me be the hero, the world needs right now. i was i i hello barbara are in london. these are the top stories on al jazeera nato. a softening. it stands on china in the 1st summit, attended by us president joe biden, leader is presented a united front against what they call beijing's assertive behavior. they said china represents systemic challenges to the rules based international order and the lions security. the leader is also agreed to respond to russia's growing arsenal in the wake of a build up of troops during military exercise on the ukraine border. russia in

china, both seeking to drive a wedge in our transatlantic solidarity. we're seeing an increase in malicious cyber activity. but our alliance just a strong foundation that stands together. that's how we met every other threatened the past. it's our greatest strength as meet our challenges of the future and our many and everyone. everyone in that room today understood the shared appreciation. quite frankly, that america is back white house corresponding kimberly hallett has been following following events in brussels. in the course of these meetings, there was a lot of information sharing that went on between these leaders. and what it resulted in is a much more robust stance against china than we have seen in the past. what we know is that this is a challenge that the leaders have agreed can be approached in

a new way in terms of one that because of their alliance doesn't always mean that there needs to be a confrontation. but instead and elias working together against tough competition. but china wasn't the only issue that these leaders discussed. as you mentioned, we've also been how this body can combat climate change. they believe that there is the perfect intersection when it comes to climate change and security and also to that. and what we know is that the us president was reassuring nervous allies after 4 years of america, 1st president and policies that the united states once again, reaffirming its commitment to article 5 that in tax one is an attack on all the us president telling his partners that he sees this as a sacred guarantee in terms of security. so these are some of the topics that were discussed in addition to china. of course, the ongoing threats and looming over all of this, with the united states called russia's aggression. so these were the topics that

people felt that meant needed to be discussed. and certainly the big breakthrough, of course, that physician on china being much tougher than has been in the past. israel's new government has begun work a day after parliament approved the coalition prime minister. and after the bennett presented his cabinet and sat down for a formal photo walk with the president. one of the government's 1st decisions was to allow the controversial march of the flags to go ahead. the trial of me in march, suppose leader anson suit. she has begun in a closed court room more than 4 months after the military coup. so she is charged with reaching cove at 1900 regulations illegally possessing walkie talkie radios and breaking import export rules. she's been under house arrest since the february 1st qu, police centurylink. i have a rest of the captain of a fire ravaged cargo ship that sank last month off its coast, causing the country's biggest environmental disaster. the russian national is being

charged with pollution related offenses. the fire burned for 13 days. a steep increase and over 900 infections is forced the u. k. government to postpone the lifting of lockdown restrictions across england. the plan had been to allow unlimited social mixing from june the 21st. that date has now been pushed back by another 4 weeks to allow more people to be vaccinated. meanwhile, parts of india have these, their restrictions, including the capital, new delhi, after new infections dropped to their lowest level in more than 2 months. there were just over 70000 new cases on monday compared to may when 400000 new cases a day we're being reported. those are the headlines fest fashion is next to exploring the low cost disposable fashion industry and the price paid by the plan that will have more news in half an hour. bye bye. i

lame a great deal, but there is a high cost to fast fashion because it's just how the ye yes it would fit thought did. if you did it, the one is almost up when to turn fast. fashion has become by word for kind of dodgy practices. fast fashion brands don't want you to look beyond the fabric. past fashion has engendered arise and informality. arising precarious. right from the design of address. it's a speedy operation to its manufacture sweatshops, in the heart of england, much to the

demands of mass production. while you still have your current visit, they don't actually, the fees are going to be fair, but she's only pulling at the thread. these shockingly price gum is quickly exposing the dock side of cheap fashion. in the planet is being overwhelmed with close close to $56000000.00 tons of close to sold every year in europe. the man purchase is almost doubled since the year 2000. the today in the textile industry is valued at about 3

