very human and will seduce you into learning how to use it jobs and was unveiled their new computer in the spring of 1977 at the computer fair in san francisco the apple 2 is a small skate with. the apple 2 was a huge that it was actually really the 1st all usable personal computer apple 2 always you know i always thought it was magical because you could do almost anything you thought of if you were creative enough the apple 2 the 1st personal computer designed for the general public the sales are phenomenal it in bodies the computer revolution but it has a serious 100 and the person who has the solution is boogie. was the acro version of basic but it wasn't completely up to date that was a certain aspect of it that wasn't in there so they began looking around for another version of basic that ran on that ship at the apple 2 used and microsoft

was a company that had it so they got in touch with bill gates. with basic microsoft supplies what the apple 2 lacks this is the 1st collaboration between bill gates and steve jobs but at the end of the seventy's thanks to the success of the apple 2 the spotlight is on steve jobs and then in 1980 they went public so there are all these people have stock that got very rich and it was one of the 1st public companies in the personal computer space where people got rich so then people started to really paying attention what's it like to get rich it's very interesting i was worth. over a $1000000.00 when i was $23.00 and over $10000000.00 when i was $24.00 and over $100000000.00 when i was $25.00 but. especially the play in my life it was it was

not the most important thing the most important thing was the company the people the products we were making the products also the obsession of. his vision of a world organized a run software. there's a lot of people who are forecasting that there will be software stores just like there are record stores today and then they'll be thousands and thousands of those and i think i'd have to agree with that or mine of those 1st product was basic and that was sold to apple and that was sold to radio shack and commodore they were all customers so he already was doing business with sort of everybody that was trying to make personal computers he was the 1st person to really have the idea of a software company separately from a hardware company and that maybe the software company was going to create more value than the hardware. but apple was the big elephant you know bill gates was the mouse so bill gates being that position he was

a scheming you know strategic guy and he managed to work his company up despite the fact that the giants of the personal computer business apple and to some extent in i.b.m. were giants and he had to get his software on to them in order to grow his company . i.b.m. the computer hardware giant soon entered the new personal computer market but computing was a nothing without software so i.b.m. known as big blue turns to bill gates who seizes the opportunity and in 1980 signs of a lucrative contract with i.b.m. his new computer operating system would run on all i.b.m. p.c.'s amas dos is the backbone of the p.c. and it makes the computer easier to use. the smartest thing he did maybe the smartest thing he ever did in the computer business was that he got

i.b.m. to sign a deal that gave him a one time payment but allowed him to license it to other people who might clone i b m's peacey. i b.m. did not really think anybody else was in a successfully clone their p.c. so they didn't care it's bill gates's must have strong in addition to his contract with i.b.m. he retains the right to sell his computer operating system to any of big blue's competitors bring go with dos gates sets the software standard for the entire p.c. industry i'd say within 6 months of him doing the i.b.m. deal. everybody in seoul can value about microsoft the. in the early eighties steve jobs and bill gates are still under 32 key players in

a rapidly expanding industry meteoric success stories for 2 very different personalities. robert cringely knew both men well he worked with gates and jobs starting in the late seventy's a former staff member at apple he switched to journalism and for more than 30 years has written about their rivalry with bill was always about the money with steve it was never about the money and money is nice but it was never about them i am so that that made them black and white you know up and down up the hole they were there very very different people i hired steve jobs at atari when i think use 90. he was very sure of himself and was quick to judge whether he thought you were smart or dumb and if he thought you were dumb he was dismissive even if you were his supervisor he he was very

good at knowing what he wanted and he would just steamroll you into doing it and he definitely relied on his instincts a lot he relied on his gut and he talked about that all the time and that's a certain type of spiritual dimension of being into being you know we had read books about for instance gordon chief a famous russian spiritual master who was always talking about integration and a whole mess which means using all your faculties which means using your 3rd eye of vision. in the 70s like many of the hippies at the time steve jobs and his friend daniel costa leave to go to india the trip is a rite of passage a search for spiritual wisdom. we were looking for

a wise man who had secrets of knowledge for us. nothing really much happened to us we did not find the guru we hoped we would find. steve would talk about all this. spiritual stuff and yet he could be a cool person you know he he he had a real troubles with intimacy he couldn't allow himself to get close to people. i don't know why you know he loved the idea of spiritual ism but to live it was hard for him. and bill is just geeky and l. he's he he's just a very nerdy guy and as such in especially his early years he had problems communicating and being understood and his family didn't know what to do with them

and he found his niche in business and technology and succeeding just on the basis of brainpower steve jobs a much better marketeer than the bill gates was but he was not really that technical he was not a technical. code writer bill gates could write code and write good code bill just different he lead with the data and with the inside in the technology any idea where steve led with you know what's it feel like to look like you know so. much more technical much more marketing where we are one. in one recent one. was.

