you face sadness. i'll let her into my house and chest on my heart, but i'll go out onto the balcony. the rest for later one day everything will change, and we will always find the strength to erase each other from memory. everything is just a ball spinning, which means we are with you and love it glow. great we should definitely meet melody. i really liked it. about the hourglass without temples, the buzz and the melody of the chorus, of course, the gun is a cool song is cool, really a cool song. thank you very much, my daughter is the youngest, write poetry , quote a lot, yes, please. just ta the girl is crying and the stockings rolled down torn, she has a meniscus. everyone laughs at the poor

simpleton, they call him a ugly ugly girl. we were all so ugly, only our parents called for sweet grace. you may not understand the offense either, but i want to say one thing. forgive them, darling, god stunned seriously. absorbed it yesterday wrote. how old is she 9 years old. maybe i can finally get some rest. my daughter will write me a song. she wrote another simple pride, my road from mom to god oh, you just understand that to raise such a child, how cool does it take to be a father? well, like, i think that i think that she has her own such a cool story. just my friends. we have a section called brewing a hit, and when i found out that if you're a fan of johnny cash's blues and all of the above, we've got god done. i'm just a killer just won't list so cool what can be cooked?

eh, so cool. uh, i 'd like to weld a blues track, but before i weld it. i'm listening to an interview today. listen conversation and all of our hung. and as my grandmother says, the joker thought that once upon a time, vasya was also not a format. i have three cult stories, how i came up with my songs one story, then tell me that not three stories made a rap song. mom was brought on the radio and such an uncle is sitting. eh, he listened to her and says so. if they are good, damn it, but tell me, please, where is the place of communication with the listener in your work? yes, where are you just, maybe you can write it in, we'll just make it small, mom, i'm sorry for everything. i think it's clear and just went home. well let's get back to the arketab. i threw. eh, refrain. yeah, maybe something can be thrown out and

redone, so the chorus is like this if you are poor or rich. yes, if the king or unformatted, if behind only the talent of this is enough to blow up, maybe, if you are, then here, if you pushed, cool. i just killed, in theory it’s like there you were in the song, if you are poor or rich, if you are, then it’s a format for me, if only the talent behind it is enough to blow up and further in a circle we of this story, of course, yes , but at first it will introduction. if you have to against you, if you notice the grace of this is enough to pick up, if you are the top number we return. everyone,

you probably won’t succeed all at once, but don’t break off. don't be arrogant, continue to play your life is gone and repeat with me if you are your mother's god. studios e, my beautiful presenter karina cross, we are fine with the presenter anton lavrentiy behind our beautiful group of gipsy band, shaking guest vasily ivan

my friends listen to good music, look not in the format. well, we give this scene to vanya kurganin. we set fire to each other again and again spark and we again set fire to the flame our flame spark we again set fire to each other again and again set fire in circles, i won’t let you go and you won’t let go, we walk in circles. this is what the court dance is leaving in circles, you won’t get tired of leaving in circles, leaving in circles. i painted over

two can't you. i found your soul, as if only moonlight is home, the city does not sleep on you, and we fly. and we set fire to each other again and again spark and we again set fire to the flame our flame was looking for. i just again we set fire to each other again and again to look for and we again set fire to the plans again we go in circles, i won’t let you go and you won’t let go, we go out in circles. this is what an unrestrained dance we leave around, i will not get tired. you are not tired, we walk to the hands, we leave in circles.

industry with you roman karmanov and elena cyprus and our guest today konstantin sidarkov musical event projects in vk and gazprom president yuri how did it happen? in general, this is a question for both of our guests. uh, how did it happen that 2023 is in the yard, and the musician is still striving, firstly, in on the air of the radio station, and, secondly, at the same time, they also strive for platforms too. and somehow they have it all in their heads. in general , it fits, in fact, the main reason why musicians strive to do this.

