cher fell out on the skin, i will always be with you on the roof that it will be funny to me there. you will forget about me, there is no war among the population, agutin 55. concert by the green theater on

saturday on the first list of professions, and how do you choose from all this you have a producer or you yourself , i decided that i don’t earn anything anymore , music only. uh-huh why did i already have a small child, he had to be fed, we somehow lived quite poorly there, i worked as a driver. anyone there. so i made such a decision, i think that's it, i don't i can earn nothing more than music. i took the guitar and went around the city , all sorts of places in the city said, guys. i know how to sing, all the songs in the world are there, wait, that is, no one helped, no producers were there. it was at first everything was later pr. we didn’t use such words, pr, that is, before that there was nothing there for a long time, i did something and once and everyone is talking about it, there was no such thing, firstly, the guys didn’t have social networks, there wasn’t at all for those , who is young with him,

like, let's, we are now dumbfounded, look not was. here tsap had no mesojers at all. we had pagers when i was a driver. we gave out such such a peak. so you can also send a message to him, like volodya come to the car. if i wandered around somewhere, then i have a question for you, you use pr. right now, at the moment, how it is, how it is happening, in general. i just don't really understand why i know why the pepper will be. yes, i wanted to say, well , okay. why do you need anton a, well, that is, you yourself are one big pr. no, i disagree, because and when, for example, we go on the path to the press to the media ah, very often very uncomfortable personal questions are asked and no. it just picks me up just in time. and by the way,

in front of the tracks. he constantly talks to me about how to answer what questions? and hmm how much they earn they asked about personal moments about personal life about some quarrels in the industry a couple of days ago. i read your post where you wrote that you were leaving. eh, move on to the other guys. yes, and you say goodbye to them, you told them big thanks for the amount of stardom they gave you, but as it turned out. it's the same label. uh, he just had a rebranding by yurkis and vladimir. yes, they just renamed it. right. yes, yes, it was just like that, but a little prank and so on upstairs. it was more like a pr-code. it was a joke, and nyuro not vova didn't know about this post nobody from the team nobody from the label from my friends all died. no, that's all that's been happening to him

lately. anton says, why while i'm shooting at the service station, the separation is happening at this moment some thresh he is not involved and does not relate at all to what is happening. this is really the whole event, but this post, uh, is rather just, as you know, such a small seed about variables. and today i have already attracted, yes. since the change came in the form of rebranding. lucy well, you yourself, that is, consider, a huge number of artists want to get on the radio want to get. u on tv, that is, they are directly striving for this, and then recently your statement. you left a huge holding. i mean, well, that's right. mahina is so uh, took all her songs to the rock. i don't need anything i have the sun monaco no it's a share. i have always embraced courage. firstly, and the information that has been circulating in the media is not true. yes, i really took my songs, but the reason is wrong , which was written, the reason is that i want to rebrand not only with the label, but also within my company,

that is, lucy chabotina is waiting for a big rebrand, and i will already be back with new material. it has nothing to do with any scandals. look, you just understand us correctly because we read all the headlines. uh , that is, that's what they said, that you came, in general, that for you it's nothing to me, a girl, a big question. why did she do it? she knew very well. and that i have pressure and my mother was engaged in trying to understand me in general what is happening to you, why i am losing consciousness and so on . i believe that when you have problems on the set, you will first of all save the filming floor and at least then ask what happened to you, and not write a bunch of insults on telegram and record videos like this on telegram , so for me it was all very strange, but i hope it was just a hype on her part, girls. please take care of your health, otherwise this is a beauty. follow luss we, in turn, wanted

to say thank you so much that you came to us, because then you promise us, we were waiting for you, and you came to us about you voice. i was told that we would give ourselves obviously, i'm just like this. i say, i can tell you what type i wrote, i say that i can just be silent, but it will be. well, nonsense. yes, it's just that i saw somewhere that you were talking about the fact that you were made an offer. and i generally do this, i just didn’t say it now, in general, like there were rumors. and you, that is, somewhere that you said about it. in the end, there was no offer. so are you free or what? m-m for love everything is fine. and i just decided that now earlier. i'll just tell you, i used to love to expose all private life to show. tell me no, i'm just, i just grew up and realized that there should be a personal life. uh, behind the seven locks and behind the iron house. how fashionable we say

private not public, right? uh-huh well, you are a young man, he never says, let 's show a photo, how let's take a photo, and he is a public or not a public person. well, yes, i love you. yes, of course, the heart is occupied by love. all is well. everything is fine. i heard that lucy e you originally wanted to release the song sun of monaco in hand in a version. is it true. yes she was originally in the style of grinding and already in the studio. we just for fun decided to make it pop. and they made it in the format. between dua, lipa and adeshin, what a surprise, she healed we decided to leave her like that. the whole album. i just have hip-hop r&b. everything, in some generally such gloomy tones, and here it means that the only song on the album is positive pop music this is the sun of monaco and it shoots, which means the guys have prepared it. you could say it's a surprise. oh why do i need the sun? monaco

