introducing the first-ever 306-horsepower lexus rc coupe with available all-wheel drive. once driven, there's no going back. hello, you're watching "gmt" on bbc world news. i'm philippa thomas. our top story, kenya mourns the victims of one of the deadliest attacks yet by al shabaab militants. 147 people died at this university campus in garissa. we hear harrowing accounts from survivors about how they managed to escape the gunmen. >> all of a sudden, i saw them throw explosives as they entered lecture hall one where the christian union members were praying, so i ran away in shock. >> information is pulled from the mangled data recorder found at the germanwings crash site on thursday. investigators say the co-pilot

deliberately accelerated the plane's descent. iranians took to the street last night to celebrate a breakthrough in nuclear talks with the west. can the government there sell the deal to hard-liners. also in the program, alice takes a look at what's happening in business. >> it's a day for arachnophobes to look away as we look at how to make a killing without getting bitten. the brave investors out there who are crowd funding biotechnology. hello. it's midday here in london 4:30 p.m. in tehran 2:30 in garissa, kenya, where grieving relatives are arriving at the scene of yesterday's massacre at a university in the country's northeast. this was the scene of chaos yesterday. 147 people died in the attack

which was claimed by the somali islamist group, al shabaab. the militants have singled out christian students. many of those students were sleeping in their dormitories when the massacre began, and we hear now from some of those who survived. survived. >> translator: i was still asleep around 5:00 a.m. when i heard the sound of gunfire. i woke up quickly and ran. i didn't even have time to put on my clothes or pick up my phone or anything. i ran to the fence and now it is just stress. >> translator: i heard a loud explosion at the gates, so i went outside of laboratory 6 to see what was happening. christian union members were praying at the lecture hall. i saw people who were dressed like police officers so i told my colleagues these are police officers, let's go to study. all of a sudden i saw them throw

explosives as they entered lecture hall 1, where the christian union members were praying, so i ran away in shock. >> translator: i saw the attackers, they were fully covered in clothes leaving just a slit for their eyes. when i saw that, i ran for my life. i got a few students together, we put chairs down to help us jump out the window. i hurt my leg. when i reached the fence, well the fence was very high. at first, i couldn't get over it. three women also came to the face, and i saw the attackers were coming after us and firing so i told the women to keep running, keep down. at last, we managed to jump over the fence. >> most of the students, they were collected altogether and took them to the lady site and then killed. we didn't open but they shoot

through the windows, but the front. so they were unable to shoot us. i managed to hear from them we came to kill and we finally killed. that's what they said. >> well with me is mary harper africa editor if the bbc world service. mary we're going to show our viewers some pictures now from the scene. and of course, there are relatives arriving knowing there's been this massacre very difficult. they're struggling even to cope with the number of bodies. >> exactly. at the moment the security forces are continuing to go through the university collecting bodies. there are at least 147 for them to collect. and the morgue in garissa can only hope for four so it really is a very very difficult situation. relatives who are arriving there also flying some of the bodies to fienairobi, for the relatives to collect from there. and they're also planning to bus more than 500 students who managed to escape this terror

they're also being bused out of garissa to their home areas. >> we have heard from a few of those students who got out, that christians were singled out. >> yes, al shabaab spoke to me yesterday, and they explained that was very much their plan from the beginning, was that they were going to separate out the muslims and let them free and they did that by getting them to recite parts of the koran and to display in other ways their religious knowledge. the christians were then shot killed in others ways taken hostage, and most of the students in that university were christian. so that's why there was such a huge bloodbath there? >> what else was al shabaab saying to you? we know there have been warnings about campuses. >> al shabaab said the reason why it targeted this university was because it is at war with kenya, and all kenyans, and also it considers that part of kenya, which borders the somali -- borders somalia, and has many many ethnic somalis living