in 1940 jobs the king of marketing unleashes a groundbreaking advertising campaign this is to promote his newest creation the legendary macintosh a rampart against the our well in world of the giant i.b.m. after the macintosh nothing would ever be the same again simpler operating features new design the most appears and the graphics interface those little windows that make life so much easier these innovations combined with software developed by microsoft like excel and word make the mag an overwhelming success in fact bill gates becomes a key figure in promoting the mac for years now it's a great machine it's a step forward in terms of the way users graphics and the speed of. business machine a lot of people are going to be able to afford that's a very very useful machine there was

a lot of collaboration on there was microsoft roads really great. thanks for the for the mug you know excel came out 1st on the map the atmosphere was fine when he came i remember the 1st couple times remember that we were not competitors at all at that point they were our allies and helping making the macintosh happen so we got along very well with them they were similar toss in many ways. well done so the macintosh software dating game. software ceo's could i please ask you to introduce yourself in a power to be of the dating game hosted by jobs the contestants of the software producers who contributed to the success of the my name is bill gates i'm chairman of microsoft and during 1984 microsoft expects to get half of its revenues are macintosh. behind the smiling facade steve jobs plays

the king and treats bill gates like a vassal for making numbers 3 describe your ideal relationship with apple. would be so in our software independently so the key thing is that apple gets a lot of consistent standard machines out there quickly i spent the whole time 2 days in a y. e with bill being ignored. we were treated like some crappy little it was like the most oh it was horrible we went for a walk bill and i went for a walk all the way the diamond head and back on the beach talking about how screwed we were. going to do lotus going to seal us we are so let's show we had work prostin to excel we're just like we're just excel saturday extra because they were long as offered. bill gates is bitter but we tains his foresight the max renowned graphics interface represents

the future of personal computers without a qualm he makes his move you know i didn't trust bill gates you know while we were working on the macintosh i was one of the 1st people apple to catch on to the fact that microsoft was cloning the macintosh they were making their own version of the macintosh operating system. i was always on the phone with a fellow who was in charge of microsoft's application software he was asking me questions about how the macintosh system software were that he didn't need to know to do what he was doing so i kind of caught on to the idea hey they're copying the mac. i told steve he wasn't worried about it at all jobs is in reached when he learns that microsoft is launching a new operating system windows there was a pretty strong disagreement with windows game you know then that was probably of all of the things that are apple but when it comes out was the that was the thing

that that upset out of the most people so they're also there their lawyers. and to some and certainly you know i'm sure upset steve to some some extent. he was very upset and his 1st reaction was get bill gates down here tomorrow and i thought well boy you can't just call your competitor down it might take a week or so. i think i was amazed or was there the very next day. i was very impressed by bill gates because there was an extremely angry steve jobs in there there are maybe 8 or 10 other apple people but just bill from microsoft no entourage no one there with angry steve jobs pouring down them just yelling at him you trade us how can you how can you be trained and bill gates as cool as can be

said back well steve that's one way of looking at it i have another way of looking at it he knew that the graphical user interface was the future of computing and so if he wanted to be to remain in you know dos was everything dos was huge but he knew that if he didn't do windows he'd be out of business. bill gates goes on the offensive job's already had a taste of this when renewing licensing for basic which he quipped aapl to still cupertino his bestselling computer it's the end of their collaboration no it's open warfare they have a go shish an am bill held out for a extremely high price that he didn't expect to get and steve sell trapped and so he paid bill what bill asked. he overpay for the contract extension of. microsoft basic they made so much money from that

apple contract that they devoted the excess money the money they never expected to get to creating an international business we always talk about companies plane cats it's a chess game well everybody else was playing chess bill was playing 3 dimensional chess he already had his move on another board already calculated from 3 moves on the previous board so if you look at the fact that microsoft more than half of microsoft's business is now outside of america that wouldn't have happened without apple the way. would gates increasing success job's becomes even more of a megalomaniac the world's no revolves around him he creates his own personality cult the machine he's he is and it literally recognizes him as its father.

and a great. show it is will it consider. that i introduced a man who didn't like of. speed. oh i think if you talk to a lot of people on the mac team they will tell you. it was the hardest they've ever worked in their life. some of them will tell you it was you know the happiest they've ever been in their life but i think all of them will tell you that is certainly one of the most intense and cherish experiences they will ever have an. idea so. you know it's. some of those things if you are not sustainable for some people.