it is that the streaming of the uh music platform is a social lift for a large number of musicians through these platforms. they can, in a fairly short period of time, get themselves a huge audience, this path was trodden initially by the radio industry. many, many years ago, and the internet, thereby continued uh, this trend and, in general, nearby, just sitting a person who is literally with these own. here are the legs of the prot. tried this track podcasts promises to be a very right feeling. thank you very much, but i totally agree. the only thing is that there are always a lot of illusions about what appears and what leaves. uh, radio isn't going anywhere for us. eh, that 's understandable. why are artists still returning to radio, because to some

extent because of the huge number. not content, but creative works that appear on the internet. and in general, it’s very difficult to choose in new honey, it’s very difficult to find a stream here in which to go further and conquer new territories, and radio is such a gost quality mark that got on the radio there is a small volume, despite the fact that 24 hours, but the air is not rubber , as we like to say, so if you got there, then you are meticulously spoiled, so to speak, exhausted by narzan and consuming a huge amount of material about the music editor. still, they took, uh, reluctantly, the heart on the air, but for us there are also such platforms like vkontakte and possibly other platforms are a way to promote brands. if there are two options for the development of events to lead the technological revolution or resist, then everything is roughly speaking, here is the second option is absolutely unpromising. for us. it's all very cool. fun novo

so we try to be present everywhere and ar. they go with us. see what these guys are? in general, not naphthalene is far away, the artist always thinks one way or another with some kind of magical illusions. i, because i constantly come across very yes, and as a producer, yes, the artist has a lot of pain. and i, for example, explain that both the radio and the platform on the internet are all, uh, business. that's what the radio business is, for example, yes, because i explain that radio capitalizes itself and that radio gives an artist an opportunity to perform. this is a big capital that is being invested at this moment in this artist, am i right or right. we need to write it all down and hang it up for discussion on the doors of our office, but of course this is business. and, of course, the effect that we produce on the audience of this effect depends on whether they listen to us or not.

horating rating - they are monetized through advertising. this is our main and probably the only way. except for earning money in nemed, it is a way to support the development of the company, but on the other hand, there are also certain things that are difficult to calculate. and this is, for example, a certain mission that any industry should have. here is laughter with laughter, when we went on the air for the first time since the ninety-second year , there was still such a station radio 101, well, on january 16 , they went on the air with a mission to tell the truth to people, as we thought then, and let them listen to everything, anything that was previously impossible. wow, jazz absolutely so extreme to pop music. that is, we had a desire not to make money, but to make the world a better place, as no wonder there is a flair , so

they are not born a real music editor, and you can skip a hit and you can skip a song, you can skip verses and not feel it, and then not only the radio will lose a hit, but society will also lose artists, so for me the radio has always been and remains a kind of mystical element. ira you can invest a huge amount of funds to promote a new product and get nothing. and you can go out and shoot just with the usual format, where such a fine tuning will be, either the leading special or the morning special or a brand. and then when that puzzle comes together, there's success . uh-huh . it seems to me about chemistry and so on. and now he's sitting next to him. kostya is streaming there. uh, they vote for something and so on, but you can, uh, uwc have a top. yes to the top

some musicians came out. what do you mean, the owner of the radio station still thinks? well, in principle, what took the top mixed it with advertising and an information program, those radio stations are ready, not everything works like that. well why not so partially, so actually here is to follow the clicks. i wouldn't because click is all about curiosity. is it not the interest that exists in a particular work? why is radio important for a musician, because you can't turn off the rewind, well, you can switch to another radio station people, in general, man is a very lazy being. that's unlike there from animals that will hunt down prey for a long time. well, it won’t switch, but it turns on and goes to itself and listens, so the radio, to some extent, is such an obsessive tool under e, in order to somehow force a person to listen to something. this also happens. there are six options in total,

as a rule, they are very similar, because a person has about the same taste, but in vk hidrah sorry for the old mode word hit parade. eh, the same thing hangs there for months, or there is a rotation. there is a rotation in the charts, but i would say if there is some big hit, then it is usually delayed for a couple of months. sometimes, even up to six months, we had some songs that were record holders that generally stayed there for a whole year, well, the possible ones fell out from the top ten a little lower, but in general, here you understand what they were talking about for a whole year, that is , give yuri mikhailovich antonov ask, for example, how long does his song last in the charts or needles, for example, spinning, so the dynamics are high. we have a rotation on fm likes, crazy, sometimes for a month, if the song holds, in general

