on twitter, facebook, google plus and more. >> announcer: this is al jazeera. hello, welcome to the newshour, i'm jane dutton live from doha. in the next 60 minutes - marching in support of refugees - thousands rally in london calling on the government to do more for the thousands seeking a safe haven. a crane collapses killing more than 100 people. >> we are delighted to declare jeremy corbyn elected as leader of the labor party.

>> britain's labor party has a controversial leader. >> i'm russell and i'll have all your sport including serena williams grand slam dreams shattered by roberta vinci - one of the us open's biggest shocks history thousands of people marched through central london in support of refugees, hoping to convince politicians that britain should welcome for asylum seekers. david cameron this week vowed to take thousands more syrians that were fleeing the war, but only those that are already in designated camps in countries neighbouring syria. european countries failed to come up with a unit plan to deal with the influx we have andrew simmonds in budapest. let's go it barnaby phillips

live in london. thousands taking to the streets. >> the numbers seem to be swelling. what do they want? the message boils down to the country should do more to help refugees, taking in more refugees. the chant is "refugees welcome here." i have seen a knaner go past. we are at the top end of piccadilly. the crowd came from hyde park, marched down piccadilly and will stop at whitehall. the banner says germany one, britain nil. the sentiment germany lived up to its obligations and britain has not. >> it's difficult to sa whether we are talking of tens of

thousands, we'll have a better sense later in the day and the government will be watching. how representative, do they represent middle englands. they are all questions for the prime minister david cameron. >> the numbers, i guess, are indicative for support for refugees in the country, not everyone is that keen. >> the background context is the discussion about the refugee crisis in britain is entangled with a broader debate about immigration and migration, this is a government that won an election with a firm commitment to bring migrant numbers coming to britain right down. it's failing in that regard. we saw the recent statistics showing there was a net increase of over 300,000 immigrants

coming to britain. now the conservative government knows that its base is worried about that. about the economic impact. the social and cultural impact. it's worried about a perceived shortage in housing, in schools and the idea being large numbers of refugees an cores in the problems. that is not how everyone feels. you can see people behind me who feel that this is an exceptional moment in british history. in the past, for example, if we are talking about jewish people fleeing from the nazis in the 1930s, ugandan asians who came in the 1970s, this country responded and let in tens of thousands. of course right now we are talking about many more who would like to leave syria, and it puts the british government in an awkward position. >> thank you barnaby phillips. most of the refugees making it to europe arriving in two countries, more than 120,000 landed in italy.

they are there. 260,000 arrived in greece and take journeys north to other parts of europe. from agrees around 6,000 go on to the poorest country. 10,000 to macedonia and three expected. moving to serbia. 100,000 registered for asylum. many have gone on to hungary. 6,500 crossed into austria. for many, the final destination is germany. according to the refugee agencies 220,000 were registered by last month. more are arriving every day. >> jazz's andrew simmonds joined syrian families on one of the last trains to leave hungary for austria. i wonder what experience it was and what the situation is there now, considering austria closed

its border. >> the boarder is open, but the austrians are not sending trains to bud pest. there's a number of changes, there's attempts at crowd control. when a train goes in. people go forward at a rapid rate. it's a difficult situation. what we are seeing is families, like the one sheer they are travelling by train to the border to a town. and from there they can walk across the austrian border and move on by taxi, bus. austrian police are not stopping

anyone, they can get through. no more direct trains to germany, they have been suspended we were on the last train out of here. >> reporter: father and daughter alone with their thoughts. coming so far, herded from one place to the next. like the others, it's the uncertainty that hurts nearly as much as bruises and sores. >> sometimes we think we'll die. when we are in the road, in the street. without anything. if all goes well. this is the day the painful oddyssey will end, in germany. if you are a refugee.

