perfect this is a journey of progress though not perfect and on out is there i. think i've been covering all of that america for most of my career but no country is alike and it's my job to shed light on how and why. the rule. of the all. this is altars there i'm sorry navigator with a truck on your world headlines britain's queen elizabeth has paid tribute to the country's health service workers in a rare televised address but her words came as more than 600 further people died in the u.k. and the government pleaded for people to stay home so the whole report's 2 weeks into the u.k.'s lockdown and deserted city scenes a testament to a new way of life most people staying home for as long as science and the

government decide they must also on lockdown in windsor castle her residence outside london the queen 93 years old reminding britons in a rare televised address of previous sacrifices and times of crisis i hope in the years to come everyone will be able to take pride in how they responded to this challenge and those who come after us will say the britons of this generation were as strong as any that the attributes of self-discipline of quad good humored result of and a fellow feeling still characterize this country but the government is worried about isolation fatigue and a minority of people embracing the warm spring weather to picnic and sunbathe in the parks on prominent and beaches the more people follow the rules then the faster we will all be through it. so i say this to this small minority of people who are

breaking the rules or pushing the boundaries you're risking your own life and the lives of others and you're making it harder for. banning all this the ability to go outside to exercise in public as the health secretary has said he might have to do would be intolerable to many particularly those who live in cramped apartments with no outside space only compounding the effect isolation has on physical and mental health but the argument goes that if people aren't going to change their behavior themselves well then they might have to be forced to in order to save lives best friends in meal and gabriel a keeping in touch at a safe distance through the fence is still our best friend and we're very good friends so i think that's one of the hardest things about it where do i responsible and we just come for a walk once a day but this is really really difficult as far as i know like this is what the

government has recommended you know outside and you get as much sun and fresh air as you can obviously stay away from people so i think we're doing the social distancing quite well with the police exercising emergency powers to move people on it's expected that britain will get a pretty good idea where the lockdown efforts have helped reduce the peak when it comes in the next week or so but even then a way out of this crisis involving eventual widespread community testing and contact tracing to manage a 2nd wave is many weeks away yet jonah how al-jazeera number. 594 more deaths have been reported in new york the epicenter of the outbreak in the u.s. one of the 9100 people have been killed nationwide the country's top doctor says americans must brace for the hardest and saddest we. the next week is going to be our pearl harbor moment it's going to be our 911 moment and it's going to be the

hardest moment for many americans in their entire lives and we really need to understand that if we want to flatten that curb and get through that to the other side everyone needs to do their part 90 percent of americans are doing their part even in the states where where where they haven't had a shelter in place but if you can't give us 30 days governors give us give us a week give us what you can so that we don't overwhelm our health care systems over this next week and then let's reassess at that point but death rates are falling in the world's 2 worst hit nations italy has recorded 525 deaths in the last 24 hours its lowest toll of more than 2 weeks and spain has reported 674. a 2nd migrant camp in greece has been placed under quarantine after an afghan man tested positive for the corona virus the 53 year old has been taken to hospital while authorities are tracing out a virus entered the camp today with a headlines on al-jazeera on fair game is coming up next thanks for watching by.

the election of the 45th president of the united states raises ethical and potential lead legal question. to a mainstream media can easily be disrupted and personal online dido easily access. how can this information be used to sway the young come off an election. and can it undermine the basic tenets of democracy that are so cherished. i think if americans knew this was happening they would be outraged. and.

we just weren't mentally able at that point in time to see that coming. this is democracy taking place in darkness states no democracy. there and. i will present the facts plainly and honestly. staten island's new york. in a state that's considered a stronghold for democrats this suburb is an exception. most of the people here voted for donald trump. scott libido lives here patriots artist and a big supporter of the president's. he's unconventional i am unconventional i

mean new york city artist i'm selling for $45.00 because he's the 45th president there's a new sheriff in town now there's we're going to get a clean house we can kick some ass did you need the media to win an election when the it was stacked against him you know it's always stacked against a republican no matter who won it's the media is like that and just like that than that and we hate you know the exterior the obvious it's like you put on you know c.n.n. us and the psych alright alright alright alright but i'll flip around and it's like holy. you know it's and this and b c and it just it's like relentless they can't stand that he beat. vam because they said he wasn't going to win. fed up with traditional media