, someone remembers it. , well, within the framework of our russian national musical award, which i do. what do you need? do i say, but you have to work, you have to work, when gorky park returned from states and, well, actually. they've been back there for a long time. we were celebrating the fifteenth anniversary of autoradion vasilyevsky spusk, and then a very big police chief came up, said, i would say, in general, would have stopped the disgrace already more than 22:00, but these guys. i like it, especially the patriotic song there, get up russian people tell me, i honestly like it. they play well. you can come in and ask me why we went into the dressing room where sasha marshal was there. he says, here i say, here is the general, here are the artists, he says, yes, nothing special. we just practiced there 15 hours a day, 15 hours a day worked in the studio

in order to learn how to play and sing. i say the same thing, guys, write texts worthy of our country. you will excuse me. we are not yesterday. e were born read poetry, at least a little, write good music and do it. modern arrangements will then be accepted by you on vkontakte and will be loved. it's not that the people are primitive, but simple and with the huge variety of possibilities that exist, it's easy to even peep no, remixes remakes, look after all people have already forgotten that these songs do not belong to the classics, as if now they were made by new artists. well, we can forgive this, because even if we work with old and even soviet post-soviet material. there is still work to be done. all the same, we preserve the dna of the nation, which is also found in music. it seems to me that we need to think about this too, and the presence of such domestic sites, by the way, yes, how we complement each other, there is some kind

of test going on here. and we already have cream and those people who, well, really deserve to be on the air of the radio station, and radio is also a state resource. those are frequencies. it is generally equated to a natural resource. they are given to us for use. we should also be responsible, of course, this is a business, returning to the topic. and, of course, just to engage in altruism here. i already did this at one time, when there was the first radio station, of course. it was all rock and roll. and there sasha ivanov some came on the air. we had songs in the middle of the song, he came into the studio. so now i'll sing, it was the radio. right here , a real hooligan sat down with a guitar singing. now this, unfortunately, is impossible, the reason was simple, there were 10 radio stations of choice, there are few now they can really listen to these impromptu songs like this and then say. yes, why do i need this for me in order to get home from work, the background is enough. well, there is, of course, a balance between business and mission. yeah , i think you'll all agree with me that,

generally speaking, it was the radio stations that shaped the taste in many ways. in general, whole nation, many and generations now, uh, kostya is also there, along with vk, for example. yes, of course. well, in general, the mission of our platform is, firstly, to connect people with each other, so that everyone can communicate, and in general, there were no barriers and barriers for this. and, of course, vk is a large entertainment media platform. that is, it is both a large music service and a large video platform, which, in general, has very large ambitious plans for development, or does it mean, apparently yes, yes, yes, yes, what, like guys? write good songs, in the end, and we will be more willing to rotate you, so to speak, and put it on state. a little bit, a different model, we still decide the audience, and therefore here the artist needs to win the audience on his own. we provide tools. we are a playground e we are to some extent a showcase there

in terms of editorial. we choose which songs to add to the playlists, but again, if on the radio to a popular radio station a week, well, there are 2-3 songs in the rotation, then we have music editorial processes more than a thousand tracks every week and from this thousand we have several hundred in various playlists. yes, that is, it is more risky for us to open names, because switching is still such a thing and once it did not switch a second time. here, but nevertheless i also see things that are directly determined to me . i am glad to hear that konstantin says that this is a share of a certain idealism, what is the mission? yes, we want to make money. well, great. well, how are you, can you market? e new to open some kind of clothing, but actually? e understandable. why? yes it is possible to tell the truth, but all of her from the same nest of the author alekseevich my first big leader, so i uh, you can say so uh,

child and autoradio and radio energy in general. the main thing is that one of the few, because almost everyone worked for us. uh, and those who didn't work will work, and here who remembers this and says, uh? remembers it's like running away before it's too late. let's get back. i beg you your father left no choice. you can be proud of your husband. soon he will make you the first lady of iraq. they stole our sisters. nobody will support him. so many years. he was adam's right hand in my opinion, he is no better than action. we said that we brought secret archives with us if my general provides evidence that saddam hussein continues to develop weapons of mass destruction nothing is known yet, some are already preparing the ground for a military invasion. premiere of a serial film you must