there, who are kenyan citizens that it actually considers that part of kenya to be somalia, and that's how it tried to justify what it had done. >> mary do stay with us but we're just going to show you some more from the scene in garissa. anne soy is there for us and she's been examining the site of the attack. >> reporter: a day after the massacre, 147 children at the garissa university college, seeing a flurry of activities here ambulances coming into the institution and out of it every so often. we have seen relatives of the students who were killed we're told that they're coming here to view the bodies and identify them. a difficult day, indeed. right now, the security officers have been very busy, trying to clear the crowds that have gathered here. people from local community who are coming here as a result of curiosity. others coming to share their solidarity with those who were killed, the victims of this attack. so far it is the deadliest attack launched by al shabaab on

kenyan soil and it has come as a shock to many people. in many ways this was a target and officially coming during a week when the british and australian governments had issued an alert of possible terror attacks, including garissa, many questions have been asked to the government officially, why wasn't security reinforced? >> and that is the big question isn't it mary in kenya today? why wasn't there more security and what's the government going to do now to prevent any repeat attacks. >> exactly. i mean the students said that there were only two security guards outside the university during that night. and there have been warnings posted in the university the day before telling people that there was a possible militant attack. now, the kenyan president said that he was going to boost security. he acknowledged that that was a problem in kenya. but at the same time however many security forces they do recruit, there is also a problem between the police and the military, who don't communicate

very well together. it so looks like kenya has got to really get a grip on all of its security forces and try to get them to change the way that they work. >> that is a fundamental challenge, isn't it? mary harper thanks very much for coming in to talk us through this. now, in france more chilling detail rtss are emerging of the final moments before the germanwings aircraft crashed into the french alps last week. officials have begun processing information from the black box data recorder, which was only recovered yesterday. hugh schofield joins us in paris. hugh, tell us more about what's emerged from that data recorder? >> reporter: well we just have a brief statement from the bureau of investigation, which has had a preliminary look at the contents of the information contained on this second so-called black box. this is the flight data recorder, so that the instrument which records all sorts of technical readings in a way, less important than the cockpit

voice recorder which, of course, gave away the secret of what had happened and the way that andreas lubitz had locked the main pilot out. but what we now know from this flight data recorder is interesting. because it shows information about what was happening in the cockpit. what andreas lubitz was doing, and what he did, it seems, was put the plane on to auto pilot, with a destination altitude of 100 meters. in other words he programmed the plane to fly down to 100 meters, which was already putting it on a crash course. and then he intervened manually during the descent, on more than one occasion to increase the speed. so it looks like he was at the controls and almost like in a video game driving the plane into the mountainside and accelerating the plane in order to hasten the end. it really just completes the

picture of a man who was suicidal and who did all of this in a planned and deliberate fashion, right up to the very end. >> extremely chilling details, hugh. thanks for bringing us up to date there. let's bring you some other news now. one of china's most powerful men has been charged with bribery, abuse of power, and leaking state secrets. zhou yongkang was until his retirement in 2012 one of the nine members of the pollstanding committee. a personalized cancer vaccine tailored to individual patients' needs has produced promising results in an early clinical trial. now these vaccines act against an aggressive form of skin cancer. they've been tested in the u.s. and developed by mapping the dna of individual patients' tumors. israel's supreme court has rejected a plan to route the west bank barrier through a beauty spot in bethlehem. they wanted to build a section

of the barrier between church properties in the scenic valley but the proposals attracted widespread opposition. the ruling was described as a victory for everyone. and now i just want to bring you some pictures that are coming into us here at the bbc. follows the sinking of that russian trawler off the eastern coast of russia yesterday. now, at least 56 people were killed. you can see here really icy conditions. 63 astonishingly were found alive in the waters in the russian far east. and you can see some of the survivors here being brought up suffering from hypothermia. there is some thought that there were safety violations aboard this boat. there wasn't much ballast, and when a huge fishing net was pulled in the boat basically tipped. but these are just some of those that they've managed to pull from these waters. there are, at least, 13 people still missing. and little hope for them given the icy temperatures that

they're dealing with out there. so that's our latest picture coming in from the sea of okhotsk after that sinking of the fishing trawler. and do stay with us on bbc world news. still to come find out why this american woman chose to wear a hee hijab for lent. i hate cleaning the gutters. have you touched the stuff? it's evil. and ladders... awwwwwww!!!!! they have all those warnings on them. might as well say, "you're going to die, jeff". you hired someone to clean the gutters?

