[000:00:00;00] what is it that certifies that every child born in the territory of the united states automatically becomes a us citizen and after 21 years of age on e, his mother can apply for citizenship, and 21 years, of course, is a serious period, but as they say, more patience. ah, four residents of the village of showers, which some wits immediately renamed tusks and make a decision to get pregnant together, collect money, and get an american visa and give birth in america. what, in general, do we do? money throughout the series. uh, they are collected not with difficulty through theft, eggs, local poultry farms, as well as the production of garage vodka from inflamed alcohol. true, after all, the body, but at the same time they do not burrow into

the path of any alcohol mafi does not go at best and release one barrel of alcohol per quarter and distribute for their own. uh, that's why they don't fall into the teeth with all sorts of bandos, but most often watch a movie about uh, such a local grassroots initiative. villagers, it can be quite difficult, because it strongly carries her with realism, that is, very a seriously stable spirit of failure, but it is always assumed that there will always be a bolt on the cunning ass of the seekers of happiness, either the governor or the pitied police chief, or in the turkeys, or some other specific gavriks and everything will go to waste for them, nothing will work out for them, however, and the scenario of this picture. eh, wrote reshe vasily, who was very prone to fairy tales. let sometimes

black e to all sorts of elements but fantastic everyone remembers how in his picture the land of oz e landed on the ground in our microdistrict, e, landed magic ship. uh, in fact, from a childhood movie, the golden key, in order to take the heroes from this terrible capitalism to the beautiful country of the magic world, where there is always a man to man, a reliable comrade friend, where children go to school and all old people are happy. and here, in fact, approximately. uh, such a new way to evacuate capitalism to a beautiful magical land. we found the main characters, and cigarev, as the screenwriter goes to meet them, everything works out for them, as they said in the cartoon. uh, childhood gopher and no one met the money. their pregnancy proceeded normally, and even the american consuls turned out to be angels. and what, in general, is absolutely true, because

against the background of the german and british visas. at the gestapa, uh, the american embassy still looks very decent, i’ll say, as a person who knows, uh, hmm they give a visa, if it’s supposed to be without questions and some kind of own initiative, because in order to spoil our lives , the british always show the most important thing, after all in this picture is that the rather minor author of cigars nevertheless felt that the script written by him quite a long time ago. uh, already somewhat outdated in our time, it is quite difficult to find four sane village women who sincerely warm. uh, the happy life of farmers, by the way, iowa and the golden gate bridge in san francisco, and so the authors considered the whole thing quite outdated and transferred the actions of the 2008 series in the picture scattered all sorts of signs of 2008. and

also very tastefully invented. there is no such stubborn focus on the number 2008. it's just that somewhere in the back of the accounting department there is a portrait of dmitry anatolyevich medvedev , uh, there are no big plans for him, but people still understand that this is not modernity. eh, in parallel. uh, the credits are constantly playing peter's song about the boudoir guitar, which in 2008 was almost as popular as lambada under late socialism i remember in those years. nikita sergeevich joked that e even made it the anthem of the soviet union nikita sergeevich mikhalkov in addition, in the series there is some talk about some especially talented director of the state farm of the sternum, who, if you give him free rein, will also become the president, that is, hmm, all sorts of objects from 2008, everything is on the face of the director of

the film fedorkov. and yes, yes, the same babystar fedya stukov, who played tom sawyer's tempo in the film the adventures of tom soy and huckleberry finn together with vladislav galkin as a child. eh, it turns out it is already the second webbest, which we got behind the director's console, the first was dmitry iosifov. uh, the well-known pinocchio, but he declared himself somehow immediately and very loudly and tv series ekaterina by many others. what about the knock? here he was filming for quite a long time, the second, third seasons, in my opinion, the big ones belong to him, and therefore remained in the shadow of the actual baby tour. i think this is his first. uh, real serious success is in the original serial production. one can only applaud when this person is a former star. as a child, he becomes a very good and high-quality director in adulthood. but he decided to pull

