something what's going on what's going on and these endless ones? i don't remember, but that 's probably what happened. i wanted to say one funny thing for me in the month of september, some money already began to come in, there and i repeat for concerts there for everything, and i had no time to count the money. i just had such a closet. i have a small one like this and i threw their money down there before december. i think there's a bunch of them out there. i think it should be interesting. i go in, rake everything out, i start consider i understand that i can buy an apartment, i bought it. i also bought my first apartment in 1995, and also on the first day. i thought so. uh, somewhere in august ninety- fifth, the fact that it was in september that i bought my first apartment is not the best hits.

somewhere far away it's raining. and what, let them go. you are more important to me today. will it rain today?

what about others? you tell me where you've been. you tell me how you lived, what you did. without me, i can't, i can't continue on this path. i'm so tired so tired, and i want to relax, i don't call, i say how long i haven't seen you. you tell me where you were, what you did, what you did without me, my dear, where are you,

my dear? where are you? the tea rose is golden, like a glass of wine, between us there is a glass door, there is silence between us, and with our

lips, we touch the pictures of thin glass. we try to warm her, but we do not feel warm. i can not hear you. can't we understand each other?

can't we understand? each other started something with you, like sex symbols have gone into money. by the way, we have a podcast in the podcaslab, easy money, no easy money it happens. i'll tell you, firstly, you need to pay for all the money, and secondly, if they are light, they will leave easily. i believe in this , but, well, i want to say an important thing now , look, if something bad does not happen in life, the experience we have does, of course, all of our it would seem enemies. these are our teachers,

of course. it seems to me that everything that happens. eh, in our lives. this is, uh, our path after all, in which we don't know , we fight with our own egoism. and we always have the opportunity, either to become better, or to remain somehow there and decide these problems of the outside world in the outside world these problems are not solved. they are getting stronger, stronger, stronger. but once you're a tumbler. here you switched from yourself. i said this situation doesn't bother me anymore. i passed it and everything is fine and the situation around is also changing, thank god if i myself have probably become popular, probably, like the water part of september 27, 1995. yes, i have my own set of qualities. could probably not stand it, therefore, if there is a god, he stretched it, this is for 3 years three years three years i was preparing, and therefore, when suddenly they showed me and these calls began to fall. my phone didn’t shoot, as if ready for this, but there were persecutions.

well, there are probably no fans, but there are people with skinheads in the nineties who wanted to say this to find out if i liked their city, how we would divide the money, and there were many of them. here is the most extreme case that i remember, it was the ninety-sixth year. uh, january. i had two big sonics in the russian concert hall which have now been demolished a long time ago. and on the eve of the first concert me according to all laws. the genre is taken to the forest and carried out. there are explanatory events with me until the morning. here i mean the director is being arrested. they come keyboardists scared. and now i come to this concert almost half, like juices. and that's a huge audience. here's the leader then. thank god they found me, supported me somehow. so these two concerts have passed. and to be honest, i experienced it. that was such a big

injection of such an inoculation, which then. uh, now they tell me that there in the nineties you had it, everything was fine, in principle, was it a bracket, was it an opg or is it straight? this is my director. there, he twisted some of his nuances. this is how it affected me. yes, ir we will return to you. e your stories connected by calm people, someone stalked, someone pursued, what the fans gave were expensive, there were no gifts, there was no such thing from the fans here, i can’t answer. firstly, i could not take it, because it is a responsibility. so from those with those lived, yes, there were, and my fans were different at some point, she calls me, the girl and says, good evening. arina you want to shoot some kind of advertisement there. let's meet and discuss. i meet a girl there near my house. and you start talking. she says, you must

now correctly and then hear me. uh, i called you with everyone in a different way, and my boss. he wants to meet you and give you a car. well, apparently for the night or something there? i say, shame on you, in general, why? have you called me here? she wait, wait, where he was very modest shy and so on. i speak, look, i don't want to hear this bullshit. she says, or is he ready to give 100,000 in money, like, but right now i’m saying, no thanks, tell your boss that he’s a fool to say more this is a clue 20 years later today i’m visiting irina saltykova and kai metov you happened at this time sheet, namely at what time here is 95, see in the ninety-first year, i developed with my first wife. to be honest, the divorce was

