when super league last year. this is when the big guns really get involved. and we have a couple of special guests and we have a couple of special gu ests to and we have a couple of special guests to help us with the draw today. keith senior, winner in one of the most memorable challenge cup finals of all when sheffield eagles had a shock win over wigan in 1998. he has not aged a day. and chris joynt of course of st helens, four times a winner with st helens including this in 1997. when he was a try scorer as well. let's get on with the draw. keith, make sure every ball goes in. ten super league clu bs, every ball goes in. ten super league clubs, frank from the championship and one remaining league1 clubs, frank from the championship and one remaining league 1 side, the barrow raiders. —— five from the championship at number nine, leeds rhinos. so straightaway. number one.

they will play against barrow raiders. so leeds rhinos against the lowest ranked team left in the competition. number ten. the salford red devils. 48 years since their last wembley visit. number eight, they will play against hull kingston rovers who beat the super league tea m rovers who beat the super league team in the last round. hull kr currently in the championship. number two is castleford tigers. living up to their billing this year. clasie cats. number11, saint helens. what a tide that is going to

be. saint helens five times winners since the turn of the century. numberfive. since the turn of the century. number five. featherstone rovers. last winners of the cup in 1983. number six, bear last winners of the cup in 1983. numbersix, bearup against last winners of the cup in 1983. number six, bear up against halifax. so an all championship tie. —— they're up against halifax. number sevenis they're up against halifax. number seven is hull fc, the current holders. so the first time they get the chance to defend their crown. who would they be at home against? number three, catalans dragons. at home to the french team catalans dragons. number four is

home to the french team catalans dragons. numberfour is dewsbury rams, original wembley finalists backin rams, original wembley finalists back in 1929. number 13, they're up against local rivals wakefield trinity. super league side wakefield, they reached the semifinals last year. number 12, swinton lions, they had one of the biggest cup upsets in the last round when they beat huddersfield giants at huddersfield. rewarded with a home tie against... number 16, wigan warriors. swinton against wigan, wigan the record—breaking 19 times winners of the challenge cup. a couple of balls still left in there. number 1a is warrington wolves, the finalists last year. sent off with a home tie. number 15, they will be up against widnes vikings. so a local

derby. they have not been to wembley since 1993. some great ties and chris, you have not done your old clu b chris, you have not done your old club any favours by drawing the boy to castleford. that will be a tough game for them. castleford have hit the straps this season so it is going to be a tough ask.l the straps this season so it is going to be a tough ask. a home tie for leeds rhinos against the lowest ranked team left in the competition. a couple of all super league matches, hull fc against catalans dragons and warrington against widnes vikings. the all super league ties are exciting and it is good to see a couple of championship teams as well playing against each other and that means that they will progress to the next round. let's remind ourselves of the way the draw has come out today. two of those ties will be televised

on bbc television. and they will all be played on the weekend of the 13th of may and 14th of may. thank you very much indeed. let's bring you up to date with some other sports stories. adam peaty headlines a 29—strong british swimming team for this summer's world championships in budapest. the olympic 100m breaststroke champion gained a spot in the squad automatically by winning his event at the british championships last week. olympic medallists jazz carlin, siobhan—marie o'connor, james guy, duncan scott, stephen milne and chris walker—hebborn also made the squad. the quarter finals are underway at the world snooker championship in sheffield. five time champion ronnie o'sullivan resumes his match against china's ding junhui around 7 this evening. in this morning's session, ding took a 3—frame lead before

o'sullivan won the next three to level the match. ding then potted a re—spotted black to edge ahead again. but o'sullivan took the final frame to go into this evening level at 4 frames all. while mark selby rattled off five frames in a row at the start of his quarterfinal against marco fu, who of course had that late finish last night in beating neil robertson to make the last 8. he did respond with a couple of frames of his own. but selby has since won another to end the session with a 6—2 lead. behind every sports person is a proud parent but now we going to watch a proud dad watching us after watching his son. one of the scorers was liam stewart. rod stewart was very pleased that we mentioned that! great british ice hockey is one the

second game in their championship in belfast last night were liam stewart 's son of music legend rod stewart got his first international goal. written joint japan and is when you're at the top of the table.|j think tim hague of bbc sport is just as proud. that's all from sportsday. there'll be more sport here on bbc news throughout the evening. television advertisements that will personally call you by name are to be introduced by the broadcaster, channel four. the advertisements will be broadcast to the 15 million viewers who use the channel's all 4 catch—up service. here is an example of a personalised ad for 20th century fox's upcoming release, alien: covenant.

