winning documentaries and life needs. the discussion here in iran is moving away from the presidential election to questioning the system. there's really no way that they can sort of think, syria as economy as collapsing on an online. ah . hello, i'm darren, jordan and joe, how are the top stories here? are now to 0 g 7 leaders about the global infrastructure plan to compete with china's belt and road initiative. denouncement came on day 2 of the leaders summit, but with the un secretary general at the table, global health was still a major talking point general report from corner. right described as a historic moment, d 7 leaders pledged their collective might to plan to fight to future pandemic. the carpet bay declaration aims to develop black scenes in under a 100 days to build better scientific surveillance techniques and to beef up powers

for the world health organization. but some were eager to stress that the current pandemic is not yet over. we didn't really, those was the power to come together and to organize an effective response to the corporate. and the only way to be effective in the government is get an idea that everybody will vaccinate the sooner rather than later. the key thing to remember how far is that the damage is re check. right now. people need to right now and crucially, countries need financing right now. and every single we've seen from this g 7 so far come to any extra money until we see the money. none of this unfortunately can be credible big promises sometimes empty are often a feature of big summit. this one though, had something to offer that does feel substantial. the united states. i said before, we're back us back. we feel very, very strong about cohesion of nato. and i for one think that the european

union is incredibly strong and vibrant entity biden's administration. once g 7 allies to support a global infrastructure project to rival china's belton road initiative. it's a returned to us leadership that many of his fellow leaders have solely missed. even if warm words for the e, you won't be entirely to the taste of the summits host or johnson said at the outset that this g 7 summit would be an opportunity to reaffirm the values that bind these 7 developed world democracies. and yet, at this very summit, he stands accused by the european union of failing to honor his own commitments on breaks it. in a series of meetings, e u leaders have told johnson the better relations will only come if he abide by the terms of post br exit trade arrangements. in northern ireland and the u. s. president with an irish roots appears to be on their side. i think that will have

some pragmatic solutions and if we don't, then i think that what our friends have also understood is that it's the prime gc of the u. k. government to uphold the territorial integrity of the united kingdom, which is the sound of a prime minister no matter how isolated and however disappointed that breakfast has cost a cloud over his summit, nevertheless, refusing to back down. jonah, how al jazeera coldwell algeria is electoral commission says just over 30 percent of voters took part in saturdays parliamentary elections. the pro democracy movement known as had had called for a boycott. it was holding weekly, ronnie's calling for reforms until being banned last month election as a 1st president. but a fleet was supposed to step down in 201911 players from venezuela and bolivia. i have tested positive corona virus ahead of the corporate america football tournament in brazil. a number of coaching staff from both teams was infected. but

the 10 nation event is going ahead regardless with a host to to play venezuela. an opening match on sunday. the daily number of corona virus cases in india has fallen again. it reported close 281000 infections on saturday. new cases have been falling for several days. a number of deaths was also down with 3300 fatalities. in the last 24 hours. a high level delegation from turkey is in libya, trying to shore a bilateral ties anchor has been a staunch allies of tripoli, government and has provided it with military support against forces loyal to ward leave for half talk. and then it's kristen erickson has regained consciousness after collapsing on the pitch in a euro 2020 game against finland. 29 year old was given cpr, a full being rushed to a nearby hospital. well, those are the headlines. the news continues here on just 0 after fast fashion statement. watching bye for now. i

me. i may say my great deal, but there is a high cost to that fashion. does that cover? yes, yes we did. if you did it, the one is almost up on the term and has become a word for kind of dodgy practices. fast fashion brands don't want you to look beyond the fabric. past question has engendered arising in formality arising, precarious, right from the design of address. it's a speedy operation to it's manufacture sweatshops, in the heart of england. much going

to the demands of production while you're actually just going to be fair, but she's only pulling at the thread, these shockingly price gum, and it's quickly exposing the duck side of cheap fashion me the planet is being overwhelmed with close, close to $56000000.00 tons of close to sold every year. in europe, the man purchase is almost doubled since the year 2000 me today,

