people were killed last week so people stormed the capitol building 10 republicans backs democrats to vote in favor of the impeachment mike hanna has more from washington d.c. foregone conclusion given the democratic majority in the house because the vote is conducted on a simple majority that being said there was something surprising there and that is the number of republicans who joined their compact fits across the aisle in voting for impeachment now there had been a number who had publicly stated before that they would vote in favor of impeachment but eventually 10 republicans actually cause their votes along with their fellow democrats this is a very important point because this now turns into a bi partisan vote unlike the previous impeachment which was solidly a democrat vote with no republicans whatsoever so the democrats now have the defense that this vote was conducted on a bipartisan basis it made no mention of his impeachment in a video message on twitter released soon after the proceedings but in

a change of tone he condemned last week's violence and said those involved will face justice. i want to be very clear i unequivocally condemn the violence that we saw last week violence and vandalism have absolutely no place in our country and no place in our movement making america great again has always been about defending the rule of law supporting the men and women of law enforcement and upholding our nation's most sacred traditions and values. mob violence goes against everything i believe in and everything our movement stands for no true supporter of mind could ever endorse political violence no true supporter of mine could ever disrespect law enforcement or our great american flag no 2 supporter of mine could ever threaten or harass their fellow americans if you do any of these

things you are not supporting our movement you're attacking it and you are attacking our country we can not tolerate it google will pose political advertising on all of its platforms starting on thursday the company says it's a result of the violence of the u.s. capitol last week the policy will be in place until at least january 21st the day after joe biden's inauguration air b.n. b. has announced it will cancel all bookings in washington d.c. jewing in all the ration week the company says it's in response to local and federal officials asking people not to travel to washington and those are the headlines the news continues here on al-jazeera in about half an hour after the bottom line goodbye. is there a school realistically how can you do with institutionalised corruption in this country we listen if this breaks up into

a conflict between budgets the un and india this has implications for the rest of the womb we meet with glue blue news makers and toolkit about the stories that. is there a hi i'm steve clements and i have a question do americans believe that their country is in the middle of a cold civil war let's get to the bottom line. for years more and more americans have been losing trust in their journalists and their politicians january 6th will go down in history as one of the days when mistrust spilled over into violent mayhem citizens following donald trump a dark vision of american carnage actually attacked the american capital people died it made americans wonder how fragile their democracy is for the 1st time in a long time ad covert to that equation joblessness economic anxiety inequality structural racism now all sides are angry and out each other out political leaders

they doubt the media and they doubt that social 'd institutions from any trust has been supplanted by anger fear and wild conspiracy theories trying to make sense of it all and by the way these tensions erupting in a deeply divided america aren't just happening here you can see trust eroding inside many other countries all over the world today we're talking to richard edelman whose global public relations firm publishes an annual survey of attitudes in 27 countries called the edelman trust barometer the latest poll has just now been released richard great to see you and thank you so much for joining us thank you and i have to start with the incidents we've seen this past week i keep me derided america an assault on the capital i can't think of a better time when that now to look at the question of trust in this country your report it's one of my favorites to look at each year what are the highlights of your report and what do they say about this unusual and awful moment where it. well we have a real info demick steve we've got the fact that people don't believe the leaders

anymore 60 percent of our respondents said they think leaders intentionally lie to them and they don't believe the platforms either trust in pastry media has gone down by 12 points this year trust and social media is an all time low around 30 percent and so they're just operating with an absence of facts and therefore they go on to hopes or illusions and i think that's really the basis on which those hooligans invaded the capital last week just the false hope that they could overturn the electoral college which was not going to happen and it was a violation of american democracy. i just got a press release from senator chris coons richard and that press release headline is that we have to pandemics that we've got a health pandemic in cove it and we have a pandemic of division and distrust it sounds like he got an early copy of this

report or is he just reflecting these times. we have an inexplicable linkage between the pandemic and disinform ation think about the reality content you know only 2 thirds of americans are prepared to get vaccinated that's really on the basis of misinformation. a sort of history maybe of bad treatment of african americans in particular to scheme yet cetera but also the sad fact that. people are going on rumor and not on not on fact and that's a tragedy in a democracy we've got to get good information from people so they can be legitimate decisions where you mention that 2 thirds of the public will be willing to take the vaccine but actually i look at your numbers and it says that 33 percent are willing to take it in the near term and 31 more percent maybe within the 1st year which gets you to 2 thirds but that doesn't sound like a very enthusiastic population to get vaccinated but steve here's the thing we also

find that people with poor information hygiene so those who just get information from social and share and and just go on single source are substantially less willing to get vaccinated so we've got as senator cruz said in which i was like a d.n.a. strand with the pandemic info demick inexplicably went. you know i talked to you 6 months ago when you did a midterm version of this report and it was shocking because in that report you saw trust in government institutions trust in the scientists trust in intellectual authorities if you will really go through the roof and look at a time when you know when there was this you know health and emic hitting americans in creating fear that they were looking at but then you look at this study here and you see that those institutions trust in them has collapsed what happened so steve last year in davos when we talked business was tied with n.g.o.s as the most trust

