has not received any signs her brother might be next. >> appreciate it. see you back at 6:00. tony harris in new york city. ifou would like the latest on anything we covered in this newshour, head over to aljazeera.com. "inside story" is next. >> we'll begin the program today with the latest from canada, where gunfire broke out in the house of parliament in the capital, ottawa. the gunman and a canadian soldier are dead. and later, america's newspapers are in rough shape. technological change, and editorial competition and a radically changed ecosystem are all in control. as america looks back to the career of ben bradley, we look ahead to the survival of his industry. it's "inside story."

hello, i'm ray suarez. we'll get to our main story in a moment, but first, the latest from ottawa, where gunfire erupted at the canadian parliament building and two other locations near there. [ gunshots ] >> you can hear many shots fired in this video from inside of the parliament building. two people are dead. and one is presumed, the shooter still not identified at this point. and the other casualty, a canadian soldier who was standing it guard at a war memorial not far from the parliament building. according to witnesses, the soldier was killed by a man with a rifle, all dressed in black with a scarf over his face. here's what witnesses from outside saw. >> the guy came from the side, on my left-hand side, and came

out with a rifle and shot at the man, and then the guy went falling down, and everybody was just in shock. couldn't believe that something alike this could just happen or be real. it was beyond realism. >> i saw a woman who took cover, and she was crying. her kids were inside, and are still inside i guess. and we saw someone rushing from block, followed by police officers, and we heard multiple shots were fired. >> the police are still looking for what could be as many as two other gunmen. canada has just raised its terror threat levels because of deadly hit-and-run against some soldiers this week. joining us on the phone, leanne goodman, and leanne, are you in the parliament hill complex. >> i'm not right in the parliament building. our office is a block away. i'm in the national building, which is basically across the

street from parliament hill. >> is that whole area still on lockdown. >> yeah, we're getting by on twizzlers and instant coffee. >> what did that consistent of? were you called by the police and told to shelter in place? when did people realize what was happening. >> some of us, as soon as we heard there was a shooting at the war memorial, which is a block away from our office, a small area, some of us went down to the war memorial to see what was going on, and by the time a couple of others got down, the elevators opened and there was warms of cops, and they weren't letting us out. so we have been stuck here, some of us all day. >> i understand that you have spoken to a colleague who was near the war memorial when this all began. >> yeah, we had an eyewitness report from a guy on the second floor who overlooks the memorial and saw it all unfold t. dressed in black, and he

approached the soldier and shot him and held up his hands triumphly and ran to the parliament building, which was across the street. and after that, we heard dozens and dozens of shots being fired in the parliament building. obviously he pushed his way past security. and then the parliament sergeant in arms startede' ceremonial position, he took the guy down. so the soldier has died and also the back shooter has died. and there are reports that there might be other shooters, though it seems that the rcmp is backing away from that a bit. we remember those, i don't know if you remember the navy yards when we covered t. but for hours, we thought there were four or five shooters, and it ended up just being the one. >> i was just going to mention

that you good a long stint in washington d.c and how would you compare the security that you would find in the canadian parliament hill in ottawa with that and with capitol hill in washington d.c.? >> quite stunningly, lots, to be honest. i thought that the security in dc was extreme at times. i had to go through body scanners a few times going into various government buildings, and i was surprised here, you just have to show your pass, and but go in without going through metal detecters or anything. it was crowd enough that somebody could easily barge past the security guard and get into parliament hill very easily, and that's what might have happened today. >> leanne goodman, we're following the story closely on aljazeera america. our ali velshi is reporting on a special edition of "real money" tonight. and we'll have the latest throughout the evening in our

news hours and on "america tonight." now, we want to switch the program that we have been preparing as the news was break income canada. this week brought the death of one of the great newsmen of the 20th century. ben bradley of the washington post. when the post was showered with accolades in the 1970s, there was no internet and there was no craig's list, and no busby to it steal eyeballs, and there was no cnn yet. today on "inside story," a clinic to measure the vital signs of the american newspaper industry and come up with a diagnoses. >> when the head of the cia tells us that publicking something will endanger the national security of your country, you can't just tell them to jump in a lake. >> that's classic ben bradley. the former editor 6 the wash post, talking about publishing

the pentagon papers. the nixon administration went to court to push the secret history of the vietnam war in 197 1. bradley and post publisher, katherine graham, won. >> people don't tell the truth enough. 100 different ways, and it has become so easy to lie, that no one recognizes lies. >> bradley became famous of course for helping to undercover the water gate burglary and cover up, with reporters, bob woodward and carl bernstein, and deep throat. the democratic national committee turned into the scandal that brought down president richard nixon. >> they were not making mistakes, so the accuracy in these stories were never called into question. >> ben bradley died this week in his home in washington at the age of 93.

