24 hours a day. it seems to me that there is, in addition to everything else, some kind of overabundance. that's all, and there is a certain danger of losing something in it. really worth it. i don't know , maybe that's my problem, but i often notice when a movie is from my point of view. fabulous

he must, as it were, even gather the audience and must , uh, intrigue the viewer, and in some way they must talk about him and he is not at all, and vice versa, as soon as he comes out. something not quite digestible, it turns out to be some kind of boom and so let's say, uh hype , as they say now, that is, uh, you can say that the art object almost always does not correspond to the big box office for a rare exception, of course, i have the feeling that i hear something so familiar. and in this sense, i would like to ask gregory, well, well, this is always true existed. this is a dilemma, what is being done that this is real is up to the audience, they reach or break through with difficulty, and then once something, it means that they have sung and released a comedy on the screen. so she's humor below the belt and so on. and so, please, the audience went and so on. here you can have a lot of eternal eternal

such a problem. well, yes, but here i am, listen to anton and agree, and, at the same time , various examples come to mind when it was not so i agree, because at one time, andrey rublev was among the leaders of the box office. not i agree, because everyone knows how offended menchov was. uh, when his film was not accepted shirley-myrli, and then uh, yes, and yes, people came out of the hall calling it something low-brow and recently heard some story about how they u sat and were completely upset because how not laughed at the premiere. they were sitting in the cafeteria of the cinema house and had already begun to drink, without waiting for the end of the film . people came out and saw them drinking and adding even more sadness with some of their comments, all these film critics, there are

figures. uh, the great soviet cinema and not great, too, and then a few years passed and it suddenly became clear that we cannot do without this film, and many argue whether this is a movie or it is such a social masterpiece of its kind, but value. of this product, filmed by a smaller one, it became clear a little later, and not at the time, e of the premiere. and i remember how many years ago. i ended up at a concert by stas mikhailov and on the one hand i was our graduate, he invited stas and graduates of the production department. yes, he is, he is his own director, that is, he is not only soloist, but also a director himself, and so i was at this concert, and then i read it. how much he earns a year with his own labor, and i can’t help but go to this, because this is an honest work of a person. yes , it works another thing, that it may not be

exactly what i love in even this genre of popular song, but it causes my enormous respect. interesting topic we have drawn. and this is not a matter of personal opinion. that is, that's what anton a designated yes, and when does a movie have a deep? the author and maybe that's why it's not readable viewers for the most part, because the statement is quite concentrated. it can't be in this. you know, i wanted to say only one thing, that in the current situation, the very quality of the product, as such, is of equal importance to the methods of its promotion. nothing else. here, uh. of course, at the moment when andrei rublev came out, i was more than sure that there was no such situation. i mean, it was just, in many ways , a lonely masterpiece. now how? it seems to me that we are becoming more and more in the service sector music and film and television. we provide

services, that is, often when i, for example, read some reviews of some films, i. i see the rage of people writing these reviews who do not understand. what it is is not clear to us, and then comes a layer of negatives of a different kind, so, it seems to me, at that time. uh, when andrei rublev came out, the public tried not to advertise what they didn’t understand, because they yes, because it was beautifully embarrassing not to understand and they tried to understand, and this is this situation, which is the viewer with whom we work, this aggressive enough, uh, that require services. he should be uh-huh and fun and this is a completely different form of presentation in these conditions. these promotions

are equal substances, and one is impossible without the other, and the meaningless difference between this modern media sphere, in which the whole world is located, when , relatively speaking, everyone has a telephone, it is documentary. or maybe a director and try, surprise such a viewer who can film and edit himself and do anything with himself and become a journalist blogger not blogger singer. here you can imagine, yes and in such a situation. we all exist now. this is a very interesting situation, which is fundamentally different from what it was even 20 years ago when yevtushenko wrote, such a poem begins to comfortably be not a stage in the hall, sit tugging at the program and is called calmly in the hall, then a play that you can tell me, that the position

