star plaza striker rolls a place for england was recently fund fight months for bringing people association rules on gambling. many leading clubs have agreed to stop lucrative matched a front of should sponsorship deals with gambling companies for mid 2026. the u. k . government's also recently published a review with white paper of gambling lows for the digital age, including maximum stakes for under 25 year olds and affordability checks for online customers. but the reforms could be many years away. it's great to see that change is coming, but what we do see in the white papers, but lots of the measures proposed the subjects find the consultation. i'm not so concerned just because of the time it takes until those consultations, a complete and change has happened. we went see those grades to protections in place. only one if that doesn't gambling companies with contracts, it's offered as a comment. and team that owns multiple big batching. brands and platforms says it's in favor of regulation that ensure is appropriate protection to all players. well,

preserving the markets for months of cousin meaningful change needs to happen at a meaningful pace to protect vulnerable uses from gambling with the lives in the fall of culture, 0 london, the color that is on to 0. and these, all the headlines, rushes defense ministry has a curious do kind of what it calls a terrorist attack of to several drones had, must go to the mirror of the capital. said several buildings we hit, but no one was seriously injured to unless you dish approval of a has more from the russian capital. according to official soul says about 25 trends, a talk to moscow, the most courageous and the morning of may the chaise. the western and south west, some parts of the city and the region go ahead. a most of the trends was still done by defense full. so some of the word close on trees and was in the most good region

. a 3, you are these crushed into residential buildings. one of the trends had been carrying explosive devices. the didn't know if that's home days. you can says it's shut down . move in. 20 russian drones keeps as at least one person was killed in a 3rd round of russian as strikes and 24 hours. the cities may i call that a mass of attack. savvy as president is expected to meet the masters of several countries to discuss escalation intentions and northern costs of the police have been heavily deployed outside the city of orleans of chun for a 2nd day ethics labs have been protesting against the election of ethnic albanian . ms. i think subs that don't recognize the cost of those independence or humanitarian cease fire. and through dawn has been extended by 5 days, advise him between the army and the permanent through rapid support forces has continued and call to more than a 1000000. and people have been forced from their homes, police instead of goal have 5 gas at thousands of supporters of opposition data. it

was on some co purchased as one police to remove barricades from or outside some cause house. it's the latest violence triggered by charges against him. a wildfire and canada is no discussion. province has forced thousands of people to leave their homes. a stage of emergency has been declared in halifax as 5 fi has baffled to bring that plays under control. well, those are the headlines as always website out 0 dot com has overlays just stay tuned for the stream is up next. in a world where the news never ends. understanding what's behind the headlines is more important than ever. it takes listening to the people behind the news and to the journalist for reporting their stories except intimacy that makes every international story local at heart. i'm only can be the host of the take a daily news podcast powered by the global reporting of algebra. find us where ever

you get your pod cast. the somebody's easily influenced by this app can be used in thousands of dollars and by a bunch of stuff that you don't need. this video is for you. i'm loving the deep flooding trying because truly showing us how much consumers invest taken over our breeds and the amount of things that we buy that we just simply do not need to. this is my favorite trend of all time. i can't believe we as a collector, we're finally admitting that over consumption as getting out of control fall into the same job where like i knew the next new products are needed to follow the next new trying to feel like the most beautiful was my make up products or was my next glam that i do, that i just needed to have the it products to be relevant. and that's just ridiculous. i just today take talked and consumer culture you've heard of influencers. but what about the influence, sir? i'm efforts have a dean, and on this episode of the stream,

we'll look at the tick tock trend and what it's saying about our online shopping habits and our shifting attitudes towards influencers. as always, you can be part of this conversation, just put your questions and comments into our live youtube chat. with us to talk about this in london, jeff barber, author of the book consumed the need for collective change, colonialism, climate change, and consumerism in the us state of arkansas, jessica clifton, and online content creator who focuses on sustainability and in new york, at least like an author branding expert and the founder of leave your mark. welcome to you all i want to start with you. i mean, what is the influence thing and what do you attribute to this new trend? well, the 1st thing i'll start with is i hope that it's not a trend. the reality is we had been buying too much for far too long,

