nice human eyes is really is and actively use human eyes is palestinian. this is not the time for doing this to kind of wait tracking those stories, examining the journalism and the effect that news coverage can have on democracies everywhere. here at the listing the best, the all the major instead, again, this is counting the cost on, i'll just say road you'll, we can look at the world of business. they could always this week, the economic vision set out by democratic us presidential candidate, cala harris is in the spotlight, but is she offering enough to boost the world's largest economy? most of this week amici debates, we ask if global livestock production ought to be drastically reduced because of its effect on climate change. boy comp success. some global companies associated

with israel is more on gaza, a beginning to see a change in the bottom line. the, the us democratic national convention this week gave us plenty of blips dilemma and promises of a better future. kamala harris, the party's candidates in november's presidential election recently on sale to economic plan. in her 1st major policy speech as a presidential hopeful, she promised tax relief for families of health for new home buyers bought. these come in the shade of a cost of living crisis that has had millions of americans. so is cumberland harris, offering enough to woo middle class votes is at who's going to pay for the tax incentives and he cannot make plans. what will help biggest economic challenges paid? kind of she when voters trust on the economy. hydro castro begins are coverage from washington dc for many americans believe the us economy is in trouble. and i'm

a single mom and it's very hard. danielle carrie is a restaurant worker in the swing state of north carolina. she says providing for her to kids and finding an affordable apartment is much harder now than it was 4 years ago. it's very hard to live on your own and support kids on your own with one income democratic presidential candidate. cala harris recently unveiled and ambitious proposal that could be a lifeline to families struggling economically. you know, i think that if you want to know who someone cares about, look who they fight for. with a focus. she says on the middle class and lower income americans here says if elected president, she would and nap the 1st ever federal ban on price gouging at grocery stores, offer $25000.00 in down payment assistance for 1st time home buyers call for the construction of $3000000.00 new homes and offer a $6000.00 tax credit to the parents of newborns. 5,

billionaires and large corporations, we will fight to give them money back to working in middle class americans. the price of every day, goods in the us is up 20 percent since joe biden took office, and the costs of housing has soared. donald trump has proposed hiking terrors on imports and further cutting the corporate tax rate. he's called harris's proposals, a soviet style government price fixing scheme. the non partisan committee for responsible federal budget says the harris plan could add $1.00 trillion dollars to the us deficit over the next decade. it says transplant, the less detailed could cost tax payers about the same carry in north carolina says she likes, here's his proposal to help people buy their 1st home. it would be a tremendous help. it would mean, alas, the realize may is kerry is planning to vote for harris in november, but she's cautiously optimistic. knowing that old campaign promises don't always

turn out to be true. she says she's willing to give harris a chance. how did you castro out a 0 for counting the cost? well, let's bring it, i guess, to discuss this further. joining us from london is greg swenson. he's a founding pop up motions bank break market. i'm the source of the shipment of republicans overseas and from washington dc with joined by paula von shak, who was the president of the global policy institute, the think tank. both of you. welcome, gentle and greg. let's start with you. what do you make of coming to harvest economic plans? i think there's 2 major points to look at a 3 and one is her record. and then of course, there's the agenda and, and whether the agenda is actually executed if she's president, remains to be seen because, you know, often politicians run on an agenda and don't necessarily implemented but, but i think those are the 2 big issues. what's her record? look like and what is her agenda, and i think on both of those metrics, we could be in big trouble if,

if we have president come all harris. how correct. how could we be in trouble? well, i mean for 1st on the record, i mean, obviously she was, you know, by president, by inside for the last 4 years, the war on energy resulted in, in major supply constraints on, on oil and natural gas. and then you have the, the reckless spending, which we saw early on in the term, and that's the study of over stimulated demands in a very hot economy. so, so those 2 things, both the supply and demand resulted in record inflation or at least the highest inflation 40 years. and so i don't, i think she's going to have to distance herself from the record because it's been such a failure and it's the number one issue for most americans. and she polls level of present truck. she's 10 points down to truck on inflation and the economy. and then he talked about her agenda and we didn't, we haven't heard much policy from, from vice president harris. but finally, last friday, she announced a couple of our economic policies. the propositions. one is price controls and