of yevtushenko at this moment, as the author, is rather arrogant, but no one today will argue with the fact that today this viewer is always right yes, yes, and they will be guided by him and his position. yes, if these spectators , uh, get up and leave, if they don’t buy tickets, then the theater turns out to be wrong, and the spectator is right, and then this was the key question. what is this? it can be art, that is, mass, uh, a spectacle that is properly built marketing, it can be artificial, but the role of art is more and that means those creators who are present in this art e bear a big burden on their mission, that is , those creators who compose marketing history, that is, there is some way out. it may be, which may not be a very good example, but to consolidate most of society in one hall and make you experience this is art, there is, for example, circus art, which

is art, and it will reach out to everyone regardless of education. and so an accident is a common phrase. to some extent, for example, in particular. i'm uh doing that's what i'm trying to do. uh, intelligible form often, there aggressively. well, but at the same time tell, maybe to be about what things, so that it would not be boring. here is some square poster. the depiction of reality, by the way, is doing well in cinemas. and maybe it allows uh to empathize with the place and to some extent the american began to do. e. uh, now, in my opinion, he has been quietly copying himself for the past 10-15 years. there is also some kind of crisis there, but as zhvanetsky said, it is the artists who must be able to succeed ; now this phrase most often has to be repeated to everyone against pain in muscles and

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continue to talk creative industry podcast hosted by roman karmanov, media manager and ceo of the fund cultural initiatives elena kiper is a producer and clip maker, and our guest is grigory, comrade zaslavsky director gitlsachev, russian film director, grigory but tell me, please, after all, the university educates, so to speak, its students. he also lays down a certain philosophy. here. uh. like it or not, they come out with a certain spirit. yes, they are brewing, there are predecessors. uh. here is how it changes. uh, this is the inner philosophy in connection. well, this is a very important change. here, or that's how it is itself somehow that's the nosphere. here is the inner how is happening. here you are taxiing inside, damn it, that is,

of course. today, a young man has to, or at least tell me, there used to be radio receivers, and there were two such wheels, one wheel, coarse tuning, and the second is fine tuning. here it is. ah, fine tuning. she is changing, of course. and, of course, from what we did not teach and what we have now begun to teach is the ability to position yourself, and in this market, er, job search. uh, because if a person does not know how to sell himself correctly, to offer himself correctly, he will not be successful. that is, it cannot be said that it was different before. it's just that the mechanisms used to be different. yes, today this is a video business card. this is right. uh, a prepared portfolio and this also needs to be taught. that is, if we just teach good artists, then they will be successful. e, not them, but others, but who will be able to do this, and plus

these ones, which for the profession of an actor can definitely be called soft skills, because it’s not is literally. not acting . it's carrying traffic. but that's what i mean today, of course, an artist can no longer be successful, but in what is connected, and i'm talking about the director more about yes , we serve the audience. this is one philosophy. we and the audience are forced to think and another philosophy. we don't care what the audience thinks. this is the third philosophy. and so on. here. now i understand that young people should be confused now, in general, because they see. uh, they're the same. in all this, they watch serials at night. here they are, in fact, in this bathe, in general, and come to your university, who are considered successful , start there, which now preaches higher education. uh, well, naturally, we meet our students with our outstanding alumni. recently, we had a meeting with alexander access, a wonderful e-producer, and

he also talks and it seems to me that this was also a good lesson for today's producers, because today i often still don’t know how, the guys come and say, well yes, what is the salary? well, of course, on hand 100, says a student who still knows nothing. and he doesn't even have a degree. and then we told how when you invited him somewhere in transcarpathia, they met and vladimir anatolyevich vinokur invited him to quit running the circus at home, leaving the circus. uh, he came home to the chicken and called, he opened the door and alexander leonidovich realized that he didn’t even recognize him here. who is not that he seemed to have forgotten what he offered him and he says, well, i'm ready to work for free and at the moment you need me, you will start paying me a salary. and it's very honest approach for that at the moment when he began to pay wages, apparently, vinokur already cannot, in principle, take a step out of the apartment without the help of this director, then