. institution then came. and it was like a wartime situation and people put their trust into government and scientists and then mexico asked as in a frame house this is the backend and so trust has cratered for government and business estate quite stable so business is now the most trusted institution and there are all sorts of new expectations of the private sector for example you know it's up to the tech companies to take care of certain people off of their platforms now it's up to the private sector also to somehow fix. the food supply or any of these things and so government is 50 points less competent than and business in this study that's a stunning condemnation of government's handling of the pandemic in particular. are we had a good situation and i would even ask you richard our business is in

a good situation with so many people looking to large corporations to bail them out and i can tell you just that you know put a you know a date tag on this you know angle americal has come back come out and throttle twitter for banning donald trump a lot of americans think it was great the band you know amazon well web services kicking parlor off that we look to be in a situation where that line of where trust and responsibility should be with the social contract that companies have with americans or americans have that they have with citizens all around the world is in debate right now and so as they look at companies for responsible action are companies prepared to really be responsible. so steve i look at this on a sort of spectrum of action so in this sort of obvious you have to do you have to speak up to your employees about diversity and inclusion you have to condemn systemic racism you have to be sure to say that the murder of george ford was an

forgivable act. that's because it's relevant to your employees and to your business now the decision is to remove your political donations to certain parties or in certain people that's further on the spectrum that some or ambitious aggressive and by the way i agree with it at home and is not going to make any donations to ted cruz or to anybody who voted to overturn the electoral college procedure now further on the spectrum is the decision to pick off. certain individuals politicians from from social platforms to take parlor off of. a map or any other store so again i think over time business is going to be in a better place and to work cooperatively with government on these kinds of decisions there are those that are in the wheel house and then there are those that are at the edge and if it's

a playing field issue where i think business if it's a player and a referee is going to have trouble you have to leave it to business to be the actor and let government be the referee. one of the things that really fascinated me about your reports they always do actually are is the global dimension of them you were in a lot of countries i think 27 different countries if i'm not mistaken did a poll of public attitudes in them and look at their trust levels across the board and you found a higher degrees of trust in places like china and india by far then in the united states and the united states while never rock bottom was pretty close to the bottom in many of the measures but you had some surprising countries like indonesia and india way on top what are they getting right what's china getting right that the united states is not. so in general stephen this is been a sort of progression over a decade. countries in asia have populations that have more trust in their

institutions they tend to be performing better economically the rising tide is lifting all ships. i do want to point out however in the last 6 months trust in china has gone down more 18 points than any other country and particularly trust in business down 25 points it's a big warning for american companies operating in china be careful also i would say that trust in china as a foreign government is in 30 percent so an all time low again based on perhaps keeping the truth from the world outside of code it meanwhile trust the united states is only 40 percent an all time low again we're not exactly seen as helping on sustainability or you know being a good good partner with a lot of these countries so we have a lot of work to do for america in terms of international relations. one of the other elements that i gravitated towards in your in your report with

a very different attitudes that republicans and democrats have regarding trust in media i think democrats around 57 percent republicans were around 18 percent if i'm not mistaken but you talk about you know i think in information hygiene and the way people interact with their news sources can you can you break that down for us sure so. what's happened since the election is that trust among trump voters has plummeted in fact it's gone down 15 points most in in media somewhat in government and n.g.o.s not so much in business and i think the media is seen particularly by trump voters as biased politicized not telling the full truth and so it's sort of written off and i think the media has a job to do when you're a you know for her top journalist. it's seen as having move towards opinion away

from fact and towards following tweets and and being a reporter on that which there are. the slaters say as opposed to doing independent reporting and i think we have to get back to a time when media is seen as the ball work of society at the moment it's seen as actually fitting division and that's a very very poor place for democracy to be. do you think there's a pathway back on that because you know as i look at you know the many different platforms and you know i just joined parlor for instance the other day on the day that they unplugged it because i really didn't know very much about it they know about twitter do know a lot about tick-tock you know and it's to graham and other places but it was you know a very very different arena of news you know 10 years ago we were talking about blogging with you know going a very long way in different directions and fragmenting at media i guess the question i have is how can we make all of these platforms at least aspire to more responsible engagement with the truth how do we get people to reward and punish

