answered a question. since i've been entrusted with that site right here, let me do it myself. yes, i honestly admit that you and the viewers have a certain strategy. that is, when do you recruit a team? then you will bring, you lead your two main contenders in the first round, so, of course, you then make a decision, relying on the fact that you can do something else with this or that contestant. or you understand by the time their duel is already directly. and if in advance do you tell them about it should, understand yourself honestly. well, alexander is heavenly. here i was honestly told that valera, i determined the candidates and said i could not scoff at people in the final. here is this friend. and you, of course, will sparkle, but i won’t deceive you right away. so the situation is that before the start you occupied a song. there, like , they chose from you. we had a library of you

, there was a library of 100-150 songs that syutkin occupied there, that now you can’t touch him, i didn’t like it, the cynical approach of my seatmate sergei shnurov. i analyze and say so. look , i have protesters there. he has a very good pitch. i picked him up. no one writes to the colonel. after it, we made him a masterpiece english-language song by sirius, and immediately he became very popular, and the cord tells me, and how much were you looking for? i say, well, i spent a few days ago so much on one performed, and i immediately score a restaurant rating, what is sung in karaoke, for example, the first 10 people who were shot pop up songs and i give as an assistant, i say, distributed among the tenants. well, of course, he, of course, there are some personal hints. yes, he came to the secret rehearsal. and

we and sergei hmm previously, he says, valery well, can i be you like that. relying on the fact that you're older, i'll tease you all the time. excuse the expression that sand is pouring in on you, to which i told him, right? so you are ready to kiss this sand under which i used to go the old song. you were cool, yes, you remember all his jokes, i found later and in one of the programs they say, and you are a singer and the era of remuneration is a vivid example for a rise in price and no more rise in price rise in price. so there were good such picks that make the voice alive. i, like all viewers, follow and watch from time to time there polina gets our girls in general. well, it's all about love anyway. believe me, of course, i most of all dispersed vasya there. it’s just that i’m just bastard from him in general, yes, yes. yes, i want to tell you that on the voice there was a lot of humor and pauses between

filming, especially on live broadcasts. we are a friend friend was always supported. and very respectful and good. you are watching the melody in my life podcast on channel one. i am valery syutkin today at a party. i have sergey zhilin without a shift, the head of the phonograph orchestra, 40 years together with music and only professionally . what is

its correct name? and swan lake feels, and the nutcracker is clear, there are no passage numbers there , every melody is there world heritage so that everyone understands the melody and my life podcast on channel one. my guest is sergei zhilin and i am very pleased, dear viewers. e invite you to an anniversary concert and seryozhen in the fall in the fall. necessarily. come 40 years.

let's share this pleasure with the maestro for the phonograph orchestra. i also want to tell you that such a master of writing as arno babadzhanyan is the absolute king of twist, one beauty queen, what is standing on the verses of peas along the alley, like decay, the sun is pouring, right from the roof streams of sunlight, hands worth. left beauty and there i admire the probable you and i don’t know myself, you overshadow beauty queen with beauty, and i go to meet you, and i bring you flowers, as the only beauty queen in the world. you know the story about her, we are at the olympics and i was at the eight olympic games, well

, winter is different in summer, well, when is the championship of athletes? yes, i was there, they teased me that albert demchenko is our great athlete and syutkine, the longest-playing visitors to the olympic games, so here we are there in honor of our athletes there are lilies. i drank hight queen by our runners queen speed, but when our synchronized swimmers once again took the gold, mashka was then in the squad. well, will she sing us what? i say, queen, you are the queen of a killer work, but of course, they will remain in history in performance, because after magomed did something with the presentation of elegan, he brought such. we still had a stage. uh, especially male performers

