region, so i hope for your special support today. i suggest starting with the most important thing, how did it happen that you became the director of this factory? at the end of 2022, the factory changed owners. i was offered to head this factory, since i have, in addition to economic education and art, i of course agreed. that's how i got into this wonderful art. we are in the nizhny novgorod kremlin, near our farm store, here is the main tourist flow of nizhny novgorod, and this is the best place where you can to engage in sales of crafts. today it is important for us to support all our traditions, russian, and this is part of our culture, part of the cultural code of nizhny novgorod, and i think that for every resident of the nizhny novgorod region, it will be very pleasant if the factory prospers. gorodets. the painting has

the richest palette, which i really like, all sorts of colors and even gorodets painting is also called gorodets painting, such a unique moment for us, in addition to the fact that very beautiful flowers, the most diverse, we use and animals and pets are painted and which we have in our local forests, first of all it is a plot composition, even the history of russia can be studied by our gorodets plots. who is your main buyer? people who value creativity, creativity, especially russian creativity, folk art, of course, a tourist, our buyers, museums, collectors, well and private customers, the basis of your products are souvenirs or utilitarian items? 90% of the manufactured products are utilitarian items, we produce interior items from any size, all kinds of kitchen items, such as sugar bowls and... salt shakers and

cutting boards, and also decorative items, we have very beautiful toys that also fit very well into a modern interior, everyone wants to have their own home, beautiful, just for them, for example, some kind of individual approach, gorodets painting has such an opportunity, so we have revived the production of large chests and various panels that decorate the interior and the house, if we are talking about design, then trends are some bright accents, therefore gorodets painting... is ideal in this format, and can you make an order with the plot that the customer asks for? yes, we probably practice, traditionally the factory carries out individual orders, there is a creative laboratory at the factory, it is led and supervised, the main artist natalya semenovna is with us, all the projects that we take on, she is engaged in. in principle, if we have some kind of task, we can show some modern events in our gorodets. they ride in

troikas, because now they are also in fashion, wedding themes, and artists paint or visit, earlier there was, for example, even a reading of the constitution, the first tractor, our, yes, very nice stories our artists tell about it, many artists, in general, what kind of team do you have, many people work, today we have a rather narrow. team, this is due to the fact that there is a shortage of personnel, our main task now is to develop the creative potential in our artists, to attract new artists, we also to our artists and future employees, we always tell our employees that it is a comfortable job, that we have wonderful premises, good working conditions, and managers also look to somehow encourage and materially, so i think that we have a future for young artists first of all, gorodets painting used to be famous for its

beauties, when they participated in city holidays, they were just like real models, well, beautiful work, i think that it is always nice to create joy and a good mood. what are your plans for the future? main our task for the near future is to open a new museum of gorodets painting, which is completing its construction also in the center of gorodets, the creation of such a separate tourist cluster. golodets! the amazing art of gorodets painting, does not have its own museum in the city. yes, we have always known that there is a factory museum, it was once just an assortment hall, where guests were brought, shown what we produce, yes, the products of the best masters, they showed. now for us, of course, this is a museum, the factory has a large collections, it is very interesting, because the most powerful works of outstanding masters, honored artists, artists of the tribe named after repin are presented, but a new room is simply necessary, so that this beauty can be presented more freely, even more worthily, in this building an old one is being restored today,

there will be high ceilings, this very old building is located in the place where the famous gorodets market once began and where a separate street was occupied by men selling their denza, that's where we will get closer to that, to that point, yes, where the buyer first learned about it, and there the museum, it seems to me, will already gain great popularity, i wonder how it is possible to popularize folk crafts, scale up and not lose authenticity, observe traditions, the most important answer to this question, accordingly, unfortunately, a huge amount of production in this regard cannot be done. are you planning to somehow modernize gorodets painting to make it more popular? we work on this every day, it brings work, we we already see some results, what is in your power: to move the factory to a new location, create comfortable conditions for our artists,

recruit a large creative laboratory, open a new museum. seryozha, thank you very much for the mini-tour for our conversation, i really hope that thank you. not everyone will know about gorodets painting, you must always work only in a good mood, give people happiness and good fortune.

