and the fact that i have connected with some kind of my calling, we wanted our product, it had some kind of inner life and some kind of warmth, how often do you read the labels on cosmetic jars, well, let it be often, but how much do you understand there? are such terrible preservatives harmful, and what is hidden under beautiful names? let's figure out one of the most open advanced brands: gelteek brand of cosmetics for professional and home skin care, the products are developed in a medical laboratory, by expert chemists and dermatologists, the composition cosmetics include proven ingredients in

a concentration that allows you to achieve results. the brand's range includes lines for different skin types, which take into account the features and are designed to solve specific problems. sergey, today we will debunk several common myths about cosmetics, we will start with preservatives, they are widely feared and even considered harmful, is it true that they are in your cosmetics? preservatives are in the composition of any cosmetics that is effective, because active. components, without them cosmetics will very quickly turn into brie cosmetics, in short, it will bloom, if there are no preservatives, it is either cosmetics that will last two or three days, or deception, and the point is, there is nothing bad in this, there is nothing bad if you do not abuse them. you openly say that you use parabens in your cosmetics, what are they, and are they really so harmful? parabens, a preservative known for about a hundred years, which ... was innocently slandered in the nineties

, attributing some properties to it associated with carcinogenicity is absolutely unproven, but again there is a concentration that is allowed, which is safe, they work great against fungi, bacteria, mold. okay, for example, your product is here on the stand, are parabens present in the composition, of course, everywhere. well, if it is necessary. then everywhere, this is our bestseller all year round, we have bestsellers that only work in winter, these are, for example, products with carotinol, with acids, vitamin a, but in the summer they are not recommended to be used because off-index, so it reduces the depth of expression and static wrinkles, stimulates the synthesis of collagen and elastin, prevents flabbiness of the skin and deformation of the oval of the face, a tick. the idea of ​​new products is most often offered.

dermatologists, we have a number of them on staff, we develop all our products ourselves, we do not buy any ready-made recipes, in fact, we also produce all our products ourselves, thereby guaranteeing absolute quality control at each stage of production. there is a myth - that cosmetics or in general, any product was in great demand, bright colors are needed for packaging. there are two nuances here: firstly, this is not a myth: bright colors make you stop and look. on the other hand, white with some bright spots is an international standard for professional cosmetics, which solves some serious problems, but you also have packaging with an unusual design, which was generated, nairosee is able to throw you 100-200 options for ideas, and you with your mind are already able to cut off the unnecessary and choose what you need, this is our limited collection, we labels...

to make a collaboration with the moscow museum tropinino, we assumed which of our cosmetics could suit the girls from these paintings the most, and tens of thousands of people across russia received cosmetics with paintings. i know that you participated. in a charity project with the husky shelter, tell us, who is greta? a homeless dog that we took from the shelter to our factory, in honor of this we drew a cartoon husky and part of the profit from the sale of these bottles we we send to support homeless huskies. from the idea to the finished product it takes at least a year. we select raw materials for our development of cosmetics based on the set.

tasks we have no restrictions on the price by country, if something is not carried in russia by distributors, we will find and bring ourselves. in your assortment, a special place is given to conductive? why can't they be replaced with moisturizing gels? a large number of devices in cosmetology around the country use different microcurrents, they require professional gels, which conduct these very microcurrents, we have somewhere around 70% of the market to russia. your cosmetics are premium segment, why did you decide to occupy this niche? we are not premium segment, we are cheaper than many foreigners, among russian companies we are on... many brands claim that good cosmetics can be budget, and the high price tag is simply due to the markup for the brand, this is a myth, a very high content of high-quality components that have a good effect on the skin, have no side effects, it is just

expensive. and now we can choose some product and break it down by cost? we can, for example, five peptides. if the selling price of this bottle is somewhere. 2,300 rubles. then the raw material cost, plus work and everything else, is somewhere around 1. about 45% of its cost will be taken by various networks, well, that leaves us with about 300 rubles maximum from this bottle, which must be converted into working capital, into new production for development. due to the fact that we put quite a lot of active ingredients in the composition of our products, it is very important to use them correctly and properly in order to see the result, so we are creating a skin diagnostics center, where you can get a free consultation with a cosmetologist and ask all your questions from anywhere in the world. today we have refuted many myths, and i really want to believe that your company is the one that produces