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it's rare that a disagreement ends with both sides saying they're happy. but that appears to be the case with the framework deal on iran's nuclear program. the agreement ends to aim tehran making a nuclear weapon in the exchange for the lifting of some sanctions on iran's struggling economy. the deal has largely been welcomed on the streets of tehran judging by this footage of iran's foreign minister arriving back in his country, mobbed by people in what looks like a hero's welcome.

zarif called the outcome a win-win situation. president obama says it will make the world a safer place. with more reaction, here's ben blunt. >> reporter: if you want to know how iranians feel about this deal, look no further than the streets of tehran. there, the answer seems clear. their celebrations continued late into the night. >> translator: this is the best thing that could happen. we're happy. >> translator: i was very happy when i heard this news. many things will definitely improve. relations between iran and europe and other countries will greatly improve. and the pressure on the people will ease a little. >> reporter: and they weren't just celebrated on the streets, but on social media as well despite sites like twitter being officially banned. this map shows hashtags like iran talks and iran deal were trending, especially around tehran. used in tweets like this

capturing the late-night celebrations and sharing the photos. some wanting to mark what they see as an historic step. but why in people in iran so jubilant about this high-level political agreement? well, it's because they believe the lifting of sanctions will directly benefit their everyday lives. lives. >> prices are going to be lower and i think the people will be able to buy more and i think we will have better life. >> translator: if iran can be more friendly with the international community, that would be much better. >> reporter: but for all the optimism, the effects are unlikely to be felt immediately. this is still only a framework deal that's being carved out. and the exact details may yet be some way off. ben bland, bbc news. the u.s. secretary of state john kerry described the deal as an important breakthrough though noted this won't end the

mistrust between the u.s. and iran. he was talking to the bbc's barbara plet asher. >> nothing is based on trust here, this is not about trust. we distrust them and they know that. so what we've built here is a capacity is to be able to have this not on trust, but on proof. on absolute evidence on accountability measures on transparency measures. we have new measures here that have not been used in arms control in this kind of an agreement in the past, for resolving disputes, for being able to gain access. there's new state of the art technology that will be used. we will have tracking of their uranium from the cradle to the grave. we will have very significant ability here thanks to iran agreeing to this obviously, to know what iran is doing. >> the white house said that america was prepared to walk away from negotiations if you

didn't get a good enough deal. >> yes. >> was there any moment in the last week when you thought you might walk out or were tempted to? >> yes, i had a conversation with my counterpart, which i won't go into, but the answer is yes. and in fact several weeks ago, there was a moment of real confrontation. look, i don't want to go into all of those tonight. that's not what this is about. the bottom line is we worked through it. we took difficult issues and, you know paired them down and tried to work out whose interest was what and how we could do this in a way that made sense. >> john kerry there. well another foreign policy challenge for the americans is of course, ukraine. in a series looking at the success of a cease-fire there, we've been traveling around some of the worst-affected areas of the country. recently, she visited a

children's rehabilitation center in lieu providing shelter to children whose parents eerd are fighting or died. >> reporter: this is a children's center and it was built for the children of the emergency workers who participated in cleaning up chernobyl, but now, this is the director who's showing me around and he says they're mostly catering to the kids of those who died in the war or are fighting. ♪