actresses anastasia popova out of episodic roles uh, very successfully. she's clearly on the move. here, the whole collective farm is on me, and i have a special disposition for her simply, because we were also born on the same day on the eighteenth of may well, after this, how can you not pay attention to e hmm in general, the actress who appeared in the first roles, the heroes everything turns out with a clear hint of e, approaching the next season, e hmm, the artist of personals, uh, propendos is recognizably constantly buzzing. the pindos put up with the artist kulichkovo, the blackest of the pindos looks at his newborn daughter with some understandable amazement his old friend. why does he look at her grounding? in general, you can guess. hello circus movie to the movie stilyagi and most importantly, what is in this series is clear that you are to such an extent, the authors of them love their heroes

all. heroes feel it and it inspires the series very special. affection summer season season pieces. ah, i don’t intend to indulge in a special volume and frequency, but, nevertheless, uh, the next episodes of the podcast. we have our own reserves, and there will definitely be a conversation about the series of a volunteer playlist. hmm just now finished showing. we will definitely talk about the film by yevgeny sangadzhi, his ballet, and, probably, the series district center. eh, too. in general, a very significant performance of our serial workshop. it was a tackle by gary and fire and i did not burn out with the story of the most important domestic syrian premieres of the season and some cinema premieres that are worth talking about. all

the best. until we meet again until we meet again. podcasts creative industry podcast with you roman pockets and elena cyprus and our guests today konstantin sidorkov is the director of musical event projects of vk and the president. uh, gazprom mele-radio yuri kostin , how did it happen? in general, this is a question for uh both of our guests. eh, how did it happen that 2023 is in the yard, and the musicians are still striving, firstly, on the air of the radio station, and , secondly, at the same time they are striving for the platforms too and somehow they have all this in their heads. in general, it fits, in fact, the main reason why musicians strive to do this. this is what streaming is, and

the music platform is social sheet for a large number of musicians through these venues. they can, in quite a short time already, get a huge audience for themselves, this path was trodden initially by the radio industry and many, many years ago by the internet, thereby continuing this trend and, in general , next to it, there is a person who is literally treading with these own feet. here is a podcast track, promises to be very right, damn it, i feel, thank you very much, but i absolutely agree. the only thing is that there are always a lot of us illusions about what comes and goes. uh, radio isn't going anywhere for us. eh, that's understandable. why are artists still returning to radio, because to some extent because of the huge

number. not content, but creative works that appear on the internet. and in general, it’s very difficult to choose a week, it’s very difficult to find a stream here in which to go further and conquer new territories, and radio is such a gost quality mark that got on the radio there is a small volume, despite the fact that 24 hours, but the ether is not rubber, as we like to say , therefore, if you got there, it means you are meticulously spoiled, so to speak, exhausted by narzan and the consumption of a huge amount of material about music editors. still, they took it, er, reluctantly, but for us , such platforms as vkontakte and possibly other platforms are a way to promote brands. if there are two options for the development of events, to lead a technological revolution or a baking sheet the second option is absolutely unpromising . for us. it's all very cool, fun new, so we try

to be present everywhere and ar. they go with us. see what these guys are? in general, not naphthalene is far away, the artist always thinks one way or another with some kind of magical illusions. i, because i constantly face very yes, and as a producer, yes, the artist has a lot of pain. and i, for example, explain that both the radio and the platform on the internet are everything, but business. that's what the radio business is, for example, yes, because i explain that radio capitalizes itself and that radio gives an artist an opportunity to perform. this is big capital that is being invested at the moment. we need to write it all down and hang it on the discussions on the doors of our office, but of course this is business. and, of course, whether they listen to us or not depends on the effect that we produce on the audience of the effect of this rating about the rating - they are monetized through advertising. this is