this is the only way you can board a train in budapest. it's the strongest that make the most headway. without help the youngest are in danger of being crushed. the police have orders to let through enough people to fill a carriage of each train. this man and his daughter waited eight hours to get to this point. they make it. on the move again, destination jeremy. how is your dad now? >> he's tired. i want to make him feel that i am strong. to make him strong when he see i'm happy, make him happy. >> the last person to join a group was this young man, separated from friends. he showed video of a camp and had no means of leaving the room. >> they didn't let us speak or

make calls or go to the toilet, speak or do anything. >> he's under 18. classed as a child. he has grown up on this trip. >> it was cruel. i miss my father and mother. i feel lonely. every one of the carriages is filled with acts of tragedy and persecution from over the globe. as the train hurtles through the countryside, on what is the last leg of an incredible journey, the atmosphere is not necessarily one of joy and elation, there's a sombre realisation of the people they have left behind. but they will be going to safety.

>> this woman wants to settle her father in sweden and complete her university studies and return to her homeland as a medic. >> i will come back to syria and make everything for people and syria. please look after the syrian people. >> how do you feel about leaving syria, are you sad? arriving in munich, he's composed again. germany offering more of a welcome than anywhere else. this colossal mass movement and suffering is shaking some of the complacency of western europe. at the same time it's polarizing opinion in some communities. >> reporter: abir tries to disguise her doubts. >> everything will be like what i want. you are always the optimist. >> see you guys. andrew, i hear an event is being planned on the floor above

you. what is going on there? >> yes, certainly is, it's extraordinary when you consider a week ago riot police were in the entrance area to the stakes. now a stage is being sets up, a band it playing. a group is trying to get more solidarity to refugees. they want to put the message out with music. there's not a policeman in site. many here are trying to work out crowd control of people getting on trains. those unanimous are larger by the day. we are expecting 40,000 refugees to pass on to germany this weekend. at the station over a 6-day

period, it exceeded 40,000. politically there are problems ahead. some saying it's too much for wrern europe to sustain. and hungary saying no way should the boards erts remain open. it's intending to do that. close the borders next week syrians fleeing the fighting are taking refuge in countries bordering syria. we'll speak about that in lebanon, for that part of the story later in the programme. >> to other news, an investigation has been launched into a crane collapse leading to the death of 100 people. it happened at the grand mosque, before the hajj pilgrimage where many from around the world visit the holy site hundreds of people were inside the grand mosque when tonnes of construction machinery came crashing down. as the crane toppled, it broke

through the roof of the building. underneath hundreds were praying. they stood no chance of escape. from the other side grainy images give an idea of the stormy whether outside. you can see how far the crane arm fell. people inside couldn't see it coming. a witness that spoke to al jazeera on the phone said he almost died. >> i escaped it narrowly. no one had a clue what happened. it's compared to a bomb blast. emergency crews were dealing with dead and injured for hours. >> translation: the incident happened at 5:23 due to the rain and wind speed as high as 83km. it caused the train to collapse, causing death and injuries.

>> many gathered for the hajj pilgrimage. it's the busiest time of the year. saudis launched an investigation. but the proceedings will go ahead. >> i would like to convey the condolences. mosque and the crown prince to the families involved in the incident. >> there's construction all around the grand mosque. cranes surround the complex, part of a million expansion project. the number of people converging on mecca create security and logistical changes. in the past that's resulted in deadly stampedes. safety measures have been upgraded. the accident may have happened during high winds and rains live for us in jeddah - what are you finding out there, omar

al saleh. >> well, the investigation is under way, but we are hearing reports that largely the investigation will blame the incident on the bad, whether the strong winds and rain, heavy rain. by the way the weather forecast for today. there might be bad weather to come on medina. so i hope another crane does not fall. the other problem we are hearing is not a problem. progress of saudi authorities. all the damage that resulted in that incident is being cleared. they were finished cleaning in that part of the ground for days. they are adamant that this will not affect the hajj pilgrimage. it is suspended. it's like a bridge allowing the pilgrims to walk around.