he called president john f. kennedy a friend and swam in elite social circles. he turned the washington post into a newspaper of power. it's roll and influence on american life is still strong, but it's changing fast. 40 years ago, when nixon resigned, there were 1768 daily newspapers in america. as of 2011, there were 1382. circulation has been dropping steadily. the newspaper association of america reports in 1974, daily newspaper circulation was 62 million households. in 2011, it was just under 44 and a half million household. in the last decade, the trend has accelerated. in 2000, more than 50p. of americans got a paper delivered. and now it's just over 30%. the main reason of course, as close as your cellphone or

laptop or television. the printed newspaper is filled with yesterday's news. and now you can get your news anywhere online in an instant that's crushing the business model for print. ads are the life blood of newspapers, and sites like craig's list hit bottom lines hard. the american newspaper is far from dead. print is still a money maker, though not as much. last year, it was $10.8 billion. and if you add on multi-platform revenue, the newspaper business raked in 37 and a half billion dollars. that explains why amazon founder, jeff bought it, despite the fact that revenue has been plummeting. the glory of news rooms may be a thing of the past, but newspapers are not going away, even if you don't get one delivered to your door.

president obama awarded ben bradley the presidential medal of freedom in 2013, and he issued a statement of his death, saying that bradley transformed the washington post. for bradley, he said it was more than a profession. but the public good for our country. >> does that belief in the role of the newspaper and the health of our democracy, extend to the willingness to actually buy them? to a workable business model going forward. on the beating of ben bradley, we'll look at the business that he was part of for more than half a century. this time on "inside story." joining us from philadelphia, jim brady, the publisher -- i'll get to jim brady's intro in just a moment. from our dc studio, executive director of the american press institute. and from new york, steven engel

berg, and as i was just about to say, jim brady is with us, the founder of stomping ground, a local start up, and he's a former editor of the washington post. steven, let me start with you. we talked about the shadows in ben bradley's career. can it matter as much as that one was then, and will there be ben bradleys in paper news rooms in the 21st century? >> i think that the paper newsroom is going the way of things that you play on. and people are consuming more than ever, and i'm happy to read the post more than i have in years, and it's a wonderful

newspaper. the question is not will news organizations survive. the question is how are you going to pay for what they do? >> tom rosenstile, million dollars are still reading them, yet they have to build the future while they're putting out the product that made them what they are. >> how do you pay for online content? newspapers have the advance in that they have the legacy to help them bridge the gap, and they have a disadvantage in that they're tied to legacy, habits, processes, and it's hard to imagine the future from a clean slate when you're also managing the future by preserving some of the past. >> jim, can you dance at both

weddings? keep putting out a paper and live your way into the future equally well? >> it's a difficult dance. you have to be able to acknowledge that while the revenue comes from print for some time. you have to orient your culture and work flow toward journalism if you're going to make it in that environment. you need aggressive management and the future of print is a little bit shaky. >> when we return after more than inside the reef after this short break, we'll talk about the ways that america's newspapers have tried to cope with the technological and competitive pressures. stay with us.

>> how we get the news, the lies of the web and your daily newspaper on the program today. is there a point, after being buffeted for years by the contrary winds and the thank you competitive challenges, have the bad times sort of leveled out? do you have the customers that you know you're going to have

for a while, and visa versa? the properties that you're going to have to manage? >> the revenue is still declining, but you do have this tremendous advantage, which has occurred in the last four years, which is, the tablet and the smart phone have revealed to us that people will actually read in-depth on computers. for the first decade of the internet, we thought that maybe attention spans were just shrinking, because the average time online according to the data was about 30 seconds, but turns out that what we were studying was how people behave on desktops largely at work. so that's a tremendous advantage. and the economy is no longer in free fall, which really accelerated this decline and shortened the timeframe that people had to sort it out. on the other hand, the

advertising for the first generation of the internet, which was banner ads and pop up ads, have not succeeded very well. they don't pay of. and people don't like them of. so there's a journey going on to find a better way of communicating commercial information online. and we haven't quite found that. as we move to mobile, we're going to have to reinvent it all over again. things are moving very rapidly. >> jim brady, was there an original sin, sourc sort of, a g mistake that's hard to live down, giving it away forfully, and suspecting people to have to pay for it? the pay wall. did that work? >> no. i always projected the original sin argument because the market would have driven the prices down.

when you can get 500 news organizations contented at a given time, the price is going to come down, and people forget about the early days of the web, because there for the launch of the washington post.com. we didn't each have a way to gather money from people. and no one wanted to give you personal information online until 2000, or 2001. so how are you going to get information from people to charge them? and frankly, someone would have gone free to cut the market to build their audience quickly. so we have to acknowledge that. when everything is available, the price gets driven down, and you have to generate value for leading what your proposition is, and charge that, not just the product. because there are not a lot of people outside of very specialized publications made for any of the content. >> okay, so that story of the pay walling part of the problem, let's set that aside for a moment. and you don't agree with the

