this is also communication, you know? what's the deal all the same about the needs, except how to devour? that's when you stroke her why i even like it. well, because she is also a social animal in the sense that she also needs communication and also needs to receive, of course, of course, that is, this is a form of communication that is geared towards close physical contact between different species, because when we pet a dog, when we stroke a cat, we enjoy the emission of oxidation , unpleasant warm, and in nature, who strokes a cat, other cats, and physical contacts between cats, they are stunningly rich among themselves grow and variety. that is, if we look at some populations of animals, a group of animals, they are united , as a rule, cats, which are lower in the house of the house, by the way, some that live at home, they unite in some groups of comrades, so to speak, groups of friends, that is it is difficult to call them, and it is difficult to call them a family. you

are still friends, these are just friends without any sexual text. and if they are stylized, yes, if they are intact, then this sexual connotation, it only appears during the breeding season, when the cat is ready, but this is closer to spring. well, in general, i like to have sex. sorry cats no, but how do we think cats? no, i don’t know about kota but cats don’t, it even hurts them, but how would nature work in such a way that it programs animals for certain behavior, which leads to sexual intercourse and then the birth of kittens. well, they get satisfaction from this, as the satisfaction of instinct , you know, it does not get pleasure from this in the sense that we laying down. but stroking all these snuggling. it's not erotic already pleasure. yes, exactly, if we return to the fact that these groups of friendly cats. there is also such a meme, when you take your finger and stick it to your cat so to show it fits and your nose rests there, this is just one of the manifestations

of behavior, maybe you have often seen when daggers meet, who are friends. this is how they greet each other with their noses. that is, they sniff and sniff like this. that 's it. this is for them type hi. and here it is here think is, as it were, one of the elements of physical contact, that is, it usually means that cats get along well with each other. one of those signs. determine whether your cats that you have are actually friends, and whether they are five together in the sense that not only do you have a bed and on one corner one year on the other corner of the other we have so namely, when they happiness, embracing, here, firing at each other, relying completely, there is nothing decent in this. yes, boy girl is nothing there is no decent. this is very important to show. and another of the most important indicators is whether they stroke each other. this is a joint group and when a cat allows another kat or a cat or when a cat allows another. that

licking in yourself is directly the highest manner of trust, that is, in this sense it is considered, but they are ultra friends on ultra settings. that is, in the sense that they are so social, honestly contact, that they and well, that's right, a very closely related group. listen like this in general, here you kindly describe the community of cats, which is directly enviable that i am not homo sapiens, because homo sapi is all complicated. i read some research, just on the psychology of pets, but not only do they behave. and what role do they play in the family and such, uh, psychologist anna varka, who deals specifically with family systems, they live there so everything is gloomy in it, that cats are such a deputy for resolving the crisis in parent-child relationships, marital relations, it would be nice to be married chris solve the separation crisis there, when parents are not allowed to child, well, psychologically. they take it,

which seems to be all right, but chris remains unresolved and people should learn from cats to agree to communicate and be friends. i think it would be useful on the one hand. yes, they really are that social, they really are. we need it specifically for communication for treatment, maybe even our psycho-emotional problems, because technically we shift onto the cat, as it were, the duty of a psychotherapist. and we have some kind of therapy, you know, and after all, if we poll the population. why did you get a cat we will be dominated by two answers. the first answer is because she is beautiful, and the second answer is because i feel good with her she will listen to me and uh, i enjoy talking with her. and then there is the word communication. here you need to pull it out of context, and circle it in bold and you understand what i mean. kuchuringer’s podcast is with you, and i’m its host grigory tarasevich chief editor of the popular science magazine schrödinger’s code and our guest

is a wonderful expert miroslav volkov zoopsychologist and, by chance, quite by chance, for casting from schrödinger, we are talking about cats, a question about the metaphorical role of a cat. who is this anyway? it's something very homely very childish very spontaneous. here, is there any universal image of a cat in these meme metaphors. it seems to me that the universal image of a cat is very well described by kipling. a cat that walks by itself, but it is described there, i would say close to ideal, because indeed this image is shot at him by a cat. she's great in her own way, babysitter. she keeps the hearth, but at the same time walks by herself. that she is somewhat independent of the century, that is, she cooperates with us on a number of conditions, but at the same time she remains, uh, a little apart. yes, that is, you understand, we

