but he writes what was before, what it was before and who she turned into. today, by the way, he tested this song on these same dancing girls, it was already written in china in shanghai. so they sobbed after this song, as chaplin tried her films on children, the children will laugh so vertinsky tried his song. and now we are dear friends to you. i think she just sounds new to you, she is unknown. well, perhaps this is what we have gathered here for, someone knows her, most, of course, in first time. this is the past sweet white sun nebula.

in the gymnasium, the saturday church choir sings so loudly spring. you are already in love and your heart is excitedly waiting for someone. and when someone puts out the golden lamps with a tired hand from the high church fence. he alone escorts home both the spring and the wave of love. eat your hands cold cake. oh how sweet to give kisses, and then

relax to run off the side porch with him to swing in the garden on a swing without end without end without end. ah, this is nonsense. and this is a dream , this is a dream of youth, a sweet deception. these are the best in the book

the page that started life the novel is faster and shorter, and already in taverns for the fifth year by foreigners drunk foxtrot merciless greedy hands and mocking contemptuous sounds this impudent laughing mouth and to the wild chant of cannibals with a wooden mask of the face you sway

in the rhythm of a neighbor without end without end without end. ah, this is nonsense. ah, this is a dream, this is a dream, this is someone's cruel deceit, they replaced the page of a gentle confession.

yep, here's a female character. this is actually the center of the whole conversation about love, but now we are on the side where we should be able to quarrel with the lord with the ladies, you should be able to. hiding your masculine resentment from the received refusal is no secret that it comes in handy much more often in our amorous affairs than the ability to tastefully celebrate a victory. see how gracefully it does. vertinsky, of course, sarcastic is not sugary molasses for you, you understand love for a woman, when someone publicly declares his boundless, it means like this. well, how to say love

admiration, yes. well, he's probably lying, he's probably hiding something. here vertinsky avoids it. and at the same time, see how it went wrong. here now seryozha with his associates representatives. describes sarcastically. i’m thinking that the lady, who, of course, was offended by a genius, but look how high and subtly he teases her, you know the song is also absolutely modern, today i read it somewhere on the internet and someone laid out this song in bones, says, look here this line. this day is absolutely about today. e. well, forgive the young generation, dear friends, we must go to the what is your name troupe commonwealth with actors and musicians golden lion, and we play our performance of yellow tangos in avertinsky in those days of bulgakov where the bulgakov museum in moscow in st. petersburg is, of course, in the basement of a wild dog. this is a historical place where

alexander nikolaevich repeatedly visited, where , uh, he threw bottles that flew to mayakovsky and threw them back. that's all, so here's a stunningly perfect place with the energy of the rabid and in st. petersburg we are still playing in the house of journalists and here's a lesson i would say noble, but sarcastic attitude towards the lady from the side of a genius and from the eternal teacher of a russian person in areas of feelings in the field of ethics. we would say genderme ethics, well, in the field. how do you say high mental intelligence? here is the heart of intelligence? i would say so. listen when a person is in love. eh, stew, you know, he doesn’t need lessons right from the very, very inspiration carries him. and you show me how you break up with a lady. here i

will say, but how you are brought up. mm, sincerely and sincerely, this is what the song, which is now the songs of the ogo novella, which seryozha and his colleagues will now perform, is about this. and i wanted would wish. all the best to you less love dramas and more love ups. follow the posters sergei fedotovsky on channel one. all the best. let me introduce you once again, irina skosareva with the author of the play , yellow tangos, by the way, will be without irina. true, the performance either did not take place. and that just didn't work. it just didn't work out. yes, since we have this performance together, more than this performance, a very interesting story. in general, he was washed up above and i went to church and asked every day that a that this performance be

and he got it. here alexander nikolayevich favors us. judging by the way people accept him with pleasure, moreover, of different social strata of ages, the fact that vertinsky addressed each of them was important to a small person. he loved people also because his father was a lawyer and helped the poor , and somehow he died, and a crowd of poor people followed the grum - and this mercy is through the medical. i believe that in general, all the work of the medical languished more because his father was such a person now song refined or refined, what do you like more about a woman? is it possible

to demand a lot from a woman? are you dancing so cute? you are, chic does not expect strict behavior from you, does not interfere with anyone. your husband is old. just don't play puzzles. and make from life. it's all nonsense, yes, and your decency. this is also a flirtatious fig leaf. you no doubt with big three-four bankruptcies decency brought you up a little bit strange. i would say european fox, as i understand you, deadly.

