it was, but i already understood that this could happen again and i always went with a voice recorder during repeated recordings of subsequent recordings. we managed to fix all this already, what was included, we, of course, had an interest well? well, we got some information, and how safe is it. and what to do with it? and what to do with it, or maybe she is a pest? no? e of course, we began to turn to various specialists, including a bush on sounds, and they, er, laid out this sound, removed the sound itself. well, as it turned out, what is behind this sound there was still some cleanliness. yes, completely, peculiar, in general, humanity is further. they spread out the front and translated this sound into color. and you can see where the voice is coming from. and where is this clean corridor, and in color. it was e lilac and white color. oh, this is considered the highest, as if the form is high, yes, which accompanied all this. where

there was no voice, and the corridor here is this seam, of course, so we further checked how this recording affects the blood. well, for example, and the blood is the initial state of the video filming of blood, how are the erythrocytes moving there, although they were merged, yes, these are the columns after listening to the recording of erythrocytes. let's just say, yes, here they were, the plasma space despaired separately from each other and, uh, the movement accelerated. uh, the research was done by neurophysiologists. when listening to these recordings. they recorded that, for example, the power of the brain is increasing , coherent connections are being built, that is, a certain image is being created. and besides this , neural connections are activated and plus e in when listening to different records turns on different processes, for example, with one recording , the connection of consciousness is switched on. the subconscious while listening to another consciousness over consciousness and

the people who listened to this recording. we gave them not only such a harmonizing process, for example, one person had long-term arrhythmia, she left even after the first listening to this person. e from switzerland listened to this recording from him. eh, well, let's just say a few projects lay, he could not implement them. you know , he had some kind of recession, well, in a professional sphere, and so on, and the state is none, and after listening to the recording literally within a week of two, four projects began to be implemented with him. that is, this record gives some kind of impetus. it is very interesting. it's just endless. it seems to me that it is of great importance in order not only to learn, but also to be, probably, attentive to everything that we say and do. we are broadcasting this. actually the mood is clear now. i especially think that we will talk about this with you in our next program. thank you it was the biggest. a witty podcast with

you was veron anastasiv and svetlana dear. no need to have dreams because i really did and do a lot of ballets. ugh, i'm having dreams. sometimes a performance starts and some dancer cannot come out. mega, you say, well, you know, ballet, come on, and i'm waking up in this hysteria. yes, it happens. hello dear friends. we have almost started our broadcast. uh, on channel one, a podcast of paws and the creative industry with you elena hyper, clip maker and producer and roman karmanov, director general of the presidential fund for cultural initiatives and media manager. and visiting. we have the brightest sign. eh, the representative of fashion is more than fashion, and

the honored artist of russia actually has a lot of designers in this wheel, and all of them are igor chepurin. good night, i'm glad to be your guest. good night. but we have already started talking about dreams. let's continue, because the intrigue. eh, the audience is scared. i wonder how the dream ended, what the designer dreams about. yes, there are dreams. i have. eh, the dream from which i wake up, that we are preparing a show, almost all the mannequins are almost ready, but no one is dressed and the music of the show begins, and i see that the fashion model is not yet dressed, i also wake up in horror. so it's all horror. that is , it turns out, yes, the russian man of horrors. and let's somehow creative industry. actually, let's move on. yes yes. what triggers designers? well, that is, after all, mental, right? well, first of all, the number of objects that we understand

street design is like industrial design if we are talking about the facade of a factory. yes, i'm glad that at one moment i began to enjoy not only.

even ballet i always do very modern modern performances, and my costumes are always surprisingly new and for me this is also a new discovery of myself. so, what turns me on is the desire, uh, to give birth to something new and to be endlessly surprised, you know this with me. uh, there is uh observation that we have passionate designers in our country who have a lot of work. here's how igor in particular, and design industry. in general, it is a debatable question whether it exists or not. well, here's how it turns out for sure. i am very happy with what is happening now, because now a lot of effort is being invested in designating design as a very important phenomenon. and people

don't always think when they pick up a pen that it was someone who thought, someone suffered, someone decided, or a cup, whatever. everything that surrounds us, but this is design and such a deep education of design. we never had a deep design education. now everything is developing very actively. i'm happy about that and for example, uh, what a creative industry. now it is coming to the fore and there is really a lot of attention. that's exactly the generalization of design as a kind of culture. this is a very big victory of this time, and in this time, uh, it is important to express myself. and i am glad that the new generation is now more free in the phenomenon, because yes, i am present everywhere in design. but this is my choice. and when i was studying at the institute, there was always a fashion designer, shoe designers, textile designer. well, for example, i do fabric design and