gets his information on the internet. you know i'll spend like an hour like i said before i go to sleep i'll have my phone on and you know i'll go from this to that and then all chant made a speech i didn't hear it today we're hearing now and i mean and sometimes it's i don't even honestly i don't look like who's giving it. like millions across america scott believed most of what he saw on the web with little question. for example this article trump believes millions voted illegally. or this one that hillary clinton received over 800000 illegal votes. i'm not saying all 3000000 are but i'm sure a lot of them are absolutely you should not be able to vote if you are in a league if you're not a legal citizen that's a child but that's works and then they want to change that like no that's not how it works. this information is of course false it would be nearly impossible

for illegal immigrants to vote in the united states articles like the are examples of what is now called fake news. is far from being the only one to refer to these sources breitbart news is one such source known for its misleading stories. on breitbart we can trying to articles like this does feminism make women ugly. or this would you rather your child had feminism or cancer. breitbart is also obsessed with the west versus islam is the new cold war. or political correctness protects muslim culture. its content has been called missile genetic xenophobic and racist by liberals and conservatives alike. breitbart as you know it's a it's a right wing media outlet that was founded by the late andrew breitbart

a conservative activist and commentator and journalist. breitbart is a real french publication it's a representative of what they call the old right you know people who want to take on this stuff. as quote politics but do so in a very divisive way they're rail against immigrants to this country they rail against people of muslim faith they you know devout use tactics to divide people on the basis of gender on the basis of race. breitbart became a main source of information for the american far right it's the sensually served as an organ for sort of the trap of then. the worldview projected by breitbart was in line with donald trump's and it touched a nerve with his outlook towards. people wanted to describe the trump voters as angry i'm not sure they were angry i think they were more fearful worried concerned

scared about about the future in the spring of 2016 if we looked at the people who were voting in republican primaries these people were very concerned about terrorism very concerned about immigration they they saw the 2 of them working together as creating a threat annex almost an extension threat to the to the united states and this was something that was being spoken about by donald trump and not necessarily by other of republican candidates these concerns were heightened as trump played to existing anxieties. ted divin has been in politics for 40 years for him it would be a mistake to think that fake news has no impact on american i like toro behavior here's what's happening in our politics people are consuming information entirely

different ways that we used to you know when i started doing presidential campaigns when jimmy carter you know has an office i mean if we turn on the news at 630 at night we'd watch 3 networks at once and that was the way america. essentially consume news now there is a constant flood of information both on television in the cable environment and particularly online you know that that online consumption of information is having a real effect on things because what's happening is the legitimate media is being supplanted by you know this fake news where people get information which sounds like it's real and true but has no basis in fact and in fact much of it is just made up and delivered you know by people who are attempting to you know affect the outcome in the election by introducing false narrative and information into the flow of information so you know so yeah i think it does have a real impact. like of regard for the truth became more apparent than in

any other us presidential campaign. according to politico fact an independent fact checking websites only 4 percent of donald trump statements during the campaign were true false information was constantly circulating in fact it became self-propagating you have to look at our media landscape and how americans get their news nowadays conservatives get their news only from fox news or alternative sites like breitbart so that's the only news they see and they view the manged what they call the liberal media the mainstream media with distrust and they don't believe the kind of c.n.n. new york times washington post so they are only getting their news or large most of their news from very slanted sources and so. what trump will say trump picks up his information from the same news sources these voters hear something conspiracy theory and breitbart news or something on fox trump hears it too says it in the

virus's eye for eye for a die hard on the news and i heard that from president trump so he must be telling the truth if they're in a silo and it's really hard to break out silence so it's a self reinforcing cycle of mr. it became more difficult to discern fact from fiction the traditional press was brushed aside sort of a way that these campaigns have you know traditionally been covered and. and that model of campaign coverage was not sort of created with donald trump in my hand trumps disregard for making true statements is something that a lot of reporters have had trouble dealing with as we're not used to it we're not used to politicians or press people just sort of straight out lying the mainstream media is disrupted and because the mainstream media is disrupted truth is disrupted and if truth is disrupted you can just spread your advantage that. i don't know