in mates learning from other inmates acquiring knowledge that could set them free. through legal education classes and mock tribunals their dedication has led to staggering results you've been in prison for 15 yards. and that was 16 teaching empowerment kenya part of the rebel education series on al-jazeera. in the united states i learned that the 1st amendment is willing to be a leader of the culture going to be. men and women to the resources that are available but it's an al-jazeera story is that we just don't tell you what the subject of the story was and the know the government is not going to do the one thing the demonstrators want to apologize for that's what al-jazeera does we ask the questions so that we can get closer to the truth. the story of

a friendship between a filmmaker and a 7 year old girl what is it would mean. giving over into a refugee family being the syrian war. in the face of deep rooted tension between the lebanese and the refugees. shahira my syrian friends. by setting it up on al-jazeera. alarm elisabeth random and the headlines on al-jazeera global trade looks set to dominate the g. 7 summit which is underway in the french seaside town of berets the trade war between the u.s. and china is being blamed for what could be a global economic slowdown many of the world leaders in attendance are also calling

for urgent talks on the wildfires and golfing the amazon rain forest while hundreds of new fires are raging in the amazon president and our says military aircraft and $44000.00 troops will be made available to fight the flames meanwhile france and ireland have threatened to target brazil's economy unless the government does more to protect that isn't an israeli drone has exploded in the lebanese capital beirut has bella says the drone caused damage when it crashed in the suburb another drone went down in the same area which is a stronghold of the iran backed movement just hours earlier israel carried out air strikes against iranian targets near the syrian capital damascus say a ha there has more now from beirut is a template populated neighborhood in the lebanese capital but it is a hezbollah stronghold and official have been called to the thing.

area and the 2nd one exploded and crashed in the area we don't have any more details because the group wheel bar of the southern suburb of beirut the group of course an iranian ally has been on would have been. good as well in the path. roger police have fired tear gas and charge protesters in hong kong following a tense standoff which lasted several hours as the latest violence occurred after a march against a so-called smart lampposts surveillance fears north korean state media says has overseen the test of a super large multiple rocket launcher off its east coast but south korea's military says it was too short range ballistic missiles fired from song dark in south province sudan's new prime minister says the country needs $8000000000.00 in

foreign aid to rebuild its economy were talks have started with the international monetary fund and world bank about restructuring the country's debt following months of political turmoil face to face jobs and gates continues next. difficult you're a leader who's close to steve jobs described him as unapologetically pragmatic dictator who. believed. the people being pushed into greatness and that was in part because he felt that he could. lead i have told people at most and so why not lead the best handle so he was constantly trying to figure out who is the best ever you know i was fired by steve jobs 3 times i was fired because i was kept

dropping out of the best. i'm john sculley president in 1903 steve jobs lures joan scully away from pepsi cola to become c.e.o. of apple with this legendary phrase you want to keep selling sugar water all your life or do you want to come with me and change the world they start off as the perfect do you want to do to mediocre max sales combined with jobs increasingly to run ical counted to the honeymoon is soon over. it came down to eventually on the board a war between john sculley and steve jobs and in the end because steve jobs had actually burned out so many people and created so much animosity and fear about himself when the board came to

a vote it was almost like the entire company voted that would they would rather not have steve jobs around anymore. tell us about your departure from that. it was very painful i'm not even sure i want to talk about it. what can i say i had the wrong guy that was stolen. and. he destroyed everything i spent 10 years working for and a friend of mine was working at apple that day the day that steve left and they were all called out of their offices and they all assembled down on the in the parking lot and sat on the curb and everything and they were. told our one of our you know our founder steve jobs is leaving the company and nobody care they're like good good we can get our work done with all this craziness and madness and nobody cared. for steve jobs his eviction from apple in 1985 it feels like the tragic

end of a love story he has been robbed of his child soon afterward using his own money he creates a new company next he is going to prove to everyone that he doesn't need outpolling and will continue to revolutionize the world of computers in his own mind he was the sole genius behind apple but we got it right now thanks. to my sister that this is needed friends you needed people to help. and microsoft never did anything for me. but they did the polish next either you know bill didn't seem next as a factor. he didn't see he didn't seem next as good as being evil having the potential of success and so he didn't have to oppose it.

