with bold and creative influencer blogger katya klep and designer yana bezfamilynaya. and how do you feel about such crazy exits as, for example, jared leto came out in a lagerfeld cat costume. well, great. i like it. also, well done. i think i used it right to the fullest. but this is so cliched. well , that is, here comes the shipped, in my opinion, yes , this is the most deduced meme. here for those who are over 30, i'm already 30. i can judge this way and say, well, that is, specifically, everyone who discussed it because of more advanced youth, who are under 30. of course, they wrote everything, what is it? eh, well, rather funny than. it's kind of straight. here is the step. i kind of understand this, i really liked that you walked with the head of a cat in your hand. well, it's cute, by the way, it was funny. it's all printed. it was such a memorable moment in the world of frailty that it seemed to achieve this before, but there are some things beyond. you know, that's what i remembered, heidi

the clown came out in a worm costume, this, in my opinion, is her life every year. uh, tradition, she's the queen of halloween costumes. and how? well, i mean, she took advantage. such a holiday when everyone can show a beautiful sexy breast. well, or some very trendy topics. she dressed up as a worm, like, who else would think of it in the first place. it’s not aesthetically pleasing, it’s unpleasant and the level of thoughtfulness of the costume, the way she got all this makeup on him, but this is a professional working. that is, this is cinematic makeup, the real one. i mean, it kept moving. she could cause some kind of admiration, and then an orzenia. yes well, they are important tasks. it seems to me that any blogger, but she is a blogger very active on social media. the task is to cause the number of reposts. this is how to create a virus, but she was 100% tasked with this, yes, she achieved this 100%. well, the beauty of a woman, of course, it's a pity that beautiful women chose, uh, a shell. worm, where she was completely

unrecognizable anyway, everything after heidi klum , after all, where is this in what place? this is heidi's flower bed. yes, because everyone is waiting. she raised the bar so much with these costumes of hers. i mean, no one was there. she used to do this in an old granny and in an alien so crazy there in anyone, only she did not change clothes. it's just that the bar is apparently so high that i don't even know what will happen next. i don’t know either, i’m directly afraid of this halloween, to be honest, everything just came out at the event will, of course, be cool. yes, she has a big task to surpass herself. here. and what do you think, which of the e designers today is the most daring, oddly enough, it seems to me, not even daring, maybe, but bold in terms of fashion. this is jack mus for me because i am very like myself as a designer when i was a beginner. i was so against the trends. and if, for example, i googled , yes, and what will be fashionable, then only in order not to repeat and not to do this, when you are already , well, just a designer, and you have a brand. yes, and you need to sell, then trends are your

friends. that is, you seem to look at what is in fashion, what is in trend and adapt it to yourself, use it, and jack muse , as if he doesn’t care, so he does it in his own way. it's so easy somehow. and this is not about trends at all. that is, maybe something else is fashionable for a hag, and with him it will be somehow in his own way in a very easy way, but at the same time it turns out that he broadcasts some new trends, which then everyone adopts in the end accept. yes, through some classics and very pleasant silhouettes, there are enough, well, classic agu, and he makes all colds so feminine in shape, and he has such feminine super dresses, that is, everything is about some kind of edge, but him right provence fields and some kind of romance, that is, for me it's just very bold. he somehow goes in his own way. i really envy him that he has such an opportunity. so express yourself and at

the same time be talented and sell at the same time, but there are many such designers in general today. i would like to say that just the same there is a banal that this is a demo, because this is generated by meme content on the internet. this is a constant news story, all this is what is being said about what is bold, well, right up to the fact that, as it were, quite boldness goes into some kind of super-sioria and so on and really exists. here is a vision of what courage is . through some kind of conciseness, that i did not require extra or additional attention with some flashes. this is the story of the day to me just the same through another, that a lot of everything on the internet you constantly consume content. it is connected with this, it doesn’t even matter if you are this consumer or not . first of all, when you say there is outrageous courage. well, it will come to any person to create a balencia brand. yes which associated with the one with the other to do what he did to him. this, of course, was definitely a straight jump. it seems to me from a thirty-meter height into cold water. but now, he certainly already rides on the rails. that is, now, that is, the first jump was bold. he seems to be straight. then it opened up, and now he's flying

on it until sales drop a little, and he gets kicked out of there. it seems to me quite difficult to be brave, unlike those who wear their clothes, because in the first place, they must broadcast some of their values ​​that are close to the buyer and , accordingly, he must remain within some reasonable limits, because recently there was a scandal. e in an advertising campaign with children's photos. yes, yes, the balenciaga. and how reputable are such stories in general. yes, it's bold. yes, this is shocking to everyone, but reputational is such a story, not a very good one. well, that is, the bar was raised, the possibility of her suggesting some kind of black pr as well. perhaps it's really there a bunch of random factors that led to what happened. well, if you move away from the whole story, how morally there is, but this, of course, is all this so far. here we are remembering this is a huge one.