channel 4 dares you to come on board, alien: covenant. where is it? matthew, run. and hopefully matthew did. with me isjosh krichefski, ceo of mediacom uk, the largest media advertising agency in the country. if you are matthew watching that and not expecting it, it is going to ta ke not expecting it, it is going to take you by surprise. that ad was

pretty scary! i mean, it is a new innovation in television. it is hugely exciting. i would say personalisation is slightly different from that but in marketing it has been going on for quite a long time, direct mail, e—mail marketing, but what is usually exciting about this is the audio element. if it is done well it really ca n element. if it is done well it really can capture the audience and cut through the clutter and grab the attention of the viewer. i think if it is done well, that is the key element. because like anything, it is the ingredients that are important rather than the format. so i think important rather than the format. so ithink are important rather than the format. so i think are advised to advertisers would be to not get to head up with the format, do not forget the creativity and how important that is. because if you do you run the risk of annoying the audience offending them. orjust switching them. if the advert is not very

good, by the time it gets to your name you might have switched off anyway. exactly. and i think with this format people will learn the rules of thumb as they go. so whether you use the audio element early on or later, people will discover. but i think you have to keep the creativity, that is essential as with any advertising message. without getting too much into the technology, how does it work? so in this instance channel 4 have been clever, they have logged in users on their channel so when you sign up to the channel they make it clear that the data that you give them will be used to ensure they can deliver relevant targeted advertising to you. so they use that information, they basically have a database of the 100 most popular names in the country and then they matched those names with people who are logged in users. and if you have one of those names then you may see

an advertisement by disappearing in front of you. you talked about the fa ct front of you. you talked about the fact it has been used in similar ways so far, is there evidence to point to that says that it has worked, is there any way to measure this? we did a campaign about three yea rs this? we did a campaign about three years ago for coca—cola where we installed peoples names on the bottle. again that was on channel 4, that was three ago. it was a hugely successful campaign in terms of brand sentiment, in terms of purchase intent. and people talked positively about it on social media. burberry did a campaign as well which i know drove sales, there was a sales uplift as a result of personalisation in their campaign. so there is evidence to show it can work but it is all about the execution. what about the ethics of it, because you may have signed up

to watch a particular channel but it does not mean you've also signed up to having your name shouted out by a particular advertiser who you might not be keen on taking advantage. absolutely, i think as an industry we have a duty of both for our clients and also consumers. it is bringing important that we do not abuse the ability to personalise m essa 9 es abuse the ability to personalise messages in this way. because no one wins. the consumer will be annoyed, the advertiser will not gain from it and neither will the media company. thank you very much for coming in. now let's take a look at the weather prospects. good evening. we have seen all sorts today, some sunshine, rain, sleet and snow in the highlands of scotland. you can see the shower clouds developing widely across the uk and moving south on a cold wind

which continues to blow over night. we lose a lot of the showers from central and western areas. the blue areas denote a frost developing overnight. and we still have some potentially wintry showers affecting the eastern coast of england. these could be heavy tomorrow with some hail mixed in as well. things warm up hail mixed in as well. things warm upa hail mixed in as well. things warm up a little bit on thursday for scotla nd up a little bit on thursday for scotland and northern ireland, a degree so scotland and northern ireland, a degree so warmer scotland and northern ireland, a degree so warmerfor scotland and northern ireland, a degree so warmer for england and wales. hello, and welcome to 100 days. north korea is fast becoming the trump administration's most urgent foreign policy challenge. how is the us going to respond to the threat, and what will the president tell the senators, who are all invited to the white house tomorrow? a missile—armed american submarine has arrived in south korea, just as the north marks a military

anniversary with live fire. tensions closer to home as well. president trump still wants to build a wall along the southern border. the mexican economy minister tell us they aren't footing the bill. if they decide to do it, it is in their own right. the only thing that is clear is there there is no way mexico is going to pay for it. but will that wall shut down the us government? congress is back in town, and can't even agree on staying open for business.