why tell me we have anthrope when your the look shines brightly in this sense, but if you are not around, than the sun to me however , tell me what the moon of satan for your look shines brightly. it doesn't make sense to you. you forgot the city of dusty people , every second in clothes, the essence of the mountains with broken courts from the sea, but we are not one of those, i will stay for a while to judge, maybe tomorrow they will also forget us. what's different about you? i am

a separate world, i ask you in the universe, only one thing hold me with all your might. how strong can i take you with me? why should i the sun of monaco, tell me something, we are from the path, when your eyes shine brightly in this sense , you are near, than the sun is monaco to me and now tell me behind the path, when your eyes shine, your words are not bright for you.

listen, this legendary super mega dance with a pen, yes, yes, which one was danced with? it seems to me that all russians are just all but who invented it? you yourself, but it so happened that we were waiting in the dressing room, the motor was delayed, and the guys from the office write to me. just needed urgently. first vid. i turn on the camera. there even you can see my confused face. there is a very long such hard before the cotton, and i'm waiting for that too. i just didn't know what to do it was done for fun from the fact that it was necessary to make just an original video, and it was an improvisation that grew into a trend and how many millions of uh vids. i don't know how many million vids there were. but it seems to me that it has captured the whole world. this is tyn-tyn about the most important thing, that at that moment the track was not released at all, but they already wrote to me in the comments. god, how tired of this song, she hasn't even come out yet. wait, i 'll tell you more. i sent a video and says, you

know this girl. i'm such a problem. i am writing. yes, i know, he says, tell me that this is a very good song. so people use it. you know how this song captured all generations. traffic police officers stop me and tell me when we should expect new guys. tell me, you now define yourself as a format. eh, young audience or how informal? of course not. well, how can we be the format of the young public? well, there is a little man sitting there. here i have recently a girl came up to the corporate party. we played the program, it's like that. and you can sing a song , it seems, i look, and there are 10 years old, 11. i say, how do you know such a song at all , why is it such an adult song? she says, don't you know this trend now? well, for this song, and i wanted to ask you about my favorite song, please, oh. tell

me how it happened timur mambetov called me and said that the song was urgently needed. for a movie that's about to come out, for me to visit their studio. i looked at them drafts at the studio. he gave me a task. how it should look like, you need to retell what will be there and write some kind of chorus. that's it, you specifically wrote a song just for well, like santa's soundtrack, well, she flew in. well, that is, she was, that is, in our slang, it was surprising to combine rap storytelling at the same time. and elvis presley's wife

will return from that turn away, but suddenly shadows of ghosts flew into the witch, they say there is no crime, there is a regular flow the war is getting there. and so on. i have immediately same another question. how did you shoot the clip in space, and you filmed the clip on the same camera, which then filmed the challenge. stunned is a very strange story. to be honest, i myself don’t know how it happened, because such a song of the star appeared and somehow it got to roscosmos and an astronaut, sergey korsakov, who wanted to do something like this in space, worked at the orbital station. and then

someone had an idea, i don’t even know who had such an idea for this song to shoot a video on the iss and take him there by a cargo ship send the guitar. he recorded the sound on it , recorded the voice. moreover, in general, this happened for the first time in the history of russian soviet cosmonautics in general, so that a clip was filmed on the iss , moreover, an astronaut. he sang his part of the video right there on the iss because he says it 's very noisy there. there is no way to record sound. he did everything there in a recording studio of some sort, i don’t know what he was overlaid with there. pillows or where he wrapped it, and in general , for six months, he lived on the iss and shot these shots for the video during off-hours, and besides, by the way, clips in space, guys, wrote the soundtrack, you know what the series is for? well, because i really like the guys, by the way, 12 children for two anton how many children each or

someone has more children for two each. and how it happened synchronously, i will tell myself, but you wanted it that way or something got out of control, something happened. now your life with music as fathers or not? i have five girls and one guy. i have a six-year-old boy that doesn't suit you. trends

now in social networks or not brew trends? yes, to their songs, no, they have not yet been taught. we can do it right now here and now i have prepared a super mega trend and we can win. uh, again the hearts of millions and millions of views and lags are ready. let's get you ready to dance get up, we'll dance, it's okay to stay. so everyone, brilliant again, just twist the pigtails proskovye girl from the moscow region with sadness and i yearn again alone and again on vladimirovna so that you

just stand the whole track, but on on on on on on three times and i will turn with you the last three times come on. i miss the longing of sleep again from the suburbs. girl praskovya from the suburbs of the garden is crying the ocean with a curtain. vladimir also plays along with you. how many likes did we have? everything is clear that everything is fine with you , of course, it is like a hint, flickering, but here you have songs with such a very dramatic

grain about love, about love, i want us to play it, you have time. and what they themselves say, he is not mine forever around me, they inspire me as if not mine , i do not answer anything. after all, only i know what we have.