shoe design. and that is, i enjoy everything, and so, probably, modern society and modern designers must live. he must express himself, he must express himself in different, different, different manifestations, that is, worry about the presence and absence of an industry. he, in principle, should not have time. well, the fact is that we should be this industry, therefore, i, probably, i am in our country the example when just a boy from the city of velikiye luki received education designer of women's clothing, and served in the army. then, uh, i went to college , and then i just started working and worked in a very wide spectrum from ballet to building factories, and i feel very harmonious in this, i am some kind of foundation. i think it's a nascent industry. right now, someone on the other side of the screen, probably, sighed distressedly, thought, but there was hope for chepurin, generally speaking, well, in terms of

our russian clothes, and he was facades, which means he got carried away in facades, and dressing beautiful. we when we start our native domestic brand, after all, our brand is unique, because we make about 10, maybe a little more collections and e a year, because we make four main collections. we do haute couture collection. we do a lot of collaborations. we are doing chepurinsport now. that is, we are active, therefore , i believe that a woman in chapurin is always exceptionally good and beautiful. now we are picking up a little already the male audience. so i am infinitely constant in fashion, but at night there is no pine, or i i draw. and here, and when a, a boy from velikiye luki there, velikiye luki, had a desire to create and create what igorevich purina has today, it turns out, i think, e, the answer

is very honest and simple. my grandfather was a leading flax processing specialist and he was sent somewhere. he built a plant from scratch , started a team, became a director, and then went somewhere further to build a new plant. my mother was practically the head of a huge knitting factory, my father was engaged in equipping with modern equipment. e various sewing productions. that is, i uh, i had everyone, uh, parents from light industry, and when especially my mother and earlier managers, when holidays they had to be on duty at night at the factory, when production was empty, and she changed, and i hung around these shops at night inhaling the aroma fabrics looked at this equipment. i think it's just that it's purely genetically pressed into me, probably love for this story, and with that, i went. forward, i am very grateful to myself that i did not immediately go to college. it

was probably the most important thing for me to do. i surprised my parents because i i went into engineering and left velikiye luki for vitebsk, i wanted to understand what clothes are, how they are sewn, how they are built, what is going on with them, and then i graduated from this technical school with honors. and only then i moved to the institute and experimented. uh, all sorts of different stories, so i somehow had everything logical, and i probably didn’t even think about it. i recently got caught up in the idea that i never thought about what i would achieve in life, because i never thought about a career, i just loved what i do. i was busy every second the fact that i love and somehow involuntarily, either one or the other, then it's fine and the clients are either stars, or e-shows around the world. how it all happened there, but it's more love is love for people. the love of life is loved, of course. but it seems to me that a very great achievement of this new time of ours was that, in

principle, both a woman and a man and a child. well , literally in everyone, at least exactly in the major city of our country and thanks to all sorts of delivery services and, generally speaking, in different parts. they had the opportunity to dress inexpensively, but beautifully practical, and now we have these opportunities in general, cut a little. so the question is, how can we replace it? that's all and that will be it. yes, that's the method of the question is very much in fact. so, do we have these designers, these people in love with clothes, or is it always a piece of such a person whom we all know, but nevertheless, but for the country, someone, for the beauty of the country, who is responsible, of course uh, designers. this is a personality, first of all, and the point is not that they know they don't know about him. it's still a person first and foremost. for himself, who endlessly loves what he does. i suffer a little

from, uh, what i see as the new generation, it's obsessed with, uh, t-shirts sweatpants in sweatshirts. this is a product that has swallowed their head and does not develop further. unfortunately. i.e, as a designer and my team. we do a lot of collaborations where all this is present, but we make unique couture dresses in which the woman is a goddess, that is, the team is so strong and voluminous that we can do anything, a new generation. unfortunately, it limits everything to this simple, but inexpensive form, so much so that they have no future precisely as the personification of the creators of beauty. they are just a product. i think everything is back to normal. everything will be sorted out, quite good, good brands appear, which are just comfortable clothes, i will not call them designer. no, just

comfortable. this is also necessary. and i am glad that e pricing policy is democratic and people live in small towns. eh, far away. from moscow they can afford to be beautiful exactly, since they see it, but there is still work and work to be done, but i, uh, took many risks in a good way, when i entered into relationships with mass-market companies and we worked together and chepurin was the second name in these collaboration collections. i did this only so that a person who dreams of such a design would become such a russian designer. and maybe something is expensive for him, but in this version he can afford and buy some kind of collectible item, so we have been cooperating a lot with different companies for about seven years. namely, which make a very large volume of simple laconic clothing. i add design there and things do not change in price, but already

