no, the artist, how he will materialize in front of the audience. how could there be no questions, there is one nuance that is so unpleasant for a beginner artist, that is, in order to get promoted on the radio. now an artist needs a name if he does not have a name, if he did not make one, well, perhaps you can say so, it's hard for him. and this is actually a very big problem that i would fight. yes, even here, perhaps some special talent selection system is needed. again, it's all somewhere in heaven written success is not success, then there is a person. maybe, until the end of his life, write brilliant works to die there, and then the next day everyone will say, lord , what a genius it was, well, they were witnesses, there just recently, there our departure from life in my opinion, the greatest composer of our time, alexander shevchenko uh, and after that we came up with a tribute

to make him, that is, for our leading stars to sing songs, it turned out that most of them do not know anything but hits. alsu which he wrote and called with tears in his eyes artist grigor, lord is it really him. we didn't know. i want to sing this song. and i want it to be in my repertoire. here it would not be overlooked, therefore, here it is the radio until a person passes. that's all until they get it on the radio, they don't notice. this is how it comes, an unfamiliar someone has to move it all, but without blat, nothing happens. and for a brother, what should be in no way money. it should be understanding, faith, in talent, not to be missed community radio itself. apparently, well, we know very well, that the good old days , it was the radio stations that made artists, that is , an unfamiliar artist, through just the festival movement through here search through these cassettes and so on, that is , radio. collected was introduced into the rotation and,

accordingly, a person became popular and acquired a name, again through a radio station. yes, now i don’t know the radio station, in general , they set such a mission for themselves or not. very rarely. just for some reason, we were very lucky in the nineties a large number material appeared, including domestic, primarily the fatherland, and then it became very fashionable to appear old songs about the main project of channel one then. well, it was absolutely gorgeous. this is all very much in the past. but if if i hear, it turns out that vk vk is now selecting artists with terrible force. so, including sometimes on the site. well, in the sense that the ecofest is a huge event. but this is still once a year, yes, but it means a truly global character, but also once a year, and artists thanks to streaming appears more than ever before. in fact, now uh there is a surge, uh and quantity. new artists and, in principle, the interests of the audience in russian music,

because if we open a chart there for 2016-17, about thirty percent there. it will be foreign music, then by the twenty-first year there will be about two or three percent on the chart. uh, there were foreign tracks. everything else is local artist artists, really a lot, but going back to my previous speech. here are the great artists. still, some amount has increased over the year. we've added very little and that's why i just want to turn to the artists here, why? that's because, well, in short, that is, we are still talking about the emergence of great artists, that is , because everyone has always said that they captured and immediately yes, here in new clients to do more, really some big work with the audience more with their own promotion. well, that is, i want u potential listeners of this

artist, as u wanted 15 years ago hang a poster of this artist at home. this is what is missing. there are not enough real heroes who would collect large sites, behind which you would investigate so you can hang a post poster, and after 2 months no one knows who it is. but cc catch still hangs on some, well, combiners, for example, and it hangs like nothing. yes, i'm returning. that's why it's so deep here to the old songs. this is very related to what i wanted to say, it's just that time dictates certain e explosions. so you say, this is the first sheet. well, really, look at all the concerts. they are plus or minus the same, but let's say for beauty they add johnny klava coca lucy chebotina. and it seems like a fashion festival. in fact, this flirting with the young is absolutely not like that.

well, here again, they are turning it all over again, that is, a new elite is being created, which, according to the same scheme by which that one was created, she stops this conditional stage, and the bones have no choice but to push these stars forward, because he needs gather an audience. she will go to them, but thanks to the fact that the public you can come and introduce someone. and then, within the framework of the vk of the same festa, in social networks, suddenly a new star suddenly appears boom. i think this is one of the ways, like them later, and then she was on the radio because , in fact, those people whom i mentioned those names they did not appear on the radio right away the name you remember about dizziness helps to restore memory and reduce dizziness at lunch. now i will not forget on may tinkov seventy percent in popular categories when