let the world around collapse . these are the surprises. we are going on here. my friends. you know, it's, uh, summer. our meeting was exactly as planned. i realized this when i saw the rhinestones on lucy's jacket, because well, that's all, it looks like some kind of reincarnation of some very interesting bands. i suggest right now in real time that you and i can cook a new hit with this interesting team. there is such an interesting motive that i played this morning on the ukulele,

which was taken from my son. ha ha, and he told you not to, and he didn't say he he was in the pool. so here i have sketched a few words, perhaps now, thanks to these bright mothers, we will change them, but nevertheless the song suggests that it be about summer. yes , that's why we immediately tell people summer. but then i need to continue further, i will put all my secrets, but i will put it aside. goodbye. in summer. come on , your line, you were dressed cute, melting candy in your pockets. you were cutely dressed, and i was afraid to approach like that, and i was afraid to approach like that. yes, yes, to the jord concert. maybe there

shall we kiss somewhere? maybe there kiss somewhere all class. summer i bought you a couple of tickets. maybe kiss somewhere you and i, you and i will give.

today in the studio with us were the incomparable bands uma thurman and lucy chebotina my wonderful presenters karina kross. vali karnaval gypsy band group anton lavrentiev and it was a non-format podcast. and now we're all standing up and making this scene. lucy 's friends. when he enters, they look only at him, he is of all men, with whom he is like behind a stone wall, as if from a movie, a decisive cold look. here is your raspberry. stop, i love you, so that

everything is always said happiness loves silence. and i want her to cry looking. ke many break hearts and seems to want a happy ending and everyone was so hoping for me something more. and i don't need anyone but you. if the whole world is against us, i will not stop loving you. and even if you suddenly chase after us, you will shoot and feed cartridges. everything constantly say to happiness you love silence. and i want to go back to

fucking crying hollywood all the time tv parts of love silence i will cry all constantly say happiness love your wife. and i want her looking away crying all the time you love silence. and i want

hello. this is tatyana gevorkyan and the podcast is not embroidered. and today we have a special guest , a designer who very rarely gives interviews. and she is a real visionary and a little storyteller. alena akhmadulina alena hello. hi tan, when i go somewhere in dresses of your brand, even people who are very far from fashion, they immediately say. oh, this is alena akhmadullina. yes, you have the bulk of the dna brand is a fairy tale. yes, yes, that's right. it's good that they immediately determine. it is the task of any brand to be recognizable without a logo. and tell me, you have this idea with fairy tales with russian style, it immediately appeared, because your first collections, in my opinion, were inspired just with helmets. well actually i lost a lot of time looking for my dna that was 20 years ago. i graduated from the university of design technology, where

i made avant-garde collections and then started hmm making commercial. preporte collections and tried. in fact, oneself in absolutely different areas. i turned to historical roots. i tried to take themes from the soviet era, but i turned to the cinema and as a result the collections turned out to be quite different. hmm , it became clear that there was a search for an artist, like himself, but no, there was no single style of the brand like this, understandable for buyers. we worked with consultants then. i collected. uh, such a fairly large portfolio of what a inspires me and it turned out that these are russian fairy tales images of russian princesses, and images of characters that can create something supernatural is most suitable to form the basis, and as soon as i started doing, and the theme of russian fairy tales , everything immediately fell into place, and, in my opinion, in 2001 . yes, i have launched my own brand. yes, and which

of the designers at that time inspired you at that time, probably the rake around. the main thing, the avant-garde is the condo brand garzon. i think everyone knows juni watanaba, then her younger colleague from japan, of course, the belgians. well, the belgians admired everyone. most of all i liked dris vanoton from the belgian six, then i also liked terrier muller. well, he worked completely in the opposite style, for example, from rake to acuba . that is, if the rake of cuba is such avant-gardism, then the mugler is such a pure glamor erected by some kind of art, but i liked it, both. many designers already at that time borrowed elements of the russian style for their collections, how do you assess these attempts to integrate the styles of russian, uh, into the collections of foreign designers. well actually they do quite clear and understandable. i also remember the chanel collection, which was created specifically for moscow, and i even had such an amazing hot coat with