that corruption has reached a level like never ever before in our country. 8383 will serve boulevard and address among the most prestigious offices in los angeles behind these windows at number 1000 or a few companies that would seem to have no connection. the 1st is break news regarded as a platform for the so-called right. the 2nd is going to ring steel it's a small audio visual production company and these companies are linked to a billionaire who's rarely in the public eye. his name robert mercer. he is co c.e.o. of a hedge fund firm renaissance technologies whose ranks has been climbing since 1993 . carol cadwallader has been investigating this computer engineer turned

billionaire robert is he is an absolutely brilliant scientist. really pioneering work. in the sixty's and in the field of natural language processing which is the base of. basically and he was there right at the start of it and working out how to do my machine translation between languages so that google translates which we use all the time that is a descendent of the work that he did you know he is with the brilliant computer engineers of his generation and he was just an ordinary middle class guy doing a professional job and he got an offer from renascence technologies this hedge fund

. for them and he did. it was in the early ninety's that robert mercer left i.b.m. to work for run a song technologies. there he applied his methods of calculation on the stock exchange in order to predict its fluctuations. at technologies he pioneered. algorithmic trading which now is you know. written sources are something which still remains a bit secret about hard to make profit in markets but the origin of it is in applying advanced computer techniques to the data without worrying about fear of where the economy is going or what are the actual meaning of instruments or trading if you're buying wheat. or if you're buying

a car company. you don't really care that is a car company or that it's wheat you just look at the performance of these futures or these stocks and the key thing was to view this just as a set of numbers by applying his mathematical tools robert mercer revolutionized renaissance technologies investment methods making it the world's most profitable fund into this. mess it became very rich renaissance because the performance of the fund which he had his own money and. was extraordinary i mean if it goes up 30 percent 35 percent every year then pretty quickly you become very rich. robert mercer is known to be very private he almost never speaks publicly. even google has a difficult time producing photos of the few that exist are always the same. there

is also a poor quality video a public speech in 2014 during a ceremony in his honor. found out after ike this i'm sure i'll accept this award but i would have to make it all right on some topic or other for an hour now which by the way is more than i typically talk and in a month. robert mercer might have quietly enjoyed his new fortune but he decided to invest in politics. he's been recognized as one of the most generous republican donors since 2010. merce's donations appear to be motivated by his own special interests. the political system in america is so broken right now because of the special interest money which floods campaigns i mean what happens is when the special

interests have an agenda or if you're annoyed company for example and you'd like to continue you know drilling for fossil fuel you know or your polluter and you want to make sure you can continue to pollute you go in and you support politicians who believe in your agenda politicians who will say for example that you know climate change is not happening because of bad made activities you know they will they will promote that publicly because that protects the special interests who fund their campaigns. robert mercer set up his own foundation. the mercer family foundation. headed by his daughter rebecca. but what exactly are these special interests he's protecting. it's hard to say since robert mercer never expresses his opinions publicly anyway you'll never know what's going on in robert this is brian said just look that's what he's funding for all of the money that way and i think that kind

of bill for the paycheck. to understand the ideas that robert mercer wants to promote we can. look at where he's been spending we can do so with tax documents declarations of the foundation's fiscal allocations for the years 2012 to 2015 mercer financed a number of institutes and lobbies among them the heritage foundation which fights taxes and economic regulation $1500000.00 the media research center which fights leftist media bias $12000000.00 the government accountability institute which tracks government corruption and publishes books against hillary clinton 3.7 $1000000.00 the heartland institute which defends climate change skeptics $2800000.00. in new york he even paid for an ad