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touched on something interesting about this, which is an emotional business, and you talked about what some artists have to do. i'm talking about the birth of heroes now, because a hero can be on the black side. and you can be on the bright side. here is the big question , really, because, uh, if we are talking about filters and how an artist is born and capitalizes himself, then it can happen. so an artist will enter the big platform, who loads not very correct values ​​into the unconscious space of the audience. uh-huh. however, this artist pops up in the charts and jumps to high positions. such cases have been and will be here. we must clearly understand. in what coordinate system do we exist was the system of chaos that we started and then everything was possible, but i emphasize that internal censorship in the soviet union was such that

something strange could not get on the air. well, when for the first time , on 101, the manga manga group sounded with a song scuba diver, so the program director came out and said about the same thing, he came out and said that russia was dead. well , that is, you understand, yes, what would he say if he heard there, well, for example, some other options that we know and some other artists. this is also possible, and here is a very important question about censoring this. in content sifting yes, sorry for the expression, but here it seems to me that someone else, and the radio can be trusted. i know my colleagues, i treat them all with respect, i am friends with someone just smooth relationship i have, but of those heads of radio holdings. i do not know anyone who does not work, internal censorship. this conscience is the understanding that you

generally broadcast, but there is one more nuance. eh, or rather, one more feature, a radio-licensed type of activity and the radio operates and works in accordance with the legislative acts of the russian federation and roskomnadzor looks after this. well, it’s just that we don’t give them work, because by themselves they are arranged in such a way that through us, a priori , what sometimes passes on the internet is simply the power of education cannot pass. well , maybe, again, it sounds simple, well, yes, there is such a thing as education. autumn does not press responsibility, in general, such a very modest person is sitting. in general, it looks like this. yes, but in fact, he has a young one on his shoulders, on his shoulders behind him, a huge number of artists around him , who really they will get the way, they may not get, they may uh reach the uh listener,

they may not reach, does not responsibility give, well, responsibility lies on us every day the editorial part of our musical team certainly contributes to enabling artists to find a new audience, but again, we are a platform where an artist, without a label, without uh, high- quality material, yuri alekseevich do not worry. might get a chance anyway. to find your audience to start your career, but it’s really important for artists not to forget that it is his shoulders that are responsible and a huge number of teenagers most often follow him, and the fact that the artist broadcasts his songs in his work finds this from their heads are here. it seems to me that, in general, everyone should. don't be afraid to take on this responsibility. and well, in

general, to work with the audience, after all, that radio stations are still about 99 percent like that. this is a human fact. this is in the music editor, the owner of the radio station, yes, well, okay, they lowered it. ah, here's the story with vk - well, it's mostly technological and then the human part, like how he said yes, and in many ways more, by the way, algorithms affect , again, how quickly the song becomes popular if the algorithm notices that if we start to listen a lot at the moment , send a lot, only of course there is a chance that this song will appear more in those, for example, music collections that algorithms do just the same. here again, uh, in general, to some extent, artificial intelligence also helps the promotion and

career of an artist. the platform itself gives a huge number of opportunities, starting something very banal there, like advertising promotion inside uh vkontakte and beyond already any of your mussel activity, like artists outside. well, i'm still surprised that the twenty-third year, and yet for the artist , happiness is after all, when he was finally played on the radio at the beginning of the program. so in this sense, nothing changes. here, yes , and experiencing this happiness, for example, while still being in vk, and being on the radio is not visually recognizable, and this is also another part. you say that he must become famous in order to get on the radio, that is, he must be recognized visually in that no number to identify. for us, this is not necessary. it can just sound and well can it sound on other radio stations or platforms? or they can just talk, but in general, maybe the music is good, there is also an important thing in order to get on

other occasions, when the artist is already rotated, in general, no one knows what kind of radio there is not much. who knew what the djs looked like at one time, the presenter and maybe it was good, because when they found out, many were upset. uh, with the same lucy chebotina, how it happened at first she was an inferencing blogger, no one recognized her, she was not labeled in any way, but they performed some songs, and it didn’t take very long to become recognizable, in fact, until they appeared food and gradually gradually. she begins to see, to appear , to be highlighted visually. well, yes, such a law is another little plus. i think it helped a lot that she's basically, uh, unlike other artists. she was very present in the media field. and, of course, the career of any ninety-nine artist, percent. artists will not add up until there is a song due. to be a song e, which will already push the artist forward and the fact that lucy

