two or three years, which means on their own, and then they understand that they need to expand and everything is corrected. what is the minimum investment needed to launch the ideal brand. this is from 5 million to 5 million - this is normal, that is, of course, ideally much more, but the story, when i myself started, i 'm going, but it's very long. that is, it must be able to postpone. this needs to be optimized. it's a very long way. but if it’s fast, then in the region of five people, at least they can do something, but i had that ’s just uh, when everything is by myself and the step is very gradual and everything to the touch some. well, everything that you earn is exclusively mine. you 're investing back because you want to start your brand. what amount did you need? it seems to me thousand e, 250. you also invested. here we are now, that is, to

reach a certain stage? you are constantly investing. well, yes, well, that is, it's a big amount already. if you count, then yes. and , by the way, there is a problem that they don’t invest in the development of social networks, they don’t want external media, and very many people think, on the contrary, that here we are, we are cool about us and also everyone should write. this is also our designers. such is the problem, in addition to social networks. what media are still working there are, uh, online internet resources are great platforms. i really love it when my clients participate in various large-scale events on the forums at various exhibitions. i think this is also a very good media coverage, for example, and new clients appear, because it is very important not only to communicate through social networks, which is why i love client events, because that you can get to know the client better, the client, maybe come with a friend, yes, and uh

, they are further away from all this. the more often you do client events, the more you get an audience, but you already touch this audience. you get to know such friendship appears and then customer loyalty grows very strongly. and by the way, world brands live on this, but client days are such a more budgetary story after all. but how important is participation in fashion weeks for a designer? historical fashion weeks were created for buyers. today the fashion week is already working so that we are written in order to be bought, yes. and of course, we cannot compare world fashion weeks and russian ones. there are super scenery, where just millions of dollars are laid out, really millions. dollars at the same time, i am very pleased that a new fashion week has appeared, it was very

beautiful. it was in the charge park. it was an amazing fashion week, finally we started to do really high-class fashion week, which is on the level and i think it is necessary to participate in it. of course, when our fashion weeks used to be , they drove everyone. this blurs the positioning. i always tell my clients. no need to go where you will merge with everyone else, not all fashion weeks. we were really successful and, let's say , prestigious for a designer, yes, that is, there were such weeks in which it is better not to take part, zhen you took part in shows somewhere. uh, i had a graduation show. uh, after the british higher school of design. but you do not have a desire to make a really cool show of your own , find your own venue that matches the concept of the brand, of course, to make some kind of memorable event, of course, these are the events. that's all, rather, perhaps, perhaps , a presentation even than yet.

although the show is also cool, but again, uh, i am aware that this event must have a commercial outcome, that you need to invite buyers there, of course, you need to understand why you are doing this if you have this resource , what it will bring to you? here, therefore, let's say so on the way, but i want, of course, to do it my own way. and for cool. how to do, for example? well, a lot of young brands are actually doing some cool shows right now. here are ushatani, for example, but tell me, please, many russian designers did these same showrooms, shows in paris and, in my opinion, there was something in italy too. why hasn't there been some worldwide success? why are they all back? uh, without becoming recognizable there, we have many cases of successful valentina yudashkin who constantly participated in fashion week in paris. it's haute couture, she also has her own shows in paris, and

all the time. i was at them and was at the show of ulyana sergienko well, in yanina, in general, they go, all of hollywood and the red carpet, and in cannes, i see all the time. yes, julia on a dress and even for the mozan kaleidoscope brand, we made a presentation. by the way, i’m also for presentations , here’s my opinion, because it’s more interesting , it’s easier, it’s cheaper, but you can build more communications with the client, because the show is such a big one, and the gap between clothes. yes, you can't touch it. yes, it's 100%, i think today the presentation is cooler. why does it work for some? and someone doesn’t, what is the peculiarity of these brands is in psychology, you know? if you took it, take it and finish it. so you took it, do not give up, and we have how everything is taken. everything is super easy. it’s just that difficulties begin later, and because it’s easier to refuse, that’s why it’s very difficult, precisely because there is