and a heartening story for you now from the u.s. where a

sailor who had been missing at sea for more than two months had been rescued safely. the family of 32-year-old louis jordan though he was dead after he disappeared on a fishing trip. >> a dramatic helicopter rescue at sea. louis jordan was hoisted from the ocean, where he spent 66 days stranded. he was found after a passing ship spotted him clinging on to his boat which is thought of capsized. as he walked back on dry land reports emerged that louis stayed a live by drinking rainwater and eating raw fish he caught with his bare hands. he went missing on his boat "angel" back in january. his family thought he was dead. his father didn't expect to get a call like this. >> hey, louis. >> i'm so sorry. it's such a big loss. >> hey, louis, you're fine son, i'm so glad that you're alive. we prayed and prayed and we

hoped that you were still alive. >> louis is said to be in good health after a feat of endurance the coast guard said is unheard of. this week marks the end of lent, the christian season of sacrifice and reflection. and here's one woman in the united states who chose to wear a hijab for 40 days to understand the struggles of muslims in america. she spoke to the bbc. >> i'm jessie agan, ayei've got two kids and a husband of 12 years and, oh, i'm a christian, yeah. i wore a hijab for one day on world hijab day, which was february 1st. and so when lent came around it just came to mind what i wore a hijab for 40 days. it was not hard at all for my daughter, but my son, the day i

started, when i picked him up from preschool, he actually ran away from me. i wanted to do this in solidarity with muslims and putting myself in someone else's shoes, i know that in iran there are women who are standing up against compulsory hijabs and i support them for standing up. i feel that a woman has a right to choose to wear a hijab if she wants to. >> i think it's wonderful. i'm sure it's very difficult for her, but it has allowed so many non-muslims to learn about hijabs. >> would you do the same thing that she did, that jessie did? >> i wouldn't take off my hijab for 40 days no. >> i can understand why the hijab is such a commitment. i feel like my hair is a part of me you know and it's -- i miss it. i miss my hair a little. my work is so laid back it's ridiculous. you know the first day, ash

wednesday, i had a meeting with the head pastor and i was like so, yeah i'm wearing this now for like 40 days and i told him about it and he was very supportive. >> we're not super formal as a church, we're pretty chill. so jessie has our full support. >> what he's doing with the hijab isn't just a fashion statement, it's a statement of love, and she's putting on that love every day. >> maybe she's gotten some strange looks from people but as far as i know, she hasn't really had very many negative interactions of note. >> in day-to-day life i get a lot of stares which is fine. the internet world is a different story. i've had a lot of christians you know attacking me and saying really really awful stuff. and i want to keep reminding myself to love strangers,

neighbors, and enemies because those people that are attacking me on the internet i have to learn to love them too. >> i'm philippa thomas. do stay with us. much more coming up in the next half hour on "gmt."

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this is "gmt" on bbc world news. i'm philippa thomas. in this half hour who got the last word in the seven-way debate for the uk elections. we'll talk to a body language expert and a social media commentator to see who came off best and look at some of the flash points. >> and i think you should be ashamed of yourself. >> well i'm sorry, we've got to put our people first. and we'll be on the front line in south africa's war against poachers with the rangers trying to stop the extinction of rhinos. also in the program, alice is here with some important numbers coming out of the

states, alice. >> that's right, philippa. the big question is whether u.s. firms are still on a hiring spree. american companies are signing up new staff at their fastest rate in two decades. but is everyone feeling the benefit? immigration and the economy dominated britain's televised election debate in which the austerity policies of the conservative prime minister, david cameron, were attacked by the leaders of six other political parties. he defended his record saying the country should stick to a long-term economic plan that wasn't working. the crowded stage highlighted just how fragmented the british political scene has become. >> this is a copy of the letter that labor left in the treasury when we arrived in government five years ago. and it says i'm sorry, we've

run out of money. you need to take a balanced approach. you do need to reduce spending but you also feed to ask the richest to make a contribution. >> what i'm hearing is more debt and more taxes, more debt and more taxes, a lot more debt and more taxes. some more debt and definitely more debt. >> let's think about the state of employment in britain today. one in five workers, more than 20% of workers, is on less than a living waunlg. >> i take a very different view. there should be no privatization of the health service. our national health service is far too precious to give up for private profit. >> you can come into britain from anywhere in the world and get diagnosed with hiv and get the retroviral drugs that cost up to 25,000 pounds. >> this kind of scaremongering -- >> it's a fact. >> it's dangerous. >> it's a fact. >> it's dangerous. >> well, it trues. >> it creates stigma to people who are ill. and i think you should be ashamed of yourself. >> well i'm sorry, we've got to put our own people first.