trillion dollars. it has grown exponentially. there's some numbers that said quintuple ban volume. it's absolutely crazy to years that i have seen estimated by 2030, the industry will expand by an additional 60 percent production costs of food. and thanks to faster disposable fashion, you can constantly renew your wardrobe. fast fashion, to commerce, a very inexpensive clothing that you are expected or you are ready to replace very rapidly. it's very typical for the fashion forward buyer to never wear an outfit that they purchased. you will wear something once or twice, or maybe never clothes the

so cheap. it is. if they grow on trees, a disaster for the environment. how did it come to this? the very 1st to practice disposable fashion was a small spanish brand that is now dominating the industry. zarbara has more than 2000 shops in almost 100 countries. so from our community, we will put your 2nd on. i'll do 100 number one and it takes to professionally to our sacramento couldn't predict representative pleasure shaken. so it's like me to remodel. bounce on on 2nd. had do some of the cultural 20 my, when really talk happens, you know, that can chance when his team gets to the like us and we are pre to, we do, do cats like one. it's a rather discrete joint zarbara was founded and i called earlier in the north of

spain, south and the splendor of madrid and barcelona. the capital of alysia is an average size city. yet it is whereas ours parent company, in the tex, is base. despite the lack of signs to indicate its presence in the city, the headquarters nickname the cube, is an anonymous building in the industrial estate. zarbara burka strategy, various and massimo, duty, all the groups brands are based here not the cues on the spring day, 2016, a month to celebrate his 18th birthday. the founder of reigns over an empire 7500 shots, and 870000 employees. it accumulates nearly 3000000000 euros in annual profit.

msl ortega represents the 6th largest fortune in the world, allergic to media exposure. he has never given a single interview. zarbara also refused to participate in this film. in order to be more efficient than the competition, lazara has set up a unique system. the brand manager is almost the entire production shape, from factories to show. it can then impose akash down this job to make, gets amendment on toward mono with the cd, from the dealer to wait for me. so i'm not sure i'm, i guess i should control on the, on why on your to us. thanks while you more, but are in the group group, one them dollars in the scholar. my whole new guy is the wonder remain at the end, but he's off. it is, you know, going here. she's 3 again,

then we are in there mass gambrel. our common sense, but above all, effective marketing ideas that revolutionize the world of fashion have m. okay. now, with the energy cassie and industry to perfection of consummate tory and press on ok, if you want to give us some sensitivity to kiss me with an equally young tailor hopkins teller limits. if he gets on the medulla, consummate telling me the information i cancelled some of your political symmetrical some at least 56 year old. you know, the fed flushes or fuel circle symmetrical symmetrically. so let's see what's going on in the zone. hardly does any advertising it's locations in the heart of cities and the customer bags are the best showcase for the brand.

it's rare the former collaborators to reveal the secrets of this spanish giant. for 3 years, this french designer works for india, tx. she designed genes for both the groups brand the targets a younger clientele. doc is triple dominated dancer, is you could just pick what he said he thought today, hopefully i can show he called on to that one core. no time wasted making it virtually impossible to produce original designs. so the designers go undercover on journeys shamelessly described as inspirational to me and say no way i poor since june. i don't conventional, i don't want to say the mocker tree or the down the swat frequency channel for our

volley. daniel on those t the kids to keep him sometimes fun on the do fuck no one down move. sure. yeah. well, on page one i didn't column with, we're with monkey really. 12 is the adult designers by the clothes, to adapt them into a low cost version with very precise specifications. finally, the form i strong of a body shop with a 100. imagine how you know, i thought on shore by her for the good. it only 5. well her sister printed schanzer 5. 032. okay. did you feel sissy as you come here and lecture on whether me will back up yet. don't fear. is it where do you go?

from time to time? small designers have enough and attempts to take in the text court but few cases go all the way one brand refused to back down. as its name suggests, raines is rain where brand. the danish company manufactures macintoshes, which are sold in over 20 countries. for him in these are yeah, these are the evidence, daniel bricks, the founder, design, the brands biggest success, this green mackintosh products, which is all about. so this is one of our classic pocket codes, very recognizable, one of our key sewage. while this was actually one of the pictures we did when we

discovered the copy in the market. so here we have 2 twins, varying the same jacket. fortunately, one of the twins bought the, the sarah jacket and trying to have the original arrange digging on the right, the original on the left czar as version produced at low cost. the design has been stolen for sure. i don't even kind of understand the motivation of doing something which is so similar, since it's so easy to do something which is a bit different, like everybody else do. but in this case, they have made a product with his one on one, the same a clear example of a copy without the 7 difference is imposed by our lawyers. such an accident should not have happened. the firms legal department has full authority to refuse a garment deemed to risky.