there are only two situations in the life of any girl when she loses her head. the first is to get that very handbag, the second is to find something needed in that very bag. but i found someone who will solve both problems. sinika, a young russian brand of fashionable utilitarian bags made of gabilen. the brand's concept is based on love and admiration for traditional russian ornaments and motifs of russian folk tales. the bags, which appeared just a couple of years ago in nizhny novgorod, have already become popular

with both fashionistas in the capital and girls from all over russia. however, on our side, all the intended goals will be achieved. happy holiday, dear friends. happy birthday reunification, the hour of courage has struck on our clocks, and courage will not leave us, where does the homeland begin, when your strength is gone, there have been battles in the direction for 4 days already, and what can we do here, our own, and what can we do here, the radnya? this commander, this officer will go down in the history

of our great country as a hero, next to us is dava kambata, yes, this is his wife. rally, concert, russia-donbass, novorossiya, together forever, tomorrow on the first. svetlana, please tell me what the name of your brand sinika means. the first bag that we have appeared, it was blue, it had these berries on it. my husband asked me, well, what are you going to call the bag? i went to look on the internet for the name of blue berries, in the north a blue berry is a blueberry, and i remembered how as a child i lived with my mom and dad on the teimyr peninsula, i

was born there, my parents are romantic polar explorers, in general we collected these very blueberries, for some reason this moment really resonated with me and well, blueberry, a good name, today i did not see it in the assortment. have you already discontinued it? yes, you have noticed well, they took it out of production because we were not satisfied with the quality of the fabric. the customer has very high quality requirements, the bag must keep its shape on a permanent basis, whether it lies, stands, or hangs on the hand, so in order to achieve this, we also did a lot of iterations with bags, with lining, with adhesive fabric, we chose tapestry by density, lining fabric by density, that is, this process, in addition to being very creative, it is also very interesting and lengthy. i understand that you choose prints from what

your supplier has, by the way, who is your supplier, russian, russian suppliers, mainly ivanova, there is a local nizhny novgorod supplier, a large factory, now there is another new factory, a very large one, we hope that cooperation with it will also be very good, that is , your supplier has a certain set of varieties of these prints, and you already choose from what you have, yes, yes, we constantly review everything that our suppliers create, their catalogs, fabrics, we look, try, test a lot, far from everything goes to work, what we are looking at, no, it does not go, it is not good in the bag, that is, you are dependent on the choice that is on the market, unfortunately, this is our big, i would not say problem, an interesting task, that there are not so many suppliers of tapestry in russia, they have everything in order with demand, the difficulty in individual developments for such small customers as us, as far as i know, you have already found. supplier, what is the interest of this new supplier then, to give you a chance to create your own prints?

the supplier is really the largest in russia now, it is a huge, the largest, the most powerful, the most technologically advanced production, it turned out to be here by a lucky chance right next door in the part of the sd from nizhny novgorod, i think that they themselves are all interested now in testing, trying to draw, artists work there, creating new fabrics, we for them, i suspect that well, some kind of partnership board to try to test and i lived for a very long time in the illusion that the kobelen fabric, well, firstly, it is furniture, and secondly this is for grandmothers, until one day i saw, in general, tapestry fabric at the world's largest fashion houses, i realized that oh, these are not grandmother's materials at all, any thing that we use, it once descended from the high steps of fashion houses, just like here, the form that was invented.