the textile industry is valued at about 3 trillion dollars. it has grown exponentially. there is some numbers that saves quintuple ban volume. it's absolutely crazy. figures that i have seen estimated by 2030, the industry will expand by an additional 60 percent production costs of food. and thanks to fasten to disposable fashion, you can constantly renew your wardrobe. fast fashion, it's the commerce of very inexpensive clothing that you are expected or you are ready to replace very rapidly. it's very typical for the fashion forward buyer to never wear. now for the day purchased, you will wear something once or twice or maybe never

clothes. the so cheap it is if they grow on trees, a disaster for the environment. how did it come to this? the very 1st to practice disposable fashion was a small spanish brand that is now dominating the industry. zarbara has more than 2000 shops in almost 100 countries. so how she switched from sir community, please check any 500 number one and i just text you can pass, especially for 2 seconds to produce the for present pleasure shaken. so it's like me to remodel bounce so you know, some 2nd had do some of the control pretty much on the village capital. i saw that john's, when his team gets to the location, we are pretty sure we do get some one. it's a rather discrete joined, zarbara was founded and i called earlier in the north of spain fall from the

splendor of madrid and barcelona. the capital of police yet is an average sized city. yet it is, whereas ours parent company, india takes its base. despite the lack of signs to indicate its presence in the city. the headquarters nicknamed the cube, is an anonymous building in the industrial estate. zara burka strategy! various and massimo, duty, all the groups, brands are based here at the cues on the spring day, 2016 a month you will take a celebrate the 18th birthday, the founder of the reigns over an empire 7500 shots and 870000 employees. it accumulates nearly 3000000000 euros in annual profit.

msl ortega represents the 6th largest fortune in the world, allergic to media exposure. he has never given a single interview. zarbara also refused to participate in this film. in order to be more efficient than the competition, zarbara has set up a unique system. the brand managers, almost the entire production chain, from factories to show, can then impose cautious down the job to make, gets the men on toward manon. we want the cd from the dealer to wait for me, so i'm not sure. i'm, i guess i'm sure control on the on why on your to us. thanks. why you more a but are in the blue one, the $1.00 the and doesn't call me horrid lou. that is the one the remain at the and the buddies of it. okay. you know, going here she's 3 again,

then we are in there mass gambrel. our common sense, but above all, effective marketing ideas that have revolutionize the world a session the have of m. okay. novice dollars. cash even under sweet. to perfect, consummate tory press on ok. if you want to give us some sensitivity to kiss me with an equally young tailor hopkins taylor limited on the middle of august, the customer telling me the information i cancelled. some of your political symmetrical, some at 5056 year old. you know, the fed flushes or fuel circle symmetrical symmetrically, so guess holding on pockets for the czar hardly does any advertising. it's locations in the heart of cities and the customer's bags are the best showcase for the brand.

it's rare the former collaborators to reveal the secrets of this spanish giant the 3 years this french designer works for india, tx. she designed genes for both the groups brands, the targets a younger clientele. doc is people that don't answer if you could just take a peek what he said, he thought today, hopefully i can she, she don't have no time wasted, making it virtually impossible to produce original designs. so the design is go under cover on journeys shamelessly described as inspirational to me and say no way i poor since june. i don't conventional i don't want to

say the mocker would examine swap frequency channel for them by lead down. you don't see the kids to keep something in funds on the do for no one down under. sure . yeah, apparently pretty well on page one of the hollow and with we're little bit mancha really is the designers by the close to adapt them into a low cost version with very precise specifications. phone. i mean the, for my strong enough a bond shop with a 100 imagine met her for the thought on shore by her to go to school. it don't fall as well as city printed schanzer treatable. if okay, did you feel sissy as you come here and lecture on with me, but i could hear don't hear it. we're just gonna go from time to time.