the image of the kremlin and the salon is quite thin. and i worked with this topic and purely hmm well , it's clear that we are talking about big brands and big designers who, if they turn to the topic, then do it. it's enough, purely deeply professional and impressively, you are not only interested in russian fairy tales, because you had a collection dedicated to alice in wonderland. yes, you had the nutcracker what about disney? yes, at some point , well, since the history of the brand has been going on for more than 20 years, and at some point we considered the main world fairy tales and made a collection for each of them. well, then we tried to go after all in the russian style, because when we present our collection in a foreign showroom, here in new york, we had a showroom in paris, then first of all, when guests come, showrooms . it's the buyers or the press that always show. this is a russian designer. this is a japanese designer. this is a german designer.

that is, first of all, the origin is always in the foreground. only later. this is the name of the designer. that is, this is belonging to the country. it is of key importance and it became clear that it is wrong to be inspired by other people's fairy tales, you need to be inspired by your own, and we have already begun to perform only on the territory of russian fairy tales. and when you launched with your brand, then at that time only two names were known from russian couturiers - vyacheslav zaitsev and valentin yudashkin uh-huh. and you were somehow inspired by their collections. or you, on the contrary, maybe she was trying to do something different from the usual russian style from the usual, or rather russian fashion. i remember a valentin yudashkin when he started doing his first shows. it was a live broadcast on channel one, that is, you know such an event across the country, and i was a student, and our teachers came to the next composition lesson. irina safronova

analyzed the whole lesson. in the meantime, with valentin yudashkin, she discussed there the proportion of the main ones. in the combination of colors, there is the complexity of working with texture and, of course, we are students, but we listened and learned , because it was our first such russian couturier of the new era of the nineties with the transition to the 2000s, of course, not that you were inspired. hmm, it was so very important, but the stages of history. he very subtly and correctly reflected what was happening in our country and what we felt and violence, and therefore this could not but influence. uh , for those who then studied and for all designers , everyone should have listened, of course, to this opinion, and then, by the way, you are enough fast for a young aspiring designer , i went to paris with my collection, this, in my opinion, when when was your first trip with a collection to paris in 2005, yes. that's probably you know better i'm everything i 've resurrected all the dates of the fly-clatter, yes

, the collection you had the first show in paris in my opinion. yes, we recently had some kind of corporate party before the new year. and there was just a quiz question. and i also participated among all and unfortunately, i could not answer the other collection. we went to paris a. here are our staff could, well, then, a fly-sokotuha. yes. but tell me, do you remember, uh, in your first impressions, because then, well, for a russian designer to go to show a collection in paris. it was very cool. it was very prestigious, and i remember that we here in russia, reading about it in the news, were directly proud somehow, it wasn’t even difficult, because we ended up in the mc2 showroom in paris and at some point they said . well , you may already be ripe for doing your shows, we came to the fashion chamber, and that's how everything was very simple, we came, we drank coffee and discussed what we would need. it was good to enter this ward and be on the official schedule. we take you,

please, then there were halls in the carousel de louvre, that is, fashion week organized a certain number of halls of different sizes. these were ready-made venues, that is , it was not necessary to organize the show on your own, you could come to a ready-made solution, and we invited the famous trifas. of course, i was struck by the quality of the work of the team and the organization in moscow at that time . they didn’t know how and hmm and was struck by how released models on the catwalk. there was a separate assistant director who took each model by the shoulders and before leaving you said amazing, come on and each he found something to say before going to the podium. well, that was certainly very inspiring. and i didn’t believe that guests would come, where would they come from, we don’t know anyone in paris. but the hall was full. well, the agency worked, everyone came and looked with interest. such a very warm welcome and a lot of who came, whom we did not expect to see, and at

what our show even had the whole zimenkis it was quite warm, the reception, warm relations, and then there was the press, there were a lot of publications, things remained in the showroom. they were taken to the shooting by magazines and at the end of the season. well , maybe there were about thirty publications, that is, hmm, everything worked, it was quite interesting and it didn’t seem like a completely difficult task that was unattainable. but please tell me, i'm wondering when cultural codes are integrated strangely into fashion collections. there is always a risk of slipping into some kind of deep history with russian fashion and russian style. it's very common traced when someone tries to integrate the russian style. and it turns out just so calculated, simulated with some kind of kokoshniki furs, russian patterns , it often looks vulgar like that's all the same , to withstand here. scold when you use national cultural codes. well, it's probably

just to work in the fash industry, because if you are, uh, a fashion brand, and you work in this segment. well me every designer. he is simply not able to make another souvenir product. these are still other people. they do it, because there are certain laws of how you somehow create a collection, of course, you take into account what is happening in the industry. in terms of trends and therefore, well, to make a souvenir history well, it seems to me impossible for a professional designer, because he must pass through himself everything that happens in the world and bring his own dna and make, of course, uh, very modern for a sibel collection. well , who will wear it? uh, a souvenir on yourself, but then how can a brand stay within the framework of commerce, using its brightness expressiveness of your dna and at the same time remaining.