our main and probably the only way. except for earning money in the media way, uh, supporting the development of the company, but on the other hand, there are also certain things that are difficult to calculate. and this is for example some a mission that every industry should have. here is laughter with laughter, when we went on the air for the first time since the ninety-second year, there was still such a station radio 101, well, on january 16 , they went on the air with a mission to tell people the truth, as we thought then, and let them listen to anything that was previously impossible. wow, jazz absolutely so extreme to pop music. that is, we had a desire not to make money, but to make the world a better place, as no wonder there is a flair, so they are not born as a real music editor and you can skip

a hit and you can skip a song, you can skip the verses without feeling it, and then not only the radio will lose a hit, but society will also lose artists, so for me the radio has always been and remains a kind of mystical element. ira can invest a huge amount of funds to promote a new product and get nothing. and you can go out and shoot just with the usual format, where such fine tuning will be, either the host of the special or the morning special or the brand. and then when this puzzle is added, success arises, but that would be a great conversation, uh, in 1997 . it seems to me about chemistry and so on. and now he's sitting next to him. kostya is streaming there. uh, they vote for something and so on, but you can uh uwc have a top. yes, some musicians broke into the top. you, as the owner of the radio station, are still thinking, but

, in principle, what took the top mixed it with advertising and the information program of those radio stations is ready, everything is not so, well, why not so partially, so actually follow the clicks. i wouldn't because click - it's curiosity. is it not the interest that exists in a particular work? why e radio is important for musicians, because you can't turn off the rewind, well, you can switch to another radio station people, in general, man is a very lazy creature. that's unlike there from animals that will hunt down prey for a long time. well, it won’t switch, but it turns on and goes to itself and listens, so the radio, to some extent, is such an obsessive tool under uh, in order to somehow force a person to do something listen to the buttons. this also happens . there are six options in total, as a rule, they are very similar, because a person has about

the same taste, but in vk hidrah. sorry for the old regime word, hit parade. uh, there, uh, the same thing also hangs for months, or there is a rotation. there is a more precise rotation in the charts, but i would say if there is some big hit, then it is usually delayed for a couple of months. sometimes even up to six months , we had some songs that were record holders, which generally stayed there for a whole year, well, they fell out possible from the top ten a little lower, but in general, here you understand what they were talking about for a whole year, that is, let's ask yuri mikhailovich antonov, for example. how long does his song keep in the charts or needles, with, for example, the earth spins faster, so the dynamics are high. we

have a crazy rotation on our fm likes, sometimes for a month, if the song holds, in general , someone remembers it. of our russian national musical prize, which i do. what do you need? do. i say, we have to work, we have to work, when gorky park returned from the states and, well, actually. they've been back there for a long time. we were celebrating the fifteenth anniversary of autoradion vasilyevsky spusk, and then a very big police chief came up, said, i would say, in general, would have stopped the disgrace already more than 22:00, but these guys. i like it, especially the patriotic song there, get up russian people tell me, i honestly like it. they they play well. you can come in and ask me why we went into the dressing room where sasha marshal was there. he says, here i say, here is the general, here is the artist, he says, yes, nothing special. we just worked there 15 hours a day and worked 15 hours a day in order to learn how to play and sing. i

say the same thing, guys, write texts worthy of our country. you will excuse me. we are not yesterday. e were born read poetry, at least a little, write good music and do it. modern arrangement then you have vkontakte approx- will accept and love. it's not that the people are primitive, but simply and with the huge variety of opportunities that are easy to even see, well, remixes are remakes. look, after all, people have already forgotten that these songs do not belong to the classics, as if now they were made by new artists. well , we can forgive this, because even if we work with old and even soviet post-soviet material. there is still work to be done. all the same, we preserve the dna of the nation, which is also found in music. here's to me it seems that we need to think about this too, and the presence of such domestic sites, by the way, how we complement each other , there is some kind of test going on here. and we already have the cream

