8:00 pacific. coming up a spectacular space jump going from zero to 843 miles an hour in 53 seconds. "consider this" with antonio mora is next. you can get the latest on aljazeera.com. >> chris christie facing allegations from the imagine who created the massive traffic jam. did the governor know about it as it was happening. also just how safe will the super bowl be? is a child injured almost every hour by gun fire? and you won't believe what one man did right after a shark bit him. hello i'm antonio mora, welcome to "consider this." here's more on what's ahead. >> i had no knowledge of this.

>> bombshell revelation. >> chris christie knew about the closings. >> he says he had evidence. >> the affairs cheating scandal is growing this morning. >> i do believe we have stomach problems within the force. >> it takes a very fearless jowrnt to gefearlessjournalist i have to continual my proachtion even though i have to spend my plief looking over my shoulder. >> $150,000 a second! >> my wonderful pistachio commercial. >> digy digy down. >> we begin with the latest from the garden state. from security on super bowl sunday to the latest on the bridge plane scandal this has enveloped governor chris christie. attorney for david wildsteen, for days of havoc on the

washington bridge, where wildstein had worked as a top christie appointee, evidence exists tying christie having evidence of the closures during the time the lanes were closed. this is part of what governor christie had to say about the lain closings during that press conference on january 9th. >> i had no knowledge of the planning the execution or anything about it and i first found out about it after it was over and even then what i was told was that it was a traffic study. and there was no evidence to the contrary until yesterday. that was brought to my attention or anybody else's attention. >> on friday, the governor's office brushed off wildstein's assertions with a statement that reads in part, mr. wildstein's lawyer confirms what the governor said all along.

he had absolutely no knowledge of the lane closures before they happened and whatever mr. wildstein's motivations were for closing them. joining me to help sort this out is bob engel, the co-author of chris christie the inside story of his rise to power. bob good to have you back on the show. >> thank you. >> let's take the claims in order. mr. wildstein isn't saying that christie personally ordered them, but he knew about the closings while they were happening which contradicts what was said in the news club we just played. how damaging is this to christie? >> it became a really good story friday afternoon because the new york times who got a leaked copy of this letter wrote that he the evidence that the governor knew. well -- that's not what the

letter says. the letter says as you pointed out that there is evidence. there's a huge difference between there being evidence, and his having evidence. so the twitter world that we live in now, was all atwitter, with, well, that's the smoking gun that got it. well take a good look at the letter. doesn't say that at all. in fact the governor's office did come along and say this doesn't say anything that we haven't already said. and they're right. >> now is so fa so far there han any evidence that the governor ordered the lane closings as a retaliation or he had any knowledge of the closings. >> that's exactly right. it should be noted that the letter was written to the port authority to ask the port authority to reconsider paying the legal bills for mr. wildstein. that is context that it was written in.

>> as you know mr. christie used to talk to the press a lot and conflicting statement. yes i did. >> on december 13th he had this to say of the bridge closings. the first i had to say was in the press leaking of mr. foy's e-mails. october 1st weeks after the closings which quoted a september e-mail from port authority executive director patrick foy demanding that the closed lanes be reopened. so again, the question is, you know, does that crick what he ct what he said at the press conference? when did he know about this? >> that's what we're trying to figure out and you know how it is, when you are talking to lawyers, it depends on what the definition of is, is. he may be able to say and no one can contradict that this was

ongoing, in his office. he was busy with other things. he didn't know what was going on until he read about it in the papers. it would be hard to think that a guy who likes to manage things as well as christie, that somebody didn't call him on the phone and say, what's with all this bridge backup here, what's going on here? i guess it was possible. >> because it was a huge issue. i want to read another quote from wildstein's attorneys. he says mr. wildstein contests the accuracy of various statements that the governor made about him and he can prove the inaccuracy of some. is he claiming that christie said he didn't really know mr. wildstein that well in high school and didn't have very much contact with him in the past months, even though he was