small designers have enough and attempts to take into txt record. but few cases go all the way one brand refused to back down. as it's name suggests, rains is rain where brand the danish company manufactures macintoshes, which are sold in over 20 countries. for him in these are yeah, these are the evidence daniel bricks, the founder designed, the brands biggest success this green mackintosh product, which is all about. so this is one of our classic parker coats, very recognizable, one of our key suicide. while this was actually one of the pictures we did when we

discovered the copy in the market. so here we have 2 twins, varying the same jacket. fortunately, one of the twins bought the, the sarah jacket and trying to have the original arrange digging on the right, the original on the left czar as version produced at low cost. the design has been stolen for sure. i don't even a kind of understand the motivation of doing something which is so similar. since it's so easy to do something which is a bit different, like everybody else do. but in this case, they have made a product with his one on one, the same a clear example of a copy without the 7 differences imposed by our lawyers. such an accident should not have happened. the firms legal department has full authority to refuse a garment deemed to risky.

i shall calling for when the last monday i was on the surgery. and you can process austin on monday by the import him in the form of the tool and don't attend sean. sit with me, it will portion of the port him allow for healthy individuals to mother in the history devine from a high price to challenge the spanish giant. the drains has done well for so the danes decide to sue for plagiarism. while i came by, this cannot be done 5 or less than 300000 years and even more than that, so is relatively expensive. we hired in private detectives in china to find out information about the whole process of advocating our products. we have 2 factories confirming that they were instructed through and production agent that they were to

make the same jacket as our fathers customer. sarah, in spain, in the spring of 2020 after 3 years of proceedings, czar was found guilty by the danish courts. the firm will have to reimburse the commercial damage and agree not to imitate the reins trademark again. and dressing well to be socially accepted. the logic dates back to day, over half of instruct posts on fashion and beauty related me colon is the social media icon who goes by the name of know her liter. every day she posts the videos and photos on social networking platforms. with us soon bye.

last ha of it's unique. he the 1st ones you know nice together when i get home for fun, what seems to you if i session vasquez, she or nadia shamperdeen. if she truly was entered into the tenure, working life in the st. louis to that one of shopping and pushing on alone, controllable need to show, encouraged by big brands who know how to control specific regions of the brain. me. this is the whole of the work of this american research specialist. so shopping on the brain, a neuro marketing there's an area that is just about here that is called the visual straight them or the nucleus or cummins. and this is a part of the brain that is often associated with reward processing or positive emotions. so most of the things that we care about how positively someone is

responding to a product or a firm or a brand will be represented by activity in this region. the more brands know about the way our brains work, the more they can influence our purchases task fashion must satisfy the reward. so the 1st way to achieve this cheap prices layer june de la convent. she does require counties who are wrong will love on his own mesh. but optimist engine moves. focus has to do a voice tone if the price is particularly low. specifically, if, if it's low compared to what you're used to seeing or alternatives in the marketplace, it can actually be seen as a positive aspect or part of the appeal of a product you see of less as having to sacrifice that amount of money. but more that you are getting something and able to save much more than you would have had

to pay otherwise. well, if it's not truly peaceful, so prove i'm in the show on the been years now more via live did a trickle please? the clear, the suit is low prices, limited collections, constant stimuli, and above all, social networking. vast fashion is getting away from the traditional advertising, which is too expensive and not targeted enough. instead, brownsville calling on influences like no liter and are implementing a much more subtle marketing scheme. in log off when football there's quite a different cities formula list only late on national business to hear what she said that they thought it too much because i did try a question to now you go from a company telling you why you should be interested in

a product to an individual that you aspire to be your you really like it seems like these people are talking directly to you and recommending these products that will not. all of the social media platforms have find a way to tap into an interpersonal connection. that in a way excludes the more impersonal appearance of the firm or the company itself. they come across as being much more genuine influences of the start of this new form of advertising. every found is a potential target the more known and influencing is the more money then for a simple video liter can add up to $5000.00, you know, for the math, but feel free to be jacqueline psycho is optional. 7, don't go on to guess it's your form in the know me the form y'all or show when your little project can get yourself into