difficult for me. i lay there for 2 months, then i didn’t see the child for some time. well, probably, all this led to the fact that i wanted to, but in any case, to motivate some global changes in my life for something. and that's where the whole story started. that's up to the ninety-fourth ninety-fifth year. i practically, uh, distrusted women a lot. excuse your presence. yes, and somehow avoided any such serious relationship. so, and then, little by little, it began to more or less, so to speak, move away and be converted into a more or less normal relationship. two stories, which turns out to be so a little similar, and two very difficult partings, two difficult divorces. they pushed you. uh, to the fact that in natural teeth and took their fate to their hands in my case, if it were not for the divorce, of course i would not have achieved anything. this is clearly a desire to prove desire. no, there is no

desire to survive. survive, of course, and now what is happening in your personal life? now everything is fine in the work of personal life financially. well , of course, good. well, how good it is always normal for a person to always want better and more creative. i recorded a new song what? i'm very happy. i'm on streaming sites. it comes in very well, people download it. so i am very satisfied, because why did i not write for so long, because i did not like the texts that were offered to me, nor the music. i thought i sang it a long time ago. and here everything worked out. i was offered, i was stunned, i think the song is my new song run by irina saltykova girl, why do you shed tears and

shake your feelings on the film? he is not yours , he does not sing, he is not yours. i know i've been where are you crying now, but i'm lucky anyway will be at least without him and without him, without him you are three guards. who was to blame for them. forgive me, what is not your order, he would not have chosen from you from the wrong lips to her god run begotten. look what 's next for father march. need not.

i know the moon is hiding, the sun, the fog, again the rays will break through the flowers warmly in your heart, your heart. believe me, i know all this kitchen and when it seemed that the whole world collapsed, but no more, but no more, but no. don't look back yet. who was to blame for them. i'm sorry, what no your great. he had a choice. he didn't choose you. they are his faithful lips run rain across the field every year. look what's behind your back hates as if you don't need it. it will be

scary, as if look, what is there behind the back again, let's say they are for money. where will it not matter? who else succeeds if only from him. what

do you want if our cube, while weak, could grant wishes in another 20 years? i want human happiness. i want grandchildren. i want success in my daughter. first of all, honestly, not about yourself. although i understand that you need to think about yourself, the second miracle is to think about the future. if you have to live a real goal, honestly, i swear to myself for this, that i don’t have any goals, especially for myself. a. well, i want to be a tv presenter. maybe it's mine for a long time. well, let's say a dream on any topic. i don't know which one it is. health there food, do not know the beauty of becoming a calm normal person. yes, you have to live this life with dignity. it is very important. yes, after 20 years, my mother left the goal 2 years ago.

this turned out to be pretty hard. here i have so many priorities in life have changed. that is, i realized that mm. here. i just said to ira, these words here and now are really very important words, because here and now you need to perform all those feats for the sake of your loved ones, for yourself. and then the future will be independence from that, but i set some goals for myself good and wonderful, but of course, you need to dream, because if you dream about something, you bring it closer, it first glimmers on your horizon. here, then everything closer closer and closer, and then becomes part of your life, but talk about it. better not. i always say that the most important thing in life for everyone would be health. we'll do the rest. it was a podcast 20 years later, visiting. we had irina

saltykova and methods. hi all. this is tatyana gevorkyan and the podcast of the stupid shit. today we’ll talk about how young brands make themselves known, what is needed for this and how buyers react to designs made in russia, we’ll discuss everything with my guests , designer evgeny barkova and anna russian-branding producer and marketing expert. i have a question for you right away about what russian design is, because we all know what italian fashion is - it's about a luxurious woman. what is french fashion and what is english style, more concise and somehow clear, what is russian design? anna let's start with you, because you

have been working in this field for a long time. you have passed a lot of brands through yourself and you can give us some statistics now. unfortunately , due to the fact that in europe this story is already for a long time. for centuries, fashion has been going on in russia - this is more or less such a new round of development, yes, and our designers. they are just starting, but at the same time they are watching how everything turned out very difficult there. yes, always see how cool everything is there. and here to create to overcome great brands, yes, which already have colossal budgets on the market yes, for promotion is unrealistic. and so, when our take up this business is love, but visually. what is the difference between russian fashion and russian fashion for you? well, she's probably too different, i can't say that she has something common for now. i think it forms zhen when you started, whether you were guided by some kind of russian market to the specifics of the russian consumer, because as far as