denouncing the construction of a mosque near ground 0 in just 2 years robert mercer became one of the 10 most influential billionaires in politics according to the washington post's. in 2011 breitbart news the right wing online newspaper was in financial difficulty . mercer saw an opportunity and he invested $10000000.00 in the web site. the executive chairman of breitbart was a prominent figure closely linked to trump's campaign stephen bannon. a former goldman sachs trader he became a hollywood producer in the late 1990 s. he wanted to make films and t.v. series to promote his ultra conservative political views. mercer and bad and are very closely associated and by mercer associating himself with somebody like steve

better that maybe that may be a clue it is interpret merce's personal views. in a few much. it's a ban and made breitbart an outlet dedicated to reactionary ideas. you see that with the breitbart publications over the course of many years it was someone like bannon who just proclaims this publicly that they're going to take on these as situations and they're going to try to deconstruct the government of the united states to pursue the agenda that they have which is to you know fundamentally change this nation and turn it into you know a place where people experience a level of division that i don't think we've seen since you know going back to the civil war. robert mercer had built a political media network. to promote his ideas he was only missing one thing i can did it. in 2015 he began by supporting texas

senator ted cruz a figurehead of the american far right. but after donald trump's surprise victory in the republican primaries he placed his bet on trump. robert mercer created a pro trump political action committee called make america number one endowed with $15000000.00 his role in trump's campaign quickly expanded. in july 26th seen a dinner was held in a hotel in new york. it brings together among others rebecca robert mercer his daughter and donald trump the dinner resulted in key campaign changes. trump's campaign manager was replaced. the chair of making america number one rebecca mercer whose family also fund the super pac. was able to influence the trump campaign to hire stephen bannon as campaign c.e.o.

. steve benen became donald trump's campaign director. kellyanne conway who headed the merced. political action committee for ted cruz became number 2. david bossie a mercer families became number 3. robert mercer has assembled team was in place. bannon basi and conaway would from this point forward steer the republican candidate strategy. when the merc versus decide to support a candidate they expect the candidate to be responsive to their needs both in terms of how the candidate runs their campaign it also also after if the kid is successful and there are and they are elected as an office holder it's reasonable to presume that the mercers expect that the office holder will be responsive to the mercer's needs needs as well and their policy preferences.

robert mercer his plan was proving to be successful. but a mistake was made that made steve bannon's role controversial. here is what was discovered by looking at donald trump's official campaign books each of these lines corresponds to an expense during his 5 month tenure there was no trace of payments for steve benen. but when we look at the payments made by robert mercer as political action committee one name appears several times. glittering steel a video production company. in total the company received $302500.00 from the committee in 5 months the company is run by steve bannon. that would mean that his work for trump's official campaign might have been paid via glittering steel which would be illegal campaign

financing. the campaign legal center decided to file a complaint. and . steve bannon faced a fine and an investigation by the justice department. we believe or we think it's possible that the super pac make america number one was subsidizing stephen bannon's work for the trump campaign by making payments abandoned through glittering steel at all see this consulting firms last movie production company located in california at the same address as an ins own consulting firm. glittering steel and breitbart are not the only companies tied

to the trump campaign $8383.00 will serve boulevard in los angeles also hosts cambridge analytics a company that came under the spotlight for its influence in politics around the globe. cambridge analytic claim to have revolutionary data modeling techniques that can change political campaigning. it was a subsidiary of an english for and its role in donald trump's campaign is regarded as manipulation of public opinion. with. a story of popular resistance political intrigue. and betray. a son's quest for justice or sometimes i feel like i'm pulling i mean you know paying for the news or. i'll just 0 world goes in search of the truth about the 2 new zealand

independence fight. to love how shrinks. from al-jazeera. a soon as the sun goes down shutting down russia is a very challenging place to work from as the journalist even though you folks here say you can't do it it's not allowed to feel pushing you're always pushing the you part of the central front always onto a loving god people are being taken for peacefully mocked here to the city center we are the ones travelling the extra mile where are the media go go we go there and we give them a chance to tell their story. when diplomacy fields and fear sweeps in our borders are wide open wide open to drugs terrorists we've proven the barriers are built to impose division external to sixty's instead of being an obstacle to do a good job least it became another opes to quarter 2 peas in

