to different artists, yes, although it is a very working tool for sure, when you show a portfolio. yes, i had many different cases and we also constantly cooperate with tanya yes, we cooperate there and tanya is also an excellent influencer, by the way , and very valuable there are many other actions that will further give sales. tell us, please, about these actions in more detail about influencers. we only understood this a small part of brand promotion. yes. how else can you promote? uh, a young russian brand in our market, besides? yes, the fact that you are doing a cool product is already demolishing you, you need to understand this way. where am i going? and what do i need to do to be there tomorrow? the first thing is the brand. i believe that the brand is generally the basis of any business, because

we are already looking at the brand mission. what is the mission? yes, what is your dna, how do you differ from other company name, it should reflect the product, it would be desirable if it were ideal. a after which we must visually look into it, that is, completely. yes, there is brand dna. this is what, this is when you figuratively have a red color logo, i will exaggerate. yes , a red logo, red fonts, red design of the site, some details. yes, recognizable. there are a lot of logs, yes world designers, where are you with the logo? remember. now we will say darmes with you. we immediately saw the color. we even saw a scent . yes, we felt we left to buy not a fact, but this is just the influence of the brand, then there is why people pay a lot for a brand idea, but sometimes a brand costs much more. many will overpay someone more eminent, but they will go to these.

so i found ulyana sergeenko i found alena akhmadulina, when we are finalizing the brand packaging website social networking concept of shooting all shootings should be similar in style, and it should reflect the brand’s identity is it the 16th century, or is it some kind of hype, that is, it should always be the same be. yes, if you make lookbooks, they should be about always in one style. that is, everything must be stitched. that's how they say red ninja shouldn't a brand surprise every season. well , of course, it should, but the base is still being built, especially for the first 5 years, a person should get used to it, as if to something native. build an association full-fledged association. after that, you certainly develop a collection there, which should be precisely connected with the same, uh, image , in a way, that is, there should be complete understanding, you know, to live in this, to begin to feel it all and to convey this to consumer. after that, you need to build a pr marketing strategy. media and

your impressions work with clients. it is very important to work with retailers with different platforms where you can sell. yes, i can honestly talk about it for hours, and there i really feel that i am already at the master class. i'm ready now to get out of here and launch a brand. but it's a great way to launch a brand. this is a lot of strength. zhenya you have a great team. uh, i have a small team. they do most of the work. i have, uh, assistants, but i would say that at the moment a lot rests on me and of course, well, a big load , a big responsibility and a lot of sleepless nights. yes, but you are ready to increase the staff. you understand that at some point you already lack some skills. of course, i understand that i can no longer do all the work myself, that e must be delegated. it's impossible to be control free com and sew everything for yourself

. this is simply impossible, and therefore, of course, the expansion of the scale. uh, more outlet for a more commercial story, maybe brand's commercial capsule. and hmm, this is a plan for the near future, and in connection with this, of course, a significant expansion of the states will be required. you had a lot of cases. and you, for sure, can now tell about the main mistakes that young russian fashion brands make. the main mistake is probably not to calculate the collection correctly because you did something and then no one bought it. this is a big mistake, because, well, you can take a chance and it didn’t work out; the second one doesn’t calculate the budget, because in fact everything think it's very easy. but this is a very difficult business. if we are especially talking about scale and expansion, then, of course, investments are needed here, and many enter the first

two or three years, which means on their own, and then they realize that they need to expand and everything is corrected. what is the minimum investment needed to launch the ideal brand. this is from 5 million to 5 million - this is normal, that is, of course, ideally much more, but also the story, when i myself started and i go for it for a very long time. that is, it must be able to postpone. it must be known optimize this very long way. but if it ’s fast, then in the region of five people, at least he can do something. you were like that, but i had it. that's just when everything itself and the step-by-step is very gradual and everything is to the touch. yes, everything that you earn is exclusively mine. you're investing back to build your brand. what amount did you need? it seems to me thousand e, 250. you also invested. here we are saying this

now, that is, to reach a certain stage. you are constantly investing. well, yes, well, that is, it's a big amount already. if you count something yes, and by the way, there is a problem that they don’t invest in the development of social networks, external copper, they don’t want to, and very many people think, on the contrary, that we are cool about us and also everyone should write. this is also our designers. such is the problem, in addition to social networks. what media are still working there are, uh, online internet resources are great platforms. i really love. when my clients participate in various large- scale events on the forums at various exhibitions. i think it's also very good such media coverage, for example, and new clients appear, because it is very important not only to communicate through social networks in general , why i love client events, because you can get to know the client better,