that path is surrounded, and that's why i think it's the reasoning behind that part of the ground. >> they bring it in. the executive director at the research foundation, joining us from birmingham. good to have you with us. if the incident is down to bad weather, it's a concern, considering there's crane's there. >> yes, i mean, it doesn't come as a surprise that it is perhaps due to some bad weather conditions, but not very much so. if you look at the images of the crane that caved in, it caved in creating a crater. there's about 15 similar cranes overlooking the mosque. and if the weather is bad. the danger is any of the crane's collapse said, why didn't the

saudi arabia authorities move the cranes during the peak season of hajj, and bring them back. there's vast areas around that could have stopped the casualties. in 2006 the bridge collapse said. >> knowing that this happened before and it's the busy season. why is it allowed to happen what does it say about the speed of development and change? >> well, the development continues over the past several years, the saudi authorities want to accommodate many over years. health and safety is not in consideration. they want to build high buildings. they'll accommodate hotels, accommodating rooms. they don't have fees to accommodate fire engines. it's happened in the clock tower. at the same time when the trust happened yesterday, the social

media is asking for blood donors, it's bizarre. you would expect the hospital to be close by, and donors. again, it raises a question of health and safety issues, which is first and fore most. i should imagine that ruins the experience having in there as well as seeing the cranes. >> of course. >> well, of course it is. it's changed the atmosphere. it looks like a salvage yard. it's wiping away the heritage strike. within the grand moss, there's many historical errors. they went to the jerusalem mosque. it's happening at a cost of construction of the holy sites. >> good to have you with us. pleasure.

>> plenty more to come on the al jazeera newshour. egypt's cabinet maker's surprise announcement to the president. we'll have the details. the clean-up offense in japan, following floods. people are bracing for more bad weather to come. in sport, the most one-sided men's semifinal in u.s. open history. we'll have the details. britain's opposition labour party elected a new leader, jeremy corbyn, a veteran socialist. one with 59% of the votes. there were fears that his leadership had been shifted too far to the left damaging labour's chances of winning the next general election. >> i want to say thank you to the 36 members of parliament. 35 plus me, because i nominated

myself. for nominating me for this position. i know some had a reluctance to do so - it is reported. but they did so in a spirit of inclusion and democracy. i thank them for that and look forward to working with all of them after the election campaign, we have great work to do in the party. >> live to lawrence lee in london. i wonder how the news is going down there, considering that germany is controversial. why is that? >> well, his first acts upon winning the competition has been to join the refugee solidarity march. that tells you all you need to know about this man. he's a former chairman of the stop the war coalition, opposed to the british and american war in iraq. he's a passivist. he wants a peace knlrches in syria -- conference in syria,

rather than the current idea of bombing i.s.i.l. he's equivocal about the european union. and he's also very much against tax havens and wants a redistribution of wealth from the rich to the poor. all this left the established wist minister in apathy. they have been busy rig him off saying he's unelectable. you have to wonder from his point of view certainly, you remember the general public at large, he's dead set against the political machine regarded as out of touch and corrupt. he'd say, "i'm not interested in talking to you people. i'm interested in the grassroots movement and populist politics. it will be interesting, few years in british politics. >> outside the borders, what impact will the election have on

british and international politics? >> i mentioned syria. he'll try to get the m.p.s to vote against a coming campaign, the bagsal party wiping out at the last election saying if he's unelectable it will lead to a second independs. having said all that, they are likely to work with the snp and the green party on the environment, nuclear weapons, it's - what this does is offer british people a proper choice, carry on with the politics which they are now, or go down a different road, which is more like greece or spain and that will be interesting before the next elections in five years time. >> thank you for that.