like it precisely because of its independence. it seems to me, because there is some kind of mystery in this. that is, it even seems to me that it has some kind of perhaps erotic text, because in this sense we are also a cat very often in art in films in comics, everywhere superheroes. we have a cat - it's always some kind of creature. here, well, sexy, you know what i mean, respectively, we have this image very clearly formed, which, first of all, of course, is something mysterious. this is something that is unattainable. this is something fragile, but at the same time, something predatory this is something you can’t reach, and that you can’t fully know . that is why we even have a religious culture in our culture. uh, among different representatives of different faiths, the cat is divided into two types, the cat of the devil and the cat from god. some people burned cats for communicating with cats

; some cultures considered cats to be the devil, a other people, other cults, they revered the cat as a goddess and one of those animals that help people enter the kingdom of the afterlife, yes, which accompanies us not only throughout life, but even further. well, here is the cypriot cauldron ; and it is still with us and, accordingly, someone does not like cats at all. that is why, and someone loves cats very much. that is why you understand, and here, as it were, cats throughout throughout its history, it seems to me personally that this is precisely the duality. it is present and therefore, probably, this way it will be contradictory to different people depending on it. those from a different cultural perception of personal experience with these animals, but this is what makes it great, because, for example, a dog, but everything is clear with it. there is enough there with all

her ancestry to dogs, but she has the only, as it were, portrait - this is man's best friend, what else can we say about her, well, a cat. see how many colors of personality she has, it's not racism. it's an acceptance of the fact, because the dog. she is, well, she isn't enigmatic. lord, we have put so many experiments on the dog, how many poor animals do nothing, probably not rats, they can not even boast. it is necessary to this, and everything is so with cats. it's just that we still have a lot of things that have not been studied on cats. so even in veterinary medicine, if we see if there are any drugs that are only for dogs, uh, or guess. what are the other mysterious diseases that dogs have. maybe you just don’t remember, but cat medicine. it's straight even a separate sti. and this is a separate hmm professional branch , let's say studying this, we open clinics specifically for whom for cats, uh, hmm

there are. like me, for example, for psychologists for whom for cats. well, although dogs are at work, well, anyway, like cats, then a more specific story that has much more of its own nuances. it seems to me that they have given this culture their attention. that is, how would they leave their mark just such a portrait of mystery and dissimilarity to anything else. well, straight straight envy arises free successful independent sexual lords, why are they a cat, but still they are also comical because memes are often something very funny. remember this great meme about natasha, but for everyone to drop dollars, not everything dropped earlier. why is the code very often included in some kind of comic story? well, especially in memes, and not only because, uh, humor is a defensive reaction of the body to practically

that's all and we see videos, when the cat starts running from one corner of the room, he runs to the shelf to jump on the wall mounted tv on the wall is a tv. so he falls and breaks his grandmother's favorite vase. then he himself is surprised, runs somewhere else, while yelling spins and then gets up and looks at the owner, what will he do? well, isn't that funny? yes, he broke half of the annual budget there, but at the same time it's cool, and how not to laugh at it is understandable. the thing is that people start it refer to this appropriate. well, because people's wallets are ready to forgive them, even such things someone is not ready, but most people, after all, are probably ready and it turns out that it drains from here and into the memm, and their behavior about their some funny grimaces. moreover, we project their behavior onto ourselves. that is, we understand that a person will not. running around like this and, uh, means destroying everything that got to him, and

moreover, this is some kind of violation of social rules. he wanted a cat. give him a fuck. you imagine that there will be a dog. if we let's also start to destroy everything, i imagine, and the cat can afford it, and in fact, as if this is how it all happens from here. this is the culture. she gets into memes and she gets into song. she gets into some comics cartoons and everything. well, anyway. we, probably, often endow all the qualities with those feelings of our cats that they actually don’t have, they don’t have such satisfaction from what they have done or they have such an ironic sense of satisfaction, because they have resources and felt satisfied. it, in principle, lies at the basis of all our behavioral reactions at the basis of all, no matter how we complicate it. a person, in fact, with his moral and ethical blah-blah-blah, but everywhere we have a sense of satisfaction of our needs at the forefront, and cats have the same thing, in fact, because, as it were,