number at the port authority? >> this is one of those lawyered type answers that didn't give us answers to everything. he was a year behind christie and it turned out that he kept the statistics for the baseball team that christie played on. so people are saying well there, they had to be good friends. well not necessarily. i was thinking about when i was in high school there are all kinds of people that i knew at the time, and i had forgotten about and there were people around me and various activities that i really didn't know that well. so i don't think there's a real smoking gun there. i wish that he had said, what allegations that have been made that he could address. he didn't though. he just leaves it to us to talk about. >> right. now the bridge lane closings as he set were ordered as political retaliation for punishing mark

sokolich for not endorsing christie as governor. when he told cnn from my perspective there's obviously credibility issues with mr. wildstein and he certainly is bucking for immunity. >> right. >> he also says the letter repeats there was no prior knowledge on mr. christie' chris issue either. >> he wrote anonymously in a newsletter that he used to have. and he would be on -- it appeared he would be on which ever side that he could back, and for whatever reason. put it that way. it wasn't really a journalistic pursuit. and towards the end there he was very, very supportive of chris christie. but there are few of us if any, who really believe this was about getting back at a mayor

who didn't support the governor. it's got to be something more than that. i mean, you know if it turns out that was all it was we're going to be very surprised. but there are very few of us who cover this administration who think that's what it was. there's just too much down side like what's going on right now. to believe that they would really sit around and think up something like that just because he didn't go along with the intoarmendorsement. >> well, friday he managed to announce rocker bon jovi at howard stern's birthday bash. it's great to have you on the show. thank you sir. super bowl and security. bomb squads and haz-mat squads were called into security, after

packets of white powder were mailed to former mayor rudy giuliani and other offices of super bowl 48. the intanse substances were foue nontoxic. for more on what's being done to keep people safe during an event like this, i'm joined in the studio by lou palumbo, owns a private security firm that's done security for the oscars and nascar, and nfl players association. lou it's good to have you on the show. new york and new jersey officials say there's no credible threat. what did you think when you first heard about this white powder today? >> obviously someone trying to disrupt the event, make a statement, pose a nuisance maybe test the system as well, it could be any one of a number of -- >> that latter one is one to be

concerned about? >> absolutely, absolutely. >> you've been out there, and security officials say the biggest threat is a suicide bomber, a vehicle bomb or something like the westgate mall last year. tremendous deployment of forces, 4,000 security officers have surrounded the stadium with a perimeter fence, installed security cameras, they providing security, small and transparent, where do you see the vulnerabilities? >> i haven't really been able to identify a vulnerability. my perception of what they have done is they built out a very hard perimeter. it's very visible, the law enforcement community, particularly the new jersey state police, law enforcement, secret service, they even have air support, cobra gun ships,

provided by homeland security. >> they even have blackhawk helicopters. and fighter jets ready to be scrambled if necessary. >> they have been training off the coast and our navy is poised as well. we are well prepared for this. >> 400,000 have been estimated to come to the event and certainly, they are going to be at other places owner the stadium. there could be issues later. i want to play a comment from new jersey state police lieutenant rich fuentes. there of particular concern to us was what was going on in volgograd in relation to the sochi olympics, those rely on mass transit. we rely on the dhs and fbi who are gateway to the federal intelligence community to keep and eye and brief us out on those events. >> is mass transit one of the

areas? >> it's one of them. they've actually stepped up on the mass transit component. the thing that's important to mention is much of our safety our security y

assets visible and also those that you are not seeing that have been dedicated to that area. there's a lots of technology that's being employed as well as manpower both visible and invisible. radio logical conditions.

cabmbao,. >> let's hope everybody has a safe and fun super bowl weekend. >> i agree. >> thanks for coming back. >> coming up new ethics concerns arise over the military. we will run those down next. and a surprising new look at gun control giving parents concern to worry. and our social media producer hermella erik. what's coming up? >> i'll tell you more coming up. what do you think? join the conversation atage at j consider this. he has fulfilled his obligations in trying to end the crisis. we have also heard from the russians in form of one of the president's

senior aids. he has told the if the that he could lose power here, if he doesn't quash the rebellion. so very different messages from very different sides. reflecting the kind of tug of war between east and west over ukraine. all of the violence there