client, you can come with a friend, yes, and uh , they are further further all this the more often you do client events, the more audience you have, but you are already touching this audience. you get to know such friendship appears and then customer loyalty grows very strongly. and by the way, global brands on this is what they live for, but client days are such a more budgetary story after all. and here's how important participation in fashion weeks is for a designer. historically, fashion week was created for bayars. today the fashion week is already working in order to be written in order to be bought, yes, in order for them to talk, there are the same bloggers and clients there media press, yes, and uh, of course we cannot compare world fashion weeks and russian . there are super scenery, where just millions of dollars are laid out, really millions. dollars at the same time i am very pleased that

there was a new fashion week was very beautiful. it was in the charge park. it was an amazing fashion week, finally , we started to do a really high-class fashion week, which is on a level and i think it is necessary to participate in it. of course, when our fashion weeks used to be, they drove everyone. this blurs the positioning. i always tell my clients. no need to go where you will merge with everyone else, not all fashion weeks. we were really successful and, so to speak , prestigious for a designer, yes, that is, they were such weeks in which it is better not to take part, zhen you took part in shows somewhere. um. hmm, i had a prom screening. uh, after the british higher school of design. but you don’t have a desire to make a really cool show of your own , to find your own venue that matches the concept of the brand, of course, to make some kind of memorable event, of course, that’s exactly the event. that's all, rather, perhaps, perhaps

, a presentation even than yet. although, while 100 is also cool, but again, uh, i am aware that this is u event should have a commercial output, that you need to invite buyers there, of course, you need to understand why you are doing this, if you have this resource, what will it give you? that 's why, well, let's say so on the way, but i want, of course, to do it my own way. and for cool. how to do, for example? well, many young brands. in fact, now they are doing some cool shows, shatals, for example, but tell me, please, many russian designers did these same showrooms, shows in paris and, in my opinion, in italy, too, something was. why hasn't there been some worldwide success? why are they all back? uh, without becoming recognizable there, we have many cases of successful valentina yudashkin, who constantly participated in paris fashion week. this is not couture, she also has her own shows in paris, and

constantly. i was at them and was at the show of ulyana sergienko well, in yanina, in general, they go, all of hollywood and the red carpet, and in cannes, i see all the time. yes, julia on a dress and even for the mozan kaleidoscope brand, we made a presentation. me too, by the way for the presentation here is my opinion, because it is more interesting , easier, easier, cheaper, but you can also build more communications with the client, because at the show it is such a very large gap. you can't grow between stations, yes, it's 100%, today i think that the presentation is cooler, but why does it work for some? and someone doesn't, what? what are the features of these brands in psychology, you know? if you took it, take it and finish it. so you took it, do not give up, and we have how everything is taken. everything is super easy. it's just that difficulties begin later, and because it's easier to refuse, therefore it is very difficult, precisely because there is

competition, of course, just as with media i always had a site for magazines. i went with my magazine when there were world editions of vog, harper's bazaar, el adler, that's all, yes, who left us today, and i walked and talked. here, let's go with me. let's go with me. take advertising. i stopped doing this, because at some point, and everyone tells me no. why do we want them they are cooler? i say, well, we are the only russian fashion magazine. and we really were the only ones telling me no, we 'll pay them. they are cool, but you are not. well, we ended up staying. well, the truth is, it has already remained at the same level as my creative project. yes, and i will say so it is we but here today. yes, you can say the only ones, but i did not give up because i held on. i was going. yes, i was really doing other projects, other businesses, but i went through a period where i really wanted to give up. how are you with this? tell

me, i'm interested in the fact that you are such a young creative person. thanks a lot. ah. i can say that there were moments when i think even my parents lost faith in me. these were the moments, what happened, well, there were moments when there was no ordering. e when especially after graduation and your parents helped you there. ah, of course, they were very supportive both during their studies and for some time after, of ​​course, there were moments when you just, well, you try to somehow determine for yourself about who you are about something you want? you go to an interview, and suddenly you at some point i was both on an internship and in london and uh, got a job. in russia, and also now i work in parallel in one. the aesthetics of the russian brand is consonant with me, it turns out that you work for competitors. i would not say that this is competition, i would say that this is a collaboration.