of the crop and those people who, well , really deserve to be on the air of the radio station, radio is also a state resource. those are frequencies. it is generally equated to a natural resource. we are given them to use. we should also be responsible, of course, this is a business, returning to the topic. and, of course, just to engage in altruism here. i've done it before, when was the first radio station, of course. it was all rock and roll. and there sasha ivanov some came on the air. we had songs in the middle of the song, he came into the studio. so now i'll sing, it was the radio. right here , a real hooligan sat down with a guitar singing. now this, unfortunately, is impossible, the reason was simple, there were 10 radio stations of choice, there are few now they can really listen to these impromptu songs like this and then say. yes, why do i need this for me in order to get home from work, the background is enough. well, here it is of course, the balance between business and mission. uh -huh well, i think you'll all agree with me that, generally speaking, it's the radio stations that

have shaped the taste in a lot of ways. in general, entire nations, many and generations. now kostya is also there, together with vk, for example. yes, of course. well, in general, the mission of our platform is, firstly, to connect people with each other, so that everyone can communicate, and in general, there were no barriers and barriers for this. and, of course, vk is a large entertainment media platform. that is it uh, and a big music service and a big video platform that actually has really big ambitious plans for development, or what does she mean, apparently yes yes yes yes, what, like, guys? write a good song, after all, and we'll be more willing to rotate you, so to speak, and put it on with a slightly different model. we still decide the audience, and therefore here it is more likely that the artist needs to win the audience on his own. we provide tools. we are a playground. and we are to some extent a showcase there in terms of

editions. we choose which songs to add to the playlists, but again, if on the radio to a popular radio station a week, well, there are two or three songs in rotation, then our music editors process more than a thousand tracks every week and out of this thousand we get several hundred into various playlists. yes, that is, it is more risky for us to open names, because there is still such a switch, there is a tendency and one time it did not switch a second time. here, but nevertheless i also see certain it is joyful to hear that konstantin says that this is the share of a certain idealism, what is the mission? yes, we want to make money. well, great. well, how could a market, er, a new one, open some kind of clothing, but actually. e understandable. why? yes, you can tell the truth, we are all from the same nest of the author alekseevich, my first big leader, so i, uh, you can say so, uh,

child and autoradio and radio energy in general. the main thing is that one of the few, because practically everything works for us. uh, and those who did not work will work, and here who remembers this and says huh? recalls this is the conversion , about which we are talking about, a hero appears, uh, who starts on the vk platform and the conversion, how does he get to the end, reaches such a large pendulum. here, if it doesn’t exist at all, you know, we somehow organically stayed to use the data of the same vk, that is. here, look how the veil of mystery goes a little bit . uh, well, art advice. here they listen to the songs. we even wanted to sometimes

invite artists, but they need to be locked in cages, because at that moment some artists are just talking about them, they can be emotional, some artists are strong. yes, they are so well-prepared, they can react incorrectly, because they are sometimes spoken badly about them, but they are never said well at all. because the music editor is not as romantic as i am, for example, they are really here, here are the price tags, they sit and say, well , what a factory thing, but they sent it again, but objective data is very helpful. i noticed , you know, what we really have now, when they bring, uh, a list of songs for the next audition, be sure to vk there, it’s similar on that platform, right? or for example, there the concert brought together so much and it is very important. this is real for the audience and for an accurate understanding of the quality of the artist. this is for radio instruments. why there when social networks appeared? why did everyone grab their heads when the internet appeared? a. i just don’t

know, my colleagues and i are still in the ninety-fifth launched, parallel broadcasting on the internet, 111, i didn’t understand what the internet was at all, but i thought that it was not my business, to understand my business to go into this battle , and then we’ll get together, and it’s really now it’s come to the point that we have earned so much. this is synergy. between the radio and the same vk and in general new platforms, that it just really helps to look for quality material. i hear a lot about the lack of quality material. here you need to look for artists. need to find songwriters criticism of the editors, one must seek. uh. that's all you need to look for. in general, everyone. e, in general, they are looking for and how, firstly, this is reality, is it really not enough, because from the artists on the contrary, i heard that the competition is high, on the contrary, where is the truth in the end. well, the competition is big , moreover, it seems to me that most songs are now created on a laptop in 1.5-2 hours at home, there are already