become with a different mood. i have a question, it concerns, probably, those who just, um, maybe can take a step into this profession, and it seems to me, uh, we are talking now about some kind of comfortable shapeless clothes, that is. eh, if we talk about what to convey yourself to identify yourself and convey through the form, then, of course, you will turn to design. if you try not to stand out from the crowd, it is clear that you you are, there and eventually. in any case, this is some kind of stereotype that is difficult to go through. if you do not think about the content and the idea, that is, inside every design project, there is probably a philosophy, of course, and meaning and meaning. yes, of course, how is it? where does it start with an idea? from what what is it, what is this process going on for a designer who can already tell, say, transfer this

knowledge. that's it. well, briefly, but succinctly. i ’ll even say a little by another example, having made 12 shows in paris in the official schedule during the paris fashion week, all of our collections were about russia. but i never exploited the theme of folklore ethnography. i showed anna karenina lolita nabokova a story about anastasia, the daughter of nicholas ii, who allegedly remained alive and it was always a very modern design. for me. that's really always the basis of this deep meaning, amazing quality, but a very modern product, so when i start even with a client to work. first of all. i really want it to be singled out, so that it is individual, so that i can spend my money on it. soul made him deeply happy, that's why i offer the most beautiful fabrics, the most sophisticated technologies. i encourage you to experiment with

volume. but my task is always to make a person happy and make a person beautiful, and ballet costumes. yes, that is clear, there are already laid themes. but you, as a creator, can convey the meaning even more deeply through the costumes. for example, when i looked in one of the museums of st. petersburg costumes from films, i created them. uh, i don't remember which designer. well apparently, well it is anyway there were wonderful italian talents, which conveys this contribution and excursion into history and how it is all sewn together, how is it created? how is it done? feeling like it is not transmitted from the screen. but you can see how deep the work was there to create a design to grind this fire into every line from the smallest details. uh, i mean, sewing there is a thought, sort of my first ballet. i never

dreamed, uh, to make costumes for the ballet and the bolshoi theater took a chance and offered me to make a costume and scenery. it was an afirism on my part, because i had never made scenery. i agreed. and it was self-surprisingly the ballet of the thirty-fifth year of leonid myasin, the former dancer diaghilev, and this ballet was made by the phenomenal henri mason, the famous artist of that time and the local son allowed me . i went so deep into it. that i came up with the costumes, and the vykorska was up to the hail, and there were a lot of movements when the guys lift the girls up on their shoulders and they go diagonally like that. i came up with, so the costume from the dark one was bright and the girl was the brightest. that is, i thought about even doing such things, and in paris, swan lake. i recently came up with a swan tutu like japanese origami. and this performance

gave a completely different mood. he would become sharper more rigid and all this drama. she let it out more clearly, so, of course, ballet for me is also a certain thing, but my innermost self, but this is an important manifestation. e yourself as much as possible for you are doing some kind of spitting into history, no matter how it sounds a little strange. now i am very i'm worried, because next year there will be a premiere of the three-stage ballet, the tempest, shakespeare's last play, where the theater entrusted me to make costumes. i'm very worried because i go through everything, but i'm sure that we will do something amazing, because. it's still engineering, because it's this ballet. tyom has to work together with e with a ballerina as a ballerina. and it should be conveniently comfortable in order to do it, of course, of course, well, that’s why we

’ve been given a head to think about everything 10 times think and create once. well, in paris , after all, we hear a lot of attempts to limit russian culture abroad, associated with art with literature with uh artists with ours with opera and so on. here you were touched by this phenomenon somehow touched me. maybe more personal on some level, because i have an angeline in france. come porridge. this is one of the most famous french revres. i made four ballet costumes for these performances with him. and i feel, of course, a barrier and i feel, of course, that, probably, swan lake. this was his last job. although we really feel each other. we are moving , developing and art is endless.

