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megafon this is an easy money podcast, i am its host mikhail khanov today we have a very difficult topic, how to open your own business, and our guest is serial entrepreneur ivan tinkov, are your employees subscribed to you in social networks? i hope so, and you're in the dark about it. i hope you talk to all subscribers as if you are behind the screen, only your employees are like that. i sometimes bring some information about exclusively to some people people understand this, but the effect is yes, that is, this use, but this is always correct. when you communicate by imagining specific people with whom

you communicate at all, it is easier. and you know. people like it better. i realized one thing, that the time, if we talk about some social activity, some blogging, then the time and photos next to all kinds of rental cars. ah, bryulikami, thank god dear life it is gone, thank god that now is the time of openness, the time of honesty. temporarily naturalness, as far as a man is concerned, a woman, thank god. let it remain so. i still always adhered to conservative views. and in everything. sometimes even too much, but it's better to let it be so. actually, who in the first place at the very beginning. i understand correctly who is engaged in the promotion of promotion at the initial stage. is it you or you immediately understand someone professional now about business or about the media component of business, of course. a listen differently. i, for example, still have my miracle marketer, that is, for me this is generally a story. so now the marketer is you yourself well, in fact, see if

in january there are several companies in which he is present, where daytime operations are carried out. if we are talking about those projects where i am in the operating system, marketers do not take root there. perhaps this is some kind of internal cockroach. here, quit this fun of possibly operating businesses. you are now leading the traditional correct three at the same time. well, how many people work once or twice in a third business. here is the first business, the second is the third operational management, and the subordination of 16 people. this much is overkill because i believe that there is a japanese system of no more than 6 people in direct subordination, and it should work for its toppers. that's how i build it myself. while, probably, though concepts delegation. i understood, but even though i practice to the full extent, i didn’t know, this is a difficult case, this is actually the first step. here's a manager - this is the ability to delegate authority, you know, when we say, well, this is an important question. i'll do it myself, yes,

well, but i'll definitely start with the next one, you will never start. i just have such an example. uh, i used to work for a big top 10 bank. uh, well enough high level and we did a call center. so i needed a direction to take out the issue of automation. the call center cost was 250,000 dollars. that is, a quarter of a million dollars came to me. so the mayor's employee is the head of the call center, and she says, i say, that's it, he mash allocated money to us. everything is fine. everything is amazing, we are writing a question to the site on c- directors. e at the bank. yes. and this is the direction. yes, we carry questions do. well, great. i say great? let me tell you how to do it, who will do it? you, of course, you say, i don’t know how it never ended up with what she wrote to me. the first there is a text on four sheets. i've exhausted it all. she sat for half an hour listening to the tenth or eleventh version. brought a piece of paper two sheets. i signed without correcting no comma and attributed. i wasted a month and a half of my life, but in a month and a half. i had a person capable of writing papers directing the bank to the top 10 worth about

a quarter of a million dollars. and when in a couple of years my colleague told me, let's go hunting. he says i can't i have a question do there. i say, well, it's easier for someone. he says, well, you have such employees who work there, they don’t know how, there aren’t any for you, and he says, i’m lucky, yes, yes, i’ll tell you how you need people. why doesn't it work? why is there no delegation right away, but no, people are sufficiently educated and qualified, and there are salaries for that, at least, which i pay her. there is also an understanding of whether you want it yourself or not. there is a certain timing of your life and enjoyment of how much you micro-manage in these three companies, businesses, but not more than two days a week, and in terms of time , a month, two months, six months a year, but in general in general yes, but in the first company, this is how it began and, probably, you have more than nine years, that is, you have 9 years do you micromanage the flower company yourself? yes, i like it man, where not, the sixteenth man is in flower digging. there are over a thousand there. here, but 16

is directly subordinate to micromagen there, and in a partial case, yes, it is present. let's do it if he is present in decision making or my passion. he is uh-huh well, that's a fact, but why deceive yourself? well the other two. how much time is absolute? that is, if we are talking about the second activity there, there are 20 employees there, probably one of them takes me one day a week, and then, i want to say, i should not have been there about the operating system, probably, i just like it there. here, i'm such a person , sometimes they tell me, it's just that you did everything. everything was enough of you a lot. if less would be better i know, but it doesn't turn out to be high. yes, but it's good. that is, it means that the heart is still lit. the main thing is to say, here to myself and others, that i am a happy person. well, i'm a happy person. i get high from what i do even when i do it is wrong even when i have breakdowns there