stood up straight as a dug and no unnecessary movements. and only uh, muslim brought. this elegance of his, by the way, freedom of content there, what was inside him? here it was just possible to stand up like that, you know, his documentary film and his wife and friends spoke very kind words about him. and here he himself very modestly said. no, they are not from italy. it was just such youth. that's how i saw it, and since yes, yes, yes, like this, yes, well , at the same time, the elegance of such elegance is the only person who had access to such a realization of academic pop music. as maestro georgia said, is this from the couturier shop? no, he said, it's not enough to catch the eye, you have to cut into the memory. muslim hamlet that it was possible when you

come back to us on your head. it is always a pleasure for me to communicate with our e, wonderful conductor and head of the phonograph and just a person with a good sense of humor and a good soul. sergey lived in the melody for life program. thank you seryozha thank you hello this is tatyana gevorkyan and the podcast is not a bastard. and today we have a special guest , a designer who very rarely gives interviews. and she is a real visionary and a little storyteller. alena akhmadulina alena hello. hi tan when i go somewhere in dresses your brand, even people who are very far

from fashion, they immediately say. oh, this is alena akhmadullina. yes, the main part of your brand's dna is fairy tales. yes, yes, that's right. it's good that they immediately determine. it is the task of any brand to be recognizable without a logo. and tell me you have this idea with fairy tales with russian style, it immediately appeared, because your first collections, in my opinion, were just inspired by helmets. well actually i lost a lot of time looking for my dna that was 20 years ago. i graduated from the university of design technology, where she made avant-garde collections and then started doing hmm, of course. predoporte collections and tried. in fact, oneself in absolutely different areas. i turned to historical roots. i tried to take themes from the soviet era, but i turned to the cinema and as a result the collections turned out to be quite different . hmm, it became clear that they were looking for an artist, like himself, but no, there was no

single brand style like this, understandable for buyers. we worked with consultants then. i collected. e, such a fairly large portfolio of what a inspires me and it turned out that these are russian fairy tales images of russian princesses, and images of characters who can do something supernatural are most suitable to form the basis and as soon as i started doing, and the theme russian fairy tales immediately fell into place, and, in my opinion, in 2001 . yes, i have launched my own brand. yes, and which of the designers at that time would have inspired you at that time, probably, the rake around. the main thing, the avant-garde is the condo brand garzon. i think everyone knows junio. watanaba, then her younger counterpart from japan , of course, the belgians. well, the belgians admired everyone. most of all i liked daris vanoton from the belgian six, then i also liked tereria muller. well, he worked completely in the opposite

style, for example, from rake to acuba. that is, if the rake of cuba is such avant-garde, then the emigler is such a pure glamor erected by some kind of art, but i liked it, both. many designers already at that time borrowed elements of the russian style for their collections, like you you appreciate these attempts to integrate the styles of rus, uh into the collections of foreign designers. well, in fact, they do it quite clean and understandable. i also remember the chanel collection, which was created specifically for moscow, and i even had such an amazing hot coat with the image of the kremlin and a rather thin silorant. and i worked with this topic and purely hmm well , it's clear that we are talking about big brands and big designers who, if they turn to the topic, then do it. it's enough, purely deeply professional and impressive you not only russian fairy tales are captivating, because you had a collection dedicated to alice in wonderland. yes, you had a

disney nutcracker and what about? yes, at some point, well, since the history of the brand has been going on for more than 20 years, and at some point we considered the main world fairy tales and made a collection for each of them, but then we tried to go all the same into the russian style, because when we present our collection in a foreign showroom, here in new york, we had a showroom in paris, then first of all, when he comes to visit, showrooms. it's bayer or the press always show. this is a russian designer. this is a japanese designer. this is a german designer. that is, first of all, the origin is always in the foreground. only later. the same surname of the designer, that is, this is belonging to the country, it is of key importance and it became clear that it is wrong to be inspired by other people's fairy tales, you need to be inspired by your own, and we have already begun to speak only on the territory of russian fairy tales. and when you launched with your brand, then at that time from russian