i wanted to touch on this topic, which of course, in fact, i started talking about it first, when i look at your bags i remember a very famous world brand, i looked at all the great fashion houses, everything that i found, all the video materials, i bought books, it it's incredibly inspiring, because these are masters, these are people who have been making their product for centuries, and it would be a sin not to learn, and what i did was simply marry a modern fashionable form, which is most convenient for me, and i added my fairy tale and my idea to it, it turned out that it was necessary, it turned out that it was missing, i seemed to have simply animated and endowed with some kind of life, well , this simple thing in the bag, why the fairy tale motif, why exactly these prints, probably with some of my internal things, values, coincides, i remember that the first the poem that i learned, it's... myself, i

love it so much, i started this business for about six months, i did it, the design is formed in my head, looking at prints, everything happens with my eyes, in my head, the combination of form and design, this is a print, this is also in my head, and further, since i... said that i have no education, and no technological or design education, then the easiest way for me was to go to professionals. svetlana turned to me with a request to try, that is, to sew an experimental sample bags, i tried it, i liked it, actually after that we started collaborating, more closely, extensively, a project about creativity, about pleasure, of course, not yet... about money absolutely, we have a very family-run business, we are very small in fact, but

we produce three or four bags a day, that is the number of people involved in bag production today, well , if you count all the processes, probably 20 people, lucky to be involved in a beautiful business, cutting from beautiful cables, when something beautiful comes out, here are the edges. then you see a beautiful thing, it flares up, the desire was still black or to come up with, the saying, measure once, cut once, close. has direct relationships, i work as a planer, i combine, align the tapestry, i already look so that the pattern matches the front part of the bag with the back of the bag, prints help to develop your daughter, including, for example, a print developed

specifically for the museum store was developed by my daughter... charina, she just drew, a special technical designer translated this program, here you go, the first store that invited us to be located in their store, it was the abergen museum store, the palace on fontanka, i now joke that our bags live better than us, they live in a palace, in a real palace on ryshkiny, so for them, in honor of them, in honor of the great faberge we made this embroidery, we pay great attention not only to beautiful bags, beautiful in shape, but also... the internal contents, the ideal lining, we have a very expensive, good lining, probably the most expensive thing we found it at the market, it’s in our bag, and that’s the first thing i saw inside, it should also be wow, the bag should just be pleasant to the touch, it shouldn’t have anything sticking out that shouldn’t, we just want to make a good, solid

, long-lasting thing that will bring both pleasure and... surely you already have some plans in your head, where you want to move with your bags, in what direction? we are definitely always working on quality, this is the range, our own prints, we have in tasks include developing e bags for airline passengers, those that fall within the required framework, this is important, by the way, men say, light, and why where is the men's bag, and this is another branch, you see, forcing our. to grow. svetlana, thank you very much for our such a sincere conversation, which turned out. i thank you for very interesting questions. and i will suggest choosing a handbag. only with your help.

another feature of nizhny novgorod is its cultural life: theaters, museums, concerts, annual festivals and exhibitions, among the crafts there is also a place for contemporary art, which is able to be inspired. matra is an arthroject by the nizhny novgorod artist evgenia goltseva, a fresh, modern and personal rethinking of the traditional russian motryoshka. in her work , evgenia uses both archaic, mythological fairy-tale images and modern ones. what does your personal

work of art and its diversity have in common with matryoshka dolls? in general, there are probably three unifying factors - a lathe, that is, a master who turns according to my a sketch of a matryoshka, a painting of a krasiv, only different colors, well, that is, the second fact, the third, of course, is a sham, but in general i did not want to exclude the matryoshka that i know, i wanted to probably rethink it, present it in a completely different way, in different forms, in a different performance, we taught at the same university with a teacher, she called me and said: zhenya, please, don’t torment the matryoshka, anyway, ours is so ancient, don’t teach her philosophy, i started doing completely, well, new forms, i drew always, and since we have such a place here, you know, we all love gorodets painting, i painted gorodets boards, and i remember that i sold it to my russian language teacher, with this money i bought my mother a birthday present of matryoshka dolls, but they said thank you,

kissed my cheek, but after some time my dad started keeping non-nails, and i will say, for me it was a terrible insult. in general, when i was inventing matra, i did not want anything to be put in it. and how was the first matra born? i have a great friend, probably the best my friend elena, who bought her first one from me about four years ago, at that time i still called it a matryoshka, she keeps it in her bedroom, she keeps money there, she says to me: zhenya, my matryoshka is small, i say, let me order a big blank, make me a big one, so that i can keep more money there, and i went for it... i went, i took this blank and for 2 months i couldn’t finish it at all, touch it, something caught my eye, well, it’s most likely just that i was ready, the thing is that... i would never i couldn't do anything like that there at the age of 30 or earlier, is it more about painting or sculpture? when i