the question of mm began to work, yes, if they themselves did it and launched it, then, well, like any pr is done in order to get money, that is, did they get money from it, well, it seems, i read that is not, but it seems to me that you know that we still live in an era when black pr is in the case of a personal brand. he does not work. he works just in a negative way, but burned the bags okay well, buy the next ones. if there is a new model now, cool bloggers will post everything or give it to someone. well, even well, these bags are gone. they threw everything out, burned it , then valentine will buy the next network. well, why save something they need to be dumped, they forgive. they are so short in time. that is, if these first ones were there with ilyich gavan's h&m, this did not happen there. what a nightmare there began to close stores all over china, it somehow hurt him for so long. and now to me

it seems that since this balenciaga scandal. although everyone has said. that's it, they crossed the line, because the children, as it were, we can do everything there, well, the children of the children cannot be touched. i think six months later the show took place. that is, it all happened so quickly now there is so much information. i don't think people make it. just reflexi- generally recover very quickly. yes, that is, you can, how would you like to try. and then, as it should, just 3 months earlier it was necessary to be silent for six months. this is how it is with peace and think and ulyana sergienko, that is , it was necessary for half a year, how to leave and be silent now. it seems to me that 2 months is enough to be silent and that's it. and yes, there is a lot of informational noise that is quickly forgotten, generally fashionable stories are unpleasant and it has become more difficult to reach people and at the same time, as if the price of a mistake is not so high, because everything seems so to me. he will miss in this series, the picture is like this. that's because it's a month and they will forget. here we are talking about bags that

are burned. yes, for show, but in fact today, the fashion for vintage is very, very relevant, and now the trend is not to burn, but rather to cherish and cherish this thing so that it is inherited by children. or maybe, uh, through uh, the resale platform was taken over by a new user. that's how you feel about vintage fashion, but katya , i know you wear, in short, a lot. yes well , again, going back to school days. it was the only one of the opportunities there to show your creativity, because there is a market or where everyone dresses. there are a couple more simple stores, where i bought a t-shirt, panties and everyone knows where they even don’t show the tag from. and so it was second-hand, and the only thing, if possible and in terms of variations in general styles, was that i was given the rest, but someone did not allow themselves this to the extent that it was there for unethical. for them it somehow belittled again. she has no money there, it’s clothes of the dead and so on, but i

used to buy a little thing and i don’t understand why i have so many things, it’s very cool that now even girls, well, i’m talking about the female audience is changing their attitudes in what is disgusting to me. i don't want to wear it to someone else and they look at the thing as an investment, like sharing someone's story and just enjoying the particular physical thing. now they will have a history of this thing. who cares. i also have a thousand stories, but people communicate with me and thank god and them. wait, like, they remembered it all and wanted to think about it. well, it's hard to wear it. i don't know how to use vintage things. i i always want to, but i can't. that is , i need the conductor to pick me up. here it is, as it were, a beautiful passage there, because and i, uh, look, the girls there are tearing off such miu miu bags there, some chic leather huge leather jackets, leather jackets, then they are sewing something in for repairs somewhere. well, every time i look with admiration for this on everything , i look at a special talent, because the resale

world is huge and it's true - they have exits there along the ridge. yes, katya by the way, how, uh, how to choose vintage things? for what it is worth paying attention that in no case should you buy, because i have discovered vintage for myself only as jewelry. it is perfectly. here's something to start with. here i am again, how did you like the earrings at first or did you want to find something right there for the bracelet? it's like you know me, how i was, the story is like this. in general, i was also very wary of vintage things, the only vintage that i had at home. these are my grandmother's things. she had very beautiful jewelry. and i have a dress from my grandmother, but i treated everything else as really other people's things. i don't like to wear other people's things, and here i was vacationing in sicily and we arrived in a city called nuto, and there. we went to have dinner at a restaurant. and while we were preparing food , we went to a nearby store where jewelry was sold. i'm coming in. i think, god, what