i have long since learned all the testament and ready to repeat to you at any moment send the fox terrier to spain well, yes, where your lover lives, one student distributes your hats and dresses to students. and you, bitch, hand over the museum of applied arts, and then i and my husband will go on buying you lilacs for your coffin.

is it possible to demand much from a woman where stupidity is divine? hi all. this is tatyana gevorkyan and the podcast of the stupid shit. today we’ll talk about how young brands make themselves known, what is needed for this and how we react as a buyer to a design made in russia, we’ll discuss everything with my guests designer evgeny barkova and anna russo branding producer and marketing expert. i have a question for you right away about what russian design is, because we all know what italian fashion is - it's about a luxurious woman. what is french fashion

and what is english style, more concise and somehow clear, what is russian design? anna let's start with you, because you have been working in this field for a long time. you have passed a lot of brands through yourself and you can give us some statistics now. unfortunately, due to the fact that in europe this story has been around for a long time. for centuries, fashion has been going on in russia - this is more or less such a new round of development, yes, and our designers. they are just starting, but at the same time they are watching how everything turned out very difficult there. yes , always see how cool everything is there. and here to create to overcome great brands, yes, which already have colossal budgets on the market yes, for promotion is unrealistic. and so, when our take up this business is love, but visually. what is the difference between russian fashion and russian fashion for you? well, she's probably too different, i can not say that and something in common

so far. i think it forms zhen when you started, whether you were guided by some kind of russian market to the specifics of the russian consumer, because as far as i know you, after all, the education of the british school, design. yes, indeed, i graduated from the british higher school of design, and its british branch, because there is also russian and i seem to have no concept of russian fashion, well, more precisely, well, maybe, because i never go to it, well, no focused on the local market. what is russian design? i don’t really understand, because we all live in the world of social networks and e plus. it seems historical to me. and we, as a nation, still have a tendency to adopt being open to the world and accepting experience. uh, other countries. you probably noticed that if you watch fashion bloggers, if you follow people from the fashion world from the fashion industry from the gloss, then there is no

difference from which country you can’t identify a person by clothes, they all adhere to there are no specific trends and there are no national specifics. but, if we take to the streets of our cities, then without even knowing where you are, you can determine by the style of the people on the street in some kind of city you are not in. here, too. we have some specifics of our own, did you focus on this, what do we have? you still wanted to create a commercial brand in fact, honestly, i was a very selfish car. i just felt like an artist. i wanted to express myself and clothes for me were just a way of expressing myself. how well how sculpture, for example, i really treat this as culture. i'm working on a mannequin. i don't work in the plane distracted. i really like to experiment. therefore, it is a little, of course, well, everything is selfish and plus. ah hmm well, i don't know, the younger

generation tends to deny. e, everything around, and we can do better and all that plus british education is not rebels, the british are english, and those are still punks, but we immediately remember everything here in invest. uh, because they yes very pronounced stylishly, they say same that she has a new collection that has already been created. without her, however. she retained a very recognizable style and they say that the collection of the brand's dna was very successful. it remains the same as with chanel and christian dior, they always leave their jackets, that is, the brand and dna are inseparable parts. that is , it is impossible without this, therefore, of course, vivin west will live here. i think if a large holding company takes on it there is a huge future, but it is really a very difficult job to maintain the style of the brand, and we know, for example, many uh, foreign fashion houses, that this is not always successful. history is

difficult even to take balenciaga company, yes , which completely changed the concept, that is, balenciaga before. it was the same brand as classic christian dior, and then bam and in one day they became super trendy hype sportswear. this is also a vector, but at the same time , they were respectfully attributed to dna brands and kept the key codes, returning to russian fashion. yes, i don’t know about you, and when they ask me. what's so cool about you then it’s much more pleasant for me to name not some very famous foreign brand, but to say that this is a russian designer, especially if this is a little-known russian designer. that is, this, in principle, means that you suddenly found something so unusual that everyone liked it very much. it is always very nice that new talents appear in our country, and when you put on these things somewhere, people are really interested, they catch your eye and look cool, but when asked to you. say please,