>> egypt's president has septembered the resignation of his cabinet. coming days after the country's prime minister said there would be into cabinet shake-up geet corruption -- despite corruption charges facing the former agricultural minister. he resigned and was arrested. state media report that the oil minister has been asked to form a new cabinet. a professor in moderate and contemporary history says that the cabinet was forced to resign. >> in the last three days there was a meeting. the cabinet and a lot of reports about the responsibility of other minister are or top managements. the minister was the core of the story, but others are linked to

that. seems it was a heavy leg to handle. the solution was to get rid of the government and think of - of course, you have to look at the election coming soon, the parliament. and it seems you need the parliament and ministers. he wants a better environment within the egyptian political areas so beam can vote for the next parliament japan's prime minister has been visiting areas of the country hit by floods. the water is receding. many people have been left homeless. more than 100,000 have been affected by the floods and landslides. four were killed and 20 missing. we have this update by one of the hardest hit areas by the

flooding japan is used to tropical storms and typhoons. more rain fell in a 24-48 hour third than calls in the month of september. it was too much for the rivers to cope with, in particular the river that burst it's banks around 1 o'clock in the afternoon, sending a war of water and taking everything with it. the weather cleared, water receding. a lot are leaving the evacuation centers to go back to their homes. several people are missing. the death toll could rise and rescue and recovery is on its way. to eastern canada?

it's doings dental that this is similar to japan, it catches old hurricanes, and is what happened. to a lesser extent. this was entirely a hur bane and is gore gettable. it went through nova scoshia and behind. the hassive cloud producing rain, we are talking small in comparison with japan, 80mm, a bit more in new brunswick. greenwood not quite in new brunswick. it's not the end of it, but the end of summer, a summer playground. the rain is on its way up. we don't talk about this part of northern america. we follow the line down. >> there's no exception today. we are coming down to texas, the

result has been flooding, to a lesser extent in japan. it's been fatal in one or two places. storms have gone. we look to the eastern seaboard for the rain thanks, rob. still to come - relief among ruling party supporters. a hint at political change. police in the united states test equipment as debate continues about whether they are too heavy-hand heavy-handed. in sport, the latest from the english premier league. chelsea visits everton. the only way to get better is to challenge yourself, and that's what we're doing at xfinity. we are challenging ourselves to improve every aspect of your experience.

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you are watching al jazeera. the top stories - saudi arabia head of civil defense blamed high winds for the crane falling on the grand mosque in mecca. 107 people died, 230 injured in the accident. >> members of the labor party elected jeremy corbyn as their new leader. there were fears that corbin's leadership could shift it too far to the left thousands march in central london in support of refugees, hoping to convince politicians that britain should welcome for asylum seekers. most of the syrians escaping the war register in countries accepting syria, even those are

struggling to cope. turkey hosts close to 2 million. more than a mimion are in lebanon, in -- million are in lebanon in crammed camps near the border. jord j jordan, and other areas have crowded refugees. what is the situation there at the camps, jamal? >> it is very dire and desperate in the camps, if you can call them that. there isn't real infrastructure, these are people that have been living here for several years. let's take a walk around maybe showing the viewers how the situation is like. you have shallow places, such as this. this is where toilets flush through. you look to the left and the

right. you can have families of 8-10 people in the sheters. we don't have much against the hot assumer months. it's difficult in the winter months when it snows a lot. that's why many heard, there were resume hours that they would open their doors to rev disease. many blocked to beirut. searching for a home. here is our report on some of those beam. >> reporter: behind each face is a story. newly weds, widowed - fathers that couldn't look their children in the eye because of

what they have become. this woman tries to comforts her 9-month-old baby girl. she tells how they attempted to cross the sea. she pulled out at the last minute. frightened for her baby's safety. her husband went alone. he can be seen in the video, together with other refugees crammed in a dingy, travelling by night trying to get to europe, facing a possible death at sea. >> he was petrified but said he was risking his life for us. the little zafrl was called the light of syria: that man has six children and they live in one room, he makes a living by working at a shoe factory, it's not a stable income. >> all i want is to secure my