only a few there. well, first of all, young artists. basically, they can't afford it. uh, big studios. just in terms of budget and indeed a lot of hits are born, well, almost on the knee, i would globally separate artists who are popular in streaming and artists. they can collect large platforms, because not every artist who even stays on the music chart for a long time. not the fact that the audience knows what he looks like. what is his nickname they can know the song and the same, by the way, also experienced with some of the heroes that you often heard on the radio, but you could not imagine what kind of artists they were, who they were and not every artist at the same time, it gathers large halls, even if they have been in the chat for several years , for example, in high positions, and here it is important for artists to deal with their personal brand, deal with their such media popularity, i will say, and therefore just the same. uh, success comes

when you have success, uh, on music platforms. you have a rotation on the radio, so the audience already hears you. uh, with every iron, being there, not only in the car, but also there. in general, in different rooms, well, of course, the artist must appear in some kind of show. uh, bright in social networks to work with his audience there and then this puzzle is already formed. and then you can already talk there about really about some great success, but surprisingly, not everyone. such a path is needed and someone is completely satisfied with releasing tracks to earn money only by listening to vk and in general. here is no longer engage in any activity. but if you say the artists who were in the fantasy show on channel one did not materialize personally. would create some great tracks and sent to the radio. and if it were, it would be a question

if there is an artist, there is no artist, how he will materialize in front of the audience. how come there are no questions? wouldn't there be nuances one so unpleasant for artists starting out, that is, in order to get promoted on the radio now what do you need a name if he doesn't have a name, if he didn't make one, well, perhaps you could say that, it's difficult for him. this is actually a very big problem that i would struggle with. even here, perhaps, some special talent selection system is needed. again but it's all written somewhere in heaven success is not success, that is, a person. maybe, until the end of his life, write brilliant works to die there and then the next day everyone will say, lord, what a genius it was, well, they were witnesses, there just recently, there our departure from life. in my opinion, the greatest composer of our time alexander shevchenko and after that we

came up with a tribute to make him, that is, so that our leading stars from singing songs turned out to be the majority who know nothing but hits. alsu who wrote and called with tears in her eyes. artists says, lord. is it really him? we didn't know, i want to sing this song. and i want it to be in my repertoire. here it would not be overlooked, therefore, here it is the radio until a person passes. that's all until they get it on the radio, they don't notice. this is how it comes, an unfamiliar someone has to move it all, but without blat, nothing happens. and behind the pull, which should in no way be money. it must be understanding, faith, in talent, not to be missed the instrument must be evaluated, but it must be community radio itself. apparently, we know perfectly well that in the good old days, it was the radio stations that made artists, that is , an unfamiliar artist, through just the festival movement through the search through these cassettes and so on. that is

, radio stations were taken into rotation and, accordingly, a person became popular and acquired a name, again through an agency. yes , now i don’t know the radio station, do they generally set such a mission for themselves or not? very rare. just for some reason we are very strong lucky in the nineties a large amount of material appeared, including domestic, primarily domestic, and then it became very fashionable . old songs about the main project of channel one appeared then. well, it was chic absolutely it's all very much in the past. yes, but if you are scanning artists, because of what i hear, it turns out that vk vk is now selecting artists with terrible force, which means that they also sometimes show up on the site. well, in the sense that ecofess is a huge event, but still once a year, yes, but it means that it is truly global in nature, it is also a divorce, and thanks to streamed, there are more artists than before. in fact. now there is a surge, uh, and uh, the number of new

artists and, in principle, the interests of the audience in russian music, because if we open a chat there for 2016-17, uh, about thirty percent there. it will be foreign music, then already. as for the twenty-first year , there are about two or three percent on the chart. uh, there were foreign tracks. everything else is local artist artists, really many, but returning to my previous speech. here are the great artists. all the same, a certain amount has been added over the year, very little has been added, and therefore i just want to turn to the artists here, why, that is, we are still talking about the emergence of great artists, because everyone has always said. now, they've taken over the country. yes , do more really some kind of e more work with the audience more your own promotion. that is, i want