is some kind of emotional background that makes people hang themselves. i admit it often. i understand that the biggest harm is not what i do, but from the point of view of profit there in the company, perhaps this happens from the point of view of the fact that i do not switch jobs. and it's not su-in the house. here is the biggest negative inability to delegate and leave operating systems, as a rule, is committed to people who do not know how to switch from work to home, you know not. and what do they say at home? oh, you are on the air phone, yes, and get out of here , or like i have two little sons of heroes k6.4 years old. here. we understand that the teacher can uselessly set an example and when i saw them both imitating me. with a phone , they walked around the apartment, fired someone, so you didn’t understand. i'm going over there right now. i realized that it was time to change something. a you know everyone has an opinion. here i am an entrepreneur, and even more so a serial

entrepreneur. and i mean i'll be like this, what's my work. this is me opening the bedside table, and there is money lying there, and i will remove it here and spend it as much as you want? yes, in fact, it’s still not so, but in fact you invest yourself, i would say that business is entrepreneurship. it's not about money money. this is a side effect. it is the realization of one's own ideas. this is a fight with someone, first of all, yourself and most importantly yours, and the enemy is an opponent this site. i always say a competitor, he is in the mirror your main competitor from the mirror does not tell you what to do so as not to burn out when he ceases to be your competitor and becomes you. but you know , there probably isn't a magic pill here. here there is a certain set of circumstances, put so to speak, the action in the business process, which you make i certain. is there a rule of luck or is it really to be in the right place at the right time and do everything right. yes, how to do that there should be time? this very clearly.

one smart person told me a good thing that no matter what happens, you must always be able to create a comfort zone for yourself and your environment, and then it will not matter absolutely what space the country of society is in, or the whole world, because the last 3 years and e- a successful business. or let's say, i will even put it differently the last 3 years and a good background for a successful business. these are completely different things, but, nevertheless. many feel good enough, and someone feels even better, because they just wedged in this direction. that is, a-a words, that a crisis is a time of opportunity. these are not empty words 100%. yes high. it is much more difficult to develop in a growing market, where everyone will stick a stick and already something. definitely, i agree that in a falling market they earn, just the very people to whom i consider myself entrepreneurs, entrepreneurs are definitely not

a businessman. ah, we started talking slowly. yes, now i would like to return to the block of questions related to your social activities. yes, and with tom than you you are engaged in, e, in the moscow business assembly and you are the authorized representative for the protection of the rights of entrepreneurs in moscow in trade. yes , this is one of your public is the public. that is, you don’t get for this money, and support for small and medium-sized businesses in russia, about which there are so many words in the media, is a myth or a reality? you have never felt like yourself in terms of financial background, but i will say taxes. ah. you know, often the entrepreneur himself, if we are talking about smes, small businesses, he does not understand how to this system to integrate how to interact with jar. and in general, who is who ? zhar well, the government of statehood is interaction with the state. yes, how to be friends with the state. this must be known. when i got

into the system of mrs. mineeva and the moscow tambudsman tatyana vladimirovna, let's explain for the audience. who is this? this is the authority from whom. well, initially there, if we are in moscow yes, but he leads from the beginning. this is from the president, so this person, that his task is to be some. do you know what in norse mythology birdies, in my opinion, is called this rainbow bridge between the worlds, that is, the government and entrepreneurs. these are two completely different worlds. even on another planet, a native lives, yes, as if officials, then here are officials - entrepreneurs. these are absolutely two different not that estates. yes dissolve two different ones. what is the main difference absolutely. they see things differently. they have a different attitude even i know people who left the business for the civil service. you can be in the civil service, but not be an official. that being an official is

a state. that is, enter another environment and save yours. the main thing is to be afloat in the system. how do you feel and how do you treat other people? these are different things now. at least within the framework of my acquaintances, but if we are talking about the majority, then, of course, it is difficult to communicate with people who, being entrepreneurs, getting into the bureaucratic environment , changed that the worldview is absolute, that is, but we no longer hear each other friend. if i was initially glad that they go to one or another gr industry, so to speak, and i understood that there would be a certain interest defended by business, then i saw how it all, like sand from a finger. i say, where did those words go, as they say, where did that petrovich go and he is gone. now it is certainly easier after the pandemic, because we depend on each other. it’s real to get grand right now yes , it’s real, in front of my eyes

, our one of the vice-presidents 100 million. eh, it's a year. eh, let's put it this way. well, it's just better than twenty-second there is scary twentieth and let's do this after the twentieth and twenty-first, everything that is happening now in the business environment is no longer so scary. that is, after all, really the most terrible year. it was the 20th when everyone dies, but it's a blow. well, let it be on the cheek, but very strongly. although i want to say it would absolutely lay down a lot. i even remember march 28, 2020. we are closing the entire network. i say, then under 17 regions. we closed. it’s just that we don’t understand how, how to close, there are 150-200 stores of different things you have absolutely perishable up to a week and ultra perishable 48 hours there are positions there like phalaenopsis or dendrobium there archive we are now talking about perishable perishable flowers. yes , the same applies to products, but they were not closed,

