part of the time we are the ones ruffling the extra mile where autumn media don't go. we go there and we give them a chance to tell their story. me . ready money fight and die here. tough stories on knowledge. is there a pledge by g 7 lead is to donate a 1000000000 doses of the current of ours fact seen to poor countries. husband dismissed by activists as inadequate. the british prime minister of the g 7 plan will inoculate the wells nearly a 1000000000 people by the end of next year. the campaign is say, it's far too slow and accused western leaders of not being up to the top of tackling the west public health crisis in a century. shown hall reports from cornwall in southwest england. the white sands

of compass bay daily power is setting for a meeting of the group of 7 described as the world's most advanced democracy. they're also leading the vaccine race to exit the pandemic. and while socially distance still there face to face, at least, and promising a combined effort to help the world emerge from crisis. i actually think this is a meeting that genuinely needs to happen. because we need to make sure that we learn the lessons from the pandemic. we may need to make sure that we don't repeat some of the areas that we doubtless made in the course of the last 18 months or so . and we need to make sure that we now allow our economies to recover the headline pledge on this opening day. of the g 7 is the donation of a 1000000000 vaccine doses to lower and middle income countries over the next 12 months with the us offering half of that amount. campaigners say it's nowhere near

enough and no wind near fast enough. i think a 1000000000 dose is, it's a good thing. i mean, you can't say it's a bad thing, but we need 11000000000 dollars and we need to move away from the idea of charity crumbs from the rich countries. and let developing countries like south africa or india produce their own vaccines. and the only way to do that is to share the vaccine recipe and break through the monopolies of these big pharma corporations. and, boris jones really doesn't want to do that. so he wants his all to talk about donations and the large yes of the richest nations, when in fact, they're being hugely selfish putting profit over people. but now the age of consumerism, fossil fuel addiction, things we protest as are being kept well away from the summit venue. but for once the issues they raise are actually being discussed. there's pressure to wave payton . so the poorer countries can develop vaccines for themselves. the u. s and france are in favor with others yet to follow the climate and inequality or among the

worlds crises that will top the agenda on sunday. they call it the g 7. but really, there is no doubt who the 2 leading figures are here for is johnson the u. k. prime minister and host key to show his country off as a global power player post breaks it. and joe biden goes to the us president on his 1st foreign visits. both men came to be seen at the helm of efforts to rid the world of climate change and depend demik. what emerges from this meeting of post trump consensus alliance, his reinvigorated meaningful promises of action, will determine whether this wealthy club of nations can make a real difference. jonah, how al jazeera cornel. tilly's capital has gone into lockdown despite more than half its population being fully vaccinated. the number of corona vars cases in santiago has such by 25 percent in the past 2 weeks. intensive care beds have almost run out. molly's transitional government has named

a new cabinet army officials have several key positions. colonel, sergio kumar returns is defense minister. his removal was one of the factors that lead to last month's case. the us justice department is launching an internal investigation over activities that carried out during donald trump's administration . prosecutors all the big tech funds to provide data on democratic lawmakers as part of an inquiry into classified leaks. firms, including apple say they complied, but provided limited information. g forsaken in brazil's amazon brian forest has such by 67 percent compared to yet earlier with builds national space research institute says more than 2 and a half 1000 square kilometers were destroyed. that's about 3 times the size of new york city. the land was used for cattle ranches, farms and logging those a headlines for the fashion coming up next. ah,

ah, i may say my great deal, but there is a high call to bath fashion. does that cover? yes, yes we did. if you did it. the one is almost up when to turn fast. fashion has become by word for kind of dodgy practices. fast fashion brands don't want you to look beyond the fabric. past fashion has engendered arising, informality, arising, precarious, right from the design of address it to speedy operation. to its manufacture sweatshops, in the heart of england, much to the

demands of production. why you shouldn't get current. actually, the fees are going to be fair, but she's only been pulling at the thread. these shockingly price gummy is quickly exposing the dock side of cheap fashion. in the planet is being overwhelmed with close close to $56000000.00 tons of close to sold every year in europe. the man purchase does almost doubled since the year 2000 me today. the textile industry is valued at about