a beauty, what is it, and they say to me, it's vintage, they were incredibly beautiful. i bought myself a few things. from this. just started my love for vintage jewelry. that is, when i go somewhere and see some market or some vintage store. i just go straight to the jewelry department, but other things for now for me are like such a dark forest for yana, it’s not clear to me how this can be integrated into my wardrobe, it’s interesting, but nothing is clear. yes, uh, do you have any advice for such , uh, delegates like yana and i, it’s generally possible, of course, you really make a lot of mistakes , you come, you see, a lot of different things. you do not understand. how much should it cost what quality is the corresponding present or not? and in general, what you can apply now, because if you go to the store now with a brand, even in any where you are. you already have an idea of ​​what is trending now, what is now a classic. you can assemble an image and be adequate, if you take some archival collections, you need to either adjust your wardrobe for them or so that

your wardrobe is already in this style, well, or be able to combine somehow well, because after all it is here, preserved in a certain time. you need to be able to play in contrast, and take for the collection. that is, there is such a thing that, for example, you take some kind of vintage thing, even if not for yourself, then there is the possibility of reselling it there, for example, or how this is done, as a collection, it’s simply interesting, of course, but here on there are sites i now began to use, just the same russian resells, because everything was closed and the girls began to exchange theirs. with these hundreds, as once now, all these handbags are umbrellas, beauty, incredible, but to buy unnecessary, for a lot of money. that's right, here you spend two money, and sometimes even a week. i'm really watching monitor. how much does it cost what quality? what should be the model with her never held this bag in her hands, and you are buying it for the first time and on resale. well, most likely, if you buy it, you will spend a lot of money on some. breakdowns, she has soft skin there, and she has been wearing it there for 15 years. well , that is, it is difficult to buy a new thing for yourself

much easier, but i can’t say that, but in there is no definite plus when you buy res, because it feels like you are going hunting. that's exactly how i imagine if you find some kind of brigades, but it seems to me. but it's just like going to some big mass market store. it's like hunting too. i can do that. i can do it on stage and in the mass market, that is, right now i can dig up something that someone won’t notice, so it seems to me that i have the potential, in principle, physical, probably some vintage where they do there once a year they collect it directly. yes, there you need to say exactly that it looks to work out for mistakes, it's just high, although you are also a kind of delusion, because sometimes you can find good things. however, he wears them differently. uh, for example, from my last such thoughts, when i went to japan i looked there, uh, some kind of jewelry bags, anything of any quality. it's vintage, they look wild because they have such a neat

culture, plus it's inherited. and when you come to these vintage shops. you come, all the same, something in the new pants store, to the point that they have a vintage dedicated to one specifically. here is the mono brand stunned and that's it, and you look at such an archive, you touch it, turn it on yourself. with goosebumps it seems, well, that is, it all depends on the collector or amateur doing. this is a separate one. uh, vintage stores. and now i'm sure there are a lot more of them, where they sell specifically. here's someone getting rid of their bags they put out and eat it fake the chance to run into or there somehow passes they some kind of authentication is very difficult. it seems to me a question. uh, fake. i think that if you believe, well, i, in principle, also yes, i lived, of course, to understand until today, then yes, and the present. yes, well, on the quality, all the same, people can physically feel some kind of skin. here you need experience, and again. uh, there are bags that were made turned out once i wrote to louis vuitton that they had a bag on their website that i wanted for 1,000 years when

i was at school. i wrote to him that somehow you returned to the sale they write to me. you know, we produce them exclusively for the asian market. you are so. so wait. that is, i was chasing such a bag or i don’t know it there since fifteen of my vintage ones. and you still do that, out there somewhere. in japan, you sell it because my girlfriend's mouth spinner proved that it's all fake, it turns out, no. that's how you can know such things until you write it to someone and find out. yes ok. and how then, today , to buy new things that will remain in our wardrobe is 10-15-20 years old and will always look cool trendy stylish everyone will ask. and what is it with you ? i read an article on the fashion business and it turns out that this is our common delusion. these are five percent, and the population who wants to make a wardrobe, but in fact everyone in sales this year, was overtaken by the shein platform, where they sell the toughest simple fashion, where people buy things really at once and they