other was housing subsidies, also $20.00 a height to 28 percent for the corporate tax rate. all of those are antique growth and end up hurting, working people in america. so we, we seen this movie before, and i believe that this isn't just the big live, right? you know, the big government level, this is enormous sized government radical power. what do you make about even the economist magazine in which prides itself on being the, the less no rights says that's she's just the latest presidential candidate to embrace self defeating economics, which will end in failure as well. can i say this is hopefully exaggerated. i was talking about the record, got a under president biden. the united states of america had the highest production of oil and gas industry. i repeat 2023. so the notion that we are divided administration has destroyed the energy industry

is just now so supplemented by had ministration as put forward. and i bowed. and you know, maybe i'm going to say a debatable agenda on green energy for sure. but uh, oil and gas doing very, very nicely on the management of the, of the economy. trump. and there's the same according to a poll, cited by forbes magazine. so this idea that the, this, the ministration has a sort of discharge of the american economies, just not so gross. i'm divided more or less, the savvy effect a little bit higher than on the trunk. unemployment. historic lows simply inflation occurred under president biden, in large measure, we can say because of the over stimuli to measure is still a taking to come back coding, which was an unprecedented prices of course ship. mr. trump did the same in terms

of, of flooding the economy with the cash coming from the federal government. but by didn't continue that according to some too much and that was inflationary. inflation is down very significantly at this point. so this notion that there's this directly subject that is going to describe the american the by for me is just not supported by the fact that i know i know that greg wants to come come back. how can i can see that he's, he's 18 to get in the us. great. before you do you, you talked about come out of her as being all about big government. what's wrong with government lending a helping hand to get people up. it works well in other parts of the world. i'm not sure it does, but i think in the experience that america's, how does the private sector is a much better allocator of capital than the public sector. so taking money out of the, out of the private economy and redistributing it with transfer payments or other other sort of inflationary measures is, is always the risk. and, and i think you'll see that from,

from come all nomics. but back to the points to the energy. yes, you right. uh, 2023 was record production, but it could have been one to 3000000 barrels a day, a day hire and an app. so after the divided ministrations really put their foot on the back of the energy sector, you had a drastic reduction in supply. and it's ended up coming back lately after going to jake solve and once a moscow and asked vladimir to pump more oil, it's going to bend as well. and then to the middle east, of course. so that ultimately changed in the happened to buying the harris administration, but not after a lot of paint gasoline prices, petrol prices dropped 50 percent since come out and then president bought it, took off his fuel heating fuels up 49 percent electricity's up 32 percent so you have to put some, some, or all the blame on the administration. palo trump says that he won't touch medicaid or social welfare, he's going to comp, texas and make america more affordable. again,

he says by reducing inflation to many people, his proposals seem pretty solid of this election is going to be one to us, to a certain extent on who people feel they can trust with the economy is coming on harris . that post as well. the cost, it depends on who you ask. obviously, a trump is binding to it, to certain constituencies, use proposals to dfacs, social security benefits, which, which is a disaster, by the way, for the solve and see of the social security problem is it is an example he's pandering to home. so the retiree will, of course, get the social security benefits upon retirement, which are taxable or why are they taxable to maintain or the the solvency of the system. so when she says not we're going to detach that. we're just going to shop. so basically means you retire in america, get to keep more money and i'm very nice to you to do that sir. and i, by the way, i am also going to talk more taxes for the middle class or for others,

which means look under a trumpet administration. you've got to keep more money regarding the, you know, the fiscal deposition day 5 exploded on the truck exploded. keeping in mind that the republican party is to get started really, you know, the pro fiscal party, the one for you. remember balance, budgets. i am old enough to remember graham rudman college when i'm the director that ministration. we're talking about balanced budget amendment and the republicans were front and center saying, this is reckless. we're spending too much money. we need balanced budgets. mr. trump went into 2020. okay, right before coverage, so call me there's nothing to do with that. with the presenting a budget which contemplating the $120.00 a dollar deficit. this is mr. tom before coverage. so before any, you know, lugging the market with government money to help people out of a job, etc. so mr. trump is doing this. and by the way, he's proposing