why it is important to wear russian brands and how important it is for you personally and why it is interesting to popularize them in our country, just history. i just recently returned abroad and there i went to a shopping center in a boutique store. i go in a jacket in such a beautiful white of our brand of russian lyubov, i love it very much. because the designer is also not mass-produced, but he does everything with love, as you say, and one second third of the saleswoman comes up to me, says, wow, what are you wearing so coolly dressed. although i was great. just wearing jeans, a t-shirt and a jacket. he says what kind of jacket is this, what kind of jacket is this? i say, this is a russian designer. so, this is a russian designer. i had me was so pleased to say it. although i'm not a fan. russian clothes. i love costumes very much, costumes are very difficult to produce, in principle, yes, with our capabilities. yes, it's really a

lot of work. although at the same time, our designers also succeed in many things, and since i have a media resource and i am engaged. there always brands 7 years represented on fashion week, milan paris russian. yes, there is our media market, yes, and always dressed russian designers. and over these decades. yes, i saw a lot and i don’t know, but ours. designers i saw their growth , their victory yes, there is their defeat, too, unfortunately, and at the same time, i believe that we are like russian people. yes, even to the maximum to support our designers. who can, who buys? who is advertising? yes, who to present, but you understand that this can only be done if you sincerely like the brand, because no one will support the russian designer with his finances. and even more so to wear it. if you don't like it, you need to create competitive brands accordingly, of course, it is definitely very important. this is

the identity, just what we talked about is a very important idea. you know, we had 3 years ago or there were five even everyone started making some kind of costumes. hoodie trousers, these here and everything became the same, and i came and spoke all the time. why are you doing the same thing, be creative. now you have shown your work, they are amazing. by the way, yes this is a big problem for many russian designers. every season everyone starts to do the same thing, everyone makes trouser suits, everyone makes nightgown dresses on dolyamkas, and they all produce, that is, literally a carbon copy of only different colors. and uh, zhen to you then a question for you. why are you so different? why is your style so different from what is popular in the russian market among russian buyers ? you are targeting a global buyer, right? well, first of all, to be honest, i focus on myself. that is, it is at the level sensations, and then on their experiments,

naturally on the context now the trend is zero. well, how strange it would be to release something some kind of fight jack is something great. i don't know. i really love these jackets. i love it too, it's true, it 's really a classic, but which, by the way , like balenciaga well, you can rethink and let's her, the second third, uh twenty-fifth live. should the designer himself wear his own things honestly, i don't wear my own things, because they are more, probably, well, some creative not quite for everyday life. says that focused on themselves first. well, i focus on myself, as an artist , an artist is not always. by the way, you have seen how designers dress when they bow, after the start, of course, this is quite concise. and just like that, that's all and no dress. yes, here they are not just going out in the best dress of their collection. they still walk along

the catwalk and collect bouquets. well, you know, here i will say one thing so many come. e into the design business because they want to be a designer, not a product, that is, many come for requests. i want to be a date so i make a brand. they 've seen enough of what can be known as the prada buche yes there, well, that is, have places here, then they start this business. you understand that there are a lot of nuances of how investments work 24/7, you have to work. and that's it, and that's what they are. no no no. we don’t want to work, then zhen needs to work for you, which was important when you decided that you would choose fashion design for yourself as a profession, in general, my first education was to teach a linguist, so i’m on the first time i realized i was wrong. and i began to think about who i am. for me, of course, it was important to realize. i don't know how to implement

my ideas. and why is the question good? in order to make myself and the people who will wear these clothes that i will create happy, and in fact. i have a lot, and i draw ideas for inspiration of emotions from my own. well, i don't like the word customers, but people who now say yes are choices. yes, when i see these eyes, for example, or when they already see the final final. onion is, of course, you can write off for it. that's all sleepless nights all the pain of creativity and all that. just being happy makes others happy. well , actually so simple and it would seem. well , by the way, it’s not even just that you have such a very niche brand. that is , you understand that you will not see. uh, your things. well, today in today 's format on a large number of people, that is