the couturier knew only two names: vyacheslav zaitsev and valentin yudashkin uh-huh and you were somehow inspired by their collections. or, on the contrary, maybe you tried to do something different from the usual russian style from the usual, or rather russian fashion. i remember a valentin yudashkin when he started doing his first shows. it was a live broadcast on channel one, that is, you know such an event across the country, and i was a student, and our teachers came to the next composition lesson. irina safronova whole lesson dismantled, and showing valentin yudashkin, she discussed there the proportion of the main ones. in the combination of colors there is a difficulty in working with texture and, of course, we are students, but we listened and studied, because it was our first such russian couturier of the new era of the nineties with the transition of the 2000s, of course, it’s not that it was inspired. hmm, it was so very important stage of history. he very subtly and

correctly reflected what was happening in our country and what we felt and violence, and therefore this could not but influence. e for those who then i studied and everyone should have listened to all designers, of course, to this opinion , and then, by the way, you are fast enough for a young novice designer, you went to paris with your collection, this, in my opinion, when when was your first trip with a collection in paris 2005, yes. that's probably what you know better. i'm all i, i resurrected all the dates of the fly-clatter, yes, the collection you had the first show in paris, in my opinion. yes, we recently had some kind of corporate party before the new year. and there was just a quiz question. and i also participated among all and unfortunately, i could not answer in another collection. we went to paris a. here our employees were able, well, then, a fly-sokotuha. yes. but tell me, do you remember, uh, in your first impressions, because then, well, for

a russian designer to go to show a collection in paris. it was very cool. it was very prestigious, and i remember that we are here in russia reading about it in the news. well, they were just kind of proud. it wasn’t even difficult, because we ended up in the mc2 showroom in paris and at some point they said. well, you can already mature in order to do your shows, we came to the fashion chamber, and so everything was very simple, we came, drank coffee and discussed what we would need. it was good to enter this ward and be on the official schedule. we take you, please, then there were halls in the carousel de louvre, that is, fashion week organized a certain number of halls of different sizes. these were ready-made venues, that is , it was not necessary to organize the show on your own, you could come to a ready-made solution, and we invited the famous trifas. of course, i was struck by the quality of the work of the team and the organization in moscow at that time

. they didn’t know how, and hmm, and it was amazing how they released models on the podium, there was a separate assistant director who took each model by the shoulders and said you were amazing before going out. come on and each he found something to say before going to the podium. well, that was certainly very inspiring. and i didn’t believe that guests would come, where would they come from, we don’t know anyone in paris. but the hall was full. well, the agency worked, everyone came and looked with interest. generally so very warmly welcomed and a lot. who came, who we did not expect to see, and at what our show even was, the whole zimenkis was so warm enough, the reception, warm relations, and then there was the press, there were many publications, things remained in the showroom. they were taken to the shooting by magazines and at the end of the season. well , maybe there were about thirty publications, that is, hmm, everything worked, it was quite interesting and it didn’t seem like a completely difficult task that was unattainable. but

please tell me, i'm wondering when cultural codes are integrated strangely into fashion collections. there is always a risk of slipping into some kind of deep history with russian fashion and russian style. this is very often seen when someone tries to integrate the russian style. and it turns out just so designed for games with some kind of kokoshnik fur with russian patterns , it often looks vulgar like that's all the same to withstand here. the edge when you use national cultural codes, well, it's probably just to work in the fash industry, because if you are a fashion brand, and you work in this segment. well me every designer. he is simply not able to make another souvenir product. it is still other people who do this, because there are certain laws of how you somehow create a collection, of course, you take into account what is happening in the industry.

in terms of trends and therefore, well, to make a souvenir history well, it seems to me impossible for a professional designer, because he must pass through himself everything that happens in the world and bring his own dna and make, of course, uh, very modern for a cibel collection, but who will wear it? eh, a souvenir on itself, but then how can a brand stay within the framework of commerce, using its vividness of its dna with its brightness and at the same time remaining. in fashion trends, but there are certain rules for building a collection, only 30% of the collection can be created anew, where the designer finds new ideas and checks them for how commercial they are 70% of the collection is already the basic things are the core of the lecture. uh, this whole 70% part is built on sales analytics of previous seasons.