children's future. if i go to europe. i don't care if i'm living in a tent. i want them to have a better life. >> his daughter is unable to see properly. he says he can't afford to get her treatment. if the u.n. failed to find me refuge in another country, i may be forced to leave my family and risk it myself. every day is wars on the one before. there's no light at the ends of the tunnel. they are hoping to provide for more than 1 million refugees in lebanon. they don't have the money. the international community is not paying up. the u.n. received less than 30% of money. families are living on half a dollar a day. >> the journey is dangerous, a lot of refugees are losing their life. children and women are risking their lives trying to find better opportunities, this calls

for more assistance in lebanon, and it calls for more burden sharing with lebanon. to receive more syrian refugees. >> while the refugee crisis caught the attention, the cause of the catastrophe is far from being resolved. it seems their only wish is that their children's lives will be a little better. so that's a closer look at some cases, they are in the hundreds of thousands finding themselves in a desperate sways. the only thing is to risk their lives, giving an aerial view of the campsite. i want us to realise there are hundreds of other camps like this scattered across lebanon. when the u.k. is willing to take

20,000 refugees, it's not a drop in the ocean in terms of how many find a sustainable living. they barely clean out the fight. what is needed is a lot more money, less than 30% of finance is needed this year alone, other countries need to look at aping their doors, aside from finding a solution as to why they are forced to flee their homes, you look at the future, and ask how the situation could get worse. >> thank you. indian place say more than 80 have been killed in two explosions, after a cooking gas

cylinder ex-beloweded at a restaurant. the spraunt was fuel of people having break thast. we have this horn. >> reporter: the explosion took place in a residential area at about 8:30 this morning. police suspected it to have happened inside a busy restaurant, when a gas cylinder exploded. they are found all over the country, in restaurants and people's homes. they don'tuably caught damage. the explosion took place in a three-storey home. specifically mining explosives. that with the busy restaurant next door, in the residential neighbourhood, is why there was so much damage. many of the victims were taken to areas. this being a small town. they couldn't handle the wounded. the government for his part is

promising compensation for the victims and launched an investigation to dorm what happened. >> singapore's ruling people's action party celebrating a win in the certainly election, the party in power since independence in 1965. the election was not a walk over. >> victim relief after the ub certainty of a fight against the plult mr parties. benefitting from on election, the ruling people's party see it it as a solid endorsement to take it forward. >> we go for 100. we'll do a better job for the next 60 years, for the party's leader, this was a personal

victory. the first election without the omnipresent influence of his father and the founder of singapore who died this year. he reversed gains. >> it's a good result for the p a.p. but an excellent result for singapore. at opposition rallies, the main workers party depleted hopes. still believing they are changing singapore into a multiparty system. >> you look around here. it's a better place to stay. this is what you want. >> the government will puts more effort to take care of us. this sh what i want. >> there's also a wider change that many believe is under way. not noted for exchange, people have been gripped by election fever, insisting that the debate

durz not equal disunity, it's said to be better for it there is one less republican candidate in the u.s. presidential race. the texas governor dropped out. perry was near the bottom. forced to stop paying staff due to a lack of funds. the texan was making a second bid to the white house. gaoled venezuela promised to continue the fight. lopes was sentenced to nearly 14 years in prison. he was sccted of inciting violence at anti-government prosecutor tests during which 14 were killed.

the opposition criticized illeague at oils. ies. -- illegalities. >> i visited leopoldo lopez in gaol. he said no one will stop us. we'll continue with justices and truth cuba to release 3,500 prisoners ahead of pope francis's visit. but will not include people convicted of violent crimes or crimes against the state. >> reporter: another pope is coming to cuba, meaning the crowded prisons are losing some inmates. >> the council of state, the republic of cuba grades on the occasion of pope francis's visit to pardon 3,525 prisoners, looking into the natures of the crimes. the time served and health considerations. it's similar to what happened when pope john paul ii and

benedict were there. >> translation: many may think it's a publicity stunt because the pope is coming. it seems a reflection of the reality. >> the pope is coming. the pardons have a right to a second opportunity. >> not for everyone. this goat gesture of goodwill ahead of pope francis's visit includes those that committed murder. in other words. dissidents. although the government denies that it has political prisoners, the nongovernment human rights and reconciliation commission estimates there are 60 imprisoned dissidents. 53 others were released in december, marking the time between the united states. >> during pope john paul ii's drip to cuba, the president released 100 incarcerated

