more modern, and this, of course, is out of fashion for me, but everything that i do in general. even ballet. i always do very modern modern performances. and my costumes are always somehow surprisingly new, and for me this is also a new discovery of myself. so, what turns me on is the desire, uh, to give birth to something new and to be endlessly surprised. i know this. uh, there is uh observation that we have passionate designers in our country who have a lot of work. that's how igor is in particular, and the design industry. she is generally debatable the question is whether it exists or not. well, here's how it's done for sure. i am very happy with what is happening now, because now a lot of effort is being invested in designing design as a bunch of important phenomena. and people don't always think when they pick up a pen that it was someone who thought, someone suffered,

someone decided, or a cup, whatever. everything that surrounds us, but this is design and such a deep education of design. we never had a deep design education. now everything is developing very actively. i'm glad this and for example, uh, what the creative industry is. now it is coming to the fore and there is really a lot of attention. that's exactly the generalization of design as a kind of culture. this is a very big victory of this time, and in this time, uh, it is important to express myself. and i am glad that the new generation is now more free in the phenomenon, because yes, i am present everywhere in design. but this is my choice. and when i was studying, there was always a fashion designer, a shoe designer, a textile designer at the institute. well , for example, i do fabric design and design shoes. and that is, i enjoy everything, and so, probably, modern

society and modern designers must live. he must express himself, he must express himself in different, different, different manifestations, that is, worry about the presence and absence of the industry. he, in principle, should not have time. well, the fact is that we should be this industry, therefore, i, probably, i am in our country that example when just a boy from the city of velikiye luki was educated as a designer of women's clothing, served in the army. then uh i went to college, and then i just started working and worked in a very wide spectrum from ballet to building a factory, and i feel very harmonious in this and i have some kind of foundation. i think it's a nascent industry. now someone on the other side of the screen probably sighed and thought sadly, but there was hope for chepurin , generally speaking, well, in terms of our russian clothes, and he was facades, which means he

was carried away in facades, and dressing beautifully. we, when we start our native domestic, are still ours brand. uh, it's unique because we do about 10 maybe a little more collections a year, because we do four main collections. we do haute couture collection. we do a lot of collaborations. we are now doing chiporim sports. that is, we are active, therefore, i believe that a woman in chepurin is always exceptionally good and beautiful. now we are picking up a little already the male audience. so i am infinitely constant in fashion, but at night there is no pine tree, or i draw for this, and when a has a boy from the great bow there veliky lukah was born the desire to create and create what igoryotpurino is able to do today. i think the answer is very honest and simple. my grandfather was a leading flax processing specialist and he

was sent somewhere. he built a plant from scratch , started a team, became a director, and then went somewhere further to build a new plant. my mother was practically the head of a huge knitting factory, my father was engaged in equipping with modern equipment, and all kinds of clothing production. that is, i , uh, i had everyone, uh, parents from the lung industry, and when i was especially mom and earlier leaders, when holidays they had to be on duty at night at the factory, when production was empty, and she changed, and at night i hung around these workshops, inhaled the aroma of fabrics, looked at this equipment. i think it's just that it's purely genetically pressed into me, probably love for this story, and with that, i went. forward, i am very grateful to myself that i did not immediately go to college. it was probably the most important thing for me to do. i surprised my parents because i

went to a technical school and left velikiye luki for vitebsk, i wanted to understand what clothes are, how they are sewn, how they are built, what is going on with them, and then i graduated from this technical school with honors and only then i moved to the institute and experimented, and with all sorts of different stories, so i have like it was all logical, and i probably didn’t even think about it. i recently realized that i never thought what i would achieve in life, because i never thought about a career, i just loved what i do. every second i did what i love and somehow, involuntarily, but sometimes different, sometimes wonderful clients, sometimes stars, sometimes shows all over the world. how it all happened there, but it's more love is love for people. the love of life is loved, of course. it seems to me a very great achievement of this new time of ours was that, in principle, both a woman and a man and a child. well , literally in everyone, at least exactly in