another word from the producer, who was not there. but this is the understanding that you have to spend some time trying to convince that it is impossible to do without you. this is also very important art should continue to educate. ah, still entertain. here, art should both educate and entertain, you know, there will always be an example for everything. eh yes, here like my mom. she son, says, do not eat there. it's here. misha is my brother. once i ate stomatitis from him, it wasn’t there, that is, my mother had an example for everything. eh from our uh big family life, and therefore uh, we can say that at the merculd's performances of recent years there were half-empty . only bogomolov, he, uh , this theater was closed, because no one just went to it. my mom told me that her parents just work for free they offered tickets and people didn't go. even those

who knew you were coming, although naturally, there were fewer and fewer of them, and these were great performances. eh, on the other hand. right. tabakov , when he says that the theater is impossible to tell, there is a great director, but his performance is at his performances. no one has ever seen a person die and continue to tell how it was brilliantly funny. is it just funny, or have they seen this performance and, uh , a sufficient number of spectators will say, yes, this is one of the most powerful impressions in my life or no one saw them. and then no one will ever believe that it was a great director. excuse me, i 'll leave the money right away. we just got to know each other. still. i want i want blackbuster. damn, let's talk a little about this topic. ah, i love the far east very much, the far east, because i myself am a far east and i have always been a little offended by the lack of attention to the history of the far east, which, in general, the wild west will envy, generally speaking, the development

of the far east of siberia and so on. here, there are guys who make, uh, a movie about nevelskoy cartoon uh, there is not in the forest. he. eh, there are werewolves inside , he's some kind of superhero, so the king-priest. obviously, it's there too. he says where the flag is raised. there, it should not go down there, that's all, but nevertheless, such a fairy tale in which it does not take risks. it's just such a superhero, and when i posted this video on my telegram channel, it means that people came and said, well, why do you turn it into something not risky, it means characters, it means some american comics and so on further, what am i said, listen, it will be cool if through this the children pay attention, in general, to the figure of the admiral and so on. here is the transformation. attachments of transformation the adventures of history are real, well, the real development of siberia in the far east is extremely exciting, how do you feel about this genre in general, as i understand it all. there is

a fundamental difference to find a common language for modern viewers to be understandable to him. this is one situation, and the second is stupid to indulge him to do. it is absolutely mechanical, relatively speaking, to read. what does he consume such and such a product, where, relatively speaking, some character wolverine does this and that. and let's now have a russian admiral to do exactly. so they and so on with hawala. and they will tell you what you are doing. and you will answer. we are interested in attracting. so you see, there is so much. subtle things they are in many ways, a based on an understanding of their activities, that is, there is the concept of a producer's view, which is more cynical. your task in 2 weeks is to see as many people as possible. at least the grass doesn't grow there. this is one approach. is there

the approach is still, when there are authors who are responsible for the fact that he puts his surname, under this you can’t get it anywhere, 10 years will pass. it will see everything. and all this will return to you in a completely different way. and therefore, again, yes, seek a common language with the viewer to be understandable, but in no case stoop to his low-grade taste, i will say a banality, but it seems to me that this is the answer to your question. excuse me, but the mythologization of the hero is a constant situation. how much do we know? eh? well, we know, we don’t know, but uh, in due time there we they say that here were the tales of deer. yes, lenin came and he was two meters tall and so on. that is, it was during lenin's lifetime. and when he died, it means, no, he did not die, and he came, there and so on. and the same thing happened about suvorov during his lifetime. yes

, not about what is there, but alexander did not die, there and so on. but there really is a man a hero. he is a hero. here, just such a real , absolutely such a mythologising consciousness of the people, that is, there is nothing like today and, uh, there is no today, but this always masculine such is the consciousness. if we talk about soviet mythology, it suffered a terrible collapse, but if you look like that, this state could not just do anything even for a century with all these methods of propaganda with all this history, and i have a clear understanding for myself that the soviet union collapsed when people began to carry western records and appreciate them as real art, and even no flowers. well, in order to make such a person, this kind of mythologization, which was then done, and not only pushed a person to go outside of this