opponents. not this time around it seems. the most visible group known as the ladies in white is asking for a meeting with pope francis to discuss human rights. a meeting that the vatican has apparently ruled out police officers from across the united states hold a big training exercise in california, simulating emergency scenarios and test the latest equipment after a debate about whether police force are militarizing, and whether tactics change. >> tep around. >> the focus of urban shield are what the police called tactical emergencies. some of the weaponry for sale can be suicide.

one guy wants to take the person out. >> a street protestor for some forces to bring out the hardware. >> it provides safety for injured people. >> there's no guns on it at all. we could open it up top. if you had to you could fire and private safety. >> the organizers says it is a complex issue. >> does it insight people? >> it does. there's a record that you are inciting people. that's bad. >> not necessarily. what came first, the chicken or the egg. >> police fatalities are lower than 20 years ago. according to "the washington post," the number of people killed this year by the police is higher than any year prior to '76. there's three months to go. those protesting against urban

shield feel the message is not getting through. >> a lot of reasons why black people are murdered by police is not because of emergency situations. they are quick to respond. that's how we end up dead. >> reporter: that was not the view inside the conference hall. on closer inspection there was awareness of the debate under way outside. still ahead - art imitating life. we look beyond the glitz and glamour at the venice film festival. >> after a surprise knock out at the us open, we examine why serena williams is lagging behind when it comes to corporate support.

this year's venice film festival screened dozens of films over the past few days. charlie dank low looks at the -- de-anglo looks at the themes and move us in the run for a prize. >> reporter: there has been plenty of glamour on the red carpet. on screen films are gritty. the four words - inspired by true event. the fal of a holocaust survivor searching for an auschwitz commander. >> you must find him. you must kill him. >> to the african child soldiers and a brutal civil war in beasts

of no nation. reality was hard to avoid at the festival. with movies telling stories that seem to come from the news. >> i don't think it's from a lack of creativity. it's sort of thinking about the problem of the individual in contemporary society. >> reporter: the plight of refugees was the backdrop of some, the focus of many. >> he said you have to go back to your country. it is my country. i don't have a country. it's a killing ground. >> i'm so happy to bring people without voice, people that are suffering. i think the movie is about finding a mission of what it is

to be human on the planet. >> reporter: for millions that means moving. with films like mediterranean, that means thousands of refugees and reaching the shores of europe. >> this will soon be humming with stars. the jury is deliberating which film to honour, and as well as tales from reality, documentaries loomed large, but the winner is anyone's guess. tough gig she's got. lot to talk about at the tennis. >> absolutely, with an italian theming an all-italian women final at the us open after the world number one serena williams suffered a shock defeat. in contrast the men's final contested by two familiar names.

>> reporter: 85 minutes, three dropped games, and novak djokovic into his fourth grand slam final of the year. the top seed orchestrating the most one-sided men's semifinal in new york in the open era. defending champion marin cilic ruthlessly dispatched. now an all-star showdown awaits. the roger federer beat stanislaw wawrinka in straight sets to reach his first final at flushing meadows since 2009. despite going three years without a grand slam title. roger federer has not lost a set at the tournament and the dropped serve twice. >> i hope the crowd will be happy to see me in the finals. it's been six years, i haven't been in the finals. sounds like a big deal. it's not that long ago in my opinion. he's always going to perform on a high level. rarely does he drop the level. he makes you play your best.