he was already running. yes, here is our figurative cat. he ran, he threw out his physical energy somewhere, and he was satisfied with this and then, most likely, he went to sleep and, accordingly, as it were, and he got a sense of satisfaction, but at the same time he does not understand that he did something bad for a person, that is, but we still think that cts are some psychopaths. they don't understand the meaning of hmm, they don't understand the meaning of tiredness anymore, but of the annoyance of fun or a sense of satisfaction in those around him, that is, he does not project himself onto those around him with low emotional intelligence, but a lack of emotional intelligence. he's not an empath at all, that is, cats in that sense don't feel love, they don't feel jealousy. they do not test, more precisely, in that, you understand, which we are laying. well , respectively, it's good, because they do not feel envy. they don't feel rage. they don’t want to take revenge on us, they don’t want to set up some kind of bullshit for us

, and so on, that is, in this, cats can be much more human, maybe than people, but on the other hand. they just have personality traits precisely due to the lack of some things that people have. and what should we homo sapiense learn from cats? i don't think it's worth learning from cats. it would probably be silly, but i think that we should communicate with cats. yes, that is , to learn in general through cats to comprehend the world of life around. that is, we first of all , it would be nice, in fact, to understand that not everything around is like us in the sense that we really need to learn to understand cats. we need to learn to understand, and then how they think, and what they want , roughly speaking, so that we can live peacefully together, but because when we try, but to establish a common language with animals. we somehow we try to communicate with them through the prism of our world of perception of our feelings, yes, our assessments

of this world, and so on, but for cats, everything is more straightforward and simpler and , accordingly, when a cat is offered written on the bed, we immediately think the first thing, here it is something dissatisfied, she wants to take revenge there, she wants. to recoup us, she, and so on, wind ourselves up, we begin to dislike her, hate to punish, and so on and so on, people turn to me with this, that is, very often people write that in the sense that here is a cat purposefully destroys some thing that is dear to me, and it seems to me that she wants to avenge me for and on the list. uh, from that guess of the reasons why the cat wants to punish its owner one way or another, but no , but, probably not, probably the cat has lost the resource that was previously available. and now she wants you to resume. and to be honest, we just have a pandemic of this, that cats in cities are very deprived of attention. we

get a pet and leave it to the production of fate precisely for the reason that we we believe that a cat is not a social animal. well, like the fact that we got a cat, and she should behave well. we got her and she should. well, just live with us, but at the same time we forget to give her a game to communicate, we forget to fulfill her natural needs in the context , not only food, but a good scratching post, but quality toys attention to her, yes, but in the sense that you can’t get cat and do not play with it. well, this is how to lime a dog with her not to walk. you understand what, and what i'm talking about, and it turns out that the cat has an extremely not enough of this valuable resource. just play with her for 15-20-30 minutes a day and she will be much happier than buying the most expensive best in the world. luxury or super. premium understand and

it turns out we very often forget about it. and we should just learn to understand animals, what they need, what they need to give, and then we will have a higher quality of life, because these animals will be next to us. and they will have a higher quality of life. that we can help you achieve this. i think cats knowingly came into this world and not only to catch mice. but what else is there to teach us to be people a little, but now it is the main thing. it seems to me that this is exactly what it is, that is , it is easy to be with us and try to improve our mental and moral health, as well as through this and physical condition. well, in general, thanks to the cats that treat us , educate us, teach us to be more tolerant , more understanding, more caring. thank you for watching or listening to us until the next meeting in the schrödinger's cat podcast let's talk about complex things simply and about simple things difficult.