competition, of course, just like with media , i always had a website with a magazine. i went with my magazine when there were world editions vog harpert bazaar, el adler, that's all, yes, who left us today, and i walked and talked. here, let's go with me. let's go with me. take advertising. i stopped doing this, because at some point, and everyone tells me no. why do we want them they are cooler? i say, well, we are the only russian fashion magazine. and we really were the only ones i say, no, we will pay them. they are cool, but you are not. well, we ended up staying. well, the truth is, it has already remained at the same level as my creative project. yes, and i will say so it is we but here it is today. yes, you can say the only ones, but i did not give up because i held on. i was walking yes i was doing other projects other businesses but i went through a period where i really wanted to give up. how are you with this? tell me, i'm

interested in the fact that you are such a young creative person. thank you very much, and i can say that there were moments when i think even my parents lost faith in me. these were the moments, what happened, well, there were moments when there were no orders, when especially after graduation and the parents were there for you helped. ah, of course, they were very supportive both during their studies and for some time after, of ​​course, there were moments when you are just, well, you are trying to somehow define for yourself. prosh- who are you about something than you want? you go to an interview, and suddenly you at some point i was on an internship and in london and, uh, got a job. in russia, and also now i work in parallel in one. the aesthetics of the russian brand is consonant with me, it turns out that you work for competitors. i wouldn't say it's competition. said it was a collaboration. this is a completely

different approach to your brand. i never do. well, i mean, i rarely do sketches. basically, it's all about, uh, test. and so, well, physically you try, you experiment , you try to somehow combine materials on a mannequin. everything, in general, is all about tactility. and the brand, for which i work in parallel. it uh starts with a sketch and it's a completely different experience for me and it's a different way of thinking. and rather, i can bring something to this brand, but at the same time take something from there. well, it's like a collaboration. or are you still such a shadow designer. i'm a designer from him, but for myself, i see it as a collaboration. and in principle, it seems to me that a hmm well, here are russian designers. yes, they should collaborate more, not compete. we do have. uh, the community uh, which is the graduates, uh, who also make their own small but uh quite successful brands, a and we

support each other very much. we always share contacts. where to buy what kind of fabric. and we have our own chat. very good. you have no competition it turns out, yes inside. well, well, no, as if it were not, at all good or bad, if you do not compete or you do not compete within your student clan, but at the same time you have competitors in the market. this is a good question in general. here it is a little toxic, therefore , yes, that's why i ask this it happens but in general in an ideal world. of course, i want to do more than compete, but it seems to me that both can be useful zhen well, but what do you advise, as a person who has already passed this initial path, something would you recommend to a young designer. those who are just starting out and want to establish their own brand, want to find their audience, want to make the world around them a better place. here is something

you will advise them now, i will quote my teacher, a very important person in my life. uh, andrei borteneva, for the sake of which i even somehow ran away from school for a year. where did it run to? so i dropped out of school to work with him, yes, for a year and completely immersed myself in our cooperation. he told me such a phrase constantly surprised yourself, if you start get used to being bored, it means that this is stagnation, if not a rollback, but, and if you are constantly in surprise, then it means that this is about promotion. for me, this has become a real motto and a measure of the fact that i am doing everything right. anna well, of course, more practical advice from you. we are waiting for my advice. eh, is that you need to love your job, you need to believe in it and not give up. well , let's hope that your advice today

helped a lot of people who are starting their way in design, our viewers definitely helped you , you definitely had a good one today master class, but see how great it is. we have invited a creative person and a business person here today. and you have a collaboration today. you told us from both sides about how russian fashion works, how to build your brand. thank you very much. thanks a lot for all the great stuff. watch the episodes of the paws podcast on the channel one website. be on trend. in what year did i become popular i was born popular? seriously, i figure out for him who

became popular in what year, but this is a podcast 20 years later. i'm presenter konstantin mikhailov i'm visiting a real sexy nineties and two thousandth irina saltykova cameo. hello guys. hello, you are humble. well i'm for that then to play kings. i sweater i can make so that were not modest, despite the fact that you are modest. at what point did you suddenly wake up. you know, remember, this moment is what you just said. i'm famous, he was born famous. uh, here's indiscreet well, let's say 95. i had the twenty-seventh of august aired. uh-huh the first song gray eyes, clear and somewhere 1 september and woke up famous, because i went to the exchange office and changed 100 dollars . and when i stood in line of three people,