a 4 part series al-jazeera revisits the reasons for divisions in different parts of the world and the impact they have on both sides walls of shame on al-jazeera. this is al-jazeera i'm dead in obligato with a check on your world headlines we begin with breaking news and britain's prime minister has been admitted to hospital with corona virus or is johnson the positive for the virus on the 27th of march his office says he's undergoing tests as he has continued to show persistent symptoms of the virus for 10 days he's the 1st elected world leader to contract to run a virus. meanwhile people in the u.k. have been warned outdoor exercise could be banned if they don't and here it's

a virus restrictions warmer weather saw groups of people in parks and london and other cities despite more than 600 new deaths nearly 4 and a half 1000 people have been killed by the virus in the u.k. and queen elizabeth has paid tribute to the country's health service workers in a rare televised address and the message seen in the u.k. and across the commonwealth she warned that there may be more to endure we will succeed and that success will belong to every one of us we should take comfort that while we may have most still to indio better days were 10 we will be with our friends again we will be with our families again we will meet again but for now i send my thanks and warmest good wishes to all 594 more deaths have been reported in new york the epicenter of the outbreak in the u.s.

more than 1100 people have been killed nationwide the country's top doctor says americans must brace for the hardest and saddest week of their lives comparing the crisis to 911 on the bombing of pearl harbor but death rates are falling in the world's 2 worst hit nations italy has recorded 525 deaths in the last 24 hours its lowest hole in more than 2 weeks and spain has reported 674 new fates salahi's the 1st time that number has dropped below 800 in a week. meanwhile a 2nd migrant camp in greece has been placed under quarantine after an afghan man tested positive for the corona virus the 53 year old has been taken to hospital while forties are tracing how the virus entered that camp and last week another facility was sealed off after 20 people were found coronavirus you're up to date with the headlines it's back to unfair again next on al-jazeera by. april on al

jazeera and. countries are imposing drastic measures to contain the corona virus pandemic we'll bring you all the latest developments from around the world. and i'm telling stories from across asia in the pacific when i want east brings new insights from the well to my p.t. pretend as the democratic presidential race narrows how will the corona virus outbreak impact the u.s. election campaign and get to be investigated whether a pending cap group of independent journalists. in the global fight against. the u.s. will count its population and a once in a decade census with coronavirus concerns will it get the full picture. on al-jazeera. the election of the 45th president of the united states raised ethical and potentially legal questions. the possibility to

undermine basic democratic principles has significantly increased. there will be no lies we will ask the american people with that truth and nothing else. the headquarters of a firm little known to the general public called s.c.l. group strategic communication laboratories is located in the harder for london. in these offices of data scientists compiled and analyzed terabytes of personal information. their objective was to determine what motivates human behavior in order to influence it. they specialize in psyops. which is. a military term psychological operations it's a whole discipline it's an academic subject it can be used in different ways.

the firm is very clear about its services on its. clients include nato the british ministry of defense the n.s.a. and the u.s. state department. s c l has helped identify key leaders in afghanistan facilitating u.s. intervention. it's also organized communications for vaccination campaign in ghana. but the company's practices remain questionable. it's a way of not cheap people that's the work. towards better outcomes for them but

it also can be used to manipulate people without being aware and it can and has been used by authoritarian regimes. the company organized protests in nigeria in 2007 to win fluence the elections. s e l also intervene during an election on the island of st vincent in the caribbean. it is not just on his own parliament they have he just really moved it clear program of a pleasure nice dance party for school of candidate that can have a problem because of the clinton 402 but for a player that has. ensured. c.l. sets up ultra targeted influenced strategies. the advent of the web and the vast amount of data circulating created an entirely new dimension of business. in order

to extend their market as c.l. group created a new subsidiary in the us cambridge analytical tech 7 i wanted to suggest that a structure just doesn't take it is it does only it was it says you need can bridge and into the cue ball fit on the ball and i'm so just. to create cambridge analytic. partnered with the american billionaire robert mercer a mathematician specialized in data. steve bannon served as vice president of the firm. from the outset the objective was clear nothing less than a revolution in the election campaign process despite multiple interview requests cambridge analytical has refused to speak with us. but it's possible to understand