>> 18 month waiting to 18-week recording. that's our record and now it's going backwards under you. you've failed the british people. >> i'm married to a foreigner -- >> we're all married to foreigners. >> let's be open hearted. >> you didn't have to leave school with 44,000 pounds worth of debt. nor did he. nor did i. but the difference i'm going to do something about it. i'm going to cut the tuition fee. i've apologized and i've taken responsibility for the mistakes i've made. why don't you, in front of the british people ed miliband, apologize for your role in crashing -- no, not euphemistic, say i'm sorry for crashing the british economy. >> people on the street have been in the services. >> i think it's good to say -- >> i'm worried that at the end of the day there's -- >> thank you very much. >> well with me now is judy james, a body language expert steven busch, a social media expert from the new statesmen and anthony zuricher a senior

north american reporter. judy first i want to ask you, everybody's saying well did miliband do better than cameron, who was the winner but you thought there were a clear set of winners. >> yeah i think apolitics was the winner and that's because the women did really well. not because they were women, but i think they delivered a different form of body language performance. and i think it made some of the guys look very mannered and old school. for me i could see the training -- it was almost like some of miliband and cameron, somebody old school they looked like they were worked by remote control. you could almost hear the, smile now, turn towards the camera and i'm sure as far as the spin win, they'll be passed over for that. but i loved the way the women delivered their mentals without particularly looking choreographed. for me that's the way that politics needs to go. >> and i think one of the exemplars in that approach was nicholas sturgeon who was

clearly very confident as well. and steven, you were watching the social media reaction weren't you? and she's the leader of the smp, a scottish party, but did quite well when you look at how the politicians were trndending. >> yeah the perception of the smp in wales is this party that's quite money grabbing has been taking a lot of money for scotland away from the other parts of the united kingdom. and one thing she did very well right from the beginning is she started with an appeal to the whole of the united kingdom, who shouldn't surprise us. she has, of course been a prominent politician in scotland for, you know, basically the last two decades. she's actually the most experienced politician around the podium yesterday. >> anthony, you, of course, are used to watching the primary debates in the states. how was this different or even refreshing for you? >> well, it was interesting, legal cause like you said, we have a multi-party primary debate and it gets very raucous and you get these kind of questions where the moderator will ask everyone on a panel what they think of say, evolution, and half the

candidates will raise their hands and the other half of the candidates won't. we didn't get that kind of gimmickry here. we got something more interesting, which is that they were able to talk a more wide-ranging subject of issues where they're focusing on immigration, for instance when we look at the american politicians, it's much more narrow. they wouldn't have this diversity of viewpoints. >> now talking about diversity of viewpoints i think one of the things we wouldn't hear in the states is what we heard from nigel farage, who was saying, for example, that there are many foreigners who come here looking for treatment for hiv, and thent was taken to task by another leader on the stage. how do you think nigel farage did, though judy because he was there to make a big impression? >> he was. and he was the one that everybody should be excited about watching. but i think because we had the new faces in there, i know nicolanicol

nicolas sturgeon i think a lot of people, they thought she was a small woman in a red dress. but i think he looked slightly waxen face and sweaty. and the women were just watching him, which was funny. but he's very good doing this sort of bloke in the pubbish type thing, but at the same time, i think when he was under attack like that he did flounder slightly i think. >> did either of you think he did well? because his aim was to say, i'm not like the rest of them. >> he definitely pushed his issue, so if he wanted to get immigration on the table, he did. and, you know, that's something different. >> he said that he stood out and he was telling truths that establishment politicians don't want to -- >> you get with american debates, particularly on the presidential level is very packaged, very careful, they're very meticulous in what they're saying. with farage he was a bit more of a loose cannon. and when things got kind of chippy there, he was able to really you know, get his view