3 trillion dollars. it has grown exponentially. there is some numbers that saves quintuple ban volume. it's absolutely crazy. the figures that i have seen estimated by 2030, the industry will expand by an additional 60 percent reduction call support me and thanks to fast disposable fashion, you can constantly renew your wardrobe fast fashion, the commerce have very inexpensive clothing that you are expected or you are ready to replace very rapidly. it's very typical for the fashion forward buyer to never wear. now for the day purchased, you will wear something once or twice or maybe never

clothes the so cheap. it is. if they grow on trees, a disaster for the environment. how did it come to this? the very 1st to practice disposable fashion was a small spanish brand that is now dominating the industry. zarbara has more than 2000 shops in almost 100 countries. so how she switched from sir community will pull your 2nd 500 number one, and i'll just text you professionally for 2 seconds to clear. present. if represent pleasure, shaken doesn't mean to remodel pounds. so you know, some 2nd had do some of the control to my own village capital. i saw that john's, when his team gets to the location, we are pretty sure we do get some one. it's a rather discrete joint zarbara was founded and i called earlier in the north of

spain, fall from the splendor of madrid and barcelona. the capital of police yet is an average sized city. yet it is whereas ours parent company, india takes its base. despite the lack of signs to indicate its presence in the city, the headquarters nicknamed the cube is an anonymous building in the industrial estate . zara burka strategy! various and massimo, duty, all the groups, brands are based here at the cues on the spring day, 2016, a month. you ortega celebrate. is 18th birthday, the founder of rains over an empire 7500 shots and 870000 employees. it accumulates nearly 3000000000 euros in annual profit.

a monsoon ortega represents the 6th largest fortune in the world, allergic to media exposure. he has never given a single interview. zarbara also refused to participate in this film. in order to be more efficient than the competition, lazara has set up a unique system. the brand manager is almost the entire production chain, from factories to show. it can then impose a cautious down this job to get the men on toward manon. we want the cd from the dealer to wait for me, so i'm not sure. i'm, i guess i'm sure control on the on why on your to us. thanks while you more a but are in the group group. $1.00 the and the scholar, my horrid lou that is the wonder remain at the and the buddies of it. okay. you

know, going here she story again and then we are in there must get a world common sense. but above all, effective marketing ideas that have revolutionize the world a session the have of m. okay. $11.00 cash even under sweet. to perfect, consummate tory, don't press on ok. if you want to give us some sensitivity to kiss me and it was an equally young taylor in taylor limited on the medulla. consummate telling me the information i cancelled some of your political symmetrical some at least 56 year old. you know, the fit flushes or fuel circle symmetrical symmetrically, so i see, hold on pockets for the czar hardly does any advertising. it's locations in the heart of cities and the customers bags are the best showcase for the brand.

it's rare for former collaborators to reveal the secrets of this spanish giant the 3 years this french designer works for india, tx. she designed genes for both the groups brand the targets, a younger clientele. doc is paid for by the dominant dancer. if you could just call me back today, hopefully i can show up until the following quarter. no time wasted, making it virtually impossible to produce original designs. so the designers go undercover on journeys shamelessly described as inspirational to me and say no way i poor since june. i don't conventional king. i don't want to

say the mocker tree or down the suad frequency channel for them by lead down your bundles and the kids to keep him. sometimes fun on the do fuck no one down. move. sure, early. pretty well on page one of the hollow and with we're live with mancha really is the adult designers by the close to adapt them into a low cost version with very precise specifications. finally, the form i strong of a body shop with a 100. imagine how you mean like 20000 strong by her for to go to school. it only 5 . well her sit printed schanzer 5. 032. okay. did you feel sissy as you come here and lecture me? we're going to get done here. is it where do you go? from time to time?