the work they did by simply watching their advertisements political campaigns have changed they're no longer about running the most t.v. spots sending out the most direct mail or spending the most money they're about to spend the smartest money in today's political world what campaigns are getting more expensive in elections are won by small but crucial numbers of votes putting the right message in front of the right person at the right moment is more important than ever this is where cambridge analytical in our revolutionary data modeling techniques can help. it sounds like a more logical approach to campaign strategizing however the reality is more complex and above all much murkier than cambridge and in that it was willing to admit that. since coming to the. united states the firm embarked on an unprecedented operation to compile data on the american population without its knowledge here's how it works. imagine that inside this car

is mr x. like anyone he leaves thousands of pieces of personal information on the internet his address age income hobbies purchases religion and whether or not he owns a gun. cambridge and a little legally bought this data from credit companies banks social security and web giants like facebook google and twitter. in total the firm claim to possess about 425000 pieces of data for over $230000000.00 adults living in the united states. this is how they plan to use its traditional political campaigns use geography and demographics like age and gender to break down voters into target groups this can work up to a point but it misses the important personal details that really drive voter

behavior we combine geographic and demographic information with up to $5000.00 data points of national political consumer and lifestyle behavior for every voter in the united states then we add a unique extra layer of data about personality decisionmaking and motivation. this creates an unparalleled rich and detailed view of voters in the issues they care about so you know exactly who to target with exactly what type of message we call this behavioral micro targeting our team of data scientists psychologists and campaign experts can show you which individual voters you need to win over in order to secure victory. the idea is to give people psychological tests and then compare the results with the in from. they already have on them to know what motivates them and thus influence their vote it's a technique that existed before cambridge analytical one of its inventors teaches

psychometrics at stanford university california his name is michelle kosinski metrics is basically a science of psychological measurement so basically have not is that instead of using question to ask you about your thoughts feelings experiences and past behavior such as are you a well organized person you can basically look at your digital footprints and see whether you in fact i well organized person in real life. tests to determine a person's psychological traits are cold ocean tests they measure personality based on 5 criteria. openness conscientiousness extroversion agreeableness and neuroticism. it's done with seemingly innocuous questionnaires that can be completed online like these.

in 2008 michelle kosinski created the most famous of these tasks on facebook called my personality a questionnaire to learn more about yourself. became really popular we had over 6000000 people to take the question there and a large fraction of these people's of donated their facebook profile information to us and from this information you can use. algorithms to transform this information into very detailed and very i curate intimate profiles. as a result of michelle kosinski hospital largest psychometric database in the world. a database he can cross-reference with the facebook profiles of the 6000000 people who respond it's. so basic you getting 10 your facebook likes into an

accurate prediction of your political views religious views your personality intelligence happiness sexual intake or even whether your parents were divorced or not people often ask me how accurate those algorithms are at predicting our intimate traits and i think that a great example comes from our recent study where we have compared the curacy of algorithms with a curiosity of other people so what we did we took friends and family members of our participants and we asked these friends and family members to feel in personality question as in the name of our participants now we would provide algorithm with a set of facebook likes and have it do the same thing so based on your facebook likes tried to predict your personality the results of this experiment are staggering by studying 10 of your likes on facebook be algorithm knows you better

than your call the. with a 100 likes it knows you better than your family. and with 230 likes it knows you better than your spouse. now given how much footprints how many footprints we're living every day while using internet and splaying of our phones. it basically means that computers can clearly know us better in many ways than even our close family member this. prediction of human behavior through the combination of personal data and psychological tests is shockingly accurate. david garrow is a media professor at parsons university in new york. he battled for months to retrieve the data that cambridge analytical had on him. he was amazed by what he discovered. this is the excel spreadsheet that they provided

it is broken into 3 tabs core data election returns and models the model on the one hand personal data that the firm has gathered from the web and then my registered now this is all the voter data here and this is what would normally be public in voter records but it it's all accurate it has the day i registered to vote and it has figured out my birthday my address the zip code down to you know all of my address it's connected it to census information and it's connected to all the different kinds of elections so u.s. congressional state senate state house state legislative then you have some consumer information here like the designated mark information and f i p s it is another kind of consumer voter code and when you're on the other hand the psychometric interpretation of his personality together that's how you can really 0