first thing to look at in this product is user interface that's perhaps the most important thing about this product this is the user interface of windows 2.0 of windows 386 in the late eighty's after a basic and dos bill gates wanted his new operating system windows to become the standard system worldwide roland hansen is the man who made bill gates the software industry's number one media figure and it's also due to this marketing wizard that windows the graphics into fees which would conquer the world owes its name. we realized that the opinion where you know they were calling these buoys none of these right were calling them goodies anymore they were calling them all windowing systems because they were creating windows on the screen. holy crap if

these are all we're doing systems there's only one name we can be we have to be microsoft windows. well windows 95 is so easy even a talk show host figured out. windows was an affront. to jobs windows was an insult to jobs. distant relative of mine windows in just 10 years is installed in almost all computers on the market gaining planetary success with windows $95.00 gates and the p.c. definitively dethrone the mac. if you make i've grown man proud windows was

a way to move everything that he wanted to do forward and it was the foundation for everything that followed. that was one of the windows 98 came out real revolution personal computer windows as you point out as are 90 percent of the computers around the world i mean today still is a phenomenal fact. and i don't see that changing anytime soon with the fantastic success of windows 95 the geek from seattle becomes the monster of software and also the richest man in the world interviewed at the time by robert cringely steve jobs expresses his contempt in a few stinging words he describes what caused the break between him and his old wible the only problem of microsoft is they just have no taste they have absolutely no taste and. that means is i don't mean that in a small way i mean in

a big way. so i guess. i am saddened not by microsoft's success i have no problem with their success they've earned their success for the most part i have a problem with the fact that they just make really 3rd rate products their products have no spirit to them. steve decided that. maybe he had gone too far so he called he called bill up on the phone to apologize and he said he said bill. you know i saw the documentary you know i think i think maybe maybe i shouldn't have said that publicly about about having no tastes and and bill said well thank you steve you know our really want to thank you for doing that i think you went too far and then bill said and then steve said but it's true you know you have no.

i think i should've said it publicly but you know it's true and bill said steve i may have a taste but you said my whole company as though it's case. after the failure of next and by the success of his rival bill gates jobs gets back on his feet by investing in pixar a computer animation film company that would become a good mine and as usual he takes food credit for it. but when i 1st met ed catmull who ran the computer division of lucas film who i founded pixar with we did it together. ed showed me what they were working on and i was i was blown away in the graphics were you know years beyond anything i'd ever seen before and he told me of his dream to make the 1st computer animated feature film and i bought into that dream both sort of emotionally and financially and we

found at pixar it's just wrong you know it's just wrong that's the part of the marketing story that he sold about himself which is a good story but it's just wrong he's not pixar these the money of pixar he seductively narcissistic or to feel that something's just not right there but. whenever he wants to sell some boy does he do it including himself in 1995 toy story is the 1st fully computer animated film to become a blockbuster it paves the way for picks on his continued success propelling a triumphant steve jobs to center stage once again and here is where steve did something he was really good at he grabbed the moment. and he took the company public. based on nothing we had basically no cash. we just had this movie and then

your critics it was going to be good and he took this is where he can sell something right he took that idea and sold it to pixar public became a billionaire overnight 10 years off the job is departure aapl still hasn't recovered the company is on the verge of bankruptcy one last card to play the return of the wonder boy apple appoints jobs as c.e.o. and bice's former failing company next when he came back to apple in 996 he was a much more mature much better you know he'd gone through a success of one company was a failure of another so he had left his youthful craziness behind and. i think is one of the greatest turnarounds in the history of of any industry in any country anywhere to have a man come back to a company that is really going down very rapidly. and very bad shape and

then pull off that success that he did something half of it backs that did change to. what i believe it was was that for the 1st time it was his money next it was his money he was losing at apple it was arthur rock's money you know it was the it was the public's money it was wall street's money it wasn't real money. i view to his return to apple's steve jobs back into mind develops a new plan of action an occasion to make an amazing the known small to his adoring public. and i'd like to announce one of our 1st partnerships today a very very meaningful one and that is one with microsoft. the discussions actually began because there was some. patent disputes and rather than now i know. rather

than are repeating history i'm extremely proud of both companies that they have resolved these differences in a very very professional way and i happen to have a special guest with me today via satellite downlink and if we could get him up on the stage right now. that i've done in my career bill was genuinely happy when steve came by i think he recognized and felt. that losing apples as a successful company wouldn't be good for the industry and so and i think that was. that was when the relationship became closer and the relationship stayed close bill didn't do a favor for the city what bill did was microsoft had

a successful business selling macintosh applications they were making a profit selling macintosh applications in.