the major city of our country and thanks to all sorts of delivery services and, generally speaking, in different parts. they had the opportunity to dress inexpensively, but beautifully practical, and now we have these opportunities, in general, cut a little. so the question is, how can we replace it? that's all and that will be it. yes, that's the method of the question is very much in fact. here we have these designers, these people in love with clothes, or is it always a piece of such a person whom we all know, but nevertheless, but for the country, someone, for the beauty of the country, who is responsible, of course , uh, personality designers, first of all, it's not about knowing about him or not. it's still a person first and foremost. for himself, which is infinite loves what he does. i suffer a little from, uh, what i see as the new generation, it's obsessed with, uh, t-shirts

sweatpants in sweatshirts. this is a product that has swallowed their head and does not develop further. unfortunately. i.e, as a designer and my team. we do a lot of collaborations where all this is present, but we make unique couture dresses in which the woman is a goddess, that is, the team is so strong and voluminous that we can do everything, a new generation. unfortunately, it's so limiting here this simple, but inexpensive, that they have no future precisely as the personification of the creators of beauty. they are just a product. i think everything is back to normal. everything will be sorted out , quite good, good brands appear, which are just comfortable clothes, i will not call them designer. no, just comfortable. this is also necessary. and i am glad that e pricing policy is democratic and people live in small towns. eh,

far away. from moscow they can afford to be beautiful exactly, as they see it, but they still have to work and work on it, but i, uh, i risked a lot of times in a good way, when i entered into relationships with mass-market companies and we worked together and chepurin was the second name in these collaborative collections. i did this only so that a person who dreams of such a design would become such a russian designer. and maybe something is expensive for him, but in this version he can afford to buy some kind of collectible item, so for about seven years we have been cooperating a lot with different companies that make a very large volume simple concise clothing. i add design there and the thing does not change in price, but it already becomes with a different mood. i have a question, it concerns, probably, those

who just, um, maybe can take a step into this profession, and it seems to me, uh, we are talking now about some kind of comfortable shapeless clothes, that is. eh, if we talk about what to convey yourself to identify yourself and convey through the form, then, of course, you will turn to design. if you try not to stand out from the crowd, it is clear that you are there, and ultimately. in any case, this is some kind of stereotype, through which it is difficult to pass. if you do not think about the content and the idea, that is, inside every design project, there is probably a philosophy, of course, and meaning and meaning. yes, of course, how is it? where does it start with an idea? from what what is it, what is this process going on for a designer who can already tell, say, transfer this knowledge. here's one. well, briefly, but succinctly. i ’ll even say a little by another example, having done

12 shows in paris in the official schedule of paris fashion week, we had all the collections about russia but i have never exploited the theme of folklore ethnography. i showed anna karenina lolita nabokova a story about anastasia, the daughter of nicholas ii, who allegedly remained alive and it was always a very modern design. for me. that's really always the basis of this deep meaning, amazing quality, but a very modern product, so when i start even with a client to work. first of all. i really want him to be singled out, so that he is individual, so that i, having spent my soul on him, make him deeply happy, and therefore i offer the most beautiful fabrics, the most sophisticated technologies. i encourage you to experiment with volume. but my task is always to make a person happy and make

a person beautiful, and ballet costumes. yes, that is understandable, there is already a theme. but you, as a creator, can convey the meaning even more deeply through the costumes. for example, when i looked in one of the museums of st. petersburg costumes from films, i created them. i don't remember which designer. well, in any case , they were wonderful italians, talents, such a difficult job, which this one conveys here is a contribution and digression into history and how everything is sewn together, how is it created? how is it done? feeling like it is not transmitted from the screen. but you see what a depth of work there was to create a design, grind every line of this bonfire from the smallest details. uh, i mean, sewing there thought, as if by all means, we are the first ballet. i never dreamed, uh, of making costumes for the ballet and the bolshoi theatre. risky suggested

