Skip to main content

tv   Asia Business Report  BBC News  February 6, 2017 1:30am-1:46am GMT

1:30 am
he said the courts who blocked the ban were making it difficult to secure america's borders. heavy snow and avalanches have killed more than 100 people in afghanistan and pakistan. 45 people died in one village in the northeastern afghan province of nuristan. and this video is trending on bbc.com. one of the world's biggest sporting events, the super bowl, is under way in houston, texas. the latest is the patriots are facing the falcons, who have taken a commanding first half lead. the much anticipated half—time show includes singer lady gaga. that's all from me now. stay with bbc world news. and the top story here in the uk: the number of people waiting for nhs treatment has doubled in the past four years. health experts warn those needing treatment could reach four million. now on bbc news, all the latest business news live from singapore.
1:31 am
not for hire. after pulling out of taiwan we find out what's next for uber. and it's the holy grail of prime—time advertising, the super bowl, but is the $5 million pricetag worth it? hello and welcome to asia business report, i'm sharanjit leyl. uber will exit taiwan this week. the car booking company is calling it quits after a lengthy battle with the government there. uber faced massive fines, which reportedly totalled 35 in us dollars after taiwanese authorities raised fines
1:32 am
for drivers caught working for unlicensed transportation services. in taiwan, uber is registered as an information services company. earlier i spoke with the general managerfor earlier i spoke with the general manager for uber in taiwan and earlier i spoke with the general managerfor uber in taiwan and he said the fine was among the highest imposed. we haven't received any new fines today but i can confirm the fines right now are the highest in the world, which leaves very little room for innovation going forward. the focus for us is really now that the bill has passed, what is the right regulation framework looking like? we believe there should be a pattern and we need to sit down with government to do that. have you got a meeting scheduled with the government? we are very eager to meet with the government and we're doing everything we can in our power to make those arrangements happen. the key question now is the government supportive of the concept of ride sharing in taiwan? interesting you mention whether the
1:33 am
government is supporting the concept because according to the taiwanese transport authority they say uber is registered as an information services provider. but what you're doing is providing transportation. does the government do you think have a point? uber isa have a point? uber is a ride sharing company, we like to be registered as such. i think the issue is there's no regulations for right sharing in taiwan because the concept itself has come around only in the past six oi’ has come around only in the past six or seven years has come around only in the past six oi’ seven years when has come around only in the past six or seven years when right sharing companies like ourselves started. the question now is if the government does believe in the concept of ride sharing, we're more than happy to work with them in terms of finding the right types of regulation for companies like ourselves. briefly, getting out of taiwan, short—term or permanent? i think we certainly hope we can resume operations as soon as the. i think this pause is something we feel will alleviate pressure but we do believe that the president has a
1:34 am
mandate to improve technology and economic development and we think ride sharing fits in well with that. the biggest sporting event in the united states is under way. we are of course talking about the super bowl, the championship game in american football which, last year, attracted iii american football which, last year, attracted 111 million viewers. i can tell you that today we are still seeing the falcons, the underdogs, they are beating the new england patriots at the moment. it's a big eel, the super bowl, because advertisers are spending an average of $5 million for a 32nd commercial —— big deal. some of asia's most recognisable brands are getting into the game and here's a sneak peek of the game and here's a sneak peek of the highly anticipated super bowl commercials. i'm just curious... puyol services still apply if i'm not technically
1:35 am
ona still apply if i'm not technically on a road or land —— do your services. machines don't have emotions. but the rare few can inspire them. some of the commercials that super bowl viewers will get to watch. earlier i spoke with james walton, who manages the sports business group at deloitte and i asked him if companies splurging on the super bowl ads will be getting their money back? the actual cost is even higher than $5 million because $5 million just buys you space on tv. on top of that you have to pay for the production of a world—class advert, which is around $1 million, and in this day and age you also have to put out on social media and build other advertising spend as round two well. recent studies suggest the cost of a super bowl campaign is closer to $10 million. for that you're getting access to the largest
1:36 am
tv audience of the year in the us. in fact the last seven super bowls have been the seven highest tv programmes of all time, you're getting 110 million viewers also. there's still a feeling that perhaps it has peaked now because this year they were still selling some of these advertising slots as recently as last week, which is the first time that's ever happened. fascinating you have these big asian names taking part, the likes of nintendo with their new switch games console, toyota, lexus and kia as well. why is it so crucial for the asian and co is to be there? most of these asian companies have been there before. nintendo is the is the only one for the first time, hyundai went all the back, way back to the 19805 went all the back, way back to the 1980s and is a sponsor of the nfl at the moment. they see this tv audience represents a big
1:37 am
opportunity for them. last year toyota pushed hard on their previous hybrid and they ended up selling over 3.5 million units as a result of the campaign. they feel this is clearly a n of the campaign. they feel this is clearly an opportunity. the one time of the year when people actually watch the adverts and everyone gathers around the tv, this is your one chance to make a big impression. you mentioned social media, everyone thought tv advertising is more or less d ea d thought tv advertising is more or less dead because this is the other big opportunity for lots of advertisers. tell us about the scourge of social media, will it obliterate tv advertising in the future? it is definitely affecting because companies only have a certain amount of marketing spend and you have to decide where you're going to put that and social media is another channel to take that but the best companies at the moment are the best companies at the moment are the ones working out how to use traditional and modern media in tandem. there's a lot of drumbeat campaigns even around the super bowl where companies are releasing their