the cosmetics i need, because i have not found one yet. what if i say that you can control the climate to grow any plants. year, sunflowers in january, wheat in march, no, this is not the future, this is reality. klim biotech, manufacturer the first automated laboratory-climate complex for accelerated selection in russia, thanks to innovative technologies and the work of biotechnologists in the complex, we experimentally confirmed the production of up to seven seed generations of wheat and sunflower per year, which reduces the time for creating new varieties from eight. from 12 to 4-6 years. sergey, what is our interesting location today? yes, we are in our first spital breeding chamber, which we built a year and a half ago, at the institute of extraordinary and practical sciences. please tell us, on what principle does the system work ? climate chamber. here

, many different factors are controlled, such as temperature, humidity, co2, light of a certain spectrum, and we control it, as well as multi-drop irrigation, and a set of these factors. this is what speedbreeding is. in fetotron speedbreeding laboratories , experiments can be carried out on plant physiology, on the creation of analytical backgrounds. for example, you can create an artificial drought and select only those plants that will then be resistant to drought in the field. or you can create an infectious background here, infect with some nasty thing, for example, phamose and select those plants that will be resistant to phamose. but the main goal is to get from seed to seed as quickly as possible, that is, we planted a sunflower and there, let's say, after 39 days we already got a seed from a ready sunflower, but why is this necessary at all? in general, classical selection takes from 8 to 12 years, one of

the main stages, which, so to speak, is the longest in the selection process, is the maturation of one same generation, that is, we must plant, it should grow, we should take its seed, plant it back, grow again. and so many, many times, what is the point of this laboratory, here, as it were, 24 hours a day, 7 days a week, 365 days a year , a certain necessary climate is maintained, but plus additional biotechnology and such environmental factors are used that allow faster than in tables, than in the field, than in any other conditions to grow plants. let's highlight three sectors that can be affected by the introduction and widespread the spread of speedbing technologies. the first is selection, the second direction is biotechnology, the development of plant material, very accelerated in a very large volume. the third is genetics, fundamental history, everything connected with it. i propose my candidacy. entry into the mkhat studio school, this was

my turning point in fate. quiet, quiet, but as something in his head, and you are afraid. he is simply an impulsive, emotional person. but this rather speaks of your shortcomings than ... what is his mystery, what's the secret, great intuition, he's a clear person, he can say so to you a lash, you old donkey! he didn't live like that, but he can praise, a true director who tried this profession, it's already like a tiger, he's already dangerous, well, don't touch our cops, for vladimir menshov's eighty-fifth birthday, tomorrow on the first, let them prepare surgeries, quickly, what's wrong with him, he was attacked in prison, he was wounded...

developments in our country in our country for the purposes of speedbreeding we are the first and it seems to me the only ones and foreign analogues are foreign there is only we know for sure in america one company produces and one speeding chamber was built in australia, but how it would have developed there is unclear, how did the idea come about to do exactly this and develop climate chambers. in fact, the idea came after watching videos on social networks, so i wanted to try. and so on, then it went, went, went, here we are already standing here, i wanted to try

how to grow at home, at home i wanted to build my own automated fetotron, that is, god, why don't i get such ideas when i watch videos on social networks, what's the point is that they are not automated, and the idea came to make fully automated fitatrons of our own, in our fitatrons we have already tested, proven and are already practically applying speedbreeding technologies for cereal crops, this is... wheat, triticale, barley, we have also already tested, checked, it works well, sunflower, corn, rapeseed, including oedipal rape, soybeans and potatoes. the main difficulty is that we are not just supporting here climatic conditions, yes, let's say, like in classic refrigeration units, it is important to maintain precision, what is precision, it is accurate, that is, it does not matter, from above, from below, horizontally, everywhere there should be the same temperature, the same... the same humidity, the same co2 indicator, the same light, yes, by luminous flux, and