>> a scandal engulfing the affairs unit that maintains our nuclear weapons is growing. this week the number of officers involved in a cheating scandal tripled to 92. but scandals involving improper behavior such as bribery and

substance abuse has, prp brigadier general mark kimmet, middle east policy and former undersecretary of state for political affairs. he's also an al jazeera contributor. good to have you back. the number of officers implicated in this nuclear proficiency test cheating scandal has tripled. the initial cheaters were found by initial investigation into criminal drug abuse by some airmen. what's going on with this force that has such an important role in protecting our nuclear arsenal? >> i'm sure the affairs commandment is shocked. they are held to the highest

standards and to find out that those standards are not adhered the should give everybody pause. >> the secretary of the air force spoke out about the scandal on thursday, let's hear that. >> we retested everybody recently and that retest provided a knife.5% pass rate. which demonstrates to me that our people know what their jobs are know how to perform and we have the outside nuclear inspections that are going forward producing equally encouraging positive results. >> it's good to know that they good results but that siems like a silly excuse. >> it really does. i'm quite shocked that the secretary of the air force would say that. we have got a breakdown of morality and discipline inside that particular unit and it's

probably indicative of a comadged climate that was tolerant of that kind of behavior. >> a lot of discussion of this unit talks about how difficult the job is, how much pressure they have, live in isolated areas, they work 24 hour solicits, low morale, and it's not just the cheaters. the number 1 in charge of this unit major general michael carey, apparently engaged in inappropriate behavior in russia, heavy drinking rudeness and associated with, quote, suspect women and number two an admiral had been let go because of gambling problems. a b-52 bomber took off from minot air force base in north dakota, the crew thought they were training rounds, not real nukes, is this unit a special

problem? >> i think it is. and i would hope that the secretary of defense takes strong leadership actions towards getting this sofd. solved. getting, they are not freezing at night chasing the taliban. they are pretty plush conditions. it may not be fun work but it's necessary work and work that leadership inside that unit would ensure maintain standards and kind of actions necessary to safeguard our nuclear weapons. >> beyond that unit, the navy's been under investigation for a bribery scandal in the asia-pacific region, there's a casen against brigadier general jeffrey sinclair, the sexual impropriety among generals, an eepidemic of swam assault in the military that's led to a big

debate in the senate. is there a bigger issue that needs to be addressed? >> i really don't think so. the heightened tension of sexual abuse and tension inside the military is to a great extent what's bringing a lot of these issues to light. look, i was in the army for 30 years. it was far worse in the old days. it was tolerated in the old days in a way it isn't tolerated now. i would hardly pant to say that this is a good sign -- i would hardly want to say that this is a good sign that these investigations are going on. this confined of behavior is no longer tolerated. there are people that haven't gotten that word yet and they are being investigated but in the long run this is going to work out for the best for the military. >> general drinking on the job, if that had happened in the private sector he would be fired immediately. but things that other people haven't had an issue with in

their military careers should the military hold itself to higher standards? >> the military holds itself to higher standards and knows, far higher than they were 30 years ago. they're still not high enough. there's still some people that are going beyond the pale. but i feel confident the majority of the about people within the military stick to and adhere to a very high standard of morality and in ic isolated cases, they are taken care of. >> being chucchuck hagel, respos apparently coming in a couple of weeks. what do you think should be done? >> well, i think secretary of defense is on the right track. this is an issue of education

but far more than education it's a matter of good conduct and discipline. it's senior leaders, saying that this type of behavior will not be tolerated. it's swift and in some cases tough actions taken to those that go beyond the pale. this issue of sexual harassment and sexual assault in the militarmillmilitary is a scourgt be wiped out. when it does find problems and it does have problems more than any other institution i would say in this united states, they're quick to wipe those problems out. >> brigadier general mark kimmet thank you for joining us to discuss these important issues. sure. >> we turn now to guns. more than 7,000 children and teenagers have to be rushed to the hospital because of them. studies show, kids are suffering