at the exchange office and they turned around and said you saltykova, i ran away. i say "no. although, i was already m-m. how to say in this skin, basically, because, uh, when i lived with my first husband. yeah, uh, so everyone was talking. here is the wife. that’s how it went, the wife of us here is like that, that is, i already understood this taste, and fame is the song gray eyes irina saltykova

all friends, neighbors and relatives teach me how to live earth that i love you. i just love. they tell me i'll somehow get around without you . the section concerns the gray eyes. no, they say you 're crazy. and i say, i'll figure it out, i myself will somehow get around without you, the section concerns gray eyes. they give that they gave everything to me for gray eyes say that i can't sleep. i just

love. without you, the gray eye rolls. they tell me what's crazy? and i say, i’ll figure it out myself, i’ll somehow get around without you undressing, gray plan. they say the gray class rides without you section, they don't

say. and i say i'm somehow without you gray eye. gray and how vitya accepted your fame envied, i think who is pleased. it seems to me that at that moment. by the way, you've already become more popular than he started a little. it’s just that september calls didn’t stop for me, and about the performances of the filming in interviews. well, in general, everything, everything, and the studios, uh, wanted to buy my albums. and i only had two songs. and here

it was. by the way, interesting story. well , it’s necessary, of course, it’s still uncomfortable for me to talk. i can check, just tell me, i have a diametrically opposite story, that is awoke. i'm probably famous too in the ninety-fifth year, but here at ira's they woke up together yes, in different parts of moscow, what was it like. and ira means she has something like this. just confessed two songs, and she woke up popular, and i already had two albums, and i wasn't popular yet, because i didn't have airs. uh-huh that's a fucked up song been happening since '92. here is the ninety-second, ninety-third , ninety-fourth year. i have already traveled with solo concerts, but i was unrecognizable testimony was such a story when i i was a little late for the concert and, to be honest, they didn’t let me in, that is, uh, there was such a terrible guard at the entrance, or who are you? i kai method arrived, then. they say, no, no, no, no, all this had to call up there to let me through, and in the ninety-fifth year, the shark

pen program came out and was announced all over the country. here's to the most high-rise artists in the ninety-fifth year. i was sitting in such a white suit, as ironically today at 95. uh, i don’t remember a month, okay? i'm just asking you so i was in uh, after september the most circulation after september. and i understand the whole year, here are 3 months and 12 - this is shakhov 's difference, yes, in no case, therefore in the ninety-fifth year, when we say, the audio in everyone's heads closed. eh, from the video. i became already recognizable and really began to show in the queue and let's say so. and what about natural modesty? i have a story, by the way. all right, now i 'll tell you. these two stories are silent, i turn into a modest person. at

i had a meeting with alla borisovna pugacheva in the ninety-sixth year. yes, i had the first, probably the only song of the year, and they gave me there as artists who are participating for the first time. in such a global event, somewhere there is a dressing room near the toilets at the end of e long corridor. well, i sat there, sitting in these dressing rooms. i'm interested to know how it goes. this is the first time i've had such a large-scale hangout, so i open the door there is no one. and suddenly, at the very end of the corridor , she appears and goes straight for me, and i standing. i understand that now i need to either say something or disappear somewhere, and in general, as a matter of fact, i disappeared and thought that alla borisovna didn’t notice me, so to speak, didn’t see me for many years. uh, the song tea rose was already written for masha rasputina's birthday, they then arrived together with kirkorov when it was like that, but i didn’t see you then, and approximately, so it was philip says, it’s kai who wrote the song. rosa tea

tatars-bair. she says i know him and speaks verbatim. that's what i tell you now told. i go out, and he is standing at the end of the corridor, he saw me. well, of course, yes. and now, uh, such an association arose for me in connection with how you are a bitch or you ran away. and then i ran away from this corridor. here such here in such history the baggage was enriched. i keep silent, as if until the end of my story about how they bought my album from me.