this is very important for conducting experiments, here we have agrophotonics, and refrigeration equipment and programming of microcontrollers there, but these are all your developments improvements or did you already work on a certain base that was created for you, no, everything from scratch, that is , you designed it yourself, you came up with it yourself, you engineered it, you built it, this is a unique story in general, because it was at the beginning... approximately, already the guys from klimbiatikh, they implemented it for the first time, that is, here are small ceilings, here is super-intensive lighting, here is a controlled gas environment, that is, some components were separately, in such interaction and in such a configuration, this is unique, probably, in including for world practice, the history that exists, well, our main advantage, what we consider an advantage is the presence of digital fintyping, this is a visual study using computer vision. sensors, a set of cameras, watches the process of the camera, figuratively speaking, or a set of some

plant cultivation, watches the presence of any diseases, and indexes all this , uploads it to a single database, or carries out some algorithms that allow you to calculate this data from there. you were engaged in timne-1, there is daria, your partner, she has already become your companion not only in professional activities, but in your personal life. yes, it is true, how did it happen that the project essentially grew out of school, when we were in school with technology as such we did not have in russia and no one knew about it, then... we were simply doing a project on automation of plant life support systems, roughly speaking,

to grow microgreens at home. then after that we realized that we had done quite well, after school we began develop this development, reached a higher level participated in a foreign competition. we received an offer to move to canada, which naturally did not suit us and... yes, we started looking for an alternative, and we discovered that it turns out that people have a need for our development of climate control, we found ads at state tenders. and decided to participate in this competition, which naturally won built the first of our laboratory. and you are now expanding the range of experiments that can be carried out in your climate chamber, in general, as far as is it big today and what are the plans for the future? now we have launched a new laboratory,

which has a wider temperature range, it works up to -25°. also , a new laboratory for drought resistance testing will be built next to it. on the basis of laboratories, among other things, it is possible to conduct a whole range of different experiments, both of practical and fundamental importance: you can simulate any climatic conditions, you can simulate humidity, you can simulate the effect of any pesticides, that is, fungicides, herbicides, whatever. and track it on a digital level, every minute you will have something filmed, data collected, you can then process it mathematically, why is it so difficult to implement this development to such an extent that there are only three teams in the world that are doing this, there is a combination of different technologies that require

a lot of time, in addition to the climate control systems that they have... nal, which we have developed, we also have an it part that supports this whole system, in addition to this, digital phenotyping, and the work of scientists, which takes up more time, so it is difficult, you will have to invest too much time to repeat something like this, at the moment we have managed to make seven generations per year for spring cereals, this is a record, this exceeds at least one or two generations of what foreign colleagues publish. and this is together with the involvement of biotechnological means, with the involvement of various agrochemicals and the like, but now our record is seven generations for. dash, i i am very glad that in our country there are such young, smart, talented, promising guys like you and sergey, the future is yours, so may everything work out for you, you only evoke a feeling of gratitude and pride. clothes can turn you into

a heroine. but it is cooler when, with all this, it allows you to remain yourself. latrika, a women's clothing brand from st. petersburg, is based on the philosophy of the brand unity of soul, mind and body. distinctive features: timeless design, as well as special attention to patterns and architecture of the female body. the range includes both basic items for everyday life and original models with a complex cut. why is it called latrica? latrica is knitwear, the brand started with a knitted suit, with a single product. trika is knitwear, la

is for her. combo is knitwear for her. here. basically, for our collection we use mixed fabrics, where the main composition is natural, such as cotton, wool, linen, silk, depending on the season. i came from a small town, lagoysk, from the mirinsky region, i know, i know, just like that, without a connection, without rich parents, step by step, i sewed two suits there, sold these two suits, bought fabric for eight suits, sold these eight suits, and so step by step, now the team is 70 people. and boutiques in st. petersburg in moscow. i know that you have two lines, these are latrica basic and latrica. what is the difference? basic is a clear product, such a base that can be found in the brand all year round, these are two-piece suits, this is a suit group of business style, and studio is already

such drops, collections based on meanings, some kind of story, for example, a collection will be dedicated to pride and prejudice, that is, these are already more intellectual things, a little more complex in cut, complex products, yes, in our collection , it is more difficult to produce than some basic collection, but it is also more interesting, here, of course, the experimental workshop is more involved, which brings the product itself to automatism, yes, all the units are worked out there, the design is checked several times when it is already clear. what schemes, how to act, we launch it in the workshop. in general, in principle, when creating your collections, are you inspired by art, so, because i know that you have a name, like mane, impre, yes, this.