20 firearm are injuries, almost one an hour. dr. robert sagee. in the past the only one available on gun violence for teens and children comes from on children. 7,391 children to the er in 2009. what surprised you most about what you found? >> i think that many things were surprising. first of all the number that you gave, that's a lot of kids. one every hour is a lot of children. we also found that one out of three of those, that's three every single day, children under age 15, were hospitalized for firearm related injuries. that is a lot of young children. >> in the american academy of pediatrics estimate that over 3,000 additional children die from their injuries before they even get to the er, the total number of kids getting hurt or killed is 10,000, second largest

reason for death for teenagers. it's a huge problem. >> one that i think is entirely preventible. >> your study shows it's an on going public health treatment, long term physical and mental treatment had bring not only tremendous emotional cost but also financial cost. >> absolutely. well first of all, two-thirds of the children ended up in the operating room. 10% of the children had brain and spinal chord injuries. many had chest injuries, abdominal injuries. the rehab cost for those children alone would be tremendous. in addition, each of those young people had friends, they had relatives, brothers and sisters and parents they had classmates. and what we know is the trauma isn't just to the person that is shot but all those who know him or her. >> it has a tremendous ripple effect. >> that's right. >> your study, as you said a lot

of this is preventible. your study found 75% of the hospitalizations for children under ten was preventible. is that where you see prevention having most effect? judge overall the injuries were unintentional. most of those from other data we know happen because children find guns in the home and those guns are unlocked and loaded. and those are tragic accidents and i've had the experience of taking care of a five-year-old who shot his brother and these are horrible things that happen and they happen every day. even among the assault injuries and the suicide injuries we know that many of those guns come from home. so we recommend that every home for a child, the safest home is a home without guns. if there is a gun at home if your child is young or a teenager that gun should be

stored locked and unloaded and the ammunition locked separately. data shows that that will actually save children from being shot. >> one interesting point that the city makes is injuryings iny prevention efforts have helped poisonings are you hopeful that this can be done? >> i think what happened was because of the efforts of the gun lobby the centers for disease control was prevented from doing the firearms research. but the obama administration has lifted that ban and i'm optimistic that congress will actually allow us to do more research. if you think about it over the years the rate of death in automobiles has plummeted. the rate of other kinds of household hazards, it is much safer for us and our children. we can do the same thing through

public health research. >> research, live in a home that has aan unlocked and loaded firearm. and they had a hidden camera experiment that showed what kids did with guns in school just days after they viewed an nra safety video. let's take a look at that video. >> seven hidden cameras and for half of that kids reinforcing that message with a teacher who shows them the nra's eddie eagle tape. >> stop don't touch leave the area tell an adult. >> then repeating the message. >> stop, don't touch leave the area tell an adult. >> the teacher running the experiment telling the children they're there for a memory test but she has to go but that there's candy on the table. among the pairs of children william and griffin, ten minutes after this country child looking

down the barrel of a gun. >> see those pictures, the child looking down and both kids ended up looking down the abarrel of the gun before they ended up calling for help. what can we do? children can be curious. how do you manage to get those warnings through to them? >> i think what we know is children's curiosity is a force of nature and there's just no way that any educational program can be relied on to save the lives of our children. it's up to us adults to keep loaded guns out of the reach of children. you simply can't rely on children to learn a message that will overcome their natural curiosity. >> just so many kids getting hurt and killed by guns. just hope parents are listening. dr. robert sagee, appreciate you coming on to give us all of this

information. >> thank you verthank you so ver inviting me. >> let's check in with hermella. >> antonio, the australian government have angered a lot of our viewers. and vierchts. the great barrier reef the largest living structure on the planet, home to 25% of the world's marine life including thousands of species of fish. the reef provides a barrier so they are very important. the australian government says that no mud will be dumped directly on the coral. some of the strictest will be used to protect the reef. many of you were really upset about the announcement. reilly says don't worry, mother earth will have her revenge all over the globe. she's showing us she's still in

charge. and, it's not their barrier reef it's the planet's barrier reef. you can read more at the websi website. >> back to you antonio. >> killed simply reporting on the news. and later on i talk to a man who was bitten by a shark and then went right to the pub. his incredible story coming up.

>> the leading cause for work related deaths for journalists worldwide is murder. documentary looks at journalists literally dying to tell stories. a warning, the following video is graphic.