that i make a costume and scenery. it was an afirism on my part, because i did not make any scenery. i agreed. and this surprisingly was the ballet of the thirty -fifth year of leonid myasin by the former dancer diaghilev, and this ballet was made by the phenomenal henri mason of the famous artist of that time and the local son allowed me to a young guy who had never done anything, redid everything. i went so deep into it. that i came up with the costumes, and the vykorska was up to the city, and there was a lot in motion, when the guys lift the girls up on their shoulders and they go diagonally like that. i came up with, so the costume from the dark one was bright and the girl was the lightest. that is, i even thought doing such things, and in paris swan lake. i recently came up with a swan tutu like japanese origami. and this performance gave a completely different mood. he became sharper more rigid and all this drama. she

let it out more clearly, so, of course, ballet for me is also a certain thing, but my innermost self, but this is an important manifestation. e yourself as much as possible for you are doing some kind of spitting into history, no matter how it sounds a little strange. right now i am very worried, because next year there will be a premiere of a three-art ballet, the storm, the last play by shakespeare, where the theater entrusted me to make costumes. i'm very worried because i go through everything , but i'm sure that we will do something amazing. you also have engineering, because this is a ballet, this costume should still work together with a ballerina with a ballerina. and it should be conveniently comfortable in order to do it, of course, of course, well, that’s why we’ve been given a head to think about everything 10 times and create once,

well, we still hear a lot about paris attempts to limit russian culture behind abroad, associated with art with literature from e. hmm artists with ours from the opera and so on. this phenomenon touched you in some way, maybe it touched me more on a personal level, because i have an ingenakache in france - this is one of the most famous french geographers. i made four ballet costumes for these performances with him. and i feel, of course, a barrier and i feel, of course, that probably. wozé it was the last one to work with him. although we really feel each other. we are moving , developing and art is endless. and the most important thing is to still maintain respect for each other, and i treat my past and those people with whom i worked with great

respect and i will always think, no matter how they manifest themselves in any situation now creative podcast industry. on the first channel in the line. podcast, paw. our guest today is igor chepurin and with you elena kipr producer producer and elena director of the presidential fund for cultural initiatives. i recently spoke with one person who represents industrial design. and so we talked with him about the state. strictly speaking industrial design. i asked him to draw me, so to speak, here is a diagram and indicate where we are at all, he drew such a ladder and somewhere below, so we poked at it here, how it happened. we have wonderful traditions of industrial design, generally speaking, soviet ones. uh, how did we find ourselves in such a situation that our industrial design is again at the point, so

to speak, at the very beginning of development. i think that, probably, it was design in the days of the soviet union. as such, probably did not actively develop, and there really was no effort, but to do something individually. i even remember educational technologies, when i was studying, the first line was that we differ in that it enslaves individuality there. and here's how the unity goes through here's the similarity, and so, i think, this was the main problem, when there was no reinforcement to make something actively beautiful. most importantly, it was already over. but it seems to me that the history of the soviet union, because if you take the twenties, if you take thirties, how architecture developed. how did the same malevich and kandinsky develop, how did painting move, where did music move at some

point? unfortunately, this is anti-individualism. it seems to me that she absorbed it, but that’s all, and we came to what we came to, because even if we talk about my direct profession as a fashion designer, then remember, in general, the union fashion house - it was an amazing school and an amazing story, but there were many houses fashion that just created, there are five coats four suits some dresses, and then it was sewn for the whole country in the same color and did not develop in any way, and there they thought more about not beauty, but about the comfort of producing this all about how, understandably difficult times of changing all kinds of structures. but i'm glad that i'm so many years old and i'm really in this time. i am proud that, for example, my furniture line, it was not me anyway, but the italians, that is, the italians did not see you a designer who can create an amazing line of furniture. i did the same with