the creative industry podcast is with you roman karmanov and elena cyprus and our guest today is konstantin sidorkov, director of musical event projects at vk and president e. gazprom mini radio yuri kostin how did it happen? in general, this is a question for both of our guests. uh, how did it happen that 2023 is in the yard, and the musician is still striving, firstly, on the air of the radio station, and , secondly, at the same time they are striving for the platforms too and somehow they have all this in head. in general, it fits, in fact, the main reason why musicians strive to do this. it is that the streaming of the uh music platform is a social

lift for a large number of musicians through these platforms. they can get a huge audience for themselves in a fairly short period of time, this path was trodden initially by the radio industry. many, many years ago, and the internet, thus continued, uh, this trend and, in general, nearby, just sitting a person who is literally with these i've been walking this track with my own feet podcasts promises to be very right feel, thank you very much, but i absolutely agree. the only thing is that we always have a lot of illusions about what appears and what leaves. uh, radio isn't going anywhere for us. eh, that's understandable. why are artists still returning to radio, because to some extent because of the huge number.

not content, but creative works that appear on the internet. and in general , it is very difficult to choose in new media, it is very difficult to find here a stream in which to go further and conquer new territories, and radio is such a gost quality mark, the volume on the radio is small, despite the fact that 24 hours, but the air is not rubber, as we like to say, therefore, if you got there, so you are scrupulously spoiled, so to speak, exhausted by narzan and the consumption of a huge amount of material about music editors. still, they took, uh, reluctantly, the heart on the air, but for us, such platforms as vkontakte and, possibly, other platforms are a way to promote brands. if there are two options for the development of events, lead the technological revolution or oppose. here is the second option is absolutely unpromising. for us. it's all very cool. fun novo so we try to be present everywhere and ar. with us go seeing

what these guys are. in general, not naphthalene is far away, the artist always thinks one way or another with some kind of magical illusions. i, because i constantly face very yes, and as a producer , yes, the artist has a lot of pain. and i, for example, explain that both the radio and the platform on the internet are everything, but business. that's what it is the radio business, for example, yes, because i explain that radio capitalizes itself and that radio gives an artist an opportunity to perform. this is a big capital that is being invested at this moment in this artist. am i right or should i write it all down and hang it up for discussion now at the door of our office, but of course this is business. and, of course, whether they listen to us or not depends on the effect that we produce on the audience of the effect of this rating, and the ratings are monetized through advertising. this is our main and

probably the only way. if not to consider earnings in nemeda as a way to support the development of the company, but on the other hand, there are also certain things that hmm are difficult to calculate. and this is, for example, a certain mission that any industry should have. here is laughter with laughter, when we went on the air for the first time since the ninety-second year, there was still such a station radio 101 , well, on the sixteenth of january, they went on the air with a mission to tell the truth to people, as we thought then, and let them listen to anything that was previously impossible . here, uh, jazz, absolutely so extreme to the music. that is, at we had a desire not to make money, but to make the world a better place like no wonder there is a flair.

that’s why they don’t become a real music editor when they are born, and you can miss a hit and you can skip a song, you can skip the verses without feeling it, and then not only the radio will lose a hit, but society will also lose an artist, so for me the radio has always been and remains a kind of mystical element of being, you can invest a huge amount of funds to promote a new product and get nothing. and you can go out and shoot just with the usual format, where such a fine tuning will be either a special host or a special morning show or a brand. and then when this puzzle is formed, success arises. well , that would be a great conversation and uh in 1997 . it seems to me about chemistry and so on. and now he's sitting next to him. kostya is streaming there. uh, they vote for something and so on, but you can , uh. vk is top. yes, some musicians broke into the top. what do you mean, the owner of the radio station shi think, well, in principle, why

did the top mix it with advertising and the information program of those radio stations ready, not everything, well, why not so partially, so in fact, here's to follow the clicks. i wouldn't because click is all about curiosity. it is uninteresting that a particular work exists. why e radio is important for a musician, because rewind cannot be turned off. well, you can switch to another radio communication people, in general, man is a very lazy creature. here , unlike animals there, which will hunt down prey for a long time, but it won’t switch, but it turns on and goes to itself and listens, so the radio is to some extent such an intrusive tool. uh, in order to somehow force a person to listen to something surfing this one here. it also happens with buttons. there are six options in total , as a rule, they are very similar, because a person has about the same taste, but in