a terry force with entire world. okay. you know, putting parish on the, on the imports from everybody that is attached on workers many thanks and day to both of you for, for joining us. greg sprencel, apollo law. she laughed, but he fixed it. i do see the tasks now the, you and the says the meat and dairy industry accounts for more than 14 percent of global greenhouse gas emissions. that's on a par with the transport industry. climate scientists of long britain cooling for reduction to the consumption of needs. but the strength of a low, based on people's desire to keep it in the diets, means what more is being a thing every year, not less image than kimber reports. these are some of the biggest contributions to climate change. cuz the meat and dairy industry are responsible for between 14 to 20 percent of the world's greenhouse gases. so to heating up the planet. that's

because live still the largest images of me, say producing food for them creates more emissions. and as 3 quarters of agricultural land is used for the production of animal feed, for as long as the grazing lloyd store is the world's leading cause of deforestation, forest which otherwise would have been soaking up emissions before christmas and the way through to grow their food you need space, so you have to take that space from wetlands, meadows, forests, a lot of them, then you need fertilizers, pesticides today. many experts say consumption of me needs to be reduced by 50 percent within 5 years. so how do we do that? simply, people need to eat less meat, many europeans and americans who account for the majority of me consumed in the world. but the un, along with many told me activists and environmentalists have been saying this for nearly 2 decades. and rather than reducing meat consumption has been increasing

one way is with lab gordon, meet it on cultural good, little bit, paul. if we can reduce the carbon emission from lifelock funding to this all the native, i believe it could help us environmental concerns. but campaign to say regulation is needed to ensure change. the last you and climate change conference cope $28.00 campaign is height agreements would be made to change the food systems. we need to think about what we do in each step. do we all need stake every night at dinner? if, if we all want that, it won't compute. so can we do more plant based fees of the kind of conversations that are happening on at the company, but the meat industry turned out to protect their interests. so meet is good for the environment and they will still continue to get millions of dollars and investments per year in europe and the us. however, if meet consumption continues to rise. so the temperature of the planet imaging

came back out to 0 for counting. the cost of joining us now from london is david hughes. he's america as professor of food marketing at imperial college london, a visiting professor at the boy agricultural university u. k. he's also an international speaker on global food and drink industry issues. good to have you with us david. so how should the media industry go about reducing its competing footprint? right then the big question of course and, but what is that? and then we'll have to do it and for 3 reasons to be one is because the governments around the world not least through c o p climate change conferences are already making promises already have made promises. secondly, the major customers, the supermarkets of this, well, they made the promises. uh, actually of course the, the company impact is particularly evident at the firm level. and that's the, the, i mean, i guess the struggle that you have hundreds of thousands of smaller scale produces

producing, mill, producing a meet. and that's where the, the, the, the same problem is. and so it's about of the, the, the, the project working together to reduce stuff. but you can see it's starting to happen and what's more, we'll have to accelerate the, the process. and let's remember, this is a said policy here, which is consumers themselves and increasing it around the world. wherever you are in the world consume is that have an interest of growing interest in the health of the planet. and they understand that what we put in a mouse has an impact on that house, but also the health of the planet itself. so not, this is not easy, but step by step, we're going to have to get the, the big deal is that the farm level is the any uniform agreement between people at the firm level in whether there's actually a need to do it's of how they would do it so i mean, how would fall within the us an australia act in concert with farmers in europe,

for example. how do you make that happen as well? first of all, you've got to get them to act in concept within their own country and slowly, slowly. for example, dary industries, whether it be in the us or new zealand, or that you can say, okay, what's planned to progress towards something which is if not net 0 in terms of call that impact, it's substantially better than we go to the moment. there is no international agreement between produces of but that lets you know, give that have some patients it will emerge, but development joe over time. and what i think is southern encouraging is you can see examples around the world now of new technology arriving. and you've feeding regimes new management practices, which may together part and parcel will help reduce the impact of the firm level. but you're right, it comp pete just mix and match around the world. at some stage,