now, if we are talking about commerce, if we are talking about creating a show, then there 100%, er, there must be some normative ideas, well, they are also based already, but on previous achievements and recognition. and what else would you advise today, to novice designers who want to create their own collections. well, now in russia is a unique time and a large number of new brands should appear. that is, now is the time when you need to act and, of course, take into account, but these general world trends are about universality, and environmental friendliness, rather some goodness of the brand; rather consider what is the way people work in a team. sometimes even more important than the product itself. here is comfort, uh, and working conditions, that is, you need to generally understand what is happening in the world and, uh, in this sense, it acts in accordance with trends. well, as for hmm dna, it

is very important for a novice designer to formulate right from the very beginning what is the dna of a brand? now, if we remove the logo from this jacket, it is necessary that a person can determine what kind of brand it is without seeing what is written on it. this is very important. here i am in i did such an exercise 15 years ago and i can advise it to everyone . they gave me armani jeans and told me to change something in them so that they become yours. i cut these jeans, and, so to speak , architecturally pushed them apart in space. well, it was an avant-garde idea, but they immediately became mine in order for the designer to understand, what is his dna, he should do such exercises and then test, whose jeans they are and any person should tell him, this is such and such a brand, this is really what you do, and what other successful components shows can be in addition to the collection itself, in order to make a successful show, about which all

journalists will write, there are many components here. firstly. yes, the choice of venue, of course, inviting guests is very important, who is sitting in the front row is very important who came and there are three, like guests - these are silvers, these are buyers, and these are journalists. and here are the energies of these people who are in the first row, and it must coincide. here with energy, while with those ide. which the designer wants to convey this season and it works. that's right in the place. at your place very beautiful was the show last year in charge. yes, thank you, and it was just very beautiful. there is some other platform where you would like to show your collection in moscow to the world. come on, let's limit ourselves to what. if it's about our side, then we probably haven't been to red square yet. hmm well, maybe my dream is to appear. hmm in the faceted chamber. it 's quite difficult to organize somewhere there, because

there are a lot of official events and they say that the show can be canceled 3 days before the event, so hmm it's hard to take a risk like that, while organizing your show in the world. well, i'd probably like to go back to paris. although i don't know when that will happen, there are many venues in paris. let it be in the park this magical place. it’s not a bad idea, tatyana gevorkyan is with you and one of the most famous russian designers alena akhmadulina is visiting me, i recently saw a small children’s dress with your symbols in your stories. and i'm wondering if this is due to the fact that you now have a new status - you became a mother a year ago. yes, i'm with you congratulations. you don’t talk much about this, as i understand it. well, yes, somehow it was not really my daughter's dress for her birthday. so i'm wondering how

the birth of your daughter somehow influenced you, you wanted to make a children's collection. well, of course, i would like to, and we created collections. she was quite successful in sales specifically for very young children up to 12 months. and we really enjoyed doing it. well, while we dream of our children's line. i hope the time will come. well you know so interesting always the collections were all not only. incredibly , they were also adored. children, it seemed to me that your collection a year ago was just on charge in the park, she was already more adult. uh-huh. so you have this inside, what statement of the child? so i think, maybe, yes, the birth of a child, maybe now you will have a division, that is, a children's collection, and an adult collection will be different. well, it's clear why the children liked it. we are inspired by fairy tales, and all children love fairy tales, well, about adulthood, when is it name brand and designer. of course, she always translates herself in her ideas and in her clothes,