earned more than seckering than all zara than all balenciagi. taken together and the trend is that people still buy in fast fashion dress in trends. well, to make a wardrobe. e. out of time , you need to compose it out of trends, you need to compose it exclusively in your own style. that is, it should suit you, then you should feel comfortable in it. it should be 100% of unconditional quality and it should not be for the sake of the trend, because the trends go out of fashion very quickly and you will literally become outdated. here's a year later. and what's more, it's very, well, insulting, not offensive, but it's a fact. that's life, what designers and brands give, and the most trendy bright things are inflated a year before they come out and i personally sometimes get the feeling that there are some super fashionable shoes, that is, here they just went on sale. i don't want them anymore, because they are all

already dressed, that is, therefore, you need hmm not a classic, but something that matches your style. here you can walk for a long time. this is not an embroidered bast, we are talking about fashion with bold and cre. blogger influencer katya klap and designer yana bezfamilnaya. how do you feel about when, for example, mass-market brands copy things from luxury brands. well, if like, for example, i had, when there was no budget at all. you want a chanel bag. and you sell it for 1,000 rubles. there's a shogan bag in there and you're like god yes i feel like i'm in lost angelice. i'm the coolest. well, that is, for buyers who are already being imposed some kind of status trend. of course, you want to condemn this thing, but the person who buys. uh, a copy or inspired is very difficult, but after all this very often limits the fantasies of even the designers themselves, because a trend appears, for example, for rough boots with

straps. and now everyone starts copying this model. after all, you can somehow modify it, you can think of something, you can make it without straps. what can not be a buyer there sold the idea of ​​beautiful. there were hadids, everyone went to post and that's it. it is necessary to form a constant for the brand as soon as possible. that is, e only brand loyalty. for example, our brand has t-shirts with these sticks that are not there i know, there 5 years ago, or how much we did there, they are copying and copying and copying , and if we, and even there, some new buyer of ours appears. he is with us not so long ago, he can write to us what you have copied. here is something of this brand this t-shirt. he, as it were , found them on the internet before ours writes that you copied. that is, i even had a photo stored somewhere in my phone earlier, where i have been in this t-shirt there for a year, well, i write so that i want to prove it. well, i had such a need. now i no longer have this

needs. that is, i understand that i have my audience, and which is subscribed to me and i need to tell them. i need to be shown to periodically update this information. when we came up with this, how to secure these things that we ourselves invented and go forward to come up with some new chips. and here i am , by the way, not all designers work this way, because in pursuit of commercial trends. now i notice everyone is copying the same trends, because it is commercially profitable, it limits some freedom of creativity , of course, certainly more than that, it will be limited later in terms of money, because this trend, it goes straight ahead, and then everything starts to oversaturate, everyone has done it. and you are already such a fifteenth brand that jumped into this train like that. well, you just can't sell it. that is, it is also such, as it were, a very risky task. so, you need to mindlessly steal trends or have some kind of super-fast mind that grasps and sees everything, only now it appeared on crap. yes, and how are you

would produce. yes, they can, probably, only the chinese do it. well, well, from a position, creativity - it is, of course, very cool to invent trends yourself, which others will then adopt. but how risky it is from a commercial point of view , and you are more risky. you'll never guess what you'll like. here i am when i make a collection, i have now already. i am now an experienced designer. i have, uh, from my assortment matrix, 5% of things. this is such a tough experiment. it is mine. this is my soul on it where that's. i just can express myself and do what i want in general. and sometimes things shoot out of this five percent, and we launch them into mass production. this, for example, is this jacket, i made it for shooting , yes, and we also cling to it a skirt of trousers and such half-naked bows turn out, and he shot, although it was one of those, as it were, from that risky assortment, like out of those 5%,

and you never know. you will never guess what people will like, so you just try it dosed and very carefully dress interesting and creative, but they still market. he imposes some kind of stories of the same type, collections of the same type , how to develop observation, to find some kind of your own unique inimitable style, but to develop what you have seen, look, find your own, and bloggers are now so many wonderful bloggers. by virtue of my profession, i follow them, because we cooperate with fashion influencers with bloggers. and this is just an inexhaustible source of inspiration. very interesting. katya you.