, this is not the brand when you go out into the street and meet several girls, but in your outfits you understand. you make a little peace more interesting around you. what are your plans for the brand, these are global ones, but here. by the way, it seems to me that by now i have played enough in well, in general, in principle, i have played enough with experiments and this niche and, of course, i plan to do it now. uh, these are more mass stories after all, stories that they can afford. uh, more people can afford it, because of course, uh . and there are already ideas and developments. how to do it more massively even at the expense of t-shirts, but not ordinary ones, that is, to make some more basic things that will fit into any wardrobe, yes, basic things, uh, that you can integrate into. uh, some

kind of design very specific experimental developments. what do you need? night for a designer, if he has made a decision that he wants to go into business, that he wants to sew not only for himself, but also for other people. how to create a fashion brand, what is needed for this? the first is to want. exactly this. the main thing is the second. i always say this, you need to believe it, because there are a lot of people around at once who say you will not succeed. it's true, you can't and there are a lot of advisers, so this is actually the main thing for all types of business, but for fashion, you especially need to understand, but brand identico, what is it about? idea, what product? yes , who is my client, that is, there are a lot of these issues to fully understand. yes, why am i doing this? why than i'm better? am i not doing i, as we have already said, 175 brand is the same as others do, but will they

buy it? yes, i go with trends or overcorrected, yes, that is, and find. and you understand a unique product? we have a big problem in russia, there are very few of those who do something, well, unusual, new or necessary. and why are they, by the way, afraid to do it? it is not in commercial demand. listen, this is a problem. basically people, it is easier for them to steal an idea. well, someone else’s thought, but something to repeat the story rather than sit down there for a walk in the forest background there to think about who is talking now meditate and create something of our own, we are the kaleidoscope brand, which we actively launched. this is truly a unique product. these are cardigans with feathers. i have it in my wardrobe. i know it's amazing, yes, and a very recognizable brand. by the way, a very recognizable brand and everything is fully packaged turnkey. she created such a product not like everyone else has cardigans and feathers, and why did she start making constantly different collections? because

we began to copy, so they send me a collection with ballerinas of the bolshoi theater people a copy of the social network account, just practically the same cardigans with the same ones, and we write to them with torn feathers. what are you doing? they say? yes, we ordered a batch in china the same as yours. i say how then again she makes a new collection again copies. actually. we have developed a history of what makes, just the world's fast food companies. they make a short capsule , release a fast one, and then other manufacturers do not have time to copy. how often do you run this capsule earlier then. it was hmm. probably every two in three months. now like me i see it once a month, maybe more often, that is , constantly a capsule, that is, they came up with it, they came up with it, and customers are interested in it, because you are constantly something new. can

purchase ren when you launch. have you worked out the concept and dna of your brand for your brand? or you, as the creator, just went through some kind of creative process. uh, well, it's pretty organic for me, because again, i didn't start. it's like business to business. and hmm, i started working during my studies. uh, i got regular customers people who liked what i do and that way by what kind of people came to me for what kind of clothes and uh, what they wanted from me. and what i wanted to do for them, it became clear to me who this person is? well, if he says yes, about the client. and what price tag for this product should be calculated, not on the basis of the base cost of the thing itself and the cost of the thing not in vogue. there is, of course, a large, added value, if i think the cost exists for well-known brands already on some well-known ones, yes. but

if this is some special design , ah, there is a lot of development invested there , that is , a lot of experiments . and i am worn a lot by celebrity tiktokers by people who need clothes for performances to go out to some party. well, this, by the way, is also a very difficult moment, because you cannot repeat the design, that is, practically, if you sew for some a famous person, then you can’t repeat this dress for another, of course it’s clean and it’s cool. always a new copy, things turn out. well, a lot i do in a single instance of private orders, but also, eh. hmm , there are those who buy already finished products from

the collection. in the store and well in general we do not feel the same way. well, not so unique to unique. i think initially i bet on the fact that your clothes will be worn by famous people celebrity tiktokers to show. it's on social media and so the brand will become recognizable to me. this is clear already in the process, but it all started with the fact that i just loved to experiment and do all sorts of oddities in it with a special component for better penetration and inflammation against more inflammation in the muscles and joints. meet the new card for life from vtb

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rose above all, so that you communicate not only with words, but also with pictures and circles of rice. and if you need a word again, say them looking into your eyes. meet megaphone 3:0 with high-speed, which is now available to all subscribers. go to megafon this podcast is not a bastard, sewn. we continue our conversation in the studio with evgenia, barkova and anna russkaya about russian fashion and design, so tell me, does this kind of, uh, advertising approach work today to dress, uh, famous people, of course, it works, but only one work action. yes, there, with inflation, it does not always give the exhaust, the one that is needed,