the car when they asked me to do it a car, i made it a car yes , a designer of a car, but what do i mean that uh , just the time in which i live, it apparently already needed and continues to need such uh, designers. i hope i want to believe even believe that i am not alone, of course i work. sometimes when with designers with architects. i see so many talented young guys, they think very freshly, they make very juicy bright products. we are just like a huge country, that while this whole country cannot be covered, but i believe. i really communicate with very talented youth namely, which is engaged in, uh, industrial design, which is engaged in some kind of drawing of objects, that is, not in the profession, i don’t want to believe that they will force themselves not to be disappointed in this, because, for example, my generation of fash-designers. if you look at the fashion week

of high fashion in moscow and we had some kind of pleiades who went to this podium with seven collections, practically no one remained a profession, someone became. it’s just that someone has become an artist as some kind of apprentice, that is, it’s difficult to be a designer, of course. yes of course, well, it's hard to be here, because there was no industry as such. and we began to create it and that's it. at the beginning it is always very difficult. i really work a lot, and i don’t regret it, but anyway , she gave her life only as a profession, and i enjoyed it and still get it, but this is a sacrifice that i can’t afford, but i see it in different corners country of designers. i mean right now it’s fashion clothes, yes, designers who are powerful enough, but they complain every time that they don’t have enough investment covid ruined a lot of people. uh, in view of the fact that there were no purchases, there was no sale, it was not

sent off, it was not done, it was not bought, it was not sold, and what should i do? here's what it takes. here, ideally, what is needed in our country is there is no culture of investing in design, firstly, but in fashion, especially since this has never happened, and therefore, either you live off, like our brand, due to the fact that you work endlessly and invest yourself. well, it is very difficult and this development is very long. or when your loved ones can afford you. ah, when i won the speech contest and went to paris what? in order for me to buy a ticket for myself, my mother sold a beautiful suit of ted lapidus - this is a designer who dressed the beatles and with this money i bought a ticket , that is, my mother invested in me, and in this way, but this rarely happens. i want to believe. now there are a lot of programs. i hear and sometimes attend conferences a lot of government programs that are ready

to help a young designer develop. i am very happy about this and i want to believe that those guys who are complaining, who are upset about something, and they must somehow steer in this path, because it seems to me that there has never been such m-th state support for design and fashion designers in our history. share your experience, uh verbally and talk to interact with young creators. that is, uh, maybe there will never be some kind of educational program, maybe a children's program, not all children have the opportunity to walk around the factory at night and breathe. yes, i lecture a lot. for example, i recently came from five commanders from five cities. and i, uh, gave away my knowledge everywhere and did it sincerely with pleasure, so i can’t say that i would like to create some kind of

school of my own. it just won't work , so i'm passing on either my knowledge or my taste in this way, because i can tell a lot about color , i can tell a lot about the dress code. hmm. i really for all my years, our brand is 25 years old this year, therefore, for 25 years. i taught myself everything and sometimes i share. so i always even open. maybe it's not that open i'm the only one caught thinking that i have so many brilliant people invested their love for me with their soul from clients. my very first clients were there. but demidov, the great actress, and these sane people invested their trust in golitsyna, who did not work anywhere. in italy, i realized quite a long time ago that the time has come to give back. that is, i have already taken too much and now i have

the feeling that i am obliged to give it away, because it is impossible to just take from nature. by the way, speaking of giving away, here are the clothes. this is a very influential thing , the state, generally disintegrated, because people saw what is. uh, things are more comfortable, generally speaking, yes, and it had an incredible effect on their minds, that's the question. can russian fashion be so yelling? soft power is already in the opposite direction. the fact is that wherever i show my collection, and i showed them in almost all the capitals of the world. i have never felt neglected . on the contrary, i felt at first surprise, curiosity, then support at my parisian shows were the most famous fashion journalists, that is, they analyzed and studied, so i personally continue exactly the same way, that's why i already said that i