i know you, after all, the education of the british school, design. yes, indeed, i graduated from the british higher school of design, and its british branch, because there is also russian and i seem to have no concept of russian fashion, well, more precisely, well, maybe, because i never focused on it, as on local market. what is russian design? i don’t really understand, because we all live in the world of social networks. and a plus it seems to me historically. and we, as a nation, still have a tendency to adopt being open to the world and accepting experience. uh, other countries. you probably noticed that if you watch fashion bloggers, if you follow people from the fashion world from the fashion industry from a glossy perspective, then there is no difference from which country a person is from by their clothes , they all adhere to some specific trends and not here national specifics. but, if we take to

the streets of our cities, then even without knowing, where you are, by the style of the people on the street , you can determine in some not in what city you are. here, too. we have some specifics of our own, did you focus on this, what do we have? you still wanted to create a commercial brand, in fact, honestly, the strange point was very selfish. i just felt like an artist. i wanted to express myself and clothes for me were just a way of expressing myself. how well, like a sculpture, for example, i really treat this as a culture. i'm working on a mannequin. i did not work in the plane distracted. i really like to experiment. therefore, it is a little, of course, well, everything is selfish and plus. ah hmm well, i don't know, the younger generation tends to deny. uh, all around, and we can do better and all that plus british education are not rebels, the british are english,

and those are punks. well, we at invest immediately remember everything here. uh, because they are yes very pronounced stylishly, they say that she has a new collection that is already was created. without her, however. she retained a very recognizable style. they say that the brand's dna collection was very successful. it remains the same as with chanel and christian dior, they always leave their jackets, that is, the brand and dna are inseparable parts. that is, it is impossible without this, therefore, of course, vivin west will live. i think if a large holding company takes it there is a huge future, but it's really a very difficult job to maintain the style of the brand, and we know, for example, many, uh, foreign fashion houses, that it is not always successful. history is difficult even to take a balenciaga company, yes, which completely changed the concept, that is, balenciaga before. it was the same brand as classic christian dior, and then bam and in

one day they became super trendy hype sportswear. this is also a vector, but at the same time , the brands were respectfully attributed to the dna and kept the key codes, returning to russian fashion. yes, i don’t know about you, and when they ask me. and what is so cool on you, then it’s much more pleasant for me to name not some a very famous foreign brand, but to say that it is a russian designer, especially if it is a little-known russian designer. that is, this, in principle, means that you suddenly found something so unusual that everyone liked it very much. it is always very nice that new talents appear in our country, and when you put on these things somewhere, people are really interested, they catch your eye and look cool but when asked to you. please tell me why it is important to wear russian brands and how important it is for you personally and why it is interesting to popularize them in our country, just history. i just recently returned

abroad and there i went to a shopping center in a boutique store. i go in a jacket in such a beautiful white of our brand of russian lyubov, i love it very much. well, because the designer is also not mass-produced, but he does everything with love, as you say, and one second third of the saleswoman comes up to me, says, wow , what are you wearing so coolly. although i was great. just wearing a jeans t-shirt and jacket. he says what kind of jacket is this, what kind of jacket is this? i say, this is a russian designer. so, this is a russian designer. i had me was so pleased to say it. although i'm not a fan. russian clothes. i love costumes very much, costumes are very difficult to produce, in principle, yes, with our capabilities. yes, it's really a lot of work. although at the same time, our designers also succeed in many things, and since i have a media resource and i am engaged. there always brands for 7 years represented at

the fashion week, milan paris russian. yes, there our media market, yes, and always dressed russian designers. and over these decades. yes, i saw a lot and i don’t know, but ours. designers i saw their growth , their victory yes, there is their defeat, too, unfortunately, and at the same time, i believe that we are like russian people. yes, even to the maximum to support our designers. who can, who buys? who is advertising? yes, who to present, but you understand that this can only be done if you sincerely like the brand, because no one will support it with their finances russian designer. and even more so to wear it. if you don't like it, you need to create competitive brands accordingly, of course, it is definitely very important. this is the identity, just what we talked about is a very important idea. you know, we had 3 years ago or there were five even everyone started making some kind of costumes. hoodie pants, these here and everything became