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days apply for a cash loan and receive money right now tinkoff he's the only one leaving, he's tired of the same thing and also eat for breakfast. yes, you haven’t tried our new product, natural cottage cheese with strawberries, only natural cottage cheese and ripe berries are a delicious novelty and natural. internet pentalgin extragel against pain in muscles and joints contains the highest dosage of a substance against more inflammation and a special

a component for better penetration into the hearth kolya pentalgin extragel is designed to fight pain inflammation in muscles and joints large package at a bargain price spicy burgers and spicy snacks. make anything spicy and try not to get burned in burger king . here is the conversion that we say the hero appears, uh, who starts on the vk site and the conversion, as he hits. finally comes to such a large pendulum. how to take it here, if it doesn’t exist at all, you know, we somehow organically stayed to use the data the same vk that is. here, look how the veil of mystery goes a little bit . uh, well, art advice. here

they listen to the songs. we even wanted to sometimes invite artists, but they need to be locked in cages, because at that moment some artists are just talking about them, they can be emotional, some artists are strong. yes, they are so prepared, they can react wrong, because they are sometimes said badly, but they are never said good at all. because the music editor is not as romantic as i am, for example, they really sit here and say the price tags, well , what a factory thing, yes, they sent it again, but objective data helps a lot. i noticed , you know, what we really have now, when they bring, uh, a list of songs for the next audition, be sure to vk there, it’s similar on that platform, right? or for example, there the concert brought together so much and it is very important. this is real for the audience and for the exact understanding the quality of the artist this is for radio instruments. why there when social networks appeared? why did everyone

grab their heads when the internet appeared? and i just don’t know, my colleagues and i launched parallel broadcasts on the internet back in 1995 , 111, i didn’t understand what the internet was at all, but i thought it was none of my business to understand my business to go into this battle, and then we take it further and it’s really now that it has come to the point that we are so much. this is what synergy has earned. between the radio and the same vk and new platforms in general, that she just really helps to find quality material. i hear a lot about the lack of quality material. here you need to look for artists. we need to look for songwriters, critics, editors of songbooks. that's all you need to look for. in general, everyone. e, in general, they are looking for and how, firstly, is it a reality, is it really not enough, because on the contrary, i hear from artists that competition is high, on the contrary, where is the truth in the end. well, the competition is big , moreover, it seems to me that most songs are now

created on a laptop in one and a half to two hours there are only a few houses there. well, firstly, young artists, in principle, cannot afford it. uh, big studios and just in terms of budget and really a lot of hits are born, well, almost on the knee, i would globally separate artists who are popular in streaming and artists. which can collect large platforms, because not every artist who even stays on the music chart for a long time. not the fact that the audience knows what he looks like. what is his nickname they can know the song and the same, by the way, too experienced with some of the heroes that you often heard on the radio, but you could not imagine what kind of artists they were, who they were and not every artist collects large halls at the same time, even if they have been, for example, on the chart for several years big positions, and here is an artist, it is important to deal with your personal brand to deal with your such media popularity, i will say, and therefore

just the same. uh, success comes when you have success, uh, on music platforms. you have a rotation on the radio, so the audience already hears you. e, with each iron, being there not only in the car, but also there. in general, in different rooms, but of course the artist must appear in some kind of show. eh, bright in social networks to work with his audience there and then it already forms a puzzle. and then you can already talk there about really about some great success, but surprisingly, not everyone. such a path is needed and someone is completely satisfied with releasing tracks to earn money only by listening to vk and in general. here's to doing no more activity. but if you say the artists who were in the fantasy show on channel one did not materialize personally. they would create some great tracks and send them