so it is clear that growing up cannot but affect what i do. perhaps this is somehow connected with the fact that i have become older and look at many things differently. and maybe even my style somehow changes and this affects the collection. does this mean that you will, let's say, gradually move into some slightly different style, move away from fairy tales, move into some other story telling from fairy tales, we will not walk. this will remain forever. but, well, of course, the internal will run out. no, then we will go around the second circle or we had attempts to write our own fairy tales, but, of course , the transformation is underway, because time is changing, and fashion always reflects what is happening in the world and it is clear that our style will not change. that is, we work in the style of the artisans of expire. that is, we are inspired by art things, artists , books, films, that is, this is art style. and we are inspired by fairy tales inside this style, but the things themselves, of course, will

change, because here, for example, the next 5 years, and the main style will be a retro meter, that is, it is any retro mixed, but in some new way, but in one bow. if we talk about retro, which era do you like very much at the moment, in the eighties they began to be interpreted in a new way for the new generation, that is, if for us this is a retro meter - this is retro, then for the new generation. it's a whole new style. at the moment the eighties but the seventies are, of course, the unique forties by them. can be inspired endlessly. in addition to the inspiration of the eighties, today's fashion requires what emotions, given the time, given the situation in the world, everything. and what is happening in fashion now should bring joy and reassure, because a series of events took place that required, uh, hmm, from all participants in the process, how to support people, but in what

is happening. and when we are frightened of something , we, uh, begin to turn to the past, when we had some joyful events somewhere, so during the pandemic, for example, a very strong interest in old things grew in in england, for example, sales of puddings have increased by 600%, and in the world in general, uh, sales of vinyl records have increased, because people calmed down in this way, respectively. clothes why she turns retro in the next 5 years, because she wants to soothe and bring joy in the past. people find their joy and solace also clothing should be very utilitarian people will no longer want to make emotional purchases. for the sake of one way out , they want to buy things for many years, such fairly versatile solid well-made things that can be worn again for 5-7 years and again and again turn to them in the wardrobe. but tell me,

please, after all, and fashion in your opinion today. uh, given all the digital possibilities. it has no boundaries in my opinion. that is, you can borrow some cultural codes of other countries, what we talked about, or you can make your own shows while physically in another country online and you are now at some point, uh, an asset. i started to occupy this digital niche by creating, uh, a digital collection. yes it really is such a unique moment in history is the new age. that's all, we remember how much we talked about the fact that all ideas have already been invented and the time for stylists has come. here is the last time. we discussed this here, and two arms, two legs. eh, the man is not going anywhere. and around this body, we cannot create an infinite number of ideas, if there are certain restrictions, therefore

new technologies are fabrics, anyway we revolve around the same thing, but the appearance of just meta universes, and the appearance of this life that doesn't exist in the metaverses. it opens up completely unique opportunities, because there, and a person can be whoever he wants. he can become an animal warrior. he can fly, uh, he can shoot, uh, he can have all sorts of powers that he doesn't have in real life and the same goes for the suit. mm, thanks to the opening possibilities of the suit, he also gets a new life. that is, it turns out that you can again create quite complex crazy new ideas that no one needed before. here in of these meta universes and, of course, now a whole galaxy of new designers will appear and, uh, there will definitely be new discoveries in clothing, but already in digital clothing. and since after a certain number of years 40% of the money will be spent in a meter of universes. we, uh, as

a commercial brand are also looking in this direction and have already started producing 3d clothes and plan to develop this direction. and tell me a little. how it works, because it's not very clear to me. and i think that for many of our viewers, this also sounds unusual for the time being, because i understand what is going to a concert to me is the universe, being in the other side of the vr glasses. uh-huh and or see while with uh, or with a simulated design of your own. home what is digital clothing? how does it look like on this show? uh, apparently in clothes with his avatar. yes, but this avatar must be wearing something avatar must be. eh, hair done up. he must live somewhere. uh, this avatar he meets with his friends, and friends go to the exhibition together and spend time, and this avatar also needs to create a wardrobe. that is, if my avatar, for example,