the same, and i kept coming to say why you do the same thing, make it creative. now you have shown your work, they are amazing. by the way, yes it is a big problem for many russian designers every season everyone starts doing the same thing, everyone makes trouser suits, everyone makes nightgown dresses on dolyamkas, and they all produce, that is, literally a carbon copy of only different colors. and uh, zhen to you then a question for you. why are you so different? why is your style so different from what is popular in the russian market among russian buyers ? you are targeting a global buyer, right? well, first of all, to be honest, i focus on myself. that is, it is at the level sensations, and then on their experiments, naturally on the context now the trend is zero. well, how strange it would be to release something some kind of fight. jack is something dior. i don't know. i really love these

jackets. i love it too, though, it 's really a classic, but which, by the way, like balenciaga well, you can rethink and let's give her a second third twenty-fifth life. should the designer, uh, wear his own things honestly, i don't wear my own things, because they are more, i guess, well, some creative not quite for everyday life, too says that focusing on yourself first. well, i focus on myself, as an artist, an artist is not always. by the way, you have seen how designers dress when they bow, the day after tomorrow i started, of course, this is quite concise. and just like that, that's all and no dress. yes, yes , they don't just go out in the best dress from my collection. they still walk along the catwalk and collect bouquets. well, you know, here i will say one thing so many come. e into the design business because they want to be a designer, not a product,

that is, many come for requests. i want to be a date so i make a brand. they have seen enough, yes, that you can be known as the butcher prada yes, there , well, that is, have and places here then they start . this business understands that there are a lot of nuances of working investments 24/7 you have to work. and that's it, and that's what they are. no no no. we don’t want to work, then zhen needs to work for you, which was important when you decided that you would choose fashion design for yourself as a profession, in general, my first education linguist to teach, so i realized in the first year that i was mistaken. and i began to think about who i am. for me, of course, it was important to realize. yourself to realize your ideas. and why is this a good question? well, in order to make myself and the people

who will wear happy these clothes that i will create - and in fact. i have a lot, and i draw ideas for inspiration of emotions from my own. well, i don't like the word customers, but people who don't have a brand, as they say now, yes elections. yes , when i see those eyes, for example, or when they already see the final final, luk is, of course, for this can be written off. that's all sleepless nights all the pain of creativity and all that just to be happy comes from others being happy. well, actually so simple and it would seem. well, by the way, it’s not even just that you have such a very niche brand. that is, you understand that you will not see. eh, your stuff. well, today in today's format on a large number of people, that is, this is not the brand when you go out into the street and meet several girls, but in your outfits you understand that you make the world around you a little more interesting. what are your plans for

the brand, these are global ones, but here. by the way, it seems to me that by now i have played enough in well, in general, in principle, i have played enough with experiments and this niche and, of course, i plan to do it now. uh, these are more mass stories after all, stories that they can afford. uh. you can allow more people, because of course, uh . now in the plans and there are already ideas and developments. how to do it more massively even at the expense of t-shirts, but not ordinary ones, if you do some more basic things that will fit into any wardrobe, yes, basic things, uh, that you can integrate into. uh, some kind of design very specific experimental developments. how to start design? a camera if he has made a decision that he wants to go into business, that he

wants to sew not only for himself, but also for other people. how to create a fashion brand that is it necessary for this? the first is to want. this is the most. the main thing is the second. i always say this, you need to believe it, because there are a lot of people around at once who say you will not succeed. it's true, you can't and there are a lot of advisers, so this is actually the main thing for all types of business, but for fashion, you especially need to understand, but brand identico, what is it about? idea, what product? who is my client? that is, you fully understand there are a lot of these questions. yes, why am i doing this? why than i'm better? a am i not doing as we have already said, 175 brand is the same as others do, but will they buy it? yes, i go with the trends or over the top. yes, that is, and find unica product understand? we have a big problem in russia, there are very few of those who do something, well,

unusual, new or necessary. and why are they, by the way, afraid to do it? it is not in commercial demand. listen, this is a problem. basically people, it is easier for them to steal an idea. well, someone else's thought, yes, something of a story and repeat rather than sit down there for a walk in the forest there to think, who now says to meditate and create something of our own, we are an umbrella, a kaleidoscope brand, which we actively brought out. this is truly a unique product. these are cardigans with feathers. i have it in my wardrobe. i know it's amazing, yes, and a very recognizable brand. by the way, a very recognizable brand and everything is fully packaged turnkey. she created such a product in no way for all cardigans and feathers and why did she start making constantly different collections? because we began to copy, we made a collection with the ballerinas of the bolshoi theater , people send me a copy of the social network account, just