>> there's a lot of very brave and extraordinary work that goes on around the world that people don't know very much about. politicians and society tends to be cynical about journalism. i see great courage going on to surface things that the public really needs to know about. >> eric mathis mathist and patra co-authored the film. it's good to have you all with us. this documentary hits close to home because it's already been more than a month since the egyptian government detained three al jazeera journalists, memo fahmy, peter greste and

baher mohamed have been held for more than a month. the government in cairo claims their cases have been referred to the criminal court by the prosecutor-general .1however, al jazeera rejects their claims and demands their unconditional release. the world has clearly gotten more dangerous for reporters. >> absolutely. and i think the key leer is that the -- here is that the number one problem that is the impunity that allows these situations to occur. the number of journalists that were in jail when we finished the film in the end of 2012 was about 270 or 280 media journalists. last year the number went down slightly. but what we are seeing these journalists being taken imprisoned in egypt is just indicative of something that is kind of going on around the world and is really a result of the fact that there is an

atmosphere of impunity that allows this kind of thing to happen. >> and trisha, there have been mucmany more killings of journalists since the year 2000, pretty much, since any time in the past. >> yes, this is true. story off the headlines or to control the message and it's happening around the world and our film focuses on russia mexico or conflict zones. particularly, conflict zones, you kill one journalist and you silence many. it's a shame, it's tragic, it's pervasive. >> david, kidnapping is something that's something you suffered through. tell us about your experience. >> i was in afghanistan in 2008 working on a book. i decided for my book i wanted to interview a taliban

commander. i had met this commander. he had done two interviews before, not kidnapped them fm hd us and we are very lucky to escape. this is unprecedented. this is a much higher number than ever occurred in iraq or afghanistan and the problem is growing. >> it's worse in syria than anywhere else. but it's virtually impossible to report without endangering yourself. >> absolutely. and the real danger is actually for local journalists. clearly he western journalists are targeted once in a while but the vast number that are dying is mexican journalists, and philippine journalists, and

effort to sienl them. they all do it. >> as you talked to other journalists, you were talking earlier, it does have a tremendous chilling effect on them when their colleagues are gettingetting attacked and kidn. >> yes definitely, we spoke to one journalist in mexico, he left one, not only was he getting threats but his family was getting threats. how that affects the community at large and the information they get, it happens over and over again and the people start practicing self-censorship because they don't want to be a statistic. >> the mexican cartels how they have been brutal with journalists. eric is there any help when the cartels bribe government officials? >> i think in the case of mexico there's a number of problems that go beyond what we see in the situation with the cartels.

there was a lot of good work done by people behind the sceengs iscenesin the community. be like so many of the laws that we see globally, that purport to protect journalists, end up being hyperbole, doesn't have teeth in it. journalists being killed, beaten kidnapped and otherwise censored in this violent way are even investigated. when they are investigated it is written off as a ram done crime. there's no attempt to connect the crime with the journalist with the work they're doing to see if the mastermind may have actually had something to gain by silencing this journalist. >> trisha, you really tell harrowing stories. how bad is it under vladimir putin?

>> he is turning the screws on journalists. it's not getting better as the olympics are approaching. there's not a lot of critical reporting being done that isn't having a backlash of some sort. and dpaiiv investigative jowmpl, the population needs to make informed decisions. >> the sochi issue because of the threats jen against journal. what is it like for a journalist to operate in situations like this? >> to be frank, there are soldiers that are in much greater risk and you want to bring out the truth. it's a noble profession, i love it and will do it as long as i can. so you hope this doesn't happen to you but it's become so constantly that it's almost a

numbers game. and if you're going to go to these countries eventually something is going to go wrong. and it's the impunity. governments have to stop this from happening and from letting it go unpunished. >> it's very scary, this documentary is very powerful, certainly worth a look. eric nafies, patricia, david, the deadly cost of news, appears onen al jazeera america on sunday, 9 p.m. eastern. if you were just bit by a shark, with your first stop be a bar? and scarlt johanssen. later.