that is, the flowers turned out to be the only perishable closed and they have not yet been recognized, that is, their flower activity has not been recognized as victims. well, this, too, was won back here. the chamber of commerce and industry helped us a lot, as a result of which i then also financial. well, look, there are more than 200-250 million losses due to the pandemic for the first closure. this is my personal, but the grant, or whatever you call it? this assistance from the state for one company amounted to 186,000 rubles. here. well, i really liked it, then the way out of the pandemic and what, of course, where ears could worsen. that is, in principle, today to communicate with the state and keep pace with it from the point of view of business, this is my personal statement, not as an authorized representative, but as a entrepreneurship - this is a plus or a minus, that

is, it is realistic for russian companies to occupy the niches of departed high-tech competitors, who have long been working for the departed. see. i am an importer of 95% of products not only flowers, which i somehow sell on the russian markets. i import about 15 different countries, many of them are under sanctions. i want to tell you, so the closure of the country in terms of communication of money within the accumulation. forgive the money inside. it's good. but if we look at 2022 a year no less money left the country than in 2019 or 2018, these are statistics. therefore, if we are talking about the closeness of the market, then it seems to me that the basis is preservation. no, the money is inside our ball, that is, they should be spinning here even if the sanction actually works in terms of the importation of goods. now they do not work, then, of course, then we

will lose many of them. because the people who installed them do not want them to work and there are mechanisms to bypass them, because there are entrepreneurs. an excellent answer. yes we are we will not add to this topic, because there are entrepreneurs, which is not enough. now entrepreneurs. yes, uh, because i often hear a phrase such that the guys do not need, no support, most importantly, do not interfere with the ladies. that's what this weakening of regulatory policy is, that is, what is missing. right now yes, so that everything blooms. this is the very notorious import substitution with magnificent light and people were not afraid to open a purchasing business. there not a year or two. let's say 5-10 years. listen, if we are still talking about import substitution, then we will still talk with you about production, agriculture, and so on. yes, for this you need one simple thing - the cheapest possible loan, in which we have some kind of rate. here you are, this is my professional question two percent of the real 2%. for which they will not come later,

very large banks. in a year they will not redraw or in two and they will start to squeeze your business. uh, if there is access to cheap loans. then you and i are from some kind of a resource country. and now we, uh, well, are at the level, probably, of the resource colonies have always been lately, in my opinion. from the point of view, i define the russian federation within the economy from the point of view of some world standards. this is a resource colony, that in order for us to get out of this resource needle now, it is still present gas oil what other buzzwords that cost money we know everything, we need cheap loans cheap loans are needed for everyone for the brain to understand well there is money, what will calm the entrepreneur in in terms of i mean psychology. yes, he tore out his heart, he is ready, his eyes are burning. at his brains say he knows how to captivate. he knows how to captivate him with all this he likes, what should feed him, in addition to cheap loans , emotionally, what should sign him. uh,

recognition from the government. first of all, for a long time, entrepreneurs and businessmen were treated rather ambivalently, so to speak, the state brought up in the minds of people, and the general mass of people in our country that an entrepreneur is a swindler. this is a thief. this is a machine, but not one who puts his whole life for a common cause and a certain that this is the slogan on the building of entrepreneurs. we support you, that recognition. uh, the first persons of what is without entrepreneurs. this country will not go far in our country. our country is definitely right. yes, well noted. and this is right, that is, in order for the heart to burn, you need recognition from the outside. the fact of security is certain, that is, when an entrepreneur does not want to invest money for a long time, not because he is not sure that he will not recapture something in 5 years. he's not sure if in 4 years it will be his or what 4-4

years - it will still function, that is, within certain limits. yes, there, with certain components, he is confident in his business model and in himself, but there are so many factors, not counting the world ones within our country, that can affect the fact that the business model will collapse, his health will collapse. opportunity to manage the business operationally and all these things. they remain throughout the entire moscow business meeting. it was created, in principle, from people who want to develop in our country, who want their children to live here and develop, but for this we need a guarantee, besides our strong fists and confidence in our own tomorrow. let's. so i will say. here, summing it all up. especially in the last part. uh, remember the absolutely wonderful soviet film we'll live until monday and remember how the main character he wrote, uh, one line in the essay, what happiness is, he wrote happiness is when you are understood, i agree, correctly i agree happiness for

an entrepreneur, when he is accepted and accepted in his native country. and basically this enough and there even cheap money is also secondary. i agree ivan thank you very much. thank you for your frankness. and thank you, even for the fire with which i walked. right now in this interview, because it was clear that you were talking about sore points. that is, these are not some duty stamps - these are not some phrases taken from textbooks. this is your native self. thank you it's worth it. thank you it was an easy money podcast, and i'm the host of fur khanov, we have a completely difficult topic today, which we sorted out like how own business and serial entrepreneur ivan titenkov is our guest.