just paid attention to working with media, she was recognized thanks to social networks, that she already had a large audience there. it's just like all the stars shoot themselves and success happened. well, yes, the artists we have already mentioned work according to all the current laws that must be observed. they work on them. someone worse than someone better, but one complements the other. uh, neural networks are able to create a new creative material and upload. uh, on the radio line. no, i don’t believe it, that is, i don’t know, here we recently created logos using, but let’s say for an experiment we conducted the use of russia, i liked it so much, in general, how the child was happy, because i wanted the design of the bureau, however, call and speak . well , that's all, well, it's over . your contract is over, this sur alekseevich, i can't there i have so much work. yes, i did this

work of yours in 15 minutes. i experienced such joy in general inhuman, but in the end i became analyze our coolest brandbooks. i understand that in this music this is an extra note. yes, she appears alone or semitone. everything, this is already the beatles. and before that it was not they that is. well, i'm sorry, but this is something i don't want to be like that at all, let's say there is such a technocrat nearby, although he is in general a good person, but there is so such a person that everything around here is not some, heavenly, e manifestations. but that's not the way music is made. that is, you can create something similar, and even directly completely seems like. it just won't touch all the strings of the soul that music touches. that's why again.

not in semitones, it turns me from a hit from an ordinary melody to why the first thieves and the second third are ladders and bars you see, this is why, like at school, well, as a child, everyone played guitars there, why and interfering with them, appropriately and changing position finger. just one you create a work. before. it was just an ordinary ordinary yard song. no i do not believe. i really don't believe it. as long as humanity exists in the form in which it there will be nothing like this for the last 5,000 years, but it looks like. yes, it's like artificial food, for example, which is synthesized from some elements that have nothing to do with real vegetables, for example. here no offense, but the vegetables will be said. well, that's fruit yes, well, that is, it seems to me that it is impossible and , by the way, i still haven’t forgotten about it. eh, to clarify this point, probably 50x50 we have this flair and technology, because, as i said, after all, we use what the guys have done and musical testing. and

it didn’t appear and technologies won a little bit in percentage terms, but before that we also checked, because sometimes you work. eh, promotion is a very serious investment in the promotion of the brand of some projects, they are going, that is , the rating stagnates, and then suddenly unexpectedly. you see your target audience in focus groups. you understand that she no longer loves this artist, but it is you who love him, because you still have emotional connections. you know him, he comes to visit you. this is impossible. this is the radio too can uh do uh, and uh play a disservice, therefore, of course, there is no way without technology, but that means neural networks. well, i can say that i, radishchev, only in general worked a lot on the radio in the past, and there were also moments when, well, you must admit , there were such waves when i said that there is no radio station, they are all about to leave, which means that it will be streaming.

that means, uh, these recommendation services will win everything and so on, and 2 years ago i had to put together a big playlist and i listened to a lot of music in one of services and realized that it does not help me in any way. that is, no matter how many 2,000 songs 3,000, four listened to, and he still does not help me, throws up what i would like to hear. i then went into the next room. my daughter was 18 at the time. eh, and i say daughter. and how is it that the advisory service does not help me. and apparently, well, the music editor will help. i would quickly explain to him what is required, he would help me. i say, maybe you need a radio station of your own youth in general. she says yes papa we need our youth radio station and with pleasure they listened to it, and then i realized that the radio had won again. here and unfortunately, on this one on this one. on a general note, we will have to round off already, since our podcasts , by the way, are an advanced format, and it will continue to be, but still, radio stations

win yes, a creative industry podcast was conducted for you. e, elena kiperman pockets visiting the president of gazprom media radio yuri kostin and konstantin the director of musical event projects vk thank you, thank you. thank you.

scaled the way home to me what, who would i tell you that i am a hole? but i'm not going to argue with you. we're just playing.

way home as the rain over it tells

me what have i done? who would say that i'm a hole. well, i'm not going to argue with you. we 're just playing. the memory will tell you the name and that, why did you come? open up your mouth. open your eyes, you've found everything. go said the last word. after all, i had time for the last song, my strength ran out, but you returned home a whisk of nothing, nerves, no injuries of the scale of the former road home. like a bullet,

like rain, it won't. what do i mean, am i the devil? who says that i'm a hole, but i'm not going to argue with you we're just playing mouth.