for example, but makes exclusive clothes. you will need to sell more in the future in order to recoup your costs, because you are investing more in marketing. you need to earn even more. marketing is 70% of the investment. and that is, the more that happens. that's it, the more you need to earn , you understand, yes to produce, respectively, it all grows grows grows, but if you always work with influences. you can in at some point lose vector on clients , because not all premium clients are clients who allow your clothes if they are exclusive, so they are expensive, which means you will at some point leave, only working with influencers. you can lose rich wealthy clients who do not look after these inflations. although right, just the question was the correct selection of influencers. well, yes, but again, not all people who can yes afford expensive things. they are not all seated. in social networks. they don't all go to concerts for various artists. yes, although it is

a very working tool for sure, when you show a portfolio. yes, i had a lot of different cases and a flock, too, we constantly cooperate yes, we cooperate there and tanya is also an excellent influencer, by the way , very valuable many other actions that will further give sales. tell us, please, about these actions in more detail about influencers. this is just one small part brand promotion, yes, how else can you promote? uh, a young russian brand in our market, besides? yes, the fact that you are doing a cool product is already demolishing you, you need to understand, so where am i going? and what do i need to do to be there tomorrow? the first thing is the brand. i believe that the brand is generally the basis of any business, because we are already looking at the brand mission. what is the mission? yes

, what is your dna, how do you differ from other company name, it should reflect the product, it would be desirable if it were ideal. a after which we must visually look into it, that is, completely. yes, there is brand dna. this is what, this is when you figuratively have a red color logo, i will exaggerate yes, the red logo. red fonts, red design of the site, some details, yes, some recognizable logo, a lot, yes, world designers, where is your logo? remember. here we will say now with you darmes at once we all saw the color. we even saw a scent . yes, we felt we entered buying not a fact, but this is just the influence of the brand, that is, why do people pay a lot exactly for the brand idea, but the brand is sometimes worth a lot more. many will overpay someone more eminent, but they will go. and so i found ulyana sergeenko i found alena

akhmadulina when we are finalizing the brand packaging website social networking concept of shooting all shootings should be similar in style, and it should reflect the brand identity. this is the eighteenth century, or is it some kind of hype. that is, it should always be the same. yes, if you make lookbooks, they should always be about the same style. that is, everything should be stitched here. they say red shouldn't ninja brand surprise every season. well, of course, it should, but the base is still being built, especially for the first 5 years, a person should get used to it, as if to something native. we need to build an association, a full-fledged association. after that , you certainly develop a collection there, which should be precisely connected with the same , uh, image, in a way, that is, there should be complete understanding. you know, to live in it, to begin to feel it all, and to convey it to the consumer. then you need to build pr marketing e media strategy, your impressions work with

clients. it is very important to work with retailers with different platforms where you can sell. yes, i can honestly talk about it for hours, and there i woke up right away feeling that i was already at the master class. i'm ready now to get out of here to run the brand. but it's a great way to launch a brand. this is a lot of strength of wives. you have a big team. uh, i have a small team. i do most of the work. i have assistants, but i would say that at the moment a lot rests on me and this, of course, well, big workload big responsibility and many sleepless nights. yes, but you are ready to increase the staff. you understand that at some point you already lack some skills. of course, i understand that i can no longer do all the work myself, that e must be delegated. it's impossible to be a control freekom and make all the parts for yourself. this is simply impossible, and therefore,

of course, the expansion of the scale. uh, more outlet for a more commercial story, there may be a brand's commercial capsule. ah hmm this is the plan for the near future and in connection with this, of course, you will need to expand something, so you have. there are a lot of cases and you, for sure, can now tell about the main mistakes that young russian fashion brands make. the main thing is probably the mistake of not calculating the collection correctly, because you did something and then no one bought it. this is a big mistake , because, well, you can take a risk and it didn’t work out ; the second one doesn’t calculate the budget, because in fact, uh, everyone thinks it’s very easy, but it’s a very difficult business. if especially we if we are talking about scale and expansion, then , of course, investments are needed here, and many enter the first two or three years, which means on their

own, and then they realize that they need to expand and everything is corrected. what is the minimum investment needed to launch the ideal brand. this is from 5 million to 5 million - this is normal, that is, of course, ideally much more, but also the story, when i myself started and i go for it very much. and for a long time, that is, it must be able to postpone. it is necessary to be able to optimize this very long way. but if it's fast, then in the region of five people, although would be able to do something, but i had just, uh, when everything itself and the bst step is very gradual and everything feels somehow. well, everything that you earn is exclusively mine. you're investing back because you want to start your brand. what amount did you need? it seems to me thousand e, 250. you also invested. here we are