across. >> steven, did you find any moments of humor in this? i know it's a deadly serious debate, but they have to be able to make the audience warm to them as well. >> you know the interesting thing, i didn't think any of the leaders had a particularly good gag, which is surprising -- >> they usually come prepared. >> they usually come with a few prepared gags. actually, ed miliband's chief jokewriter he borrowed from the deputy leader is an exceptionally good crafter of jokes. and i was surprised that he didn't have any good one-liners. >> do you think he wanted to seem prime ministerial, and that's the problem, if you're too jokey, you're not seen as substantial enough? >> i think that's exactly what they were trying to do. he seems like he's got his heart in the right place. they're not ready if he's ready to be negotiating at the highest levels, so i imagine it was a deliberate strategy. >> one more thought, judy. it struck me watching the end, just as the cameras went away you could see ed miliband plunging towards the audience to start shaking hands, which was

obviously a deliberate strategy. >> the two women hugged which i quite liked that but before he hit the audience he did a very american thing, which is he went straight around to the camera and started shaking hands and then started patting. and the audience was like what is this? but when you choreograph it that much, it just doesn't work for me, i don't think. >> panel, thank you very much. judy, steven and anthony for giving us your thoughts. we've still got five weeks to go in this campaign. and for more on the uk leaders' debate, go to our website, you'll find analysis there, more analysis of the leaders' performances, as well as snap polls about what the public who matter, had to say. and that's all at bbc.com/news. but now it's time for business and alice has the latest. >> hello, philippa. we're turning away from political events here in the united kingdom and starting in the states where employers are signing up new staff at the fastest rays rate in around 20

years. official employment numbers for march are out in just a few hours from now, actually. and they're expected to show that the hiring spree right across america is continuing. employers probably created around 245,000 new jobs in march. that's according to economist poll by the reuters news agency. and that would be fewer than we saw in february but enough to keep the jobless rate around 5.5%. that's the lowest it's been in almost seven years. and just to give you some context for all of this. it would also be the 13th month in a row where the jobs number has been over 200,000. and that's the best period of job creation that we see for two decades now. if employers keep hiring at this rate, they could beat the post-record set in the early 1980s. today's figures will be crucial in determining whether the central bank raises interest rates, but there are concerns of course, about the lack of wage growth in the labor market.

michelle flory in new york has been talking to guy ryder, the director general of the international labor organization. >> having seen the open unemployment rates come down as they have in the states i think we have to see the positive side of the story. and also look for the causes of that improvement. but i think we have to also look at the fact that unemployment figures also reflect the fact that large numbers of american citizens have withdrawn from the labor market. so you do have a significant fall in participation rates. some workers may be discouraged, some may be staying in education, which is a good thing. >> there's been a lot of concern expressed about lack of wage growth. is that something that you look at with concern? >> absolutely. we have seen wages flat line at best in the united states for a long period and that goes back to before the crisis. but the united states is not unique in this regard. we have for something like 30 years now, a trend around, particularly the advanced

economies, whereby the labor share of national income that is to say the proportion of our gdp that goes the wages has been in decline for a very long period. now, that can have various reasons. we can look at the effects of globalization, of technology of declining bargaining strengths of labor, but i think the point is that this has been a major factor behind growing inequality in our countries, and that's not only a social problem, i think it's increasingly recognized as being an economic problem. >> why do you think governments should be more focused right now on income inequality? >> well, precisely because i think it does affect our growth prospects. we have a major deficiency in demand in the global economy. now, it's not the whole story, but it's certainly a major reason why the global economy is growing at a trend rate now post-crisis considerably below the pre-crisis levels. >> well, of course we'll know