some fragments, art. how many bases do you usually have, works, eras, collections per year? we have four collections, two large ones, autumn-winter and spring-summer, and two capsules, it turns out cruise and new year's, you create, come up with collections yourself, yes. lesya comes, runs in and says: i have an idea, yes, so we start developing, accordingly, olga, our designer, she builds the product, natalia, the technologist, works it out together with the developer, we achieve the perfect fit, the perfect cut, and from here the production of the product itself begins, but in general i do not have a specialized education, i am an architect by education, this gives me understanding, and i can speak the same language with the experimental workshop, discuss the designer. units, technological units, but actually i studied year after year, when i began to create my brand. how so it turned out that a girl with an education as an architect had her own

clothing brand. i, being in a position, being pregnant, did not find what would suit me, on my growing belly, and i simply created my own product based on sketches, came to the studio with pieces of fabric, they made two suits, my friends told me, but such necks are not... pregnant women, you came up with it yourself, yes, yes, yes, my life was divided into before and after, just uh, and i really loved biographies of great people, books on marketing, and they often said there, when you find yours, but your life will be divided into before and after, i just felt the fullness of life and that i had connected with some kind of calling, then, how it all developed, intuitively, it seems to me that the lack of... knowledge in my case helped me, because i had no fear, i created a mono-product, duplicated it in different colors, what does

a mono-product mean, it is a two-piece suit made of knitwear with the addition of silk, it fits any figure, you designed it yourself, yes, i drew a sketch based on my sketch already in the design the bureau graded it all by size, and the main feature at the start of the brand was that... you came to visit us, looked at the colors, there are about ten colors, we picked out what suits you best, then we took measurements in the design room, that is, you sewed individually, yes, we sewed individually, but at the same time a professional designer made patterns in the program, but you didn’t have a client base, you turned to acquaintances, friends, i promoted myself on social networks, of course we devote a...

there was a jacket made of black linen, which was crowned with three white pearls in honor of our trinity, we also needed to create a suit made of light linen, which was supposed to have double-sided fabric, yeah, and i didn't know which one to make, striped or plain of this linen fabric and asked to assemble the jacket from two parts to decide whether to make it striped or plain, when they brought it to me, i said oh-oh... we sew the product, give it to lesya and

lesya actually wears it, ideally so that she gets caught in the rain, in the snow, washes it it, ironed, and we are already making a decision whether this product will be released into production, in general, i wanted to say separately how proud i am of what kind of team we have? we want in the original idea, for example, we altered one dress in the winter collection five times to achieve the perfect fit, yes, well, it gave its result, we now have one of the bestsellers in sales, we with

the team as a whole. team who are you? major larin, who? alexey nilov, star of the nineties and noughties, captain larina of the tv series street of broken lanterns opera, chronicle of the homicide department. my father didn't really insist that i go to theater school, not on principle, because he knew that it was a difficult profession. in 1962, we filmed 3+2. it would seem that the actor's life was a success, but his enormous popularity

had its downside. the first wife left him because he drank, the second because he drank a lot, the third because he drank even more, our exclusive today alexey nilov, his life after death, i am a warrior, a railroad worker, a miner-demolitionist, his new family after a series of divorces and breakups, i was well known in the registry offices both as a witness and as a groom, i never poked him, i never tried to change him, he arrived almost at the moment our son was born, i was under anesthesia, i had an emergency cesarean, with children, without children. well , i think that these are families, these are five families. exclusive with dmitry borisov, premiere. today on the first, in the new season, on the first. there are already rumors about this crime in the city. wherever you go, they say everywhere, women are lured into a taxi and shot in the back. i i wanted to ask you about your find. this knot seemed very massive,