>> instead of our regular data dive we take a dive into the ocean for a bizarre story. more than 100 people get attacked by sharks every year worldwide. but very few victims go to a bar for a drink before they go to the hospital. james grant is the exception to that rule. he joins us from new zealand with his remarkable story. james, good to have you on the show. a week ago you were out spear fishing with your friends in shallow water. when all of a sudden you felt something on your leg. what happened. >> quite weird actually. i had just been underwater for ten minutes. i had caught my first fish kind of flapping around on the end of my spear. so i was busy trying to kill that with my dike knife when i found something come up and grab

my leg. i thought it was one of the divers who grabbed my leg so i turned around to see what it was. was a big shock. had a big shark hanging off my leg. >> you had to go at it with your knife. >> i had a few stabs on it. the knife wasn't very long but i didn't make as much damage as i wanted to. >> you at least got him off of you. you are a doctor, you got out of the water and got your first aid kit stitched your selself up. >> it wasn't even my first aid kit. it's for the hunting dogs. they can get pretty roughly are injured when we go out. put a few rough sutures in my leg, patched my leg and hit to

the pub after that. >> it must take some presence of mind to be able to do the such a sutures after a shark fired off on your leg. >> i was pretty on adrenalin. >> why do you go to the bar before you go to the hospital? >> it was a nice day, we thought we might as well. >> we actually heard from the bartender. here's what he had to say. >> gave him a pint of beer, his mates are kicking around laughing and he brought out a first aid kit and got a bandage out. couple of good holes on both sides of his knee. >> you didn't do a very good job stitching up yourself because you were dripping on the bar. >> i had to put some gauze on it to suck it all up. >> how have you recovered since? i know you went to the hospital

and got it done properly. >> prudence benedict goodwin, she did a really good job of it. >> now i heard you have a crazy reputation or reputation of vasey things happening to you. did you ever expect you would make national news? >> it's been quite overwhelming actually. it's just ridiculous. all it was when it started was a good story for times. my friends thought i should ring and tell them what happened. so they put it in the internet in new zealand. the next thing i was covered by the national news. i did a radio interview and then a tv interview and it's going global now with me being on the bbc and al jazeera is ridiculous! >> it's a great story, glad you're doing well, james grant,

thank thanks for joining us. coming up super bowl, best commercials you want to look out for. bring you a sneak-peak of the future, and take you behind the scenes at our evolving world. techknow - ideas, invention, life. on al jazeera america >> every sunday night aljazeera america presents eye opening documentaries. they are impartial... >> if you wanted to be a good journalist in iraq, you have to risk your life... >> they observe. and report... >> kidnapping is a very real problem... >> journalists on the front line >> sometimes that means risking death >> getting the story, no matter what it takes >> that's what the forth estate is all about... that's why i'm risking my life...

>> killing the messenger on al jazeera america

>> the super bowl's arguably the single biggest sporting evening in the world. but it is mrs. the biggest day of the year for advertisers. and fighting for a share of just 32 and a half minutes of ad times, advertisers are willing

to pay 4.5 million for ad time that could reach more than 40 million people. >> good to have you guys both back on the show. did i say 100 million? >> something like that. >> i may have said 100,000. 100 million is what we're expecting to watch out there. getting that kind of audience is pretty much impossible under any other kind of circumstances. is it worth paying that kind of money? >> not just the super bowl ad, the teasers on youtube us talking about it paying after the fact when we break it down. before social you paid the money you saw the ad on super bowl sunday and then you talk about it on monday. these teasers have been dropping for the past three four months. >> my favor the one i've already seen an apparently tens of millions have people have seen on youtube, is one from bud light. take a look at that.