almost the same cardigans with the same ones, and we write to them with torn feathers. what are you doing? they say? yes, we ordered a batch in china the same as yours. i say how then again she makes a new collection again copies. actually. we have developed a history of what makes, just the world's fast food companies. they make a short capsule quickly release another and then other manufacturers do not have time to copy. how often do you run this capsule then, and before that was hmm probably every two in three months. now, as i see it, once a month, maybe more often, that is, constantly a capsule, that is , they came up with it, they came up with it, and customers are interested in it, because you can always buy something new zhen when you launch. my brand have you worked on the concept and dna of your brand? or you, as the creator, just had such a creative

process going on. uh, well, it's pretty organic for me, because again, i didn't start. it's like business to business. and hmm, i started working during my studies. eh, with me appeared regular customers people who liked what i do and that way by what kind of people came to me for what kind of clothes and uh, what they wanted from me. and what i wanted to do for them, it became clear to me who this person is? well, if we talk about the client. and what price tag for this product should be calculated, not on the basis of the base cost of the thing itself and the cost of the thing not in vogue. there, of course, there is a big, added value, if i cost well-known brands for some well-known ones, yes. but if this is some special design , ah, there is a lot of development invested there

, then there are a lot of experiments and i am worn a lot by celebrity tiktokers by people who need clothes for performances to go out to some party. well, this, by the way, is also a very difficult moment, because you cannot repeat the design, that is, practically, if you sew for some a famous person, then you cannot then repeat this dress for another, of course clean. and this is a cool copy, things turn out. well, a lot i do in a single instance of private orders, but also, eh. hmm, there are those who buy already finished products from the collection. in the store and well in general we do not feel the same way. well, not so unique to unique. i think initially i bet on the fact that your clothes will be

worn by famous people celebrity tiktokers to show. this is in social networks and thus the brand will become recognizable to me. this it’s clear already in the process, but it all started with the fact that i just loved to experiment and make all sorts of oddities, a legendary film about soviet intelligence. heinrich has important information and does not consider. possible heinrich will be with us. this is the best of what we did here on the twenty-seventh of may on the first tinkoff cash loan to the card immediately deferral of the first payment up to 90 days to issue a cash loan and receive money right now, he is the only one. in the world of hundreds, you can't. yota says you can

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alone in the beginning there was a word. then we were the first to launch sms, we were the first to connect the metro and rose above all so that you communicate not only with words, but also with pictures circles. and if you need a word again, say them looking into your eyes. meet megafon 3:0 with high-speed to all subscribers. go to the sewn megaphone, we continue our conversation in the studio with evgenia, barkova and anna russo about russian fashion and design, she’ll tell me if such a, uh, advertising approach to dressing works today, uh, famous people, of course, it works, but only one action work. yes, there, with inflation, it does not always give the exhaust, the one that is needed,

for example, but makes exclusive clothes. to you you will need to sell more in the future in order to recoup your costs, because you are investing more in marketing. you need to earn even more. marketing is 70% of the investment. and that is, the more that happens. that's it, the more you need to earn , you know, yes to produce, respectively, it's all growing growing growing growing. but if you always work with inflation. you may lose vector on clients at some point, because not all premium clients are clients who can afford your clothes, if it is exclusive, then it is. yeah , that means you left at some point, only working with inflation. you can lose rich wealthy clients who do not look after these inflations. although right, just the question was the correct selection of influencers. well, yes, but again, not all people who can yes afford expensive things. they are not all seated. in social networks. they do not all go to concerts with different artists. yes, although it is

a very working tool for sure, when you show a portfolio. yes i have a lot there were different cases and we will be the same all the time. yes, we cooperate there and tanya is also an excellent influencer , by the way , very valuable. , which will continue to give sales. tell us, please, about these actions in more detail about influencers. we understand this is only a small part. brand promotion yes. how else can you promote? uh, a young russian brand in our market, besides? yes of what you you make cool goods you are already demolished you need to understand this way. where am i going? and what do i need to do to be there tomorrow? the first thing is the brand. i believe that the brand is generally the basis of any business, because