culture of the environment. you know what i'm talking about, and in fact, here we come to what we started, yes, when you do something, you should do it. this talent would be doomed to do it talentedly, because if you do it, it is mediocre you doom yourself to reproach - this is not so bad, but it has absolutely the opposite effect on your goals. yes, yes, that they watched films in villages in villages, when this is a great art that can get into the shower, that is, marketing here has no meanings of another question, what is the competition of such a movie, where one had to think to empathize to sympathize? yes, but one way or another, i also read memories of contemporaries, which told that people came to small houses of culture and empathized with these films, because they are works of art and that they simply cannot be made untalented cinema

if you go out to see, but the fees are now very different. that is, now the mountains are generally a phenomenal movie that would have failed at the box office. uh, a year ago cheburashka just struck. here is this wall of distrust of russian cinema, it seems to me, here it is, this stream must, well , now there was something else in it, how? it seems to me that the protest is generally a society, because they went. eh, all generations. this is one of the few media creatures that are so warm for first people of my age watched it as children, then they watched it with their parents, then they took to this cartoon, uh, offered it to their children, because it's no secret to anyone , what nascent generation in our country. in

general, they begin their cultural life of viewing in soviet animation, because somehow we all understand that it is safe. it is psychologically correct that nothing will happen to a child, and the phenomenon of this cheburashka animal is that it really covers the entire country and plus, of course, there was a language found that did not contradict the understanding of this character in some way supplemented it here you can there as much as you want to talk about something about your taste perception, but this is a fact, because this film was visited for 4 months after the new year and continues to be attended to this day, which means that something like this is obtained in it. yes? i agree, but it seems to me that if we talk not only about cheburashka, but some other films. my daughter just went to see it. i haven’t watched it yet, in my opinion, it’s called burying ivan, it’s from these yakut films and there was a full house. call me. without yes. yes, yes, yes, i know the plot, as you know, i still have not reached

the cinema. but here it comes understanding that after all this kind of films are not the so-called films of the first. venda yes, what do you need to let people see. this movie. they film it and lack some kind of hollywood. e of new releases, it allows this film to hold out a little more time and, accordingly, get the same box office that they deserve, but in a different situation. naturally, they would have been swept away, some new ones. damn, not for gourmets somehow a full hall is normal people sit watching and not one not a single star, even our russian, even some kind of uh, at least some, as they say, sensational picture that came out. uh, very small print runs, and this entire room was made up of a selection of fairly intelligent people. i'm sure those who are interested in cinema, because it was not advertised in any way

, only those people who went to some festivals knew about it. here in particular. i went and was told that the yakut cinema is some kind of phenomenon, that they firstly live absolutely by their own internal production. they are at home they play these movies that they don't make money. from this income they remove the following there some absolutely some interesting situation of their well, of their national film production. by the way, this is interesting, a topic that goes against the grain. eh, all of the things that we just talked about, here they are, eh. enough protected from some kind of flow, yes, and they did their art. their film screening and moreover, they delegate it here, and it has here yes it has music here the same thing is happening, i must say, too, you know, we had a very famous producer not so long ago. eh, so he is. a. we still love predictions. here's how it will develop further, then he said that most

likely. well, here is my prediction that in the twenty-third twenty-fourth year there will be songs based on more they will be popular, while it was a producer from whom you would expect, in general, such a statement was simply impossible. this is his feeling inside, that is, here are joyful songs, there is hookah rap and so on like that, we will go somewhere to emotions. finally deep, because the people there accumulated here is interesting. uh yes, as far as this movie is the only one much faster than well , the process, maybe, maybe, maybe tarkovsky, maybe it's next year's thing. and there another five ten years will pass. and here you are, i mean, a new phenomenon, based on the present . maybe we'll go through this foam right now , some primary one, and then we'll start. yes , there are two formulations. if they are not interested in me. yes, i want to see myself. and how then i will understand, and then i will

cry cry laugh. this is one approach two. show me what i don't see in reality. show me that story. i don’t want to see all this at all, it’s enough for me in your life, and now, uh, if we talk about pain , as a cut, which is now definitely present in our society, probably, works should appear that, uh, will dissect and artistically comprehend what we are experiencing right now is very difficult. i haven't seen one yet. a good example, to be honest, and people are afraid for it. take it, because again, what we talked about, if you do it mediocre, the opposite effect is guaranteed, that's within the framework. eh, in particular what you said, and the success of cheburashka and can it be compared with the modern incredible success of old songs on the main? probably, yes, they said correctly, there is something in this rethinking. old songs about