to the radio. and there would be a question if there is an artist, there is no artist, how he will materialize in front of the audience. how are there no questions? there would be one such nuance for a beginner artist , that is, in order to get promoted on the radio now what do you need a name if he doesn’t have a name, if he didn’t make one, well, perhaps, one could say so, it’s difficult for him. this is actually a very big problem that i would struggle with. even here, perhaps, some special talent selection system is needed. again, this is all somewhere in heaven written success failure, that is, a person. maybe until the end of his life there to write brilliant works to die and then the next day everyone will say, lord, what a genius it was. well, they were witnesses, there just recently, there was our departure from life. in my opinion, the greatest composer

of our time, alexander shevchenko and after that we came up with a tribute to do to him what so that our leading stars from singing songs turned out to be the majority do not know anything but the hits of alsou who wrote and called with tears in their eyes. artists, says mr. is it really him, but we didn’t know, i want to sing this song. and i want it to be in my repertoire. here it would not be overlooked, therefore, here it is the radio until a person passes. that's all until they get it on the radio, they don't notice. this is how it comes, an unfamiliar someone has to move it all, but without blat, nothing happens. and behind the pull, which should be no one way no money. it should be understanding, faith, in talent, not to be missed . such a tool should be an assessment, but it should be community radio itself. apparently, we know perfectly well that in the good old days, it was the radio stations or the artists of an unfamiliar artist, through just the festival movement through the search through

these cassettes and so on. that is , radio stations were taken into rotation and, accordingly, a person became popular and acquired them. again through yes now i i don’t know the radio station, do they generally set such a mission for themselves or not? very rarely. for some reason, we were very lucky in the nineties, a large amount of material appeared, including domestic , primarily domestic, and then it became very fashionable. old songs about the main project of channel one appeared, then it was absolutely gorgeous in the past. yes, but if you scan artists, because of what i hear, it turns out that vk vk is now selecting artists with terrible force, which means that it also sometimes displays it on the site. well, in the sense that in ecofess, this is a huge event, but still once a year, yes, but it means that it is really global in nature, it is also a divorce, and thanks to the streamed , there are many more artists than before. actually. now there is a surge,

uh, and uh, the number of new artists and, in principle , the interests of the audience in russian music, because if we open a chat there for 2016-17, uh, about thirty percent there. it will be foreign music, then already so ​​uh the twenty-first year in the order chart, there 2-3%, e were foreign tracks. everything else is local artist artists, really a lot, but going back to my previous speech. here are the great artists. all the same, a certain amount has been added over the year, but very little has been added, and therefore i just want to turn here to the artists, that for some reason, that is, we are talking about the emergence of great artists. well, that is , everyone always said, here they have captured and strange. yes, do more, really some big work with the audience more

with their own promotion. that is , i want the potential listeners of this artist to be like 15 years ago. i wanted to hang a poster of this artist in my home. this is what is missing. there are not enough real heroes who would collect large platforms, followed by a post like that, poster, and after 2 months no one knows who it is. but cc catch still hangs on some, well, there combine operators, for example, and it hangs nothing. yes, returning. that's why i'm so deep here to the old songs. this is very relevant to what i wanted to say, just time it dictates certain uh explosions. so you say, this is the first sheet right away. well, really look at all the concerts. they are plus or minus the same, but let's say for beauty they add johnny klava coca lucy chebotina. and it's kind of like a fashion festival . in fact, it's absolutely not like

flirting with a young audience. well, here they are again turning it all, that is, a new elite is being created. which here, according to the same scheme, according to which that one was created, she occupies this conditional stage, and the bones there's nothing left but to push these stars forward, because they need to gather an audience. she will go to them, but due to the fact that the public will come, you can present someone. and then, within the framework of the vk of the same festa, in social networks, suddenly a new star suddenly appears boom. i think this is one of the ways how they were later, and then she and on the radio, these are actually the people whose names i mentioned, they did not appear on the radio right away. we continue our creative industry podcast, and in the studio roman pockets and to us yuri kostin, president of gazprom media radio, and konstantin sidorkov, director of music and event projects at vk, came to visit. you

touched on something interesting about this, which is an emotional business, and you talked about what some artists have to do. i'm talking about the birth of heroes now, because a hero can be on the black side. maybe on the bright side. here is the big question , really, because, uh, if we are talking about filters and how an artist is born and capitalizes himself, then it can happen. so an artist will enter the big platform, who loads not very correct values ​​into the unconscious space of the audience. uh-huh. however, this artist pops up in the charts and jumps to high positions. such cases have been and will be here. we must clearly understand. in what coordinate system do we exist was the system of chaos that we started and then everything was possible, but i emphasize that internal censorship in the soviet union was such that