the potential listeners of this artist to be like 15 years ago. wanted to hang poster of this artist at home. this is what is missing. there are not enough real heroes who we would collect large platforms, followed by hanging like this, a post poster, and after 2 months no one knows who it is. but cc catch still hangs on some , well, there combine operators, for example, and it hangs nothing. yes, returning. that's why i'm so deep here to the old songs. this is very irrelevant to what i wanted to say, it's just time it dictates certain uh explosions. here you say, here such a first sheet immediately. well, really look at all the concerts. they are plus or minus the same, but let's say for beauty they add johnny klava coca lucy chebotina. and it's kind of like a fashionable festival. in fact, it's absolutely not like flirting with a young audience.

well, here, again, they turn it all into a new elite, which, according to the same scheme , according to which that one was created, she occupies this conditional stage, and the bones have no choice but to push these stars forward, because they need to collect the audience. she will go to them but thanks to the fact that the public will come, you can present someone. and then, within the framework of the vk of the same festa, in social networks, suddenly a new star suddenly appears boom. i think this is one of the ways how they were later, and then she and on the radio, these are actually the people whose names i mentioned, they did not appear on the radio right away. we continue our creative industry podcast, and yuri kostin, president of gazprom media radio, and konstantin sidorkov, director of music and event projects, came to roman karmanov studio and visited us. vk here you are

interesting touched such a component is an emotional business. and you talked about what some artists have to do. i'm talking about the birth of heroes now, because a hero can be on the black side. you can be on the bright side. here is the big question , really, because, uh, if we are talking about filters and how an artist is born and capitalizes himself, then it can happen. so an artist will enter the big platform, who loads not very correct values ​​into the unconscious space of the audience. uh-huh however this artist pops up in charts and jumps to high positions such cases have been and will be, and here we must clearly understand. in what coordinate system do we exist? was the system of chaos that we started with and then everything was possible, but the internal censorship in the soviet union , i emphasize, was such that

something strange could not get on the air. well, when for the first time on 111 the mango-mango song diver sounded, the program director came out and said about the same thing, he came out and said that russia was dead. well, that is, you understand, yes, what would he say if he heard there, well, for example, some other options that we know and some other artists. this is also possible, and here is a very important question about censoring this. in content sifting yes, sorry for the expression, but here it seems to me that someone else, and the radio can be trusted. i know my colleagues, i treat them all with respect, i am friends with someone , i just have an even relationship, but from those heads of radio stations of holdings. i do not know anyone who does not work, internal censorship. this conscience is the understanding that you

generally you give it on the air, but there is one more nuance. uh, or rather, another feature is a radio-licensed type of activity, and the radio operates in accordance with the legislative acts of the russian federation and roskomnadzor are watching this. well, it’s just that we don’t give them work, because by themselves we are arranged in such a way that a priori, what passes through us sometimes on the internet simply cannot pass through the power of education. well, maybe, again, it sounds simple, well, yes, there is such a thing as education. autumn does not press responsibility, in general, after all, such a very modest person is sitting. in general, it looks like that.

yes, but in fact, he has a young one on his shoulders behind him, there is a huge number of artists around him, who really they will get the way, they may not get, they may not get to, uh, the listener, they may not reach, if they don’t give responsibility, well, the responsibility lies with us every day , the editorial part of our music team certainly contributes to enabling artists to find a new audience, but then again we are a platform where an artist can, without a label, without, uh, quality material. and alekseevich do not worry. might get a chance anyway. e to find your audience to start your career, but it’s really important for an artist not to forget that it is his shoulders who are responsible and a huge number, most often even teenagers, and what the artist broadcasts are behind him. e your songs, your art. it finds from the head in them and here. it seems to me that, in general, everyone should. take on this responsibility