fashion trends, but there are certain rules for building a collection, only 30% of the collection can be created anew, where the designer finds new ideas and checks them for how commercial they are 70% of the collection is already things and there is corr collection. uh, this whole 70% part is based on sales analytics from previous seasons. now, if we are talking about commerce, if we are talking about creating a show, then there is 100%, uh, there should be some normative ideas, but also based already, but on previous achievements and recognition. and what else would you advise today, to novice designers who want to create their own collections. well , now in russia is a unique time and a large number of new brands should appear. that is, now is the time when you need to act and, of course, take into account, and all the general world trends about universality, and environmental friendliness,

and some kind of brand kindness, but take into account how people work in a team. sometimes even more important than the product itself. that's comfort uh, and working conditions, that is, you need to generally understand what is happening in the world and, in this sense, acts in accordance with trends. well, as for hmm dna, it is very important for a novice designer to formulate right from the very beginning what is the dna of brands? now, if we remove the logo from this jacket, it is necessary that a person can determine what kind of brand it is without seeing what is written on it. this is very important. here i myself once did such an exercise 15 years ago and i can advise it to everyone , they gave me armani jeans and said, having changed them something to make them yours. i cut these jeans, and, so to speak , architecturally pushed them apart in space.

well, it was an avant-garde idea, but they immediately became mine in order for the designer to understand, what is his dna, he should do such exercises and then test, whose jeans they are and any person should tell him, this is such and such a brand, this is really what you do, and what other successful components of the show can be in addition to the collection itself, in order to make a successful show, about which everyone will write journalists here are many components. firstly. yes, the choice of venue, of course, inviting guests is very important, who is sitting in the front row is very important who came and there are three, like guests - these are silvers, these are buyers, and these are journalists. and here are the energies of these people who are in the first row, and it must coincide. here with the energy of showing those, ide. which the designer wants to convey this season and it works. that's right in the place. you

had a very beautiful show last year in charge. yes, thank you, and it was just very beautiful. there is some other platform where you would like to show your collection in moscow to the world in the world. come on, let's limit ourselves to what. if it's about our country, then we probably haven't been to red square yet. hmm well, maybe my dream is to appear in a faceted chamber. it's quite difficult to organize somewhere there, because there are a lot of official events and they say that the show can be canceled 3 days before the event, so hmm it's hard to take the risk of organizing your show in the world. well, you probably wanted i would like to go back to paris although i don't know when it will happen, we will cut a lot of venues. let it be in the park or religion. this is a magical place. when we arrived? this is a sad man lying in the bath. his head

was there with one hand on the sides. music gives me confidence makes it easier to express myself he was one of the first to rush into the auditorium. it became the trademark of the doors he controlled the mood of the crowd could turn on the whole hall to calm him down start a riot people went to their concerts, knowing that something was going to happen there for several years, jim began to behave on stage, getting worse. i saw him destroy you . jim became more and more disillusioned with horn music and drinking. he broke up a lot. he decided to settle in paris to get away from his former life, it was clear that he decided to go. where did his fate take him? x dive i want to be ready for the last days in paris on friday. this is

not a bastard, tatyana gevorkyan is with you and one of the most famous russian designers is visiting me. alena akhmadulina, i recently saw in your stories a small children's dress with your symbols. and i'm wondering if this is due to the fact that you now have a new status - you became a mother a year ago. yes, i congratulate you on this. as far as i understand, you don’t talk much about this. well, yes, somehow it was not really my daughter's dress for her birthday. so i'm wondering how the birth of your daughter somehow influenced you, you wanted to make a children's collection. well , of course, i would like to, and we created a collection, and it was quite successful in sales specifically for very young children up to 12 months. and we really liked it do. well, while we dream of our children's line. i hope the time will come. well, you know