try not to notice the negative. you really need to sing and sing. you must sound and always sound high quality, so i have no doubt about it that this beauty will save the world. this is a very important saying, which always lives in me in general russian. fashion is some kind of special, a calico. yes, something separate in the world, because, well, it seems are inspired, some, but carry only some aspects yes signs some russian fashion as a phenomenon for the world exists i er , when i did, it seems, the third show in paris i asked a question of a very famous er french fashion woman who was in charge of the press among the grumbachs. i say to sylvie, i don’t really understand how i can show my rustiness here in paris. hmm, he says everything is

fine with you. you take russian literature. you take russian music. you have a whole history, so formed that we we perceive how a russian designer says, and how can we single out, for example, a french designer, everything goes from the heart in exactly the same way. everything goes through some of our cultural values, in which we were born this aesthetics. this is the past, this is music. i would very much like russian fashion to continue to develop as a modern tool, because i would not like the themes of sheepskin coats, felt boots of kokoshniks, to be exploited, because this past time has been experienced. we have cars. we fly in airplanes. you must be very, but constructively correspond to the time in which we live; everything else is our culture, our aesthetics. why do they think and i was often told that russian women are the most beautiful, and i myself don’t know

why they are the most beautiful, yes, they are the most beautiful, but this whole story comes from the heart, because one of the famous photographer. i was looking for this statement. why are russian fashion models so successful, and back where he says, they have such deep eyes that photographing is a great happiness to come into contact with this, so that's it again but here is the inner world that our culture gives us. found the literature of our upbringing. we were raised by our parents. i, uh, often see the embarrassment of europeans, when a woman does not open, you let the door through, she somehow does not understand what you want from her, but for me this is the norm for me norma and when a woman comes up to me to stand up, this is again education, this everything from within and departed from those times, which somehow still boils in our blood. dear friends of the creative industry podcast, we continue the conversation an interesting conversation with a well-deserved

russian artist designer igor chepurin all episodes of the creative industry podcast. you can look at the website of the first channel 1tv.ru, well, that hoodie and this oversized clothing kills. eh, our sense of beauty, we already talked about this today. here we are, probably young designers are also young. i think those who are just starting their journey. here are a few such tips or recommendations, where should they look? in which direction? it seems to me that the main thing is that the new generation is lacking. it's all the same knowledge. it is necessary to engage in self-education , always it is necessary to study the history of fashion, it is necessary to study the history of fashion of different countries. you have to be familiar with fabrics. i have very gloomy examples, when sometimes a young designer comes to me for an internship. he doesn't even know the name of the sleeve. he does not understand. what words i say

to him they seem abusive, and therefore i recommend to the new generation. learn learn, because clothes are not two, sleeves and a neck. this is the philosophy of man, this is the inner world of man, which he, but embodies in the form of his external appearance, knowledge of knowledge of knowledge, of course, a lot of work. where should he go? i don't know how to start a technical school institute right away. i don't know what factory i lived at a time when there were no mobile phones. i need to think about how my parents found me, but then it was somehow normal and there was no internet. and i started as a designer, when there were no magazines, there was no internet. that is, i was expressing myself, it seems to be, yes, and now everything, perhaps, study, enter into internet. a million there are courses for a million people. eh, give away their knowledge. learn. it's

real. eh, well, a person differs from her person in that the creation is trainable and improved, so you need to improve yourself and move on with your profession, but young designers also have professions. they have parents. so, when i was twenty or eighteen years old when choosing a profession, if i told my parents that i would do animation, it would sound like this, in general, rather, let's say so fantastic then it was that economists were in vogue , lawyers were in vogue, there and so on. now the creative industry is flourishing. here's what you can say to parents of young people who want to become fashion designers, how much is this a profession that will allow them to stand on their own feet, respectively. well, how is it supposed to start a family and so on. it seems to me that a designer is unwittingly in his profession, if he does not develop, he becomes a very interesting personality. personality for, again