studied at mdi, we had a bias towards design, when i became an artist, a painter, artists don't really like designers, designers slightly see artists, because it's completely different, at first i also tried to throw out all design knowledge from myself, but then i thought that rather in... i will simply be like everyone else, and i tried to combine my inner artist and designer, why don't i call sculptures, more of them, because sculpture is a form, after all it is a doll, when there is painting, the most amazing thing is, everything that is very difficult and was given with difficulty, they are bought by the very first, i don’t know how it happens, i never say, look at it, that is, it comes to me, i never insist, i never show and do not try to persuade to sell this one. well, here, probably, here is ilya, he was given to me with difficulty, that’s why he is also among my favorites, difficult, she is more dear to me, matra, which i did, it was very

difficult for me, my mother came to me and she said: daughter, this matra of yours looks very much like tatyana, my friend, when i looked at it after, well, my mother's words, it really was just a copy, tatyana, she's a dairy, and she had these little jellyfish, like on... the second last one we look at, yes, it turned out as if it was in the name, and the funniest thing is, i uh, wrote a spotted cow on the side for her, it turned out like a collar made of a cow, it stuck out just on our artmir in nizhny novgorod, and i gave it to a charity auction, well, i know that it was for children, it was bought for 350,000 rubles, and i promised this tatyana to give her 10% of the sale for inspiration. inspiration, yes, you yourself participate in the development, in the production, no one helps you, no, i just develop the form myself, this internal designer works, i have a wonderful

professional, turner alexey, who makes forms for me, and he is incredibly talented, because he does everything very clearly, exactly according to the sketch, not deviating even a millimeter, but were there any other masters before him? or did you meet right away, we met right away, off we went, i sharpened for 30 years, well, like all the nesting dolls, cups, here are these new animals i'm interested in, when she can do it right away, and i just pulled it out for her, she liked everything right away, that is, she started with the simplest ones with nesting dolls, then she began to complicate, complicate, complicate these forms, she first draws a drawing, sends it to me on the internet, and we consult, i say, is it possible or not, if it is possible, i already draw, make a sample, send it to her, she yes, no, the form

is given, here is a common knife, here in principle, look, the drawing is similar, the sizes are measured, a ruler, a circin. so that they are all the same, we sand them with sandpaper so that they are smooth, one of the simplest, there are much more complex ones, many parts, a large diameter, a very sensitive issue, but i am interested in pricing, what it consists of, in art this is a separate story, that is, why i don’t have, for example,

how would you explain to people why you have to pay a lot for sculptures, for painting? for me, price is built from that for what amount can i part with this particular work. what was your most expensive mattress? the most, probably, expensive 120,000 rubles. the most expensive, yes, which was sold, the one that i have at the moment , it costs 600,000 rubles. it is not for sale, but in this case i understand that when ... it will be exhibited, it will be made up for this amount, what is it called, it is called earth, this is my favorite, probably, mattress, because this is the first mattress, which is

somewhere, probably, 60-80 high. and how is the popularity came to you? well, i think that it hasn't come to me yet, that everything is still ahead? well , i think yes, well, at least there are artists that no one knows about except their parents, but many have heard about you, well, probably not about me, but about the matrys after all, and isn't it a single whole, yes, but even when i perform with some collaborations, i don't write my last name, i have a complete feeling that i am part of something big, i would like this path to be more, probably, neat and small.