and the planet can no longer sustain us in this way of buying. and so if this is a trend, it's probably not something that should be a trend, but ultimately, what i'm seeing is a lot of people talking about consumption, which is awesome. that's exactly where we need to be. however, i've seen some people sort of say, don't buy this by this instead, when the actuality we should be asking ourselves why we're buying so much stuff to begin with. yeah, i appreciate about framing. i mean, i was a bit confused because it seems like they're still kind of influence thing, but they're just pivoting and i don't know like reverse psychology. we'll get into that in a bit. but question, jessica, your thoughts isn't as a trend and what's driving it. certainly feels like you're trying right now and definitely is a trend i'm with. i would love for the conversation to continue further. i 1st, i was so excited to see this trend of the sustainable, the content creator. he's been trying to create a rafter on other consumption for years. it started with a lot of normal people having awareness about their own over consumption. people

making videos about like i didn't realize i had 6 washers, i didn't realize, but continue to buy new hair dresses, which i think is a beautiful realization. the have the serialization. i had 4 years ago that changed my mind style and consumption forever. but yeah, just like all you just mentioned it quickly, it's turned into by this not by bashing brands and buying just desperate cheaper dupes, which is going back into the older consumption hamster. well that we've been in over consumption hamster wheel elisa, does that ring true to you? i mean, do you feel like this trend is actually separate from influencing and general? or it's a great question and you know, to be honest, i agree with both of you on, on why it's a great thing, but here's where it, when are right, when it starts, you legitimizing the creator economy, right? because i mean, just so you said it best to one of your videos,

like there's amazing content creators, content top for example. and the idea that the influencing and i think it's like, you know, the hash tag over consumption would have been a better thing to go viral. and d invoicing because i do think what's happening is legitimate creators who are authentic, who care about what they talk about to care about who they align with. are kind of being worked into this and, and, and then we start to see mainstream headlines that are like our influencers over is influenced our marketing debt. and the reality is we live in a world where brands are going to constantly try to sell you something. the only difference here is the check talk algorithm for you page, but it's speeding you constantly things that they think you want to see. right? and you know, whether it is a trend isn't a trend. we have a lot of people on take talk, commenting about this, all one of whom now says that this, the influencing trend is actually a trend that's just gone off the rails. take a look not to be shaving,

but it seems like a lot of you don't actually know what the influencing is telling people you don't like a product only to recommend they buy a different product is still influencing the entire eco. so the influencing is to get people to consume less, not by other different things. and since we're on the topic, this trend has quickly dealt into in girl territory using it as an excuse to bully and shooting people for the way that they spend their money. but it shouldn't need to be said that if somebody buys a product that you don't like or consider, be too expensive, it is not a reflection of their level of intelligence or character who's actively trying to consume less. i like the idea of this trend, but it is going off the rails very quickly. so what do you think of that? i mean, more people certainly seem to be thinking about their over consumption habits. we've seen those all videos featuring sort of fast fashion and beauty products, but what do you make about that video, comment and, and what are your ethical concerns with all of this? i mean, what's, what's this really about to my ethical concerns are the fact that we are in the climate crisis and, and a few years. well actually now right now,

for places in the world are already seeing water shortages. we're seeing resource shortages when i know that the fashion industry accounts for so much waste and so much over consumption, we're talking millions of products getting incinerated. i know that ultimately this can't be a trend. and, you know, if we're talking about charging people for how they spend their money, now we shouldn't be doing this, but we should be asking ourselves why we're spend their money in the way we're doing it. when we talk about water prices, the water crisis and different parts of the world, but you need to understand this things like cotton, which is used for den m t shirts. that accounts for a lot of water to grow that continent to produce and harvest those goods. and so if we already have people that are facing water shortages and we have a. busy field where we're sort of being pushed to by, you know, 8 pairs of jeans, a year, 20 cotton t shirts which we ultimately are kind of where and they might end up in the landfill. then what are we doing besides creating more strife and strain for our

fellow human to be shared this planet with most certainly, certainly important question. i don't know if i have an answer. maybe you do a lot of people in youtube also common thing. we have for example, terry ferry saying consumerism is out of hand. and there is no ethical consumption under capitalism. it should just be about consuming less and more ethically, not as in brands, but as in the way we are consuming. so obviously a lot of people are reflecting on their habits as we've said, but i mean, if i'm not mistaken, the influence thing at the end of the day still very much seems like people are trying to in lunes people's behavior online in terms of how they spend their money, so we've, we've kind of mentioned this point, but i want to share with you. i'm in our ticket with professor who, who shared it with us. jonathan sent us this video about the changing identity for influencers and why it's all a bit confusing. take, listen, what we're seeing influence has become the influenza is, but it's a bit of