♪ ♪ if you only neat the light burning low ♪ >> peter says it's killing him. it goes on from there. it's very powerful. >> think about it. they do these ads that tug on your ho heart strings and the nt add is hot models. >> they appeal to everybody except children. >> why are animals so effective sam? especially in a beer commercial? >> it's more the psychology of it than anything else. they are adorable. like people but better. >> i hope you don't have children sam. they won't like that comment. of course we have celebrities. celebrities a big fixture in super bowl commercials.

another budweiser ad that evolves don cheadle, minka kelly, of all people arnold schwarzenegger, dressed up looking like bjorn borg. absolutely hilarious. >> you have to pay a certain amount to get the air time in the first place. arnold just doesn't show up for a commercial. you got to pay him quite a bit too. the question is, is it actually worth it? if you are doing it for bragging rights in the way budweiser really is, yeah, we had the best ad and arnold -- >> when i saw the arnold teaser, the governator? we're all, we've seen cai kate n

enough. you can't see kate upton enough. don cheadle blew my mind. when is he doing commercial? >> we have a viewer question. hermella? what do you have? >> too many commercials from all the products everybody sees all year long. they skip the ads online, dvrs et cetera, but the super bowl becomes a main speblg cal, why dspctspectacle, why doyou think? >> that's duplicated the same guy watching every week. this is 100 million unduplicated people. that is by an order of magnitude the largest audience on television. >> also the key really here for the super bowl this is where they pull out all the shots. the best creative, the best

people on the ads. this is not something you see 2:00 in the morning, for late night infomercial. this is the super bowl. if you have a creative bone in your body you want to see what they do. >> we've talked animals, celebrities, let's talkself. this year it looks like they have toned it down. what about go daddy. they have toned it down. this year they've gone much softer. oh, there, you know, still -- >> it was a smart move because not only are they toning it down is? you know what use go daddy and everybody will flock to your modify. >> there was a little bit of sex in the john stamos commercial too. but it ends up calming down very quickly when his co-stars from full house -- but sex not a big part of the super bowl ads.

>> i think a lot of the brands we are associating with sexy contend are tired of being associated with sexy content, taking a ding from social groups,. >> this is the 10th anniversary of breast gate of the janet jackson issue, people are waiting to write the letters, pen in hand. >> let's talk about scarlett joe johanssen, last been banned, she mentions pepsi and coke at the end of the ad. was that all for publicity? >> probably a little. they were banned completely, last year, they weren't able to air their ad at all, you can't run them down.

oxfam has demanded that she step down. west bank settlement. so i don't think they wanted that kind of publicity. >> banned from the super bowl is what got go daddy into the -- when you are banned, that's a great strategy. and paid you $4.5 million. >> something else this year, ads that intentionally are not going to run. anna kendrik, take a look. >> i was excited to make a (bleep) commercial with newcastle but they can't even say the word (bleep) (bleep). >> again this is a great strategy. right? >> pokes great fun at the nfl and their draconian marketing rules. you can't even say the word, you look, everybody is saying, the

big game and they're trying to coin that too. >> the super bowl is probably a curse word i'm like ruining the network because i've said it several times in a live segment. >> in the old days, commercials used to be pretty simple, here's our product here is what it does here is why you should buy it. in the end half the time do we remember who the ad is for? >> we don't remember it now because we're a nation of short attention span theater. 25 years ago all you had was tv and commercials. 30 years ago was the macinnintoh ad. so i think a lot of it is, people talk about it they talk about it online and they share it, and advertisers and brands are looking for the sharings ontd facebooonfacebook and twit.

>> i shared the puppy ad. >> you have to say it on facebook and twitter. if you don't identify the brand you know terribly well, just so long as it gets shared and tweeted up. >> is this the most furnish you have all year? >> oh definitely. >> keep in mind you get the puppy bowl coming up. lots and lots of puppies running around. >> i'm really allergic, that's the only fun i get, is watching them on tv. >> what's the one you are favorite? >> the don cheadle ad with the lamllama. >> what about. >> my password is going to be super bowl. >> sam fieldman peter shankman.

have a good weekend, the show may be over but the conversation continues find us on twitter @ajconsiderthis fp see you next time. >> good evening everyone, welcome to al jazeera america. i'm 82eth in new york. did christie know? a friday bombshell. the new allegation in the bridge scandal. we'll talk life to a former new jersey governor. the kate from ukraine. the incredible story of one man miss being for days found brultly beaten and barely alive. extreme measures, california's historic drought is getting worse with the state's reservoir system about to be cut off. plus, vi