wants, uh, to go to a concert in a dress from alena akhmadulina. i can go to your virtual boutique and choose a dress to buy. yes , the opening of virtual boutiques is already beginning. yes , even here, you're just sitting at home, and you need to negotiate with someone. but you don't want to do makeup and hair and dress today. you just turn on the avatars that you sit in front of the screen the avatar completely repeats your speech and your actions. that is, you can straighten your hair cough avatar will repeat, but only he will look perfect like you ask him to dress and make up. and you yourself can sit with such a beam in sweatpants and negotiate. it takes a certain amount of preparation and skill, though, because i've seen people who aren't very tech-savvy, uh, who wanted to use, apparently, some other avatar or change the background during their zoom conferences, and as a result came out , for example, the management came out to subordinates in the form of a pig or a bunny, it is clear that

mistakes cannot be avoided here. it's a new story who is your target audience then there, yes, this is the universe, it has not yet been formulated. but it was still formed by some younger audience. well, i think, yes, of course, that this is generation zeta because even here discussing with people with generation x this is the universe, but they don't even understand. what it is. they are not going to, not to live there, not to spend their money there and go to concerts there, but they are simply absolutely not ready for this. on our site , too, when they buy a digital dress, then we get angry letters. return my money, what i bought. i thought i was buying a real dress, seriously. yes, well, there will have to be a lot, of course, to explain to spend time trying to convey to people what it is, but how are you, by the way, when these first dresses appeared, and i look at the social networks of our fashion icons appeared in these dresses, and i am increasing it. i think this is a real dress

or fake. at first i thought that these were real dresses, but then i realized that they were still avatars. i understand that it costs much less than a living couture creation. well, yes, initially 3d clothes arose in order to help people who lead social networks not to buy a wardrobe every day in order to create new interesting content, but to use 3d images. with this task, by the way, and it turns out you need to withdraw. just in a bathing suit or in some kind of clothing that does not protrude to the side send your photo to buy a dress. for there five dashes 8.000 rubles. and our designers will mount this dress on the photo and it will look like a person is wearing this dress. well that is your designers then have buying it pay. you can't yet. uh, technology doesn't allow. yes , many programs are being created to integrate independently, but

there is not a single one that is easy to understand and easy to use. well, more time must pass. and who else is the designer using this technology. there are already digital clothes in russia and designers. i saw heard i do not remember the names unfortunately, and how much it is generally in demand in the world. now. i think that ukraine is also unclaimed. and what about sales? what is the big microscopic volume of sales? well you you will definitely develop this direction, but you still depend on the emergence of some new technologies that will make these outfits more accessible and more functional. well, it depends on a lot. the whole market must begin to react in order for us to fit into it too, that is , it is very difficult and expensive to be the first to be so guilty. as far as we currently have access to these metasites. yes, it is free of them a huge number of us all of a sudden really. here's a real virtual want to go, uh, dress up and

use all possibilities. it's the universe to dive in there, go to a concert, go to a bar, hang out with other people. and we have e, there is such an opportunity. now, of course, we have to register in some meta-universe to suffer, sucking there. how to use all this and apparently, then you can go to an exhibition or a concert or just drink coffee. and what do you think, how much it will generally be if these technologies are introduced, how much it will, uh, affect some of our communication abilities. maybe we will then forget how to communicate in the real world. they say that there is such a huge amount of information that, uh, if we wanted to know the news before. now we are moving further. and generation zeta they don’t even want to communicate in person anymore, because it’s comfortable for them to be able to conditionally unplug a computer and disconnect from

it all, than to meet in person and depend on some circumstances, of course, you won’t block a living person, with him you have to sit and talk. well. button you non-liquidating huh? but what if there is no digital and if we move away from this topic, what other trends are waiting for us in the near future? well, firstly, uh, there is the invention of new colors, that is, it became possible to print colors like on a computer screen, that is, one with very high brightness, then smart fabrics appeared that can regulate body temperature. e even read certain problems and diseases, transmitting information in time. almost to your doctor, tissue diagnostics, tissue diagnostics, well, some certain diseases that are available. well here's how