in and target the model is my profile so you can see the different topics were ranked in order of importance my registered. artisanship my underage is your partisanship you clearly see who their client was it didn't measure me as a democrat or republican just a very unlikely republican and you can also see sort of the model itself is in the interest of sort of finding. conservative voters especially conservative voters who might be registered as a democrat but are actually going to vote republican so being able to go down to the zip code level and then reus o.c.a. that to all other election districts allows you to geo target. so precisely and that's how you're going to move the needle in u.s. elections i think if americans knew this was happening and happening internationally they would be outraged. funded by robert mercer and

headed by steve benen naturally cambridge on a lot of how would offer its services to candid donald trump. by late june 26th seen the partnership with a done deal. on july the 29th the 1st payment was sent to the company you can find it's in the campaign account. with 4 payments between july and october 26th in cambridge an emoticon would receive nearly $6000000.00. at the same time the political action committee for donald trump funded by robert mercer paid cambridge analytic top $5000000.00 between november 25th and november 26th in. ultimately the firm would receive $11000000.00 to work with the trump campaign. a digital targeting strategy was made possible and set to run for

donald trump. all that was needed was a way to put it to use in the american elections certainly beat some camp which include cambridge analytical saw something in the america. electorate that the clinton campaign and the media certainly did not see. it's been reported that thanks to cambridge analytic cuz knowledge of the electorate trumps advisors devise the highly targeted strategy based on the particularities of the us voting system. in the united states the president is not elected directly by the people but by the electoral college appointed in each of the 50 states. not all states have the same number of electrons making some states more important to win than others. the trump camp suspected that they would not win the national vote so with strategists decided to concentrate on the state. knowing

that they would lose the national popular vote. how do you win well you win by capturing the electoral college how do you do that you try and figure out a way of where you can go to appeal to relatively small numbers of people he was going to places that a lot of people thought why is he doing that he shouldn't be doing that he should be going someplace someplace else we didn't there was a strategy of looking at places that had been thought of as consistently democratic states states like michigan wisconsin and pennsylvania all 3 of which mr trump carried on in november. this was the strategy reportedly recommended by cambridge analytical not to try to convince millions of voters across the entire nation to vote for trump but rather to target only the 10s of thousands that the firm knew through its analyses were hesitating. if

you are somebody who's as clever as robert. and you are just you're looking i mean what he does algorithmic trading it's all about finding the tiniest edge is that tiny tiny tiny edge that you have of your competitors that you can leverage and make a massive difference and that's the money and i think this idea of using data and the potential manipulation through a platform facebook is that you know just enough to give you that edge that then you can exploit through things like faith and all these other techniques and tactics. here the technique set in motion by the data scientists i cambridge and i'm going to be. using the information they had on the electorates they defined 32 types of personalities throughout the country. it's believed that individualized

messages were sent targeting those considered to be the most concerned about issues . discussed by trump during his campaign. the firm identified many such voters in 3 states wisconsin michigan and pennsylvania 3 states bay believed could swing in favor of trump. in a press release cambridge analytical openly explained its strategy. 'd there remains one question that the firm does not address just how did they reach these targeted voters. they did it using a little known facebook feature dark posts.

they do sit in on top peers when bashed his book such a massage. and book readers should determine that because from a search for certain movies you said but you just wanna listen about but it's all about us and those i cannot expect out of it if the decline of depth of battling to yourself is a book i make them as such but also when they get if not consider make critical mistakes are not so i thought as for this christmas as the above but i had the manuscript it. is so dark posts are very personalized messages visible only to the person for whom they are intended how does that work exactly let's go back to mr x. analysis of his online data i can determine whether or not he's in favor of carrying firearms a message can then be created targeting him did you know that hillary clinton wants

to take your gun away. he'll receive this message in his facebook news feed at a specific time porting to his happen and digital fingerprints. no one but him will see the targeted ads and it will disappear a few hours later. as no record of them you've got no way of investigating that you have no idea who saw what and this is democracy taking place in darkness it's not democracy if you're going to have a political debate have you out in the open you know who is all doing what and here is being told what and the idea of just sort of like sneakily targeting people with who know what's on their phones and on their computer and with anything i mean i think they could have been saying anything we'll never know because that's gone when it's on facebook said this is interesting thanks but they're not giving up.