although... a real witness, the only person he came to openly. well, major, the hunt has begun, the confrontation. premiere of the legendary book by yulian semenov. since we are now going to talk about home comfort, we will discuss this topic in an appropriate

setting. that's why we came. to visit the creators of the home cosmetics brand, hello everyone, hello, hello, i'm polya, i'm lena, very nice, very nice, i'm lisa, very nice, well, let's go in, let's go in, aromaminage, home care products created on the basis of natural components with exquisite aromas, the brand combines the best traditions of different cultures and embodies them in products that make our life. more beautiful, comfortable, filled with pleasant aromas. meet denis melnik, operations director, and denis gorbarenko, creative director. and why did it even occur to two men to devote their lives, their attention to home cosmetics. in general, it all came from our families. my name is lena, i

spouse. denis, we have two children, they are already quite grown up, teenagers, and two dogs, i am lisa, i am also denis's wife, on the other, we also have two children, and one dog, we mostly do everything ourselves, yes, our wives take care of our home and make it cozy themselves, so we wanted our product, it had some kind of inner life and some kind of warmth, it should... be environmentally friendly, it should smell in such a way that it leaves emotions, and we see now that our customers who try ours once product, but they become ours forever, in general i know that the aroma is your fundamental difference from other brands, and i even asked some residents of nizhny novgorod or just tourists, what do they feel, i brought the bottles to their noses and asked, what is it?

there are aromas, we now have four aromas in the line, this is the aroma of thyme, this is the aroma of the mountain lake burge, it has citrus notes, this is the aroma of rose, the aroma of orchid, but we

were told that this should not be done, make standard lavender, pine, we gave in and added simpler and more understandable rose and orchid scents to the line, as a result we now see that they are less in demand, adushki produce especially for you... according to your technical specifications, or are you already choosing from what is available, from the assortment? for now we are choosing from a large, extensive assortment of partner companies, but we have now received the status of a skolkovo resident, we will be very busy developing our own fragrances. russian manufacturers of fragrances, they are now developing, including filling the line more and more new fragrances. unfortunately, we couldn't find the idea that we wanted to implement, that's why we want to produce these fragrances and raw materials as the second stage of our brand development. do your spouses have any influence on the brand's development? they take part in the creation of the product,

for example, all our fragrances that we use in our products, we first let them try, that is, everything goes through their approval, yes, i was skee'. they are tested on animals, this is very important, well, in our production we use only environmentally friendly surfactants, they decompose in our normal environment, yes in

the surrounding environment, we resort to food and also biodegradable fragrances and dyes, so that there are no allergens, we test everything on ourselves so that it is comfortable for the human touch, for this we regulate the pa in our laboratory. we select the concentration of our surface substances and select the concentration of the fragrance, when we developed the subformula, we tested both on production, as well as in the office, and after each testing we received feedback and the first few formulas they really dried and came to a formula that is well balanced, which allows, among other things, to moisturize, but at the same time the smell aroma is preserved. all our products that we produce undergo their own testing, grass, yes, it is very difficult to wash off from children's things, apple juice, ketchup, mustard, that is, we use all the pollutants that in ordinary, everyday life we ​​stain our clothes, by

experienced, the amount of concentrate applied we calculate how much of our washing gel is needed, to use, so that this or that stain is washed out, which was fundamentally important for your wives, you are probably with them ... ours was, because we spent a lot of time and money, going the beaten path, many recommended to us: take a good agency, there they will come up with a logo, name and so on for you, we went for it and attracted a fairly well-known agency, and

after going through the path with them for several months, we realized that they can give birth to a simple formality is very banal certain, yes stereotypes, developed templates, but we were not satisfied, why did you refuse to work for the agency, although you probably invested a lot of money there. the amount is significant, sensitive, especially for the start of the project, but we considered that well, this compromise cannot be made, of course, there is no complete sense of security when your husbands are just creative there, every day comes with new ideas, we are all the time at a low start , no stability, but nevertheless we we always believe that everything will be fine, i thought that it was more important to transfer all our ideas into design, into packaging in the b... what can be seen in a fairly standardized way in