a national. i pray that helen is immune from shore devante to retrieve yesterday. and we spend on average between 2 and 3 hours a day in front of our phone. one out of every 2 uses has a shopping application. the internet is the new mall. when you're looking at a young generation where it shops constantly, constantly shops, you're constantly online and you're constantly clicking and your credit card is memorized by your smart device and you click on something and you click and it comes to your house. mm. for the former lead is a fast fashion. there is an urgent need to reevaluate the model. the companies that have taken the risk to sell exclusively online are gaining traction even more reactive and even cheaper. they are inventing ultra about

the the brand bu, who is little known to the general public. yet it is the world's number one online fast fashion company. in 2019, the turnover of this english brand approached 1000000000 euros. the blue group has its own line and also other brands, including pretty little thing in on site who, who sells this dress for 9 euro. at this price, you would think that it comes from an asian workshop. however, this government was made in europe in the united kingdom no less than

a working class city of 300000 inhabitants in the center of the country. mm. until $970.00 s lester was the capital of english pantyhose and exported its textile products all over the world. ah, large factories employed thousands of workers. the textile industry has since returned to lester workshops or a hidden world where cameras are not welcome quite a bit of the last ticket loading. when i get to i got a new go going to one fee for the carrier. there will be $100.00

point goes in less than 15 minutes. now the man who is allowed to film is called, said, killed you. originally from puck, his thumb. he is one of the cities. most successful entrepreneurs is effective. we are making government. how many people are working, we're 90 to 90, to be working? this is one of the biggest all 1st person coming from lester on lister has good to manufacturing capacity that nobody has in the u. k. 90. when the u. k. nobody had in whole europe. bless, they can deliver any governments within unbelievable delivery time list is master of fashion, governments. the manufacturers return to lester for its location in central england. convenient to save time.

time is very much on said kill g mind. he developed his own label while supplying english fast fashion brown. in the later if you on business in new k, you need to be really quick and delivery. we will see this finished in one hour time. this and there's a big, this is something is very nice and you've done something quickly. similar. we have any cars to go somewhere. was the government is ready. we did it same day. so we, i think every number of, and they want to make sure you know, if this picture, the chinese supply, you give them a government same day. they need to post, it will take 4 or 5 days then they haven't received it. ok. davis response, next day. if there are any changes to be made,

then they have to resubmit the government. that will take us to the dublin. i will ride the products and number is ready to go. just post us, i'll send you a receipt. so once you this, you monday morning, please approve. before the book is gone, now we will get approval. they will receive the space of that every once is approved. we will go over the whole process from order to delivery it. so 12 days, this is a unique point of lester, of our industry here that we can do quick, quick delivery, the funding available here all the time. so if the customer,

the video didn't leave, we can provide them within 2 weeks time. we can do one that we cannot lose one hour again. one day the, this is our we calculate the hours admitted. he is not a clothing design produced and delivered in 2 weeks twice as far as the sorrow at unbeatable prices. but this efficiency comes to the high price. the workshop district has become a lawless sown in the heart of england, a shady system of sub contracting. it's one of the biggest clubs in south america. but it's greatest rival is just a few blocks away. a mutual dislike between fans formed from a class divide, sustained over generations. most junior support is born into these club colors.

in an epic feud of rich versus poor, the fans will make football when i was just the earth. mm. welcome to portal your gateway to the very best of all of their online content that you may have met. a new program that through our platforms makes a connection and presents a digestible scene, each the award winning online content on their audience. portal with me sound or gotten on to 0 me. when the shots came from the holiday and we heard crags, we heard some noise. this was known as my finale is one in the most dangerous intersections, and i thought able he didn't come in through the front entrance. that was what happens,

the people who were shot they came into the wrong entrance. the nightly pyrotechnics of the funny to turn to the camera man. so let's get out of here. sorry, a vo holiday. and we'll hold on our jazz era. oh hello. i'm down in jordan and the top stories here on out 0 g 7 leaders meeting in the u. k. have agreed on a global infrastructure plan to counter china's influence, but details on how to be financed. a still unclear or diplomatic as a james base is not the summit in corner. this new us lead initiative is coming 8 years after the belt and road initiative, which is well established around the world. us officials estimate there is a 4 trillion dollar infrastructure gap to.