a paradox or the because you've got influences who are looking to monetize the social presence. and if you look at the rise of the influence, so that was because content traits is through the democratization of information, quite rightly challenged advertising. jim is about very opinions. but now we see that the tables attend an influence is a being challenged about being potentially to money hungry. so i think in reality, what we're going to say is a balancing act why influences are going to be influences and the influences at the same time. and so me, it's a bit like the old psychology trick, right? if you tell somebody not to do something, it actually increases accuracy and design. so these are what do you make of jonathan's comments there? i know that you've recently published this article. a headline really gives it away here. it says the influencing is a scam actually, and we've seen this trend before. so what do you make from that to? so 1st of all, i think jonathan was very well spoken in his answer,

but the problem is that it is true if you even have a 100 followers. and you are telling them not to do something. and they respect your opinion because you're coming from an authentic place, you have influence them. so i think the issue we're having here is not so much the message as much as it is the hash tag in a way that had gone viral. because i mean, when we think back to any previous economic downturn, take it 2008. right. 2009 was the year that bloggers really came to the forefront certainly, and fashion. and even though they existed prior to that, that was when all of a sudden everyone was like, wow, here are these people. they're giving their real opinions. yes. because they had no skin in the game. they were not, they were not adhering to advertise or dollars. they really could be authentic. so i think it's 2 fault. i think there is the need to stop over consumption. but there's also the need for authentic voices. and there's

a lot that's happening online right now, where people are taking, you know, as much money as they can. and you know, you can't blame them, meet the ends of the day. i think the other issue is this is a business being a full time content creator is a legitimate small, that fair enough. so can you set your time frame? i'm go ahead. yeah, go ahead. i just, i was going to come to you. can we blame? what is one of the things that i want to get back to is the fact that i know a lot of people who have been, you know, ethical content creators for a long time. and the reality is, we set out a lot of money for our morals, and i am one of those people. if i were to go around saying that everything that's thrown my way is sustainable, i would be a multimillionaire, right? but i've already evaluated what i want for myself on this planet, and i actually don't want that because i don't think that that's really helping the problem. so there are people that are legitimately in this conversation and has been into it for a long time. and we aren't making all the money,

but we are in it for the right reasons. and i liked the idea that, you know, i can in fluid someone by basically really wearing my clothing a lot. and by saying no to bad friends that i know do not care about the planet. and yes, that means that i'm not making all the money. but i think when you re evaluate the planet that we're living on and the systems that we're living under, some people might find that maybe that's not actually the path for you. so it really depends on the person and ultimately what they want out of their platform. and for me is someone who has set out hundreds and thousands of dollars because i will not be the base, the green washing. i can say that you have to evaluate who the person is what their platform is and why they're in this. i'm not selling a lot of things on my platform because of that. i'm missing out on huge paychecks. but you know what? that is? not where my joy comes from. i don't want all the clothes. i don't want fancy cars . i don't want, you know, a lot of the things that we've been told were supposed to want, and that's a cultural shift that i'm also saying that i think it's important. right. and i

think when you said cultural shift, that's so important that we frame it as such because at the end of the day, it's really about a much broader trend outside of take talk to, you know, consumerism, capitalism. in general, lot of people in youtube commenting on that. before i come back to i want to ask you quickly, i mean, what do you think about the idea that sustainable goods and practices are privileged and not everyone can afford to. i think people that i have grown up with a known within my friendship circles in my own family, are often more sustainable than the people that go out and buy the all the sustainable this and that because that's what you're supposed to have. so i think that that conversation has kind of thing used to, to continue our consumerism within our society. because the truth is, the matter is sitting back and say, you know what, i'm not gonna buy x amount of new clothes this year. i'm just going to get the gene that is something that a lot of us can do. right. slowing down, it costs you nothing. and a lot of people are already doing that. it's just not fancy and social media