we're going to have to find what is the preferred route and for people to sign up to it. and remember from a trade point of view. but if, for example, we have more success, say in europe, then your opinion, let's take, there is an example. i'm not going to extract imports from other parts of the world, which have a much higher carbon impact because they will say that isn't the fair play. it's not a, it's not no, not even playing field. so look where it doesn't really stay too, but we have to accelerate our briefly david to consume is cat weather that the meat is environmentally friendly. i mean people want to eat organic meat. they need to know that there's no but the chemicals involved, but the but to the care of whether the production of the beat that the reasoning is home, the environment. but of course it depends on the consumer. and so if we look over the last 3 for you as well, we've been going through the so called economic crisis. so the cost of living

crisis and the facts of the mother is the internationally, but the portion that's consumers who actively will seek environmentally more friendly products, which tend to be price premium has reduced, does not indicate that the less interested in uh, the impact on the environment of food production, not a total is just for them. it's needs must that the say i'm trying to cope with my own house. so the economic price is, uh, when that improves, then i'll be much more demanding and probably saving, we're willing to pay a little premium for products which are green savings, but really good still to manufacturing. thanks for being with us on counting the cost. my pleasure. i know every day brings new horrors for the people who've guys asked is really problems continue to kill palestinians as diplomatic efforts to end the war intensify from indonesia to saudi arabia practiced on egypt. most times across the world have been showing that a western products made by companies,

but they see the supporting israel government during its 10 months long campaign on garza. and these boycotts are starting to take a bite out of profits at some us mega brands. america restaurants, which operates well known us food chains across them at least such as k, f, c, pizza hut of krispy, kreme. so the prophets full 40 percent and the 2nd quarter of this year, mcdonald support costs began off. ritz. it's really franchise, told us that it supplied free food to his ready soldiers. in july it reveals sales that international buckets fell 1.3 percent and the 2nd quarter compared to a 14 percent rise during the same period last year. and coca cola is one of the problem that has found itself on the blacklist truck is parliament has voted to remove the drink from shops and restaurants at its local distribution of reports. the 22 percent drop in sales in the last quarter of 2023. joining us not from london is alison's to our chief executive and founder of international marketing

pump. it's good to have you with this again. alison, how does a company or brand go about repairing its image with consumers? can it be done? so yes, it can be done. but before they even get to that stage of having to repair their brand image in the eyes of their consumer, they have to 1st identify the areas of risk. so regardless of the geo politics at the moment in the middle east companies, all types are potentially at risk of being bored cottage. and therefore, if they're not assessing, you know, are we making claims about our product or service that are legitimate, that we can defend? if, if not, where are our areas of risk, those assessments need to be done before anything else so that you know what your areas of risk are and then you can accordingly plan for how you're going to tackle

them. number one, the 2nd thing i think old grams really need to be thinking about is, you know, looking at your supply chain, looking at scenarios that might disrupt your supply chain. and other promises that you make by doing scenario planning that helps also expose not just what the risk areas are, but what would we, as a company do to repair or brand in the face of geo political crises or other types of crises that might have rise such as product liability, such as, you know, product recalls where the product itself isn't performing well enough. i think the 3rd area that a company needs to think about is engagement. so you need to communicate and engage with your critics. so these board costs that you just mentioned, there have been other board costs of other brands, not just american brands. by the way, let's think about agent them. who,

which company are the reception retailer. they weren't going caught it in china over the dispute over the cotton that was sourced an ancient names claims that the customer they were using came from china, was the result of league or forced labor. so on the back of that chinese consumers and the chinese government says you can shop the h and m. so instead what h and i'm did was try to engage people to understand why they took that point of view at y h. and them changed is. com sourcing. all right, so you've got to engage in the biggest challenge is global local not so. so companies have to do the homework in a globalized world though. even if they become more mindful of politics and, and of issues that are likely to trigger the buying public or this the old backs and you called please all the people, all of the time. correct. uh,