i shall calling for the wednesday of last monday. i was on the surgery. you can process austin on monday by the important 84 and the tool on don't i didn't show sit was civil portion of the port him allow for healthy individual mother in the history. vinny from a high price to challenge the spanish giant. the drains has done well for me, the danes decided to sue for plagiarism. while i came by, this cannot be done 5 or less than 300000 years. and even more than that, so is relatively expensive. we hired in private detectives in china to find out information about the whole process of advocating our products. we have 2 factories confirming that they were instructed through and production agent that they were to

make the same jacket as our fathers customer. sarah in spain, in the spring of 2020 after 3 years of proceedings, zarbara was found guilty by the danish course. the firm will have to reimburse the commercial damage and agree not to imitate the reins trademark again. dressing well to be socially accepted. the logic dates back to day, over half of instruct, post fashion and beauty related to me colon is a social media icon who goes by the name of know her liter. every day she post videos and photos on social networking platforms with us soon bye.

last ha. of it's unique, he the 1st ones you know yellow and get home for some numbers. he said you, if i session vasquez, she or nadia shamperdeen if she truly was entered into the tenure working life with the st. louis to that one of shopping and pushing on alone. controllable need to show, encouraged by big brands who know how to control specific regions of the brain. me this is the whole of the work of this american research specialist. so shopping on the brain, a neuro marketing there's an area that is just about here that is called the visual straight them or the nucleus, the cummins. and this is a part of the brain that is often associated with reward processing or positive emotions. so most of the things that we care about how positively someone is

responding to a product or a firm or a brand will be represented by activity in this region. the more brands know about the way our brains work, the more they can influence our purchases. fast fashion must satisfy the reward circuit. the 1st way to achieve this cheap prices. layer june k. last. he he does. if he's reclining couch who will love on his own dashboard tonight, engine lose focus has to do a volume. told me if the price is particularly low, specifically if, if it's low compared to what you're used to seeing or alternatives in the marketplace, it can actually be seen as a positive aspect or part of the appeal of a product you see less as having to sacrifice that amount of money, but more that you are getting something unable to save much more than you would have had to pay otherwise. well, if it's, you know,

it's really easy for somebody to prove. i'm industry on the been, you know, via lib did a trickle piece in the employer who is low prices, limited collections, constant stimuli, and above all, social networking. vast fashion is getting away from the traditional advertising which is too expensive and not targeted enough. instead, brands i'll calling on influences like no later and are implementing a much more subtle marketing scheme. in log off when football there's quite a different cities formula. this one, the late or national business today. they don't hear what she said that they thought to snapshot because i have a question to now you go from a company telling you why you should be interested in the product to an individual

that you aspire to be. are you really like, it seems like these people are talking directly to you and recommending these products? not really, all of the social media platforms find a way to tap into an interpersonal connection. that in a way excludes the more impersonal appearance of the firm or the company itself. they come across as being much more genuine influences. other started this new form of advertising. every found is a potential target the more known and influencing is the more money then for a simple video liter and then up to $5000.00, you know, for the marketplace given feel free to be jacqueline psycho is optional. 7, to go on to guess it's your form and beyond the form y'all are shown when your little trick i can get you on natalie. i'm into

a national play that helen is. i mean it should be towards the trip yesterday. and we spend on average between 2 and 3 hours a day in front of our phone. one of every 2 uses has a shopping application. the internet is the new mall. when you're looking at a young generation where it shops constantly, constantly shops, you're constantly online and you're constantly clicking and your credit card is memorized by your smart device and you click on something and you click and it comes to your house. mm. for the former lead is the fast fashion. there is an urgent need to reevaluate the model. the companies that have taken the risk to sell exclusively online are gaining traction even more reactive and even cheaper. they are inventing ultra fast.