this is a completely different approach to your brand. i never do. well, i mean, i rarely do sketches. basically, it's all about, uh, test. and so, well, physically you try, you experiment, you try to somehow combine materials on a mannequin. everything, in general, is all about tactility. and the brand, on, which i am working on at the same time. it uh starts with a sketch and it's a completely different experience for me and it's a different way of thinking. and rather, i can bring something to this brand, but at the same time take something from there. well, it's like a collaboration. or are you still such a shady designer, then i'm a designer from him, but for myself i see it as a collaboration. and in principle, it seems to me that a hmm well, here are russian designers. yes, they should collaborate more, not compete. we do have. uh, the community uh, which is the alumni, uh, who also make their own small but er quite successful brands, a

and we support each other very much. we always share contacts. where to buy what kind of fabric? ah. we have our own chat. you have no competition, it turns out, yes inside. well, well, no, as if it were not, at all good or bad, if you do not compete or you do not compete within your student clan, but at the same time you have competitors in the market. this is a good question in general. here she is a little toxic, so yes, that's why i ask this it happens but in general in perfect world, of course, i want to compete more calories in general, but it seems to me, both of them can be useful zhen, well, what would you advise, as a person who has already passed this initial path, would you advise something to a young designer. those who are just starting out and want to establish their own brand, want to find their audience, want to make the world around

them a better place. here is something you will advise them now, i will quote my teacher, a very important person in my life. uh, andrey borteneva, for the sake of which i even ran away from school somehow for a year. where did it run to? so i quit my studies to work with him, yes, for a year and completely immersed myself in our cooperation. he told me this phrase constantly surprised yourself, if you start to get used to being bored, it means that this is stagnation, if not a rollback, but, if you are constantly in surprise, then this means progress. for me, this has become a real motto and a measure of the fact that i am doing everything right. anna well, of course, more practical advice from you. we are waiting for my advice. uh, lies in the fact that you need to love your job, you need to

believe and not give up, but let's hope that your advice today helped a lot of people who are starting their way in design, our viewers definitely helped you, you definitely had a good master class today, but you see how great it is. we invited a creative person and a business person today. and you have a collaboration today. you told us from both sides about how russian fashion works, how to build your brand. thank you very much. thanks a lot for all the great stuff. watch the podcast episodes fret on the website of channel one. be on trend. hello dear friends, this is a sub-label on channel one, this is anthropology.

today our guest is sergei alexandrovich yesenin, i already foresee the expression on your face to win the same i had this summer, when my beloved apple friend called me from st. yuryevich, let's marina stanislavovna please. let's take the first song so that you immediately understand what the caliber is occurring. the eternal

beauty of chuck did not become a church in the clouds. sad for you will be every year. how much

harder is bogdan home?

here is

the question for the program. who wants to be a millionaire? who gave yesenin a ticket to a printed destiny, who did everything to ensure that sergei alexandrovich saw the light in a collection of poems never guess grigory efimovich rasputin yesenin scholars have several versions of how this happened? the first beak was such a page layout of the sytin printing house, on a par with sergei alexandrovich, he was years old, or something, 17 to 18? here they are, so at their own peril, the risks were thrown into petrograd, of course, nevertheless, we from st. petersburg caught

our eye there, e.g. rasputin according to another version. they just read folk poems all the time, imitating such a folk style. that's how rasputin caught my eye, whether it's true or not, but rasputin wrote a piece of paper to his friend . well, whether this is true or not, we don’t understand, but in any case, such a force no one had a then unknown village boy. ryazansky, that 's right, that's it, you don't believe after that you rasputin yura's metaphysical power that attracted sergey alexandrovich from you in the twenty- first century? now it's hard to say what exactly? it's just that when i started writing songs, that's when i was attracted, and before that, in fact, we never even turned to yesenin, maybe

it's partly from the fact that what was written musically somehow seemed to us, well, this not really, somehow old-fashioned, somehow very classic academically. but yesenin was such a country person, he is a country guy, he played italian. i can even imagine how he himself played and sang and in general what kind of music surrounded him, of course, this is country rock, but then it turned out that we somehow communicate with him. here 's what to do? i had a feeling that you like it. i'm for another. i'm not pushkin no, in general. and marina well, she, apparently, also felt how it should be sung with us. as they say, the process has begun, the album is ready. he's already out. italian, called wonderful person. nastya guseva you know what a brilliant voice in the torah you are not some kind of toys called like-minded people rarely happens, well, sometimes they want you now

. yes, and we want to sing about the horse, come on. i reflect on the occasion. i looked after the cat was wearing.