, it's so interesting, your collections were always not only fabulous, they were also adored by children , it seemed to me. that your collection a year ago is just on charge in the park, she was already more adult. uh-huh. that is, you have some kind of movement of a child inside you. so i think, maybe, yes, the birth of a child, maybe now you will have a division, that is, a children's collection, and an adult collection will be different, well, it's clear why you liked it children. we are inspired by fairy tales. ah. all children love fairy tales, well, about adulthood, when it is a personalized brand and designer. of course, she always translates herself in her ideas and in her clothes, so it is clear that growing up cannot but affect what i do. perhaps this is somehow connected with the fact that i have become older and look at many things differently. and maybe even my style somehow changes and this affects the collection. does this mean that you will, let's say, gradually move into some kind of

a different style, move away from fairy tales, move on to some other story telling from fairy tales, we will not move away. it will stay forever. well , of course, the internal ones will run out. no, then we will go around the second circle or we had attempts to write our own fairy tales, but, of course, the transformation is underway, because the time is changing, and fashion always reflects what is happening in the world and it is clear that our style will not change. that is, we work hmm in the style of artisans and stickers, that is, we are inspired by art things by artists books, films, that is, this is art style. and we are inspired by fairy tales inside this style, but things themselves, of course, will change, because here, for example, the next 5 years, and the main style will be meta retro. that is, it is any retro mixed, but in some new way, a in one block. if we talk about retro, which era do you like very much at the moment. in the eighties, they

began to be interpreted in a new way for the new generation. that is, if for us it is a meter, it is retro, then for the new generation it is generally a new style. at the moment in the eighties but the seventies, of course, the unique forties can be inspired by them endlessly. in addition to the inspiration of the eighties, today's fashion requires what emotions, given the time, given the situation in the world, everything. and what is happening now in fashion should bring joy and reassure, because a series of events took place that required uh hmm from all participants in the process, how to support people, but in what is happening. and when we are afraid of something, we, uh, begin to turn into the past, when we had some joyful events where we had, so during the pandemic, for example, there was a very strong interest in old things in england, for example, there was a 600% increase in sales of puddings in

the world. in general, sales of vinyl records have grown, because people calmed themselves down in this way, respectively. clothes why it turns retro in the next 5 years, because it wants to soothe and bring joy in the past. people find their joy and solace; clothing should also be very utilitarian people will no longer want to make emotional purchases. for the sake of one outlet, they want to buy things for many years, such rather versatile , good-quality, well-made things that can be worn again for 5-7 years and again and again turn to them in the wardrobe. but tell me, please, after all, and fashion in your opinion today. uh, given all the digital possibilities. it has no boundaries in my opinion. that is, you can borrow some cultural codes of other countries, what we talked about, or you can make your own shows,

being physically in another country online and you are now at some point, uh, an asset. i started to occupy this digital niche by creating, uh, a digital collection. yes, this is actually such a unique moment in the history of the new age. that's all, we remember how much we talked about the fact that all ideas have already been invented and the time for stylists has come. here is the last time. we discussed this here, and two arms, two legs. eh, the man is not going anywhere. and that's around e body, we can't create an infinite number of ideas there certain limitations, so new fabrics are new technologies. anyway, we revolve around the same thing, but the appearance of just the meta universes, and the appearance of this life that does not exist in the metal universes. it opens up completely unique opportunities, because there, and a person can be whoever he wants. he can become

an animal warrior. he can fly e he can shoot e he can have powers that he doesn't have in real life and the same goes for the suit. mm, thanks to opening to the possibilities of the costume, he too gets a new life. that is, it turns out that you can again create quite complex crazy new ideas that no one needed before. here in these meta-universes, and, of course, now a whole galaxy of new designers will appear and, uh, there will definitely be new discoveries in clothing, but already in digital clothing. and since after a certain number of years 40% of the money will be spent in a meter of universes. we, uh, as a commercial brand are also looking in this direction and have already begun to produce 3d clothes and we plan to develop this direction. and tell me a little, how it works, because it's not very clear to me. and i think that for many of our viewers, this also sounds unusual for the time being, because i understand what it is like to go to a concert for me in this

universe, being on the other side of vr-glasses. uh-huh or look bye with uh, or with a simulated design of your own. dwellings, well what is digital clothing? how does it look like on this show, apparently in clothes with his avatar. yes, but this avatar must be wearing something avatar must be. uh, hairstyle made up. he must live somewhere. uh, this avatar he meets with his friends, and friends go to the exhibition together and spend time and this avatar also needs to create a wardrobe. that is, if my avatar, for example, wants to go to a concert in a dress from alena akhmadulina. i can go to your virtual boutique and choose a dress to buy. yes, the opening of virtual boutiques is already beginning. yes, even here, you're just sitting at home, and you need to negotiate with someone. but you don't want to do makeup and hair and dress today. you just turn on the avatars that you sit in front of

the screen the avatar completely repeats your speech and your actions. that is, you can straighten your hair cough avatar he will repeat, but he will only look perfect the way you ask him to dress and make up. and you yourself can sit with such a beam in sweatpants and negotiate. it takes a certain level of preparedness and dexterity, though, because i 've seen people who aren't very tech-savvy, uh, who wanted to use, apparently, some other avatar. or change the background during their zoom conferences and as a result they came out, for example, the management came out to subordinates in the form of a pig or a bunny, it is clear that mistakes cannot be avoided here. this is new history. your target audience, then there, yes, this is the universe, it has not yet been formulated. but it still formed a younger audience. well, i think, yes, of course, that this is generation zeta because even here