the hit parades in vk. sorry for the old-fashioned word, hit parade. eh, the same thing hangs there for months, or there is a more energetic rotation in the charts, but i would say if there is some big hit, then it usually lingers for a couple of months. sometimes even up to six months. here are some songs we had such champions that generally stayed there for a whole year, well, the possible ones fell out from the top ten a little lower, but in general , you understand the radio here what they were talking about for a whole year, that is, let's yuri mikhailovich antonul . let's ask, for example. how long do his songs stay in the charts or eagle, for example, well, the earth is spinning faster, so the dynamics of service on our fm likes is a rotation, crazy, there is a month sometimes. all the songs hold on, in general , someone remembers it. success. and half a year is a superstar at the moment, that is

goes. this is such a factory that works out this material when artists ask, but within the framework of our russian national music award, which i do. what should be done? i say, it needs to be finalized when gorky park returned from the states and, well, actually. they've been back there for a long time. we celebrated the fifteenth anniversary of avtoradio on vasilyevsky spusk. and then a very big police chief came up, said, i would say, in general, would have stopped the disgrace already more than 22 hours, but these guys. i like it, especially the patriotic song there, getting up these russian people tell me, i honestly like it, they play great. can i come in and ask why we went into the dressing room where sasha marshal was saying, so i say, here is the general, here is the artist. he says, yes, nothing special. it's just that we practiced there 15 hours a day, 15 hours a day worked in studios in order to learn how to play and sing. i

say the same thing, guys, write texts worthy of our country. you will excuse me. we not born yesterday. read poetry, at least a little. uh, make good music and make cool modern arrangements. then your vkontakte will be accepted and loved. it's not that the people are primitive, but just with that huge variety of opportunities that you can even just peep no, remixes are remakes, look, people have already forgotten that these songs do not belong to the classics, as if they were made right now new artists. well, we can forgive this, because even if we work with the old and even soviet post-soviet material. there is still work to be done. all the same, we preserve the dna of the nation, which is also found in music. it seems to me that we need to think about this too, and here are the availability of sites. to such domestic, by the way, yes, how we complement each other, there is a certain test here. and we already have the cream of the crop and those

people who, well, really deserve to be on the air of a radio station, and radio is also a state resource - these are frequencies. it is generally equated to natural resources. we are given them in use. we must also be responsible, of course, this is a business, come back to the topic. and, of course, just to engage in altruism here. i already did this at one time, when there was the first radio station, of course. it was all rock and roll. and there sasha ivanov came on the air, the song left. in the middle of the song, he went into the studio. that's how i'll sing now, it was the radio. right here , a real hooligan sat down with a guitar singing. now, unfortunately, this is not possible. the reason was simple, there were 10 radio stations to choose from. now they can really listen to these impromptu speeches like this and then say. yes, why do i need this in order to get home from work in the background of a delivery? well, here of course, the balance between business and mission. i think that you will all agree with me that, generally speaking, it was the radio stations that shaped the taste in many ways. in general, entire

nations of many generations and generations now , uh, kostya is also there, along with vk, for example. yes, of course, well, in general, the mission of our platform is, firstly, to connect between people so that everyone can communicate, and in general, there were no barriers and barriers for this. and, of course, some big entertainment media platform. that is, it is both a large music service and a large video platform, which, in general, has very large ambitious plans for development. apparently yes, yes, yes, yes, what, like, guys? write a good song in the end, and we will be more willing to rotate and put you, so to speak, and than you turn on you a little bit, another model, we still decide the audience, and therefore here more quickly. uh, the artist needs to win the audience on their own. we provide tools. we are a playground e we are to some extent a showcase there in terms of editorial.