1:38 am
adverts early, doing teaser trailers, buying up a lot of advertising space on social media around the time of their tv advert and combining the two pieces together for the whole experience. ona day like together for the whole experience. on a day like today, it is estimated around 60 million people will talk about the super bowl on facebook as well as watch it, so that represents an opportunity as well. james walton from deloitte. were into the third week of president trump the's administration and so far we've heard tough talk on trade and threats of import taxes against the auto sector. research house, less says if the president goes ahead with his campaign promise of imposing higher tariffs on chinese products they could make it tough for chinese mobile handset makers to do business in the us. we understand that it is already very ha rdfought petronius we understand that it is already very hardfought petronius marveaux business to get into the us. it's a
quote
1:39 am
very complicated market and you need strong relationships with the carriers like the horizon or at&t —— ha rd carriers like the horizon or at&t —— hard for chinese handset makers. —— the horizon. with donald trump you have the possibility of higher tariffs. with that thread on chinese products, it could create a problem for them because their products are more expensive and what is happening is will people want to buy more expensive products? no. obviously it will make it hard for them but is the us market even worth it? we know it is an incredibly saturated market, you've got huge leaders like apple with the iphone and samsung. so why bother? the key to the us market is that it is not a market of volume like india or china itself, the us market is the crown jewels of all smartphone markets as we know it. it's the market of high—value.
1:40 am
that is worth it for the smart phone vendors to go into the us, to displace apple, to displace samsung and gain market share from them to gaina very and gain market share from them to gain a very high—value market. the chinese capital, beijing, aims to cut the use of coal by 30% this year to battle against air pollution. according to the state news agency the government will get more aggressive this year and help residents of 700 villages make use of clea n residents of 700 villages make use of clean energy. large parts of northern and central china have been covered in fix for this winter disrupting flight and port operations and schools —— thick smoke. there's been a glut of sell orders this morning on reports the airbag manufacturer has selected key... —— thick smog. ajapanese firm has been looking for support to deal with billions of dollars of
1:41 am
recall costs related to millions of potentially defective airbags. let's look that the markets before we go because as you can see they are all higher, taking their cues from wall street's record close on friday. we saw the nasdaq at a record high. i should say we are having some impact from the fact that the chinese central bank actually raised short—term interest rates on friday. we saw a fairly good us jobs report as well, better than expected numbers, fuelling the rise. that's it for this edition of asia business report. thanks for watching. previous previous i'm babita sharma. the top stories this hour: a us court has rejected the trump administration's appeal to immediately reinstate a travel ban. donald trump says he's told homeland security to check people coming into the us very carefully. heavy snow and avalanches have killed more than 100 people in afghanistan and pakistan. in the deadliest incident,
1:42 am
45 people died in one village in nuristan, a northeastern afghan province. when roger federer won his 18th grand slam last weekend, he proved that at the age of 35 he's not to be written off. and in carmarthenshire, tennis players are still chasing 96—year—old basil smith around the court. sian lloyd has been to meet him. we don't play socially, you play to win, every time! he may be 96, but basil smith hasn't lost his competitive edge. he doesn't move around the court quite so quickly any more, but he gives his opponents a run for their money and feels the benefits of the game. you're picking the ball up, running around, concentrating on the ball all the time and i think it keeps you right! i do half an hour exercise every morning and half
1:43 am
an hour every night. do you think that more older people should be playing tennis like you? yes, they should be! if he can do it, i might as well make a bit of an effort to come and play! what would they get out of it if they did and picked up a tennis racquet? well, they would be in dire straits now! basil is a big personality at swansea tennis centre, where he plays without fail twice a week. a very nice man off the court, a devil on it. the game has changed since he first picked up a racquet in 1928. tennis was dominated by frenchman rene lacoste who won the french singles title for the second time. all the players here are much younger than basil, but he isn't afraid to take them on. i'm feeling a little bit tired and then you see basil and he plays for two hours.
1:44 am
it is definitely an inspiration, to younger people as well, notjust older ones. you feel like you can keep going with the game. celebrating his 96th birthday, basil believes tennis helps to keep him young in heart and mind. he isn't planning on retiring from the game any time soon. time now for all the sports news in sport today. this is sport today, live from the bbc sport centre.
1:45 am
coming up on this programme: atlanta falcons hold a 21—3 lead over the new england patriots early in the second half of super bowl 51 in houston. cameroon come from behind to beat egypt and win the africa cup of nations. and manchester united pile the misery on premier league champions leicester city. hello and welcome to the programme, where we start with news from houston in texas where it's half—time in super bowl 51 between the new england patriots and the atlanta falcons with the falcons 21—3 ahead. there was no score in the first quarter before the game sprung to life shortly after with three touchdowns from the falcons. devonta freeman, matt ryan and robert alford then picked off a tom brady pass that he returned 82 yards for the touchdown before

69 Views

info Stream Only

Uploaded by TV Archive on