discussing with people with generation x this is the universe, but they don't even understand. what is it. they're not going. they don't live there spend your money there and go to concerts there , but they are simply not ready for this at all. on our site, too, when they buy a digital dress, then we get angry letters. give me back my money that i bought. i thought i was buying a real dress, seriously. well, there will have to be a lot, of course, to explain to spend time on conveying to people what it is, but how are you, by the way, when these first dresses appeared, and i look at our fashion social networks, icons appeared in these dresses, and i increase. i think this is a real dress or fake. at first i thought that these were real dresses, and then i realized that they were still avatars. i understand that it costs much less than a living couture creation. well, yes, initially 3d clothes arose in order to help people who lead social networks not to buy

a wardrobe every day in order to create new interesting content, but to use 3d images. with this task, by the way, and it turns out you need to withdraw. just in a swimsuit or in some kind of clothes that do not protrude to the sides send your photo to buy dress. for there five dashes 8.000 rubles. and our designers will mount this dress in the photo and it will look like a person is wearing this dress. well, that is, it is your designers, that is, buying it pays. you can't yet. uh, technology doesn't allow. yes , many programs are being created to integrate independently, but there is not a single one that is easy to understand and easy to use. well, more time must pass. and who else is the designer using this technology. there are already a lot of digital clothes in russia and designers. i saw heard i do not remember the names. to unfortunately, and how much it is generally in demand in the world. now. i think that

ukraine is also unclaimed. and what about sales? what is the big microscopic volume of sales? well, you will definitely develop this direction, but you still depend on the emergence of some new technologies that will make these outfits more accessible and more functional. well, it depends on a lot. the whole market must begin to react in order for us to fit into it too, that is , it is very difficult and expensive to be the first to be so guilty. as far as we currently have access to these metasites. yes, it is free of them a huge number of us all of a sudden really. here we really want to go virtually, uh, dress up and use all the possibilities. it's the universe to dive in there, go to a concert, go to a bar, hang out with other people. and we have e, there is such an opportunity. now, of course, we have to register in some meta-universe to suffer, sucking there. how to use all this and apparently, then you can go to an exhibition or a

concert or just drink coffee. and how are you you think how much it will be at all if these technologies are introduced, how much it will, uh, affect some of our communication abilities. maybe we will then forget how to communicate in the real world. they say that there is such a huge amount of information that, uh, if we wanted to know the news before. now we are moving further. and generation zeta they don’t even want to communicate in person anymore, because it’s comfortable for them to be able to unplug the computer conditionally and disconnect from all this than to meet, in person and, uh, of course, you can’t block a living person depending on some circumstances, but you have to sit with him and talk for an hour. well, yes. one can’t be leading, right? but what if there is no digital and if we move away from this

topic, what other trends are waiting for us in the near future? well, firstly, uh, there is the invention of new colors, that is, it became possible to print colors like on a computer screen, that is, one with very high brightness, then smart fabrics appeared that can regulate body temperature. e even read certain problems and diseases, passing on time information to a doctor a little tissue diagnostics tissue legal diagnostics, well, some specific diseases that are available. well, like clockwork. we can now measure the amount of oxygen in the blood as well and the tissue can read at dinner. yes, you wrote that this person has a temperature of 39. well, something like this, yes, then fabrics that will , uh, quickly decompose and self-destruct fabrics that will change color or fabrics that do not require washing, they self-clean, that is,

a lot of things are invented and, as a rule, trends many start with fabrics, and designers are already picking up these technologies. i heard that technologies for fabrics that change their color have already been actively introduced. e depending on the presence or absence of sunlight. there are such yes already, yes, and you are planning to use something similar in your collections, very risky. history, as soon as it becomes available, until all new technologies are very expensive. for example, we wanted to use, a in our second line, b dreamy fabrics, a dyed with fruit and vegetable peels, but these fabrics four times more expensive than the rest. that is , it will have a very drastic effect on the cost. the product and our client is not yet ready to buy a dress four times more expensive, because it is dyed with potato peels. from the trends , brands and stores with all- white clothes will still appear. that is, these are brands that