we choose which songs to add to playlists, but again , if on the radio to a popular radio station a week, well, there are 2-3 songs in rotation, then we have a music editorial office that processes more than a thousand tracks every week and out of this thousand we get into various playlists several hundred. yes, that is, it is more risky for us to reveal names, because there is still such a switching, there is a tendency and once it did not switch a second time. here, but nevertheless i also see things that are directly determined to me. i am glad to hear that konstantin says that this is a share of a certain idealism, what is the mission? yes, we want to make money. well, great, as much as you can market. uh, a new open some duffel. well actually. e understandable. why? yes, you can tell the truth, we are all from the same autoradio nest, uh, yuri alekseevich my first big leader, so i, uh, you can say so a child and autoradio and radio

energy in general. the main thing is that one of the few, because almost everyone worked for us. e, and those who did not work will work. and that's who remembers it and says, uh, remembers. the conversion that we are talking about appears as a hero, uh, who starts on the vk site and conversion, as he u gets. finally it comes to this, you know, we somehow organically began to use the data of the same vk, that is. here, look how it goes a little bit open the veil of mystery musical studies and stuff exists. uh, well, art advice. here they listen to the songs. we even wanted to sometimes invite artists, but they need to be taken to cages,

because some artists are just talking about them at this moment, they can be some artists are strong. yes, they are so well-prepared, they can react incorrectly, because they are sometimes spoken badly about them, but they are never said well at all. because the music editor is not as romantic as me, for example, they are here in reality, here are the price tags, they sit and say, well , what a factory thing, but they sent it again, but objective data helps a lot. i noticed , you know, what we really have now, when they bring, uh, a list of songs for the next audition, be sure to vk there, it’s like that on that platform, and so on, right? or for example, there the concert brought together so much and it is very important. this is real for the audience and for an accurate understanding of the quality of the artist. this is for radio instruments. why there when social networks appeared? why, when the internet appeared, everyone grabbed their heads, and i already

i just don’t know, my colleagues and i launched parallel broadcasts on the internet back in 1995, 111, i didn’t understand what the internet was at all, but i also thought that it was none of my business to understand my business to go into this battle, and then we’ll figure it out further, and it ’s really now that it has come to the point that we have earned this synergy so much. between the radio and the same vk and in general new platforms, that it just really helps to look for quality material. i hear a lot about the lack of quality material. here you need to look for artists. need to look for songwriters. critics-editors of songbooks, you have to look. uh, here they are to be found. in general, everyone. e, in general, they are looking for and how, firstly, is it a reality, is it really not enough, because on the contrary, i hear from artists that competition is high, on the contrary, where is the truth in the end. well, the competition is big , moreover, it seems to me that most songs are now created on a laptop in 1.5-2 hours at home, there are already

only a few there. well, firstly, young artists, in principle, cannot afford it. uh, big studios and just in terms of budget and indeed, a lot of hits are born, well , almost on the knee, i would globally share artists who are popular and artists. which can collect large platforms, because not every artist who even stays on the music chart for a long time. on vkontakte it's not a fact that the audience knows what he looks like. what is his nickname they can know the song and the same, by the way, also experienced with some of the heroes that you often heard on the radio, but you could not imagine what kind of artists they were, who they were, and not everyone at the same time, the artist gathers large halls, even if for several years he has been, for example, in the charts in high positions, and here it is important for artists to deal with their personal brand , to deal with their such media popularity , i will say this and therefore just the same. uh, success comes when you have success, uh, on

music platforms. you have a rotation on the radio, so the audience already hears. uh, with every iron, being there, not only in the car, but also there. in general, in different rooms, well, of course, an artist should appear in some show to be. eh, bright in social networks to work with his audience there and then it already forms a puzzle. and then you can already talk there about really about some great success, but surprisingly, not everyone. such a path is needed and someone is completely satisfied with releasing tracks to earn money only by listening to vk and in general. here is no longer engage in any activity. but if you say the artists who were in the fantasy show on channel one did not materialize personally. they would create some great tracks and send them to the radio. and if it were, it would be a question if there is an artist, there is no artist, how he will

materialize in front of the audience. how are there no questions? there would not be one such nuance for a beginner artist, that is , in order to get promoted on the radio now you need a name if he doesn’t have a name, if he didn’t make one, well , maybe you can say that, it’s difficult for him. this is actually a very big problem that i would struggle with. even here, perhaps, some special talent selection system needed. again, this is all somewhere in heaven written success failure, that is, a person. maybe, until the end of his life, write brilliant works there to die, and then the next day everyone will say, lord, what a genius it was. well, they were witnesses, there literally recently, there the departure from our life in my opinion, the greatest composer of our time, alexander shevchenko, uh, and after that.