premise. what about tom rosensteel's idea that the contents have been much more pleasant and user friendly in recent years. >> i think that's absolutely true. my argument on the dispute about the future of newspapers, we have to stop talking about the future of newspapers, and start talking about the future of journalism. i don't care if i get my soda in a bottle in a can or out of a town, i like soda and if i get my journalism online or in print, that's fine, but i want to get it. i personally am in the business of starting newspapers, and i think that the focus needs to be building business model. that's clearly where the consumer is going to be, and we have to focus on how to make money in the new world and not

survive in a world that by any measure is declining quickly. >> steven engelberg, when news organizations try to stay themselves and move online like one of the seattle papers did, you no longer have that dense, long-term expertise, stratified staffs. there are much faller workforces trying to do a great many things, aren't they? >> there are much smaller comparisons, but what you're seeing is a of smaller splitting of the market. for example, pro publicca, we're a non-profit. and we're give. but you can look at espn, a very profitable concern, and they specialize in sports. i think that overtime, people come to expect expertise from their news media, so the one

size fits all to find out all from everything, that's going away, and doesn't mean that the entire model won't work. >> but if you really want to know what happened in the king county commission's meeting last night, a big bond issue or a vote on zoning for a piece of downtown. when you don't have parochialism in the media, and when it's easy to find out movies and restaurant organizations, but not that easy to find out the zoning battle, it seems to me when i look at this from the outside, it's not as dense an offer as a newspaper was and is. >> well, that is certainly true in the sense that we have this wonderful thing that you eluded to at the top of the hour, craig's list and the classifieds, and what was was was a monopoly, and they got to overcharge advertisers, and

reap the benefits of that and use that in reporting. unfortunately, those days are gone, but it doesn't mean that it's all going to go away. we're in a transition period. and i think that there will be and continues to be desire for people with money and issues, and you have the seattle times but there are a lot of bloggers now that cover things, and i think there will be a new ecosystem that rises up overtime. >> one analogy, ray, might be the department store or the general store. you came because they had everything, and it be an ideal selection of each kind of item. but it was all there, so it was convenient. that model is what is going away, and i think that the web rewards specialization. you want a reason to go someplace, and that's the opportunity to weather the old newspaper or a new site that's just arriving. >> when we come back with more

"inside story," after a short break, we'll talk about papers, the top three in the country, the wall street journal, and plus, the breaking news in ottawa, the shooting at the parliament.

>> you're watching "inside story" on aljazeera america. i'm ray suarez. with the death of ben bradley, one of the best-known newspaper men of the 20th century, we're looking at his industry. it has been a rough 25 years enter newspapers. how they plan to cope and how they plan to survive this time on the program. and jim brady, it's nice on the panel of three ink stained wretches like you guys, to hear so much optimism about the business, and you just opened up a new website. >> i just launched today, a

site in philadelphia, which is trying to get at this issue of how do you cover local in the new world. and the site is really based around the idea that there are already hundreds of journalists and citizens in this city producing interesting content about a variety of issues, and we want to give them one place to come find that information and kind of buck it in a way that if you're interested in the zoning story that you're talking about, you can have it delivered to you. so we're trying, really, to figure out what local is. and i think a tom's department store metaphor, i think that we realize that there are it sites in the city that cover very niche development or technology in certain neighborhoods, and instead of making a consumer look for all of that information in 100 places, on top of all of the reporting that we're going to do, it might be of interest to them regardless of anybody in town. so we're proud to have gotten this out today. >> and a young guy or gal, jim,

is going to make enough to work for billy penn? >> we got five of them deciding it's the right place to be. so we're paying competitive rates. we're not doing this for charity. and our attitude is, we have to pay people a liveable wage, and we are. whether anybody in town is paying young reporters, so i don't think you have to skimp on what you pay people to work. you just have to size your company in a way to what your business can sustain. and that's what kind of happened with newspapers. they ended up with staffs that were sustainable in a 1980s monopoly, and they're not sustainable now in a 2010 democracytised version of media. >> tom rosenthal, 10 years old, 20 years old, are we reading papers that are perhaps more expensive to buy every day because they will have fewer ads? >> first of all, people are getting more news because it's in your pocket and a lot of

that news still comes from newspapers. believe it or not, people 18-29, 56% of them read newspaper content every week. we have shopping and the thing this your possible et can save you money, and we used to call it advertising. >> before we go, we want to recap from ottawa, canada, where police are looking for other people who may be involved in the shooting at the parliament and two other sites. the shooter confirmed to aljazeera by a law enforcement official is dead. and also one canadian soldier was killed. late this afternoon, president obama didn't want to speculate on the details as the story windows developing.

>> obviously we're all shaken by it. but we're going to do everything we can it make sure that we're standing side-by-side with canada. >> aljazeera america will have much more throughout the evening. look for a special report from ali velshi on "real money", and later on america tonight. i want to thank jim brady, steven engelberg and tom rosenthiel for rolling with the punches on a day with breaking news. that's this edition for "inside story," thanks for being with us from washington, i'm ray suarez.

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