this digital strategy for the trump campaign was focused on the last few weeks. on november the 8th 2016 against all odds trump took wisconsin 523000 votes michigan 511000 pennsylvania 543000. in total 77000 votes in these 3 key states kerry trying to victory when he was 3000000 votes behind over the entire country. the digital targeting strategy had proved effective we can see that approximately 70000 voters made the decision for everyone else because they were the ones in the districts that ended up deciding to really i think this highlights as well our electoral college system is a vulnerability that if software and data allows the most important

voters to be easily. found it and. diminishing the vote of everyone else effectively. politics and democracy was the next industry to for we knew that technology interrupted newspapers and journalism and music and it was like actually here is we've been talking all this time about how great you know technology is it disrupting things for the next disruptive technology and i was like this is technology disrupting politics and and it's not just politics it's democracy and donald trump is the great disruptor. after trump's election when 2 former employees at cambridge analytics claimed that the front collected the data of tens of millions of facebook users i don't believe collection was done in violation of privacy policies. christopher wiley was the 1st

whistleblower he's the former director of research at cambridge analytic. brittany kaiser the former business development director was the 2nd. on march the 20th 2018 c.e.o. of cambridge analytic alexander nix was suspended after secret recordings were broadcast off next boasting if using fake news campaigns and honey traps to affect election campaigns globally. on may the 2nd 2018 s e l group announced that it was filing for insolvency and closing all of its operations including its subsidiary cambridge analytic. cambridge analytic has stated that it has been vilified for activities that are legal and widely accepted as a standard component of online advertising in both the political and commercial arena as however the acceptance of this digital strategy continues to be challenged

as the manipulation of public opinion becomes clearer. donald trump's campaign strategy expose democracy to new threats however it also drew more attention to data technologies role in politics around the globe. unless there were a significant change in privacy policies personal online data can continue to be used to destroy politics all over the world.

hello there watching weather conditions across northern and southern areas of australia in particular we're watching this this isn't tropical cyclone harald now we've got winds at about 200 kilometers an hour as we go through monday it's quite a small somet is very very powerful so this is staying winds of 200 kilometers an hour if this was a hurrican it would be considered category 3 so that gives an idea how dangerous it is the rain is very heavy it's a fairly slow moving some storm system so we're looking at about $350.00 millimeters of rain accumulating across the on in chain of one wall who's ahead slowly towards the southeast so we'll keep an eye on that but definitely this will lead to flooding and some damage we go try to disguise monday across much of southern australia some rain just doing its best to push into western areas of the south island and it stays mostly dry certainly into most southern areas of western australia warm day again in perth on shoes at $34.00 degrees celsius some rain

pushing down across into northern i was western australia and all the while across the north he was on a storm some of those could be quite heavy at times again we could see some fairly have to cuba nations staying quite cloudy across the southeast and you'll notice as we go through to say this system working its way across much of the south but windy conditions all the time it is not fairing too badly 21 celsius in christchurch and akula 17 over in wellington. frank assessments why is italy struggling to cope with the number of coronavirus failure to take really aggressive action with them behind the curtain and in-depth analysis of the day's global headlines inside story on al-jazeera russia has jeopardized the united states' security interests we know what you are doing and you will not succeed perceptions from the outside looking. more to the picture from

the inside. i think russia's foreign policy is too soft continuous russian goals to be achieved not. good news for russia on al-jazeera. this is al-jazeera. playing. it watching the news hour live from london i'm doubting obligates are coming up in the next 60 minutes the british prime minister boris johnson is taken to hospital 10 days after testing positive for the coronavirus. well we may have more still to endure better days will return a no to free assertions from britain's queen elizabeth as the nation battles the

pandemic.