thank you very much, i am very pleased, in the new season one, there are already rumors about this crime in the city, wherever you go, they say everywhere, women are lured into taxis and shot in the back, i wanted to ask you about your find, this knot seemed very massive, although... it was easy enough to get under, you are worthy of great honor, moles, honor and trust of the reich, remember this, after the war i was looking for my son's comrades-in-arms, i was interested in what happened there at the end of the war, and anything could have happened there, if you don't have a photo, it's strange where they are, they were here, lord, how similar to my son, are you

the only one? a real witness, the only person he came to openly. well, major, the hunt has begun, the confrontation, the premiere of the legendary book by yulian semyonov. nizhny novgorod is mesmerizing with its atmosphere, you immediately want to makeover to match, and i even know where we're going. the bird has a unique style that combines elements of russian folk costume and modern fashion trends. the inspiration for the brand was russian folk costume, in particular typical for the nizhny novgorod province the brand name comes from the word "kichka",

which in the old days. meant the headdress of an unmarried woman. what can you call your style? russian style, i would probably call it natural with additions of a drama, because there are a lot of geometric lines in the cut and the colors are muted either black or white, and all this sets a calmer direction. what is the reason for the presence of drama or even i would say drama as an inspiration for you? some designers sew first for themselves, and then a offer these clothes to people, it turns out that i sew for people

and... for my altreg at once, and for the most part i can very rarely wear my clothes, because geometry is simply not my style, but i really want to wear it, so i sew geometry, you see yourself as a dramatic heroine, inside you lives, yes, inside me there is a living heroine, what is this connected with, my story is that on the way to the accounting department i broke my spine, and before that i tormented myself for a long time, should i go there or maybe i need to go somewhere else, then i i finally decided to follow my path , which was then in the accounting department. on the rails that my mom and dad laid down, i left there many times, saying that this is not my thing, i feel that i am doing the wrong thing, well, in general, yes, then i realized that everything, i can’t walk, i learned this lesson for myself, that is, your personal history was reflected in the general style of conve, yes, it is a drama, we have already found out, on the color scheme, did this somehow affect the unusual patterns, which i immediately paid attention to, the eye immediately falls on

- a pattern, well, i actually also... immediately came to historical patterns, i found a magazine with m restored historical patterns, i took the tv already in a finished form, but they were obviously a small, yes, that is... i unfolded them, i reworked them for today, you brought something, of course, it is necessary, so it is impossible to wear clothes as they were before, in a direct form and take as a basis for patterns, and weren't you afraid that progress goes forward, clothes accordingly keep up with our time and is becoming more and more common for today, and we are moving away from the old times to the new. these are the past, and the youth are afraid of this now, no, the youth are not afraid of this now, they are thirsty for this now, the first time i saw it at the show, we were very struck by how - boldly the models from kichka came out, and at that

time we still did not know who we were, and who is this, who is this, who is this? old silhouettes, they look amazing, they suit everyone in different ways, we were very interested just from the first show. okay, what is this? my god, we need to find out about this, i was told that she is looking for seamstresses, and it seemed so here, and i , as is already clear, recently joined the project, but i really like it. previously, patterns in general, were built not because so, so i want to have such a pattern, but because there was fabric, homespun, so -called, and its size was a certain 80 cm, selekal. revolved around the width of this segment, so it was twisted, twirled so that a person could get into it, because now - we do not need to save fabric so furiously, so that down to every single hair, we can

deviate a little from the canons, and we are just working on adding to old patterns, and new details, that is, something fits more comfortably, something... flows more softly, i don’t know, i managed to touch some things, and i felt that the material is so good, yes, what materials do you use in general for sewing your clothes, i am generally a tactile person, first of all i touch, then i look, then i see something there, what i will sew from this, it must be be natural materials, if suddenly i have, well, a material that i fell in love with visually, and it is suddenly synthetic, then down... there will definitely be a backing of natural fabric, so that it is very pleasant to the body, with good quality fabric you can focus on the features of the fabric, that is, that it stretches a little, stretches a little less, it will not fall apart in your hands, and you know

that it will continue to be worn and worn and passed on, people have a request to pass clothes to each other if you are tired from some form, then you can always breathe new life into it, find a new owner, i really like it when people exchange clothes, and your brand has an ideology to pass clothes from generation to generation, of course, this is the main task, that is, what quality should it be then, well, if you take the trotiki bezvodensky suit, yes, which inspired me initially, it was passed down from generation to generation, that is, it was a family value, it was an heirloom, it was a very rich suit, and from the chests was taken out only once a year on trinity, the capital's holiday... they danced in it in a circle and then put it back, but in general many people ask me: where is the wedding suit, why not wedding clothes? we want the wedding to be in such clothes, that's what i think about, yes i'm interested in what is richer yes, i wish you that your brand,