those media outlets for engaging with the truth. so i think that the media is always going to be the core of people's knowledge base but the surround sound can be provided by n.g.o.s by business and by governments when they have comparable advantage in a specific issue area and so i found it amazing that in our study employer media is actually more credible than mainstream media that tells me that trust is actually local trust as in my trusses in you know my employer c.e.o. so again all the employees of the company all the people who are in the community where the companies headquartered have the ability to be uniform at least on the basis of what the companies view as and i think that's a helpful addition to overall knowledge we have to make sure that social media

doesn't continue to be a sewer it has to not just be the city of free speech free speech oliver wendell holmes was very direct about this fire and crowded theater not ok there is a limit to speech and we have reached that limit now and so companies n.g.o.s others have to intervene i pretty not quality material in social feed so people can get educated. one of the interesting points of convergence what you just spoke to is the is the c.e.o. employee that person being interviewed c.e.o. there's a spare a high level of trust in the high level of trust whether one is a republican or democrat it's really the only space in your report that i can see both trump supporters and biden supporters kind of who are roughly in the same spot in terms of trusting their employer i guess my question that they're talking before what is the playbook then for that employer what is the playbook for that company that actually has an opportunity to talk to both sides of the equation what do they

need to do to be transformative and i only just go on with that what do they need to do to guide government and then geo in your not just about businesses in government there are other players out there whose whose trust has plummeted and i guess my question is what can those senos do to create a healthier ecosystem because they may be the only ones that these people are listening to so let's use massachusetts as an example there's there's a group of 20 companies that have come together called the massachusetts competitive alliance and you're dealing with education infrastructure health etc and they're inviting in p.t. firms like bain they're here you know inviting big employers in the area and they are speaking to government and then acting on their own so they are taking on job upscaling they are taking on the you know we're getting more diversity or management or diverse border like this small business in the supply chain so they

have specific agenda items they are green does to the governor and to the mayor of boston and saying we're going to get this done now let's do it together that's a productive way to proceed between business and government. one of the things that has been bothering me in the story of this is the communications and i was like asking myself you know is is tony found she calling richard edelman is donald trump calling richard edelman is someone calling with the hellman a what the communications plan is for a vaccine rollout when i go and talk to communities around the united states which i do there's incredible confusion about vaccines people don't know what order they should be and there's fear about folks that have gotten sick. potentially from having been vaccinated and you have watts of communities communities of color and others that have been hit hard by this vaccine without as best i can tell ambassadors that they might trust going out to them are you as appalled as i am

because i've been asking government official they said don't worry we have a plan are you as of all this i am that there seems to be no apparent communications plan with the vaccine nation strategy for that. so we're working with the city of chicago on upon a program i think it can't just come from top down from the director of public health or whatever that's important but not sufficient we have such a lot of sort of. suspicion rumor insider we've got to brief church leaders and community activists and others with quality information such that they can talk to the congregants and give them reassurance about the way in which the clinical trials were carried out who is in the trials what the side effects might be like in a full active response or something and what a small percentage that is and that it's recoupable etc and that in fact the speed with which these vaccines were developed is not miraculous it was actually on the

basis of all these companies working together and sharing knowledge so we've got to do our basic power of communications before someone's going to agree to get vaccinated and steve it's the most important thing we have the next 3 months is to get this vaccination program accepted. i mean i gree with you and i guess it does seem to come from the bottom up at you know at some level but it just seemed after we've been talking about this for a year we've been talking about the native american population which we now see reports of so many elders dying there the black population a spanish population taking such a large brunt that when you look at this and you know i can just tell you about where i live in rural maryland even frontline police officers and fire responders you know a little bit less than one 3rd are getting vaccinated even though they're in the front of the line so it fits very much with your data maybe they'll you know another 3rd in over the year but it's just very clear that that communication

strategy is not there. yet people worry about it i'm worried that i'm desperately worried about and i'm also worried that this is going to overreach and do something like mandate a you know vaccine for employees and i think that's exactly the wrong message because it means oh well they couldn't persuade me so they're having to force me and then that's going to create a whole ripple effect of further mistrust and we should at least do the best we can to put the data in front of people and try to get them to comply as opposed to the stick. what if one of the things that we talked about about companies and their behavior in the past is that a lot of companies you know went through a you know check off the box you know make sure you're sustainable make sure that you talk about you know equity and women's pay you know check boxes off and you said that's no longer good enough that they had to get into the game that they had to help solve problems do you stand by that and let me just ask you if you were