, his parents, for his family, for his children, because this is a person who improves the world in any case, a person who improves the world is a beautiful person, therefore parents. it seems to me that they are afraid. you don't have to give. send directly. and give birth to these amazing people who, in their harmony, decorate the world of loved ones , decorate the world of strangers. it's really a very interesting time for e talent right now. and if you were not a designer and an artist, who would you be at the beginning, i dreamed of being a figure skater, and i had an idea, when my mother was at work, fill the room with water. open uh balcony to freeze and skate the artist beautifully transformed the space. yes, it was a little time of astronautics. well life is life. i took the iron gauntlet of fashion and

put it in place, and i do not regret it in space either. yes, i dream. because you managed to watch the greatest film of all temporary peoples, that you don’t understand what hopes i have, some emotions. yes, i definitely looked, but i was just born at a time when it was actively developing, and figure skating was number one in the world, so i took the best fantasies and wanted to appear to be the best. ballet in space in costumes by igor chipurin is the next step. it seems to me that kurin’s rocket will be so huge that there will be various mini-productions. by the way, rockets, but you haven’t tried on yet. i have one dream : to make a design on an airplane of some company, that is, all seats are upholstered, then there is

to make it so beautifully comfortable that people who fall for a few hours on etner. just relaxing from the pleasure of the tranquility. and here is something in the very designer beauty. maybe i'll make it, dear friends with you today on the air of the e- program of the creative industry. uh, in the podcast lineup. lad on channel one was a man who transforms the space around him irresistibly. igor chepuri. the artist of russia is absolutely accurate and the program was hosted for you by elena kiper clip maker and e, producer and roman karmanov ceo of the presidential fund for cultural initiatives media manager was creative podcast goodbye this podcast is easy money, and i am its host mikhail khanov today we will talk with you about the main reason

for divorces in the world about money. according to statistics, about 80% of divorces in the world occur precisely because of money. so what is a family budget? this is the island of the family boat or, in fact, the cause of all the destruction. my guest today is natalya kolbasina, financial consultant. expert services financial health of the national center for financial literacy. hello natalya and let's start right off the bat with questions, and the questions are direct, specific and sometimes enough complex. i hope not for you, who in the family is responsible for the finances of the husband and wife. well, to put it simply, every family is different. it depends firstly on the agreement in the pair. and also from the one who likes to do what and who gets what more. and for example, a wife can keep a vestibule because she likes it. count plan to follow stocks, while the husband can be in charge of strategic financial goals and

invest, who should control the budget and let's say. so even who controls it most often according to statistics is clearly statistics, well, there is no directly reliable, as they show. here is my eight year practice. here it also depends on the agreement in the family, but if there is a financially literate woman in the family, as a rule, she will gladly take on this function of managing the budget. and there are also studies that show that if a family has a low income, then most often the role of a financial director. again, it takes on women as a director of a woman intuitively or, nevertheless , i don’t know, here’s how to determine that a woman financially literate what but if a woman is financially literate, in my opinion, this is primarily about the level, firstly, financial awareness, but we understand that and we have many desires, they are limitless. this is completely normal, but at the same time, we have

limited opportunities and resources to achieve them. this is the limiter of desire. i understand correctly, no, a woman, on the contrary. well, if a woman is financially competent, she can find that very balance between a life of pleasure and prosperity now and caring for financial future. and the actual budget. this is the tool that allows you to live in balance in abundance of joy and at the same time, and save for retirement, save for vacation, create savings for educating children, and everything that we do to manage our money is just for this. in order to save money sitting there on buckwheat and kefir according to statistics. eh, a little more than half of 54% in russia, married couples manage the family budget, the rest can be said to rush into this sea of ​​​​financials headlong without any a clear plan and without any i don’t even know the idea of ​​\u200b\u200bthat.