small designers have enough and attempts to take into txt record. but few cases go all the way one brand refused to back down as its name suggests, raines is rain where brand the danish company manufactures macintoshes, which are sold in over 20 countries for him in these are yeah, these are the evidence. daniel bricks, the founder designed, the brands biggest success this green mackintosh products, which is all about. so this is one of our classic pocket goes very recognizable, one of our key suicide. while this was actually one of the pictures we did when we

discovered the copy in the market. so here we have 2 twins bearing the same jacket . fortunately, one of the twins bought the, the sarah jacket and trying to have the original arrange digging on the right, the original on the left czar as version produced at low cost. the design has been stolen for sure. i don't even kind of understand the motivation of doing something which is so similar, since it's so easy to do something which is a bit different, like everybody else do. but in this case, they have made a product with his one on one, the same a clear example of a copy without the 7 differences imposed by our lawyers. such an accident should not have happened. the firm's legal department has full authority to refuse a garment deemed to risky.

i shall calling for when the last monday and i was on the surgery. and you can process austin on monday by the important 84 and i'll be able to on don't. i didn't sean sit, was me civil portion, and on the portal i would have a little bit on martha in the history of the vinny from quite a high price to challenge the spanish giant. the drains has done well for itself. the danes decide to suit the plagiarism. while a case like this, they cannot be done 5 or less than 300000 years. and even more than that, so is relatively expensive. we hired in private detectives in china to find out information about the whole process of advocating our products. we have 2 factories confirming that they were instructed through and production agent that they were to

make the same jacket as our fathers customer. sarah in spain, in the spring of 2020 after 3 years of proceedings, zarbara was found guilty by the danish courts. the firm will have to reimburse the commercial damage and agree not to imitate the reins trademark again. and dressing well to be socially accepted. the logic dates back to day, over half of instruct posts on fashion and beauty related semi colon is the social media icon who goes by the name of know her liter. every day she posts videos and photos on social networking platforms with us soon bye.

last ha of it's unique. he the size of it, you know yellow and get home perform the last usage or if i session viscous she or lead to should change. if she to rule, cuz m c, donald needed to come to work. he was left with the st. louis to that, one of jobs was, you know, alone, controllable. need to show, encouraged by big brands who know how to control specific regions of the brain. me this is the whole of the work of this american researcher, the specialist of shopping on the brain. a neuro marketing is an area that is just about here that is called the visual, straight them or the nucleus or cummins. and this is a part of the brain that is often associated with reward processing or positive emotions. so most of the things that we care about how positively someone is

responding to a product or a firm or a brand will be represented by activity in this region. the more brands know about the way our brains work, the more they can influence our purchases task, fashion must satisfy the reward. so the 1st way to achieve this cheap prices layer june de la conveys. he does, if he's required counties who are wrong, will love on his own dish, but this engine blew focus has to do a lavonne always told me if the price is particularly low. specifically, if, if it's low compared to what you're used to seeing or alternatives in the marketplace, it can actually be seen as a positive aspect or a part of the appeal of a product. you see less as having to sacrifice that amount of money. but more that you are getting something and able to save much more than you would have had to pay

otherwise. well, if it's not truly for somebody to prove, i'm industry on the been years now. more via lib did a trickle piece in the contemporary. the suit is low prices, limited collections, constant stimuli, and above all, social networking. vast fashion is getting away from the traditional advertising, which is too expensive and not targeted enough. instead rounds, i'll calling on influences like no later and are implementing a much more subtle marketing scheme. well go when football there's quite a diversity formula list only late on national business. i don't hear what she said that they thought it too much because i did try a question to now you go from