advising politicians who are a big part of this study and you know trust in politicians is just simply plummeted to the you know dark caves of the earth what do they need to do would you give them the same advice stop posturing and solve. i think it's all about action people want results and politicians have to take the political head off and put on the confidence hat and be very practical and be willing to partner with other institutions business etc and not look for immediate glory and it's not the latest sort of stand up a press conference or whatever it's just get the hard work done and. the idea somehow that. we've gone to our own corners and politics also opens up this whole avenue for business in

a certain way to be the web of. kind of bring us back together just again because business will get stuff done and we will get back to work we will have a for example a health safety passport it's something i've been pushing for months and you know steve cummings wants to fly to london in order to do his job here he should be able to do that we should know that you have the vaccine or that you have the disease or that you you know been tested as the following places for how long i mean everyone deserves that level of comfort and you need to know also that the restaurants and the people on the airplanes who are sitting next to you have done the same thank you. you know. we're in a community where the least common denominator can make you sick so you have to guarantee against that i've often talked to you about this report for many years now in the middle of some of the most powerful people in the world in devil switzerland at the world economic forum there are also n.-g. o.

heads there are social leaders and communities for all of the world business people to every part of the world when i read this report this year it's among the bleakest that i have read when we talk about a cold civil war and you are a collapse of deficit it's not a pretty picture but give us your pathway if you will as if we were talking to those ngo leaders around the world we were talking about the problems the world what is the way to a less bleak. and a more hopeful situation if you can then the reality is you're describing in this year's trust barometer so steve i actually think that we've probably hit a trust bottom and that the way forward is action transparency frequency of communication. fairness we haven't talked enough about this the biggest mass class divide in terms of opinion in the history of the trust barometer of our 27 countries 24 have double digit trust divides between the rates and the mass gauchos 30000 record unemployment levels and

a lot of sickness among people who are front line workers so. we have to have 4 or 5 things that we are going to accomplish in the next 12 months and if those are done then we will see a significant rise in trust it's almost like you and i are desperate to get back on the road because we're road warriors this is how we've lived our lives and we want to be safe we want to get back in the game but you know imagine you know you're out you're a restaurant worker and your place is close because the boss can make enough money just having seats outdoors and so everybody wants to go out everybody wants to go back to their own lives and so we just need to make that easier we need to hurry up and get it done and there needs to be seen to be again fairness that's the word we can't have the wealthy be so rich and all this everybody thinks the game is

rigged and that's the thing that trump plays into this whole you know idea of being great and i don't know that's not america that i know but if people are even if people are afraid they are unable to function normally and the fears are particularly around job loss and downward economic mobility and we have to be empathetic about that and we have to show we are going to invest money in training so that you have a chance if you if you bust your ass we're going to take care of you because you're going to be training to compete as opposed to 025 percent of the retail jobs we're going to disappear this year because 25000 stores are going to are going to go bye bye and i'm a bridge banks are going to go by and i you know particularly when. and are very vulnerable right now to have job loss. etc. and they don't want to have a diminution of income like that so there may not give them a path forward show them to a community college if you're going to be improved show them to the companies

you're going to pay for their scholarships to those schools that's a big deal that's being fair to people well richard i want to thank you again for your candor today in talking to us as you have done so many times about technology and you know the anxieties it creates as well as the opportunities and how people who are feeling left behind or not part of the system need to be brought into the system i really appreciate your candor richard and the publication of the edelman trust barometer so richard edelman of edelman p.r. thank you so much for joining us thanks for having me steve so what's the bottom line social trust is what makes communities work without it people can't agree on the rules and anarchy and fear just take over we need to trust that people are going to stop at a red light that our medicines are safe and that our restaurants are clean that our leaders don't lie otherwise society breaks down and fear just takes over in the united states trust between the supporters of the 2 opposing visions for america has reached a low point it can be rebuilt but can the democrats and the republicans be less

about winner takes all and more about we're all in the same boat so far i'm sorry it doesn't look promising but january 6th might just be the spark that starts the conversation and that's the bottom line. the brazilian journalist investigating a politically structured land grab all the farmers helped get bill schneider elected and he's reprieve them that's empowering everyday people to profit from the destruction of the rain forest people are almost willing to give their life away to guarantee the occupation of the land is journalism the last hope in the fights of the of the on the on the system not only a land conflict but a culture of the narrative brazil the age of boston are all whose truth is that anyway on al-jazeera. we understand the differences and similarities of

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news reports. subscribe to you choose forward slash al-jazeera english. ready ready. today in a bipartisan way to half demonstrate that no one. not even the president of. the house of representatives votes to impeach donald trump for inciting an insurrection making him the 1st us president to be impeached twice . i'm not matheson this is all it is is a live from doha also coming up 10 republicans crossed the political aisle to support trump's impeachment but most argued.