packaged. how about you? oh yeah, yeah. how about you? i just want to, i just want to kind of hacker what you were saying. i think i think what you're talking about about sitting out on those opportunities goes back to your belief system, right. and in my upcoming book on brand one of the, which is all about building your personal brand, one of the 1st exercises is, what is your belief system? what do you want to online? and i think a lot of people do a good job making sure that they have a clear belief system for their own personal brand dna. and they stick to it. and then there are others who are out for the check. and i, i completely agree with you, you can miss out on a lot of financial opportunity, but at the end of the day to sleep at night. that's true. i was just getting people are fine with sleep last night i was calling to let track close. i was gone, not, you're not, you're just going to say a lot of people i think might be motivated by profit rather than purpose. so maybe

the reflecting more on how the, and the, you know, in this culture where we're all comparing ourselves to the next person on the next platform. i mean, i think that can influence our own belief system, but that's about my thoughts more about yours. i wanna share with you terry. very thing. thank you for reading my comment. my question for the panel panel is what is something we can all do to be less consumerist and help the planet? jessica, what comes to mind when you hear the sort of concerns either from cherry fairy here, or just from people who follow you on line? what do you say? the kind of what audio is just talking about when it comes to buying sustainable. good. the back of the matter is green capitalism and not going to phone climate change is not going to help over consumption. so what is so great is a way to help our consumption behavior is literally to change your mind said o y, a round consumption, it's all about asking questions before you buy. kind of creating applies before you purchase something, just to see if it's an end pulled purchased. does this brand treat the planet and

the workers correctly? i'm just starting to ask those questions is a great way to where and how to, to stay and more consciously. it's not about buying new things, it's about shifting that mindset and buying less. and, you know, anecdotally in the last few years i've seen take talk kind of kind of consuming so many people's attention and bandwidth. it's really, you know, taken off. we've also seen companies like she and, and others just really bring the price point down to a point that's really staggering to believe. i mean, it's hard if you look on their website, but this is forget sustainable, but forget even ethical but possible. and so with that in mind, i do want to know like, i guess when you see a hall video where people are in boxing tons of clothes from sheehan or somewhere else. i mean, what is your initial reaction to that knowing that there are millions of people potentially doing that onto the doc? for example. no, sir, i feel nauseous,

but i think it makes me feel sick. and what is, i mean, i think it's interesting. it makes you feel sick, but it's also making our planet sick. i mean, i asked you earlier, what are the costs, and one of your answers to our producers in the pre interviews that i found really interesting is you're kind of pinpointing a good solution for consumers is to think about who is benefiting. right. like, are you benefiting? is it just the, the, the influence or could you talk us through some of that and what the real cost is for the plan? so yeah, so 60 percent of fibers that exist and retail spaces today are polyester. what that means is they are plastic. a lot of people do not connect the plastic problem to our closing, but a lot of the closing that's being made is not being made from natural fibers. so what does that mean? it means it's never gonna buy or degrade that dress that you bought to wear one time for a weekend. it's going to be on the planet for longer. they knew well. and what we also know is with microfiber stake, go everywhere, including in our water stream, fish eat them, you know, so when we are eating and drinking water,

as long as we are continuing to watch these fibers that shed, they will get into our food supply. so at the end of the day, i think there's this idea that fast fashion is harmless, and we know that many other people and we know that it's harming the planet, but eventually that's gonna come around and harm you to. you might think you're just having fun, but like nobody wants to drink plastic. and by the way, a lot of those holes are fake. so let's talk about that too. a lot of people are buying in bulk from different brands to create content. so it's not even as if they're actually buying the product, they're doing it to have content creation, right? and that's what it's concerning to me like when we talk about this as a trend, i mean all of this is concerning to, to me and it took me to all of us. but for example, terry ferry. now part of this conversation, i love when that happens in youtube timing didn't thing. the problem with saying by

more ethical brands is most of them are expensive and poor people like me can't afford them, but we can do thrift shopping and stuff. so awesome that issue of the price point. and jessica, what comes to mind for you? i mean, what's the solution? social media really does tend to make people feel like they're poor or they're missing out. yes. so to me, it's not people who are living within their means that are causing the math over consumption and is the people who are making these $501000.00 halls of she and on tick tock. and then when people love to talk about this, there is no ethical consumption under capitalism. it is a really great point. but when people are talking about, you know, shopping more consciously. and we're talking about these and more sustainable products in general. when this comes up, it's never for the people who are living in the union. and so people where, yeah, if you can spend $500.00 on a 5 fashion company, you can probably consume less and put that money towards brands who actually treating their workers fairly. can i say i clarified the work,