i'm sunny days explain yourself past you, come

to me. lord sergei yesenin performed by the apple 2.0 group in the anthropology podcastlab program on channel one there is poetry that cannot be put to music. so, when i started watching, it means writing this album. i realized that it's on

music, and even more so our brothers' music, as we understand it, because we grew up on the beatles, we grew up on this culture. uh, for us it turned out to be an amazing musical and so why her songs? let's go once, and after another, yes, and very quickly there we still have to give ourselves more that sergei alexandrovich was called a married man. that's who will remember about the school skin of literature such a direction, when the colors of the images were especially appreciated. and yes, that's like a tychesky engraved work. the dermis is probably, yes, that’s how everything breaks up into such pieces yura and why don't you put contemporary poets to music that they don't reach? well, there's not enough time. dima we write a lot. you yourself are also a modern poet. this is sometimes with their elements. we generally release one album a year. it's good, every year. now

we are preparing two more. that's why, well, yesenin inspired us so much that i think, maybe something else, then we'll figure it out, yesenin is a guy. in the sense of show business, not easy. he went to america, and he had the idea , er, to win success. he was a neighbour. he took the girl is still a fool and they went there. uh , so i understood why he failed to win success this time, there was simply not enough poetry in america. more country music was needed. now, if now we went with him then there was no radio, so there was no music, probably, huh? for example, there was such an episode, maringof recalls. this is his closest colleague. here they are, sergey alexandrovich, walking along the kuznetsk bridge, and there it means that chaliapin is in all beaver, just like his kustodiev wrote, and then you understand it, that an american car and fans are the same

maringov writes. i look at yesenin and he is right in the stomach and his hand is trembling. he also walked with a cane. this is how she gave birth. here is glory and sailors. so, i realized that at that moment sergey forever pledged his soul to the demon of glory, comrades. i would like to say that if in order to write, such lyrics must be surrendered to the demon of glory god take the demons with him. forever

the whole sun, tender, beautiful love at sunset and like radiant snow svetlana, the grains of your eyes crumbled. name thin style remained faint holy smell of honey b a quiet hour, when dawn is on the roof, like a kitten

washes its mouth with its paw, and you have clear water singing with the light of the sun. song and dream everything you thought, your money, bright secret having not wandered me osta

alone and seek troubles for freedom with your all alms forever. on how the voice pours marish marina stanislavovich does not even force it, it is somehow admiring all organically. it turns out, as if, as if you, i breathe it

with this yesenin. i, too, take the example of nature's fantastic singing like breathing. and of course, this is very, very strong. uh, work and i must say, if someone is interested, sergey alexandrovich, it must be said that there is at least money , for whom it is dedicated and both are not not funny, for example, one of the heroines, who is often his now chunks, who often consider prototype died. unfortunately, offspring literally in 5 years. just like sergei alexandrovich was forced to leave konstantin but the other, in principle, sergey alexandrovich wanted to now, even supposedly they went to church, but due to his infancy he did not allow him to drink. that's it case. well, we still have at least this song ma'am, well, fantastic. ka this kitten and this sunset, this is radiant snow well, it's not possible for everyone to write in love. here's a little more.

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may 28, uh. this is yesenin, this is channel one . it came to us. she also studied this kind of music, then we have a new flutist. e, yegor mazhuga he also played brilliantly. here in this song and also there, uh, drummer, uh, so vadik petukhov and bassist maxim tarazyanov are a new line-up. we are now giving out a lot of concerts, comrades. we must tell you that the history of the apple group also has a musical aspect - this is a 40-year ministry

love for one single woman, like berendyukov 17 years old, kapoor has seen everything all his life, this brilliant musician, serves as the only mother, by the way, oh my, well, not only saw, but, most importantly, heard. yes, she came to the audition when i was creating a new group, which will then become clearly an apple. and when i heard. after 25 seconds i realized that this is something to be? and, of course, the narrowing of the music right there, but also at the university because italianovich. well, lena's comrades, so why did you come together? let's forgive

me eyes. that and dawns stream in a pose of mastering gave a dream to her decorated platoshi, but marina ordered hello.

and you come in to meet how the beauty is commingled with suitors, the heart glows, it burns in turquoises. and i'm playing this to a yanochka about blue eyes. ah-ah-ah-ah glasses about blue eyes ah-ah-ah-anochka, forgive me eyes. talyanochka, well, quite plusovaya yura , it may be that somewhere in a year you and i will suddenly see a russian province somewhere, like at a wedding, under this one, your hodgepodge to

sergei alexandrovich yesenin and your yuryevich it turns out and marinkin's voice people dance, well , she just turns on, well, that would be great, of course, the authors can only dream about it, but it seems, dima, you're right. it could be. uh, by the way, we still have one more song to give no, nothing so groovy. eh, eh, and i came across these yesenins. i realized that the guys are being drafted into the army. they walk the last money with the girls. this is such an amazing state of affairs. and, of course, the olivine is also an accordion, it is written there. yes, well, now everything will be clear from the text, yes, so if marina will sing, then we will be happy to.