>> reporter: it's the final officials will be happy to have after serena williams' shock knockout. the completion of a calendar grand slam was considered a mere formality for the world number one, but italian roberta vinci spoiled the party. >> i don't want to talk about how disappointing it is for me. if you have any other questions, i'm open for that. >> reporter: how well did she play today? >> i thought she played the best tennis of her career. she's 33, and she's going for it at a late age. it's good for her to go forward and play so well and i guess it's inspiring. >> reporter: for the first time two italian woman will feature in a grand slam final. roberta vinci facing flavia pennetta, who saw off simona halep, world no.2.

ticket for the final plummeted from $1500 though $370 in the wake of williams knock out. serena williams one of the tennis greats, but lags behind when it comes to endorsement. we have this report from gabriel elizonda. >> the biggest star in women's ten us out. in the final two relatively unknown names in. it's a big hole to fill. by any standards serena williams had a great year. despite the loss, her dominance of the sport is not matched in endorsements. she's won 21 grand slam titles, ahead of her competitor who has won five. in 2014 williams earnt 11 million, half of the 22 million maria sharapova earnt in the same year.

♪ i feel pretty >> reporter: that's the title of this film cementing her place as a tennis player and sex sim bomb. serena williams is seen as an athlete. she is 47th on the forbes list. of the seven tennis player, she's deadlast in endorsement. the question becomes why? >> there's an issue of race. there's an issue of sexism in terms of serena williams. she's a unique character. she's an amazing tennis player, incredible woman and beautiful lady. she's got the goods. >> reporter: with an estimated $50 billion spent on sponsorship and advertising, dean says it's about brands asking themselves business questions. >> don't forget if you bring on a celebrity you are looking to

develop more customers, what is the target, the profile that you are after. potentiallicm your doesn't fit the -- pogly serena williams don't fit the profile. they research it but other sports people are more relevant for their brand. >> if williams was hoping a grand slam would gain her endorsements and close the gap on more well-paid rivals, it will not help. on the court williams will be back and ranked at the top, even if when it comes to endorsements, she's not are well are for more we'll speak to darren white, a professor of sports marketing, joining us from birmingham alabama. can you explain what it is about an athlete that makes it marketable. >> sure. when a sponsor is looking for an athlete they are looking to

connect with a group of people. and the primary group that advertisers are after is a young male demographic, if and you are trying to reach that, we know they attribute hero worship to athletes they follow, and they are more male oriented. from the world of international football. that's why you see the male athletes have more sponsorship opportunities than females. >> does social media have a role to play. >> these days, social media is the way that a branch gets with that audience. so again the millennial generation is active on social media. when you consider a celebrity, you look at the followers, and forbes did a study of 100 highest paid athletes. they found that 15 of those athletes were international

football players. they make 650 million total followers. the entire rest of the list makes 400 million. the power of the male international footballer to reach that demographic is unprecedented. so compare that to serena williams, who has about 8 million followers. you see the difference farce market ability. the ability to reach the audiences that the air lanes or coca-cola wants to reach. >> ath reets have been in the past. they appeal to a wide variety of consumers, why doesn't the same thing apply to serena williams. >> advertisers tend to look for female celebrities to relate to female audiences that they want to connect with.

when a brand is looking to do that. they'll go with an entertainer. movie star the younger female connects better with that individual. >> great to hear mour thoughts on that. thank you very much for now. saturday sees one of the biggest games in the english collingwood. one of several games, champions chelsea travelled to edmonton. that's not the kick off, that's serena williams losing to roberta vinci in the us open title. steven naismith, there he is, scoring twice giving the home side the lead. pulling one back. any thoughts of a comeback. that man steven naismith completed the hat-trick. chelsea confined to the third

defeat in five matches the other games will be kicking off. the lead is manchester city. arsenal host stoke at the emirates, and man united liverpool is the late kick off. in spain, real madrid kick use in a few moments. barcelona go to atletico madrid. lionel messi did not train with team-mates on friday. spanish media reported he was attending the birth of his child. he expect him to line up alongside neymar and luis suarez for the saturday game. that's the sport with extra tennis. >> we have more russian space cap stul landing in kazakhstan. the soyuz spacecraft returns with three crew members. among them a russian cosmo naught spending 879 days in

orbit. thanks for watching.