ah, the brand bu, who is little known to the general public, yet it is the world's number one online fast fashion company. in 2019 the turnover of this english brand approached 1000000000 euros. the bill who group has its own line and also other brands, including pretty little thing in on site who, who sells this dress for 9 euro. at this price, you would think that it comes from an asian workshop. however, this government was made in europe in the united kingdom no less than

a working class city of 300000 inhabitants in the center of the country. me until $900.00 seventy's lester was the capital of english pantyhose and exported its textile products all over the world. ah, large factories employed thousands of workers. the textile industry has since returned to lester workshops or a hidden world where cameras are not welcomed. and the last ticket loading, when i get to i got a new go going to one 5th. i see the carrier. there is

a $100.00 point goes in less than 15 minutes. now, the man who is allowed is to film is called, said, killed you. originally from puck, his thumb. he is one of the cities. most successful entrepreneurs is effective. we are making government. how many people are working 90 to 90, to be working? this is one of the biggest all 1st person coming from list on list has good to manufacturing capacity that nobody has in the u. k. 90. when the u. k. nobody had in whole europe bless. they can deliver any governments within unbelievable delivery time. lester is master of fashion governments, manufacturers return to lester for its location in central england. convenient to

save time. time is very much on said kill g mind. he developed his own label while supplying english fast fashion brands in the if you on business in new k, you need to be really quick and delivery. we will see this finished in one hour time. this is a big, this is something is very nice and you don't have something completely similar. we have any cars to go somewhere. was the government is ready. we did, it was same day. so we, i think they probably don't have and they want to make any channel. is this any pictures that i need to play or even the government same day, they need to post, it will take 4 or 5 days, then they will receive it. okay. and they will respond next day. if there are any

changes to be made, then they have to resubmit the government. that will take us to the just for sampling i will ride the products and this is ready to go. i'll just post us on by then send you a receipt. so once you see you monday morning, please approve. before the book is gone, now we will get approval. they will receive a symbol i dismissal that every once is approved. we will go over the whole process from order to delivery. it's 12 days. this is a unique point of left of our industry here that we can do quick fuss. always quick delivery, the funding available here all the time. so if the customer need

a video didn't leave, we can provide them within 2 weeks time. we can do one that we cannot lose one hour again. one day the, this is our we are calculating, admitted he is not a clothing design produced and delivered in 2 weeks twice as fast as sorrow at unbeatable prices. but this efficiency come to the high price. the workshop district has become a lawless sown in the heart of england, a shady system of sub contracting a city defined by military occupation. there's never been an arab state. he with the capital of jerusalem. everyone is welcome. but the default structure that meant in the code on a project, that's what we use a was one of the founders of settlement with this and the story of jerusalem

through the eyes of its own people, segregation, occupation discrimination injustice. this is tied in 21st century jerusalem, a rock and a hard place analogy 0 resulting from one is a home world cup was what dreams were made. it turned into a nightmare of a rest in torture. by i didn't seem as little junction footballing legend, eric can't introduce his cloud. your temporary, one of the special few stood up for their beliefs. whatever that cost. football rebels on al jazeera, the warm, half go fish and half lebanese. so diversity is really important to me, and vizier is the most diverse place i've ever worked. we have so many different nationalities, and this is brought together in this one nice organization. and this diversity of

perspective is reflected in our coverage, giving a more accurate representation of the world we report on, and that's a key strength of answer 0 o, a hello and barbara farah, london. these are the top stories on al jazeera nato is toughening its stance. on china, in their 1st summer, attended by the us president joe biden. leaders presented a united front against what they call bay james assertive behavior. they said china represent systemic challenges to the rules based international order, and ally insecurity. the leaders also agree to respond to russia's growing arsenal in the wake of a build up of troops during military exercise on the ukrainian border. russia in

china, both seeking to drive a wedge in our transatlantic solidarity.