your clothes had the same interesting path, thank you, the advantageous location of nizhny novgorod on the volga and oka rivers contributed to the development of trade, crafts, factories, plants, and the combination of sky with water... the city was given the title of the capital of sunsets, just look how beautiful it is, i saved it, everyone is watching, how i will now be tongue-tied, nizhny novgorod, this is again, danika again, let's go small. what did you get carried away with, forgive me, i tried to be careful, everything,

we can, yes, oh, i have not seen anything bigger, well , that's it, we, we, we, we are trying. i think we don't need to continue any more.

fedridra i am a birch, to the right 300 enemy batteries, destroy, birch, birch, i understand you, i am fulfilling.

comrade mayo pass. come here.

come on, be proud. you are going on vacation, i heard, and what did you deserve? silence. by the high banks of the amur, the sentries of the homeland stand, by the high banks of the amur, the sentries of the homeland stand,

my handsome man, it's time to start your own stove, are you greasing it again? hello, it's all alyoshka, creating coziness, come in, petya, we're having dumplings today, m, a fairy tale, feed the man, jackdaw, well, if it's a fairy tale, hello, listen, petya, and would you buy us some wallpaper for moscow, and a piano, well , what does a piano have to do with it, what does it have to do with it, he's on vacation, so what? she doesn't understand, lyoshka, she doesn't understand, no, she doesn't understand, and what should i understand, every minute of well-deserved rest, tick account, but you wait for it for a whole year, or even more, you break out of our darkness of cockroaches, your head is spinning, the lilacs are blooming, the asphalt smells and heels on it, knock-knock, knock-knock, in

these unfortunate 30 days you have to meet her only, and also love her for the rest of your life, of course. oh, that's right, he said it well, that's right, i'll give it to you , that's right, why did you stick to me then, did you bring her a thousand kilometers, oh you, tick, you're a rare exception, you hear, but you don't appreciate it, ah... he turned on, what's he doing there, it's time to feed the guy, oh, petya, there is, there is you, someone, to moscow, yeah, decided, as it turns out.

here, or something, it seems, here, well, thank you.

and they have a bell to pick up and information. reflection, and they have such a long corridor, like ours, if it rattles, nothing can be heard, yes, and what should i do, soldier, and do you have a key, a key, yes, then it is

, no, i don’t know how to open this one, you don’t know how to open it, let me, wait, wait, what are you doing, are you scared, here... as it should be, you think, so it should be, of course, well okay, so, so, so, forward, forward, elena dmitrievna, i’m here got there, you're home, you're the devil, ah, where's their prisoner, huh? is there anyone? who's there? well, what's going on? i beg your pardon,

of course you don't know me, but in a word, oh my god, here we are at home, don't look for me, don't look for me, my light bulb burned out before the war, i didn't have time to change it. wait, what kind of mirror is this? and my mirror, and what are you? excuse me, i'm just, what, what's wrong with you, right now, are you feeling bad? what's wrong with you?

mom, you've got everything wide open again. lena, you 've come, you've come, you've come, what's this? what 's going on, what happened? nothing, it's all over now, everything is over, len, i feel good now, absolutely right, it's very good that your first aid kit contained all the most necessary things, you, comrade , said that he was coming to you? oh, to me? yes, exactly to you. very interesting. interesting. and how did you

get here? hello. after all, you invited me yourself. i don't remember something. how can i not remember? you gave me your key yourself. me? yes. your property, please, no, well, how

did you find me? very simple, your notebook turned out to be here, well, everything else is a matter of technique, deduction, knowledge synthesis, what do you you say, and you stuck your nose into my notebook. well, what else could i do? oh, by the way, you can check, everything is intact. and what, i'll check, check, and check, check, indeed, everything is in place. thank you, i'll write about your noble deed in the red star. excuse me, pyotr, uh, semyonovich.