say it again as up when i, i stop buying fast fashion. when i was broke. i basically, i realize that all of my disposable income was going in the, to the direction of clothing that i didn't even need. or really, why was like that? oh, here does i have income with going to disposable clothing arguably. yeah, exactly. and so there became a time period where i was really not financially and a great place, and i was like something's got again and i ended up wearing the clothing in my closet and it turned out i had a lot of clothing and i began to realize that i never wanted to go back to that way again, and it's such a better way of living. i don't have the same sort of impulsive purchases, which i think that's what a lot of fact special runs on, is impulsive buying. and so when you have that mindset shift, you aren't going to get, as, you know, pushed into buying something really quickly because you're actually researching and

taking the time and saving for things. i think sometimes in our society we have this idea that if you have to say for something, that means that it's unfair and affordable, but that's just not the way our grandparent shots. it's not the way we're supposed to be buying, closing it is, should it be that age? us costs the same as the last day, so it just isn't. now we can't have a world where we take people fairly if that's what we're looking for. but additionally, the person that has to pick between paying the right bill are buying a pair of trousers from an an ethical maker is never going to be the person doing the whole video. yeah, so we have to be realistic about who is doing the damage here and i think for a long time this conversation isn't very dishonest. yeah, just honestly, i think a lack of transparency and accountability which i'm so grateful that we're bringing to it today as obviously it's safe to say that influencing for better or worse as not going anywhere with that in mind. what are some of the takeaways? well, we have actually a d, t mayor who is the sustainable fashion blogger who actually share those with us

what she thinks of the whole, the influencing trend, why it matters and where it may be going. take it with the fact that we have this name of the influencing and the fact that it has permeated to the internet at large is so important for the cultural zeitgeist. we need more conversations about how influence our culture is predicated on this really false idea of aspiration. that is all about mindless consumption or single use outfits. and that needs to change. um, but what concerns me is the fact that the influencing is being called a trend. i hope that the influencing is not a fleeting moment on the internet. and i hope that it becomes an opportunity for us to kind of think more critically about these fast pace consumption lease platforms like to take talk. so these are, what should people keep in mind? uh, if they want to keep buying things. i mean, any advice here to well,

1st of all, i would say that if anyone is truly against what, what they believe is check talks fault, then they should probably get off the platform number one, like you don't know what has to be there and you control who you follow user re can be here for you page, give you back, but you want to see me. the 2nd thing is that i don't think that we should be shaming content creators who are promoting brands. it's their livelihood. so i think we have to separate what is an actual job. i'm not saying they should be doing culture. she and i don't think anyone should shop a chan, but this is advertising. this is our new form of advertising since the influence or economy so. so it means that because we're running out of time, i just want a pepper and a comment that just came in on this issue. charles caplin saying on youtube to us, thanks to the celebrities for allowing themselves to be the poster people for fast fashion different clothes, every frequent event, da, hollywood, so. okay,

correct. where do we put yeah. is that the. 2 samples, okay, i that is where i come from. i used to dress every celebrity for the red carpet. those are actually that is the most sustainable practice. those are borrowed samples. they're not even the new agreement. i don't know if i do agree you're showing different things constantly. people don't know that, right? so like there is power in the celebrity who re, where's the thing, whether it's borrowed or not, not here we go and we have within the culture. mm hm. okay. we all have to do about models and i think the lender is going up and different offers every single time you see them. does promote that. we need to be wearing different things all the time. so whether it's samples or not, they're still promoting the over consumption because the normal consumer doesn't know that'd be their sample if they are to tie dollar items that they're wearing on the red carpet that they never wear again, to think about how it affects all the other industries, right? and where a different environment which, you know,

many celebrities change during the day to get the attention of pop rossi, you have many different photos and different alphabets, which means media sites are going to pick up all different versions of your different out. and so everything is feeding each other, it is an eco system of media, is what we're talking fair enough. i mean, certainly an ecosystem that has a lot of flaws, but also thanks to this conversation and thanks to your expertise. hopefully we can move in a direction that's more sustainable for everybody and for what it's worth, it's giving me a lot to think about. so i want to thank you jessica. liza, i mean maybe i'm winning in some way because i think i've won this blazer on every single show this month. so definitely not living up to this level. so we'll have pretty called sir, but that's all the time we have for today. thanks everyone for your comments, particularly you, terry. sorry, i don't know if that's your name, but always love when you guys get into this conversation. so you next time the

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