and most importantly, still maintain respect for each other, and i for my past and for those people with whom i worked with great respect. and i will always think in a way that they would not show themselves in any situation. no. podcast of the creative industry on the first channel in the lineup, podcast, paws our guest today igor chipurin and elena cyprus producer producer and eklipeikin director of the presidential fund in cultural initiatives. i recently uh talked to a person who represents industrial design. and so we talked with him about the state. strictly speaking industrial design. and i asked him to draw me, so to speak, here is a diagram and indicate where we are generally speaking, he drew such a ladder, and so somewhere below, so that's it. well, we poked here, how did it happen. we have wonderful traditions of industrial design, generally speaking soviet. uh, how did we end up in this

situations that, because the design we have is again at the point, so to speak, in the very initial development. i think that, probably, it was design in the days of the soviet union. as such, probably not actively developed. and there really was no effort, but to do something individually. i even remember the technology textbook when i was studying, the first line was that we differ in that it enslaves individuality there. but as if unity goes through similarities, and therefore, it seems to me, this was that titular problem when there was no gain to make anything actively beautiful. most importantly, it was already over. but it seems to me, the history of the soviet union, because if you take, and the twenties, if you take the thirties, then this is how architecture developed. how did e develop,

the same malevich kandinsky, how did he move where he lives, if where did the music move and at some point? unfortunately, this is anti-individuality. it seems to me that she swallowed it, but everything, and we came to what we came, because even if we talk about my live. if you are a fashion designer, then remember the all-union fashion house - it was an amazing school and an amazing story , but there were many fashion houses that simply created, there are five coats, four suits , some dresses, and then it was sewn for the whole country in the same color and did not develop in any way and there they thought more about not beauty, but about the comfort of producing all this later . it is understandable difficult times of changing all kinds of structures. but i'm glad i'm that old. i'm real for this time. i'm proud that, for example, and my line of furniture, it's all the same was not me, but italians, that is, italians.

he did not see the designers who can create an amazing line of furniture, and i did the same with a car, when they asked me to make cars, i made a car, yes, a car design, but what do i mean that uh, just that time, in which i live, it, apparently, already needed and continues to need such, uh, designers, and i hope that i want to believe, even believe that i am not alone, of course, i work. sometimes when with designers with architects. i see so much a lot of talented young guys, they think very freshly, they make very juicy bright products. we are just a huge country, so far it is impossible to cover all of this with a country, but i believe. i really communicate with very, but talented young people, namely, who are engaged in, uh, industrial design, who are engaged in some kind of drawing of objects, that is, not in the profession, i don’t want to believe that they will force themselves not to be disappointed in this,

because, like my generation of flash designers. if you watch high fashion fashion week in moscow and we had some kind of pleiades who came out on this podium with seven collections, practically no one remained in the profession, someone became just an artist , someone went into some kind of apprentice, that is, it’s difficult to be a designer, of course. yes , of course, well, it’s difficult to be here, because there was no industry as such. and we began to create it and that's it. at the beginning it is always very difficult. i really work a lot, and i don’t regret it, but anyway, once she gave her life only about the profession, and i enjoyed it and get it, but this is sacrifice that not everyone. can't afford. i see designers in different parts of the country. i mean now it is fashion clothes, yes, designers who are powerful enough, but every time they complain that they do not have enough investment and

have undermined the appearance of so many. uh, in view of the fact that there were no purchases, there was no sale, it was not sent off, it was not done, it was not bought, it was not sold, and what should i do? here's what it takes. here, ideally, what is needed in our country is there is no culture of investing in design, firstly, but in fashion, especially since this has never happened was not, and therefore, either you live at the expense, like our brand, due to the fact that you endlessly work and invest yourself. well, it is very difficult and this development is very long. or when your loved ones can afford you. and when i won the competition with an adverb and went to paris what? in order for me to buy a ticket for myself, my mother sold a beautiful tedala costume, pidos is a designer who dressed the beatles group and with this money i bought a ticket , that is, my mother invested in me, and in this way, but this rarely happens. i want to er believe now there are a lot of programs. i hear

and sometimes attend conferences a lot of government programs that are ready to help a young designer develop. i am very happy about this and i want to believe that these are the guys who, but complain , who are upset about something, and they must somehow taxi into this path, because it seems to me that there is such m-th state support for design and fashion there have never been designers in our history. convey your experience, uh verbally and talk to chat with young creators then there is, or maybe some kind of educational program never, maybe for children, not all children have the opportunity to walk around the factory at night and breathe in the ladies. i do a lot of lectures. for example, i recently came from five business trips from five cities. and i, uh, gave away my knowledge everywhere and did it

sincerely with pleasure, so i can’t say that i would like to create some kind of school of my own. it will just stop working, so i pass on either my knowledge or my taste in this way, because i am very i can tell you a lot about color , i can tell you a lot about hmm teenagers. i really for all my years, our brand is 25 years old this year, therefore, for 25 years. i taught myself everything and sometimes i share. so i'm always open even. maybe it's not that open i'm the only one caught thinking that i have so many brilliant people invested their love for me with their soul from clients. my very first clients were there. but demidova , the great actress, and these sane people invested their trust nowhere golitsyna which worked. in italy, i realized quite a long time ago that the time has come to