the main thing are rethinking. well, maybe some new arrangements of already settled hits are working. this is an absolutely correct remark. terrible information appeared that somehow the market is now uh oh more - it's a movie, someone will try, or that's what anton was talking about, uh, for the needs of the audience, or vice versa, taking him to another reality to saturate him. ah, the movie market. uh, it won’t work out quickly, because the production process is very long. not only that, it is clearly audible that cinemas, uh, are far from easily agreeing to hire, but which are now being produced, it is true that here it is necessary to produce 10 times more than now. just you know what's the matter, as i understand it, they are being a movie distributor and not even being a producer. but i sort of understand that we are these movies yes, widely screened. well

, the last 30 years have existed as a segment. your own national, if you want commercial cinema in the world, and to be honest in hollywood, that is, we always wrote critical remarks, well , almost like in hollywood, but that one is better in hollywood but here it’s not in hollywood but he shot with such budget, but looks like a great understand. it was some kind of competition with the mountain, we are proud of what we have in it. well, i don’t remember now, exactly, he was proud of writing off there, various studies that now it is already 25% of the domestic cinema market. hooray guys already 305 and then overnight. there are only 35% at best or 25 and that backfires. interest in cinema begins to fall, because a huge part of the audience went just to this hollywood production, and

there our cinema in this massive stream of viewers found its audience. and when it is not there, now we are faced, uh, with literally challenges, when you need to drag the viewer to our domestic and for me, to be honest, just a miracle. what is happening now is still there, and people go to the cinema, and all the cinema is still there and there, and i think, that 's when it's still some kind, because according to my feelings, hmm, such a production that i would completely replace that e product that was before all these processes. we, in my opinion, do not, but on the other hand. i see that the grid is a film grid. it is not empty, it seems to be some kind of such now. my sense of optimism appeared in everything. it feels like we're recovering somehow faster than e thought in many cases

this applies, by the way, to music, too, i must say. here i have recently also appeared such optimism and sort out spectacular uh events. somehow, somehow faster everything went and in general there is a feeling that next new year, well, usually the most interesting period will be the dough of our company already by the elbows, in general, this is such a time, everyone who has invested big money wants it. well, that's right, all those businesses. and what do we expect from anton from me this new year salad or not, and rolled in fact, well, yes, i'm someone to try anything. let's talk a little about the young, we still have a little bit of time. here, uh, there is such a legend that we have. well, on the one hand the legend on the other hand. it's true that we miss a lot of people. and in the theatrical world, many people are missing, because the master has already grown up, someone has already left, someone. well, i mean, if for natural

reasons, someone for some other reason, and so on, all sorts of glades especially need a natural reason, because unfortunately, that's all, unfortunately, uh, not a single outstanding director educates his replacement. this is a well-known story, when they asked the former what he would be like, what he sees in the future of the bdt. and he says, well, after you , and he says, well, if i die on friday, then i hope that on saturday at the theater there will be a bar castle, and this can be seen by everyone. yes, and the same according to mark antonovich zakharov yes , how painful after the departure of e to e for a contemporary after the departure of galina borisovna volchek yes, well, that's what she did, there as a substitute artistic handle, who it is clear to chulpan khamatov and garmash that both he and she could not become bad hands, because when she became the chief director, she already had the experience of several productions in the theater. these were successful performances. and

efremov, in general, encouraged all the actors to try their hand at directing. there was not a single major artist next to tolmacheva kvasha, everyone was sure to try to put something like that, someone more successfully, someone less successfully in the ray. it was n't even very successful. like a double swing right away like this here. e, yes, one of the most fashionable performances of that time and the same thing, so wait and blame them for being so impossible. unfortunately, we have to end the broadcast here, i would talk for hours, to be honest, because there is really a lot that they didn’t say, but we will still have such an opportunity. e is on the air in the next series on the air and creative industry podcasts and other version in the area in the podcast lineup on this our air. this is where it ends today. good luck.