but above all to develop new software for future computers also in one nine hundred seventy five in palo alto california another do you steve jobs and steve wozniak high school students who are fans of this new technology also discovered the ultimate h. the start of an epic journey. steve was now he looked at that altitude for him this was not elegant and there were too many chips the thing was too big so immediately what was was doing as ed was saying i can design a computer all on one board this would be the one was in jokes of the first to succeed in putting all of the components that make a computer hooked onto a single board power supply keyboard and memory all connected to screen the two friends have just invented the personal computer making out the one was purely was his idea and it was purely his design but once he showed it to his good friend

steve jobs steve is the marketing person. we can make money. but for now the apple one is being manufactured in the jobs family go ron. i'm pretty much the only person who worked in the garage at least on the apple line . steve jobs was on the phone all the time he was in the kitchen on the phone and i was in the garage testing up on boards one year after the founding of microsoft the apple computer companies established in april nine hundred seventy six microsoft and apple the two pillars of the computer revolution they both. believe that computers were not just important but crucial. and. and yet they they both had a very different way of going after it jobs was coming from hardware and

and gates was coming at it from software and that was so they came at it from two different directions but they both. were very strong minded men who believed they were they were changing the world while bill gates continues to develop his basic the silicon valley do you will push ahead steve wozniak develops the apple two while steve jobs looks at investors so that he can grow his young company. impressed by jokes angel investor mike market invests two hundred fifty thousand dollars in which expands and moves to cupertino where its headquarters are still located today. the how many calculators you up to maybe right and you have to use the automatic

bank telling machines short so life is already seducing you into learning the stuff and it's certainly not an eight nine hundred eighty four ish biz vision at all it's just going to be very gradual and very human in will seduce you into learning how to use jobs and was unveiled their new computer in the spring of one thousand nine hundred seventy seven at the computer fair in san francisco the apple two is a smash hit. the apple two was a huge that it was actually really the first usable personal computer the apple two always you know i always thought it was magical because you could do almost anything you thought of if he were creative enough the apple to the first personal computer designed for the general public the sales are phenomenal it in bodies the computer revolution but it has a serious handicap and the person who has the solution is bill gates was the acro

version of basic but it wasn't. completely up to date that was a certain aspect of it that wasn't in there so they began looking around for another version of basic that ran on that ship at the apple two used and microsoft was a company that had it so they got in touch with bill gates. with basic microsoft supplies with the apple two locks this is the first collaboration between bill gates and steve jobs but at the end of the seventy's thanks to the success of the aapl to the spotlight is on steve jobs and then in one nine hundred eighty they went public so there are all these people have stock that got very rich and it was one of the first public companies in the personal computer space where people got rich so than people turn to really paying attention what's it like to get rich. it's very interesting i was worth. about over

a million dollars when i was twenty three. and over ten million dollars and i was twenty four and over one hundred million dollars and i was twenty five but. especially at that point in my life it was it was not the most important thing the most important thing was the company the people the products we were making the products also the obsession of. his vision of a world organized a run software. there's a lot of people who are forecasting that they'll be software stores just like their record stores today and that they'll be thousands and thousands of those and i think i'd have to agree with that or mine of those first product was basic and that was sold to apple and that was sold to radio shack and commodore they were all customers so he already was doing business with sort of everybody that was trying to make personal computers he was the first person to really have the idea of

a software company separately from a hardware company and that maybe the software company was going to create more value the hardware. but apple was the big elephant you know bill gates was the mouse so bill gates being that position he was a scheming you know strategic guy and he managed to work his company up despite the fact that the giants of the personal computer business apple and to some extent in i.b.m. were giants and he had to get his software on to them in order to grow his company . i.b.m. the computer hardware giant soon entered the new personal computer market but computing was a nothing without software so i.b.m. known as big blue tones to bill gates who seizes the opportunity and in one thousand nine hundred eighty signs of a lucrative contract with i.b.m. his new computer operating system would run on all i.b.m. p.c.'s and most dos is the backbone of the p.c.

and it makes the computer easier to use. the smartest thing he did maybe the smartest thing he ever did in the computer business was that he got i.b.m. to sign a deal that gave him a one time payment but allowed him to license it to other people who might clone i b m's peacey. i b.m. did not really think anybody else was in a successfully clone their p.c. so they didn't care it's bill gates's must have strong in addition to his contract with i.b.m. he retains the right to sell his computer operating system to any of big blue's competitors bring go with dos gates sets the software standard for the entire p.c. industry i'd say within six months of him doing the i.b.m. deal. everybody in seoul can value about microsoft.

in the early eighties steve jobs and bill gates are still under thirty two key players in a rapidly expanding industry meteoric success stories for two very different personalities. robert cringely knew both men well he worked with gates and jobs starting in the late seventy's a former staff member at apple he switched to journalism and for more than thirty years has written about their rivalry with bill was always about the money with steve it was never about the money and money is nice but it was never about them i am so that that made them black and white you know up the dow up because they were there very very different people i hired steve jobs at atari when i think hughes ninety and. he was very sure of himself.