and that's uh, that's kind of a good marketing is you have to know who your customer is, but you also have to engage the people that don't like you to engage the governments and gauge the investors. engage the employees and gauge the sapir or the consumer or your clients. because silence isn't an option. just being boycotted and being a victim of a boycott isn't a response. it's actually not a response. so instead you explain your position of the challenge. for example, with mcdonald's and his real that and perhaps your viewers will know where a free meals were given to his released soldiers. mcdonald's head office in the united states said, why are you doing that? that's not really our policy as a global business, but the local business took that decision. and what it highlights is the challenges for brands when they are global of getting this balance right between the edicts

the mandates. if you liked the rule book from head office and the local judgment in reading the context in the local market and often they conflict and that is a source of risk. 5 and you know, every good international business will have thought about how they do global and local and get that balance right. alison, it's always great to talk to you on kind of the cost manufacturing day for being with us. again. thank you to let's take a look at what else is making news this week. the social media platform x is close to the software ations in brazil, often with a cold censorship orders. a company formerly known as twist that says a brazilian supreme court justice. the habits legal representative arrested for not complying with a secret order to remove some content from the judge likes on the device. it's not commented x as the uses in brazil will still be able to access the platform. the

body of partition tech tycoon, mike lynch and several others has been retrieved off to his 56 me to a long sail. boat capsized and sank in the mediterranean sea, italian coast. todd says the ship was anchored just off shore. we have a sicilian pause or puerto cello, but it was hit by from russia's web. mike land shoes was around a $1000000000.00 sold his company or economy to should have caught in 2011. those on board was celebrating his acquittal, the 12 year long us full trial against the i to joint. and in a tragic coincidence is co accused of the former colleague in the same multi $1000000000.00 trial was hit and killed by com. at the weekend. stephen chamberlain had been out running and cambridge of the utility where the accident happened. his lawyer described him as a courageous man with unparalleled integrity. and finally, a number of the week. it's $2531.00 us dollars. that's the

price of gold. it hit a record high per ounce this week and prices are expected to move. even higher over the coming months. now, some analysts predicting the bullying will have towards at least $3000.00 by the 2025 to mon, fully in a search more than 20 percent this year. pushed up by g. a political tensions hopes of us interest, rate, cons, and general invest the uncertainty about the global economy. and that's a show for this week. if you'd like to comments on anything that you've seen get in touch with us. i'm at a, sitting on the on x. try to remember to use the hash tag h a c t c o, you can drop us a line counting. the cost of the elder 0 don't match is our email address. as always, there's plenty more few online, august 0 dot com slash dtc. that takes you straight to a page and then you'll find individual reports, links, and date and time programs for you to catch up. that's it for this additional,

counting the cost on day $3.00. instead of going from the team here and go have thanksgiving with us. the news on al jazeera is fixed, the 10s of thousands of children were born into will live down to the ice. so regime in iraq and syria now many are in camps. i. the role funds are with the, with the mothers rejected by their own communities checking the last few things that people are going to welcome them after that. of course not an emmy award winning documentary. here's that shooting and traumatic story. the children throw stones at me erects last generation on out just across the air brought a new wave of female musicians is emerging, often challenging female stereotype. we're a conservative society, i'm very proud of this, but that was a negative view towards e mail, saying is,

who's behind this with 2 bands bringing traditional middle eastern music to new audiences, sisters and song yemen. and i'll just be around the sears from, i'll just say around on the go and need tonight out is there is only mobile app. is that the, this is where we, the effect from out is there is a mobile app available in your favorites apps to just set for it and typed on a new app from out to 0. news that you think is it with americans more divided than ever? are we watching the end of the american era? the us once to keep the war in ukraine going to russia's will, is broken. is that strategy working? what to do if there is no date after in israel's war on causes the quizzical look

good us politics, the bottom line, the noise really army showing more death and destruction in northern gods. many seeking shelter from violence become targets. at least 24 palestinians have been killed. the hello, this is allison, 0 sensor of any a life from don't. coming up in the next 30 minutes, besieged and bombed with nowhere safe to go. the un says israel's evacuation orders have displaced. 90 percent of guns population since.