those jobs numbers as soon as we get them. now, biotechnology is one of europe's fastest growing business sector. hundreds of hopeful start-ups are trying to find cures for everything from cancer which is where crowd funding often comes in. jeremy howell reports from one company whose business model, well, it's not for the faint-hearted. >> reporter: meet one of bellentech's biggest money makers. this chilean rose spider one of the most poisonous in the world, is first sedated and then has the venom extracted from its fangs. venoms are highly sought after by medical researchers, because they contain chemicals which could be central to curing cancers or developing new antibiotics. steve trim started this business in the back of a pet job. he's since expanded it. crowd funding, he said was crucial to raising the money needed. >> business angels and angel networks put in small amounts of money, and the venture capitalists don't start below a million pounds typically.

and for us our business model is right in the center in the 300 to 500,000 pounds. we have to try to solve that gap, and how we did it is with crowd funding. >> reporter: firms like venom tech sell shares to people through crowd funding websites. if the business is sold for a profit, they earn dividends >> reporter: the uk is the leading company in europe when it comes to biotechnology, but it doesn't have quite the network of financiers that exist, for example, in the united states. that means there's a big gap for companies which are growing from start-ups to medium-sized companies. and that gap is one which crowd funding perhaps could fill. >> reporter: the uk bioindustry association says many firms in the sector are now advertising on crowd funding websites. >> often these have been companies that develop tools or platforms for the sector rather than the drugs themselves. and i think that's because they're often looking for smaller packets of money. they're often looking to make a

revenue quite quickly, and provide a return sooner than you might see with a company that would take ten years to develop a drug. >> venom tech feeds raw materials torre biotech companies. and firms like this are probably the most secure in the industry. but invest in a firm engaging and research at the frontiers of medical science, where success can't be guaranteed, you're more likely to get stung. jeremy howell bbc news. >> now, equally not for the faint-hearted, a grueling ultra marathon set in the sahara desert gets underway today. 1,500 people will attend the famed marathon des sables. can you imagine? the opportunity for sponsorship, though, is immense, and it's set to get even bigger as interest in action sports amongst teenagers and young adults increases. but what exactly do brands get

by associating with these sorts of events? that's the question i put to sports marketing expert bastion earlier. >> what's really interesting in sponsorship, brand will look at brand value, but access to community. suddenly with all the events what starts to become really interesting, is they've got a direct access to that community in a way they wouldn't have with a elite sport, for example. so that gives brands a legitimate, thang, and relevant platform to be able to talk to their consumer and those audiences on a regular level. if they look at the event, at just one milestone, part of the journey that they can take those people on that starts to become interesting. >> because it's quite an emotional relationship isn't it, in some ways when it comes to events like this especially the marathon des sables but we're talking about here all kinds of amateur sporting events. we're not talking about professional sports. we're talking about tennis golf, smaller running events is anything that ordinary people can become involved in. it's a relatively new

phenomenon, isn't it? >> yes, it is. i think you're right. what the difference is the elite versus everyday people. i mean for someone running a 10k will be almost as adventurous as running the marathon itself for people who are obviously very well trained. but no matter what what's interesting, is brands have an opportunity to out themselves on a platform to talk to those people and to -- >> through social media? >> absolutely. absolutely. the digital revolution has changed the landscape, and what was basically only tv kind of an investment comes a community platform for brand. >> now, i think i'm a little bit more of a 10k sort of woman, than a marathon des sables woman. >> that made me so conscious i'm spending so much of my time sitting at a desk talking to you all. but never mind. do stay with us here on bbc news. still to come we'll have a look at the war to save the