and i was quick to judge whether he thought you were smart or dumb and if he thought you were dumb he was good to dismiss it even if you were his supervisor he he was very good at knowing what he wanted and he would just steamroll you into doing it and he definitely relied on his instincts a lot he relied on his gut he talked about that all the time and that's a certain type of spiritual dimension of being into being you know we had read books about for instance goren chief a famous russian spiritual master who was always talking about integration and a whole mess which means using all your faculties which means using your third eye of vision. in the seventies like many of the hippies at the time steve jobs and his

friend daniel leave to go to india the trip is a rite of passage a search for spiritual wisdom. we were looking for a wise man who had secrets of knowledge for us. nothing really much happened to us we did not find the guru we hoped we would find. steve would talk about all this. spiritual stuff and yet he could be a cool person you know he he he had a real troubles with intimacy he couldn't allow himself to get close to people. i don't know why you know he loved the idea of spiritual ism but to live it was hard for him. and bill is just geeky you know he's he he's just

a very nerdy guy and as such in especially his early years he had problems communicating and being understood and his family didn't know what to do with them and he found his niche in business and technology and succeeding just on the basis of brainpower steve jobs and much better marketeer than more than bill gates was but he was not really that technical he was not a technical code writer bill gates could write code and write good code bill just different he led with the data and with the inside in the technology and the idea were steve led with you know what's it feel like to look like you know so. much more technical much more marketing where we are one. in one recent one.

was. produced. in one thousand nine hundred forty jobs the king of marketing unleashes a groundbreaking advertising campaign this is to promote his newest creation the legendary macintosh a rampart against the our well in world of the giant i.b.m. after the macintosh nothing would ever be the same again simpler operating features new design the most appears and the graphics interface those little windows that make life so much easier these innovations combined with software developed by microsoft like excel and word make the mag an overwhelming success in fact bill gates becomes a key figure in promoting the mac for years now it's

a great machine it's a step forward in terms of the way users graphics and the speed in business machine a lot of people are going to be able to afford that's a very very useful machine there was a lot of collaboration on the back there was microsoft roads really great. things for the for the muck you know excel came out first on the map the atmosphere was fine when he came i remember the first couple times remember that we were not competitors at all at that point they were our allies and helping making the macintosh happen so we got along very well with them they were similar toss in many ways. well done so the macintosh software dating game. software ceo's could i please ask you to introduce yourself in a power to be of the dating game hosted by jobs the contestants of the software

producers who contributed to the success of the my name is bill gates i'm chairman of microsoft and during one nine hundred eighty four microsoft expects to get half of its revenues are macintosh. behind the smiling facade steve jobs place the king and treats bill gates like a vassal for making numbers three describe your ideal relationship with apple. will be so in our software independently so the key thing is that apple gets a lot of consistent standard machines out there quickly i spent the whole time two days in a y. e with bill being ignored. we were treated like some crappy little it was like the most oh it was horrible we went for a walk bill and i went for a walk all the way the diamond head and back on the beach talking about how screwed we were. what we're going to do lotus going to kill us we are so let's show we had work prostin to excel we're just like we're just excel saturday extra because they

were just blown as offered. bill gates is bitter but we tains his foresight the monks renowned graphics interface represents the future of personal computer without a qualm he makes his move you know i didn't trust bill gates you know while we were working on the macintosh i was one of the first people apple to catch on to the fact that microsoft was cloning the macintosh they were making their own version of the macintosh operating system. i was always on the phone with a fellow who was in charge of microsoft's application software he was asking me questions about how the macintosh system software word that he didn't need to know to do what he was doing so i kind of caught on to the idea hey they're being the mac. i told steve he wasn't worried about it at all jobs is in reach twenty learns that microsoft is launching a new operating system windows there was

a pretty strong disagreement with windows game you know then that was probably of all of the things that are apple trying to come out was the that was the thing that that upset out of the most the not so good people so they're also there you know their lawyers. and the summer and certainly you know i'm sure upset steve to some some like found. he was very upset and his first reaction was get bill gates down here tomorrow and i thought well boy you can't use all your competitor down it might take a week or so. i was amazed or was there the very next day. i was very impressed by bill gates because there was an extremely angry steve jobs in there and there are maybe eight or ten other apple people but just bill from microsoft no entourage no one there with angry steve jobs pouring down them just

yelling at him you trade us how can you how can you be trained and bill gates as cool as can be said about well steve that's one way of looking at it i have another way of looking at it he knew that the graphical user interface was the future of computing and so if he wanted to be able to remain in you know dos was everything dos was huge but he knew that if he didn't do windows he'd be out of business. bill gates goes on the offensive job's already had a taste of this when renewing licensing for basic which he quipped apple two still cupertino is best selling computer it's the end of their collaboration no it's open warfare they have a go she ation and bill held out for a extremely high price that he didn't expect to get and steve

sell trapped and so he paid bill what bill asked. he overpay for the contract extension of. microsoft basic they made so much money from that apple contract that they devoted the excess money the money they never expected to get to creating an international business we always talk about companies plane cats it's a chess game well everybody else was playing chess bill was playing three dimensional chess he already had his move on another board already calculated from three moves on the previous board so if you look at the fact that microsoft more than half of microsoft's business is now outside of america that wouldn't have happened without apple were. the.

gates increasing success job's becomes even more of a megalomaniac the world now revolves around him he creates his own personality cult the machine is his and it literally recognizes him as its father. and a great. list in the show it is written. that i introduced a man who didn't like. speed. oh i think if you talk to a lot of people on the mac team they will tell you. it was the hardest they've ever worked in their life some of them will tell you it was.