the nineties, at the beginning of the two thousandths, that now it is widespread, the buyer no longer wants this, he wants not to hide the rooms where he keeps these jars, and as you entered the market, some difficulties arose, well, this was one of the main - challenges for us, because on the side of e-buyers, networks, there is a certain established experience, we in at some point... we managed to find partners in the networks who decided to take a risk, today i think they don’t regret it, because we see positive dynamics, we see that the buyer is coming back, when we see a photo from the shelf, we understand that our product, it really stands out, when i see that our brand of products is in the store, i just like that... poke me, i really see it, the first days, when we just

went to the shelf there of one large supermarket, my husband and i just came and looked at how many bottles they bought, how empty the shelf with our product was, and we just stood there taking pictures, we were filming all this, such a story with care, with love, with pride, and what products are you still waiting for, well... shower gel, definitely, conditioners, we really want them, we are actively working on them now, we need to finish with the laundry topic, by the way, we were also discussing a well-known brand about the fact that they have really cool diffusers with great aromas, we can't find them anywhere else, here it's very strange that russian brands still, i'm talking about big brands, don't have some kind of diffuser, so i want to make something cool myself, but...

we'll leave their seryozha here, we'll multiply them,

cats, bring them, of course i understand that it's already hyperactive, thank you, valera, that you're here, you also like coffee with ice, right? with you, my dears, we'll see each other exactly in a week, at the same time. the most famous of the tsarskoye selo lyceum students, of course, was alexander sergeevich pushkin, but among the graduates of this lyceum, there were a lot people who left an important.

hello, this is the historical podcast russia-west on the swings of history, with you peter romanov and sergei solovyov, today our topic is chancellor alexander. gorchakov. gorchakov is one of pushkin's friends. he wrote about this person pet, fashion, high society, friend, customs, brilliant observers. they talk a lot about the face, but few people know what, in fact, they taught there, with what knowledge they came out of there. and this is important in

order to understand the image of alexander sergeevich pushkin in general and with what knowledge went into diplomacy. foreign geography and statistics, world history, political economy and finance, natural, private and public law, criminal and civil law, and...

to join and alexander gorchakov, gorchakov's origin was rurikovich, yes, from princes, but nevertheless, his parents did not acquire wealth, so they were very interested in sending their offspring not only to the lyceum, yes, but also in general to petersburg to his cousin. as

for the lyceum, i will give two characteristics that were given to alexander gorchakov and his teachers. professor of russian latin literature kashansky. wrote the following about him: entry from december 15, 1813. one of the few students who combines many abilities to the highest degree. particularly noticeable in him is his quick understanding, suddenly embracing both rules and examples, which, combined with excessive competition and some noble strong purity, reveals the speed of reason in him and some features of genius. his successes are excellent, some features of genius, even so. another characteristic that he gave director of the angelgard lyceum. woven from subtle spiritual matter, he easily learned many things and feels himself a master where many still strive with difficulty, his impatience to show the teacher that he has already understood everything is so great that he never waits for the end of the explanation. if in grasping ideas he shows himself to be a genius, then in all his more mechanical activities the greatest order and elegance reign. in general, these qualities,

which his lyceum teachers noticed, and the director of the lyceum gorchukov carried on and these. characteristics, similar characteristics, in other words, were given to him by quite a few people who knew him, one of these people, who would later change his mind, about gorchakov was the german chancellor ott von bismar. after graduating from the lyceum, gorchakov was doing well, he received the rank of titular councilor, this is the ninth class from the table of ranks, it seems not a very high rank, but it must be understood that rootless officials were limited to titular councilors, because the titular councilor gave the right to personal nobility, not hereditary, yes, here is the next rank.

in society, but it also led to a severe crisis in international relations, it is completely clear that alexander i inherited from his father such an already aged cabinet of ministers, incapacitated, well , it is clear that one of the most important areas, it was the international area, so this was one of the first appointments, here is gorchakov - became the new minister, and this appointment immediately caused great concern, and ...

alexander ii, before coming to power was a more conservative man than his own father, but when he came to power after the crimean war, it was completely obvious.