give back. that is, i have already taken too much and now he does not feel that i am obliged to give it away, because it is impossible only to take from nature. by the way, speaking of giving away, here are the clothes. this is a very influential thing, the state, generally disintegrated, because people saw what is. uh, things are more comfortable, generally speaking, yes, and it had an incredible effect on their minds, that's the question. can russian fashion be like this about soft power already in the reverse side will be a tool. the fact is that wherever i show my collection, and i showed them in almost all the capitals of the world. i have never felt neglected. on the contrary, at first i felt surprise and curiosity, then support at my parisian shows was the most famous fashion journalists, that is, they

analyzed and studied, so i personally continue exactly the same way, so i already said that i try not to notice the negative. you really need to sing and sing. you have to sound and always sound good, so i'm not for it i doubt it, that this beauty will save the world. this is a very important saying that lives in me all the time. well, actually russian. fashion is some kind of special, a calico. yes, something separate in the world, because, well, some seem to be inspired, but only some aspects endure yes, some signs but russian fashion as a phenomenon for the world exists i, uh, when i did, it seems, the third show in paris i asked a question very famous for a french fashion woman who handled the press among the grumbachs. i tell sylvie i'm not very i understand how he

shows me his rustiness here in paris. hmm, he says everything is fine with you. you take russian literature. you take russian music. your whole story is so formed that we perceive you as a russian designer speaks . everything goes through some of our cultural values, in which we were born this aesthetics. this is the past, this is music. i would really like to see russian fashion continue to develop as a modern instrument, because i really would not like the themes of sheepskin coats, felt boots of kokoshniks, to be exploited, because this past time has been experienced. we have cars. we fly in airplanes should be very, but constructively consistent with the time in which we live; everything else is our culture, our aesthetics.

why do they think and i was often told that russian women, uh, are the most beautiful, and i myself don’t know why they are the most beautiful, yes, they are the most beautiful, but this whole story comes from the heart, because one of famous photographer. i was looking for these statements. why are russian fashion models so successful, and back where he says, they have such deep eyes, what to photograph? it is a great happiness to come into contact with this, so this is all . again, here is the inner world that our culture gives us. literature found our upbringing, how our parents raised us. i, uh, often see the embarrassment of europeans when a woman does not open, you let the door through, she somehow does not understand what you want from her, but for me this is the norm for me norma and when you come to me a woman comes up to get up again, this is education, it’s all from the inside and has departed from those times that somehow still boil in our blood. dear friends of the creative

industry podcast, we continue our interesting conversation with the honored artist of russia, designer igor chepurin , all editions of the creative industry podcast. you can look at the site of the first channel 1tv.ru, well, that hoodie and this is what oversized clothing kills. eh, our sense of beauty about it. already talked about today. here we are, probably watching young designers also young. i think those who are just starting their journey. here are, uh, a few of those tips or recommendations, where should they look? in which direction? it seems to me that the main thing is that the new generation is lacking. this is all the same knowledge you need to engage in self-education. you should always study the history of fashion, you should study the history of fashion of different countries. you have to be familiar with fabrics. i have very rosy examples, when sometimes a young

designer comes to me for an internship, he does not even know the name of the sleeve. he does not understand. what words do i say they seem to him abusive, and therefore i recommend it to the new generation. learn learn, because clothes are not two, sleeves and necks. this is the philosophy of a person, this is the inner world of a person, which he, but embodies in the form of his external appearance. knowledge knowledge knowledge is, of course, a lot of work. i don't know where to start college. eh, well, the institute at once. i don't know what factory i lived at a time when there were no mobile phones. i then thought about how my parents found me, but then it was somehow normal and there was no the internet. and i started as a designer, when there were no magazines, there was no internet. that is, i 've been expressing myself, it seems to be yes, and now everything, perhaps, study, enter the

internet, there are a million courses for a million people. eh, give away their knowledge. learn. it's real. eh, well, a person differs from a non-human in that the creature is trainable and improved, so you need to improve yourself and move on with your profession, but your profession is also here. uh, young designers. they have parents. that's when uh i was twenty or there eighteen years old when choosing a profession, if i told my parents that i would do animation, it would have sounded like this, in general, let's say it's quite fantastic then it was that economists were in vogue lawyers, there and so on. now the creative industry is flourishing, that's what you can say to parents, and to young people who want to become a model, how much is a profession that will allow them to get on their feet, respectively. well, how is it supposed to start a family. and so on. it looks like a designer to me.