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hello. i'm philippa thomas. our top stories this hour kenya's president has called for vigilance following an attack at a university in the east of the country, in which more than 140 people were killed. the second black box from the germanwings flight that crashed in the french alps appears to confirm that the aircraft was crashed deliberately investigators say. international wildlife crime is worth a reported $19 billion a year and right now, the most sought-after commodity is rhino horn. last year a record 1,215 were killed in south africa by poachers. the bbc's leana hosier reports

from south africa, where they're waging what they describe as a war to save the rhino. >> reporter: in the african bush a rhino is about to be shot. but this isn't a poacher. he's a vet, trying to save the animal's life. this rhino has been attacked for her horns, which can sell for a quarter of a million dollars on the black market in asia, where it's falsely believed to have healing properties. >> it's incredible, being this close to a rhino, but what's really amazing is that she's still alive. poachers took off her horn and part of her face with a chainsaw. >> these vets are carrying out pioneering facial reconstruction surgery, using dental materials to heal the wound and prevent infection. last year, record number of rhinos were slaughtered for their horns. >> the problem is that the value of this stuff is just unbelievable.

it's the most expensive, most valuable commodity on earth. you know, much more than gold or platinum or diamonds. >> but south african rangers are fighting back. sometimes with deadly force. 42 poachers were killed last year. >> people coming to our country illegally. they're armed. they plunder our resources. if you try to erase them, they try to kill you. that's tantamount to war. >> reporter: most of the poachers come from across the border in mozambique, where more than half the population live on less than $1 a day. usabia has poached five rhino horns, earning him $10,000. >> you have to shoot the animal and kill it. once you're sure it's dead, you cut the horn off and move on. >> reporter: he's now stopped hunting rhino, after his brother was shot dead by south african

forces while poaching. >> translator: no, it's not the right job. but there aren't any proper jobs here. if it were not for rhino poaching, we would just be dying of hunger here. >> reporter: poaching has now been outlawed in mozambique, but the demand for the horns means the rhino is still worth more dead than alive. and the threat to these animals is now greater than ever. >> well leana is here with me now. it really struck me that you managed to speak to a family that's involved in poaching or has been, because it's very easy to demonize what people are doing, which is dreadful, but you've got to understand a bit about what's driving them to it. >> that was part of the point of making the film to actually go and meet these poachers that are doing it what's their motivation? i mean i didn't meet sort of the one in charge of running, but i wanted to meet the foot soldiers who are at the end of the day prepared to risk their lives to cross a border and poach a rhino.

42 poachers were killed last year. and when i went to this community and met this family they'd lost their son several months ago from poaching. and and the other brother, he had gone poaching and poached five rhino horns and netted himself about $10,000. >> which is a huge amount, in such a poor country. so to be hardheaded about it there has to be an alternative source of income doesn't there, to stop them taking those risks? >> the other alternative for them at the moment as it is in these rural parts of mowzambique is subsistence farming and fishing. and they're living in stick and mud huts. and if they want to graduate into a poor little brick house or, you know to have a car, buy some more cattle they said to me that the only option is rhino poaching. that there really are no jobs. i mean mozambique is one of the poorest countries in the world. >> so you've got this black market economy in rhino.

and what part does official corruption play in this? that's obviously a factor. >> i mean both sides of the border there's accusations of corruption and almost you know, high-level corruption as well. i mean what several people told me is that you know the police and the army are sort of in mozambique are providing weapons to poachers and, you know, organizing for poachers to come out. it's something which you know, a few people in my documentary have said. but, for example, the minister of conservation said look when there are cases of corruption, we try to deal with it we're an impoverished country we've gone through civil war, and we need support and not more people pointing fingers at us. >> leana, thank you very much. and you can see the full "our world" documentary this weekend, "rhino wars" will be on bbc world news at 2230 gmt on

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picard: captain's log, stardate 47254.1. a delegation of the cairn have just come on board. this telepathic species has no concept of spoken language and is being instructed in its use by an old friend. i don't know what they'd have done without me. first i had to learn how they communicate -- well, it was an absolutely exhausting process. it must have been. quite different from betazed telepathy. we transmit words. with the cairn it's images, a flood of them all at the same time. it's overwhelming! i can imagine. actually, it's a very efficient way of communicating. if two cairn were having this conversation, it would have been over minutes ago. really?