a company telling you why you should be interested in the product to an individual that you aspire to be. are you really like, it seems like these people are talking directly to you and recommending these products? not really. all of the social media platforms have find a way to tap into an interpersonal connection. that in a way excludes the more impersonal appearance of the firm or the company itself. they come across as being much more genuine influences. other started this new form of advertising. every found is a potential target the more known and influencing is the more money than for a simple video liter can add up to $5000.00, you know, for the math, but given feel free to be jacqueline psycho is optional 7 to go on to get the form in the know me the form y'all show when your little project can get

yourself into a national. i pray that here one is, i mean it should be 20 to true yesterday. and we spend on average between 2 and 3 hours a day in front of our phone. one of every 2 uses has a shopping application. the internet is the new mall. when you're looking at a young generation where it shops constantly, constantly shops, you're constantly online and you're constantly clicking and your credit card is memorized by your smart device and you click on something and you click and it comes to your house. mm. for the former lead is the fashion, there is an urgent need to reevaluate the model. the companies that have taken the risk to sell exclusively online are gaining traction even more reactive and even cheaper. they are inventing ultra bought

the the brand bu, who is little known to the general public. yet it is the world's number one online fast fashion company. in 2019, the turnover of this english brand approached 1000000000 euros. the blue group has its own line and also other brands, including pretty little thing in on site who, who sells this dress for 9 euro. at this price, you would think that it comes from an asian workshop. however, this garment was made in europe in the united kingdom no less than

a working class city of 300000 inhabitants in the center of the country. me until $900.00 seventy's lester was the capital of english pantyhose and exported its textile products all over the world. ah, large factories employed thousands of workers. the textile industry has since returned to lester workshops or a hidden world where cameras are not welcome to the last picket loading. when i get to i got a new go going to one 5th. i see the carrier,

there will be $100.00 point goes in less than 15 minutes. now. the man who is allowed us to film is called, said, killed you. originally from puck, his thumb, he is one of the cities. most successful entrepreneurs is effective where we are making government, how many people are working, we're 90 to 90, to be working. this is one of the biggest all 1st person coming from lester and lister has good to manufacturing capacity that nobody has in u. k. 90 when the u. k, nobody has in whole europe bless. they can deliver any governments within unbelievable delivery time list is master of fashion. governments.

manufacturers returned to lester for its location in central england. convenient to save time. time is very much on said kill g mind he developed his own label while supplying english fast fashion brown the better for you on business in new k, you need to be really quick and delivery. we will see this finished in one hour. this is a big, this is something is very nice and you don't have something completely similar. we have any cars because that was the government is ready. we did. it was same day. so we, i think they're going number of and they want to make sure, you know, if this picture, the chinese supplier, even the government same day, they need to post. it will take 4 or 5 days, then they will receive it. ok,

they will respond next day. if there are any changes to be made, then they have to resubmit the government. that will take us to the sampling i will ride b burleson number is ready to go. i'll just post us. i'll send you a receipt. so once you this, you monday morning, please approve. before the book is gone, now we will get approval. they will receive the space of that every once is approved. we will go for the whole process from order to delivery it. so 12 days, this is a unique point of lester, of our industry here that we can do quick fuss, always quick delivery,

the federal level here all the time. so if the customer need, the video didn't leave, we can provide them within 2 weeks time. one that we cannot lose one hour again, one day the, this is our we calculate the admitted he is not a clothing design produced and delivered in 2 weeks twice as far as the solar at unbeatable prices. but this efficiency comes to the high price. the workshop district has become a lawless sown in the heart of england, a shady system of sub contracting. oh, welcome to portal, your gateway to the very best of onto their online content that you may have met. a new program that this for our platforms makes a connection and presents

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landfill, harmonic witness documentary on now. oh, i'm on insight into here top stories analysis era. the current of ours pandemic has dominated the 1st day of the g 7 summit in southwest england. lead is a promising 1000000000 current of our vaccines to developing nations. the un secretary general welcome to move the cold for further global action. we need more than i left, so all the support and the individual countries initiatives, we need a concert so that we need.