something strange could not get on the air. well, when for the first time , on 101, the manga manga group sounded with a song scuba diver, so the program director came out and said about the same thing, he came out and said that russia was dead. well, that is, you understand, yes, what would he say if he heard there, well, for example, some other options that we know and some other artists. this is also possible, and here is a very important question about censoring this. in content sifting yes, sorry for the expression, but here it seems to me that someone, but the radio can be trusted. i know my colleagues, i treat them all with respect, i am friends with someone just smooth relationship i have, but of those heads of radio holdings. i don't know anyone who doesn't have internal censorship. this conscience is the understanding that you

generally broadcast, but there is one more nuance. uh, or rather, another feature is a radio-licensed type of activity, and the radio operates in accordance with the legislative acts of the russian federation and roskomnadzor is looking after this. well, it’s just that we don’t give them work, because by themselves they are arranged in such a way that a priori, what passes through us sometimes on the internet simply cannot pass through maybe the power of education. well, maybe, again, it sounds simple, well, yes, there is such a thing as education. autumn does not press responsibility, in general, such a very modest person is sitting. in general, it looks like this. yes, but in fact, on his shoulders the young one, on his shoulders, behind him, around him, a huge number of artists, who really they will get the way, they may not get, they may not reach, uh, the listener, they may not reach, does not

give responsibility, well, the responsibility lies on us every day, the editorial part of our musical team certainly contributes his mite in order to enable artists to find a new audience, but again , we are a platform where an artist, without a label, without uh, high-quality material of her alekseevich do not be upset. might get a chance anyway. to find your audience to start your career, but it’s really important for an artist not to forget that responsibility lies on his shoulders and a huge number, most often even teenagers, follow him, and the fact that the artist broadcasts his songs in his work finds it from their heads and here. it seems to me that, in general, everyone should. don't

be afraid to take on this responsibility. and well, in general, to work with the audience, after all, that uh radio stations are still about 99 percent like that. this is a human fact. it's in the music editor, the owner of the radio station is there too. and even, well, yes. well, okay, lowered. well, ah, here is the story with vk - well, it’s mostly technological and then the human part, that’s how he said yes, and in many ways more, by the way, algorithms influence , again, how fast the song becomes popular if the algorithms notice that if it starts to listen a lot at the moment , send a lot, only of course there is a chance that this song will appear more in those, for example, music collections that are made just the same by algorithms.

here again, uh, in general, to some extent, artificial intelligence also helps the promotion and career of an artist. the platform itself provides a huge number of opportunities, starting there with something very banal, like advertising promotion inside uh vkontakte and beyond already any of your media activity. like artists outside. well, i'm still surprised that the twenty-third year, and yet for the artist , happiness is after all, when he was finally played on the radio at the beginning of the program. so, in this sense, it changes a little. here , yes, he experiences this happiness, for example, while still being in vk, and being on the radio is not visually recognizable, and this is also another part. so you say that he must become famous in order to get on the radio, that is, he must be recognized visually, including identify no. for us, this is not necessary. it may just sound. well, it can sound on other radio stations or platforms? or they can just talk, but in general, maybe the music is good, there is also an important thing in order to get into

other cases, when the artist is already rotated, in general no one knows any and there is not much on the radio. who knew what the djs looked like at one time, the presenter and maybe it was good, because when they found out, many were upset and chebotina, as it happened. first she was an inflator a blogger, no one recognized her, they didn’t label her in any way, but they performed some songs, and she had a very long process until she became recognizable, in fact, until they appeared food and gradually gradually. she begins to see, to appear , to be highlighted visually. well, yes, such a law is a little different. i think it helped a lot that she's basically, uh, unlike other artists. she was very much present in the media field and, of course, ninety-nine percent of the career of any artist will not work out until there will be songs. be a song e, which will already push the artists forward and