will completely abandon decoration. yes , chemical effects on fabrics, and whites are dye dispersal. by itself there is no, but snow white dyes. but dairy baked milk is the natural color of the fabric. and what do you like most, what do you closer from these new technologies that will appear in the near future what are you looking at? now, well, i certainly like that we recycle garbage into fabrics that can be worn. eh, there are already a lot of these fabrics on the market, and we use them ourselves, that is, by buying these fabrics and creating clothes from them. i understand that i am useful. i support ocean cleanup as well and my customers buy these clothes will feel like they are apart. teaching beautiful things is beneficial. who is producing now? these fabrics? these are some factories. yes, many companies. it is this trend that has stopped those stability, it is already practically, and every fabric manufacturer has it. but this is

still a lot of rails. and here are small rails with stop. by the way, we also used a new technology - these are heaters built into the jacket. but, unfortunately, our customers for some reason did not really appreciate this idea. we ourselves were surprised, because we have, uh, the northern side of the northern city and a warm jacket, of course, can be very useful, but for some reason we don’t popular people didn't want to charge some kind of battery there, wear a jacket somewhere, insert a jacket, they didn't appreciate it. well, it seems to me that it’s a matter of time, because about cars, too , they used to say about cars that why charge a car through an outlet. those are sockets. you have to look somewhere now for sockets all over the charging city. for this electric car, so i think it's a matter of time about all new ideas need time. yes, maybe it really should, uh, start using it for someone and show that this is convenient, but the battery is heavy, probably, well, like an

additional charger for the phone, well, there are some actions. i don't know 100g. maybe oh i would probably be your first user with great pleasure. i even bought batteries for myself this winter to charge the phone, which is still heating up, that is , to warm my hands you charge your phone. he is still heating up. they can warm their hands, great. i also use japanese patches. here to hold out on the street long enough. i just wrap them around my clothes, that's all. i'm in a thermos. yes, these patches are still for shoes. the same liners that heat up. and there are still being released. uh, i've never heard of heated socks and heated gloves like this before. yes, now , after all, the epoch that is called fast fashion is when people buy things quickly enough to get rid of them. we love to clear our wardrobe of some unnecessary items.

things to buy new, but there is still a certain vintage and we know that there are a lot of dresses that were made decades ago so far. people buy them, wear them and they are in demand and look great today, what is needed for your clothes to go down in history decades later, maybe there was some kind of exhibition from the costumes of the early 2000s with characteristic things. well, i think, firstly, it should be some kind of extreme innovative idea, for example, as a reason. yep, an invention. well new then, yeah, well like the black square in its time, or like the peasants of dior with their dresses? happiness, that is, they went down in history now you will not surprise anyone with such a dress, but in due time at the right moment. they were as well in the right place at the shows. that's very beautiful. it still looks. yes, secondly, i think that this

dress carries some additional meaning. a and. thirdly, i think, just unique very beautiful dresses belonging to some of the best collections of designers can. well, here are those that delight the eye through time, amaze, uh, interesting ideas in working with texture or design or color or dress, dedicated to a specific task. for example, we created a dress, and dedicated to may plisetskaya and maria marina aleksandrova starred in it, and we embodied the white and black swan in one dress. the dress was created from a thousand hand-painted feathers. here it was dedicated to my plisetskaya and created in a unique way. we created it for 2 months , painted each peru separately processed each feather was drawn by the artist. that there is it is impressive it is interesting to consider. what about the era? fast fashion, it's over, people don't

want to anymore, but sweep away the whole selection. they want to buy. things that they will wear for years, so the quality of the thing comes to the fore, and the design goes a little, the second thing should be utilitarian suitable for different situations. well, for example , here is a large black men's jacket, which must be of very high quality, and without e design elements so that it is always relevant and after 3 years and after 5 years. it can be completed on a dress or worn with jeans or with the same trousers. here is a utility item. it's also a new time in the sense that we're very careful about what we throw away, meaning many brands are now offering to take back their used items. and it also starts. and the irisail market is developing very actively. now we will see the emergence of a large number of sites that will sell already worn clothes and there will also be more

companies that will give clothes in rental. this is all very big, but a new trend. and for some reason it seemed to me that at some point we had a lot of companies that rent clothes, especially beautiful couture dresses that not everyone can afford to buy for the sake of one single outlet. and here such a very convenient concept was rented and returned back, but for some reason, it did not become popular, many companies closed in the evening. why because the pandemic happened? it’s just that there was nowhere to go and apparently the company could not stand this period expectations. and, secondly, yes, this is such a very powerful trend. but people still have to get used to and react. and this transition process will take some time alyona thank you very much for taking the time to come to us. we will closely follow your creativity and the integration of all fashionable and modern technologies in your collection. but i say goodbye to you friends and i want to remind you

that the paws podcast is not bast, the sheets also strive to become part of the cultural. heritage, come see us on the site of channel one do meetings. the lord will go on earth