tv Business Briefing BBC News March 1, 2018 5:30am-5:46am GMT
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this is the business briefing, i am sally bundock. the headlines... cue the big—money. .. music streaming giant spotify heads for the new york stock exchange. but will it find a place on wall street's playlist? plus — how to get ahead in advertising — in the world of google and facebook. why the giants of the industry could be losing their gloss. and on the markets the month of march begins on a negative note following another day of losses on wall street. we start on wall street where this name could soon be a joining the ranks of multi—billion dollar technology companies. music streaming service spotify has revealed plans to list its shares on the new york stock exchange. spotify is the market leader in streaming music to mobile devices and computers —
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with some 160 million users. its revenues jumped well over a third last year to almost five billion dollars. some believe the company could be valued at as much as 23 billion dollars. but although it is growing fast it has yet to make a profit. and it's choosing an unconventional way to sell shares — our reporter in new york yogita limaye has more.... this is a very unusual way for a company to go public. normally when something wants to list on the stock market, new shares are generated. then they are so publicly. the objective of the to raise capital or money for the firm. that is not what spotify appears to be doing. what are doing is giving the opportunity
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to people who already have a stake in the company. early investors and early backers, they are giving the opportunity to those people to sell shares publicly. we know that the value of those shares, that will be estimated to be about $1 billion, but we do not know what percentage of the stake in the company will actually be so publicly. it is very ha rd to actually be so publicly. it is very hard to put an estimate on what the entire company is valued at. but perhaps we will hear more from the founder once the company is listed. spotify is the global leader in music streaming services. it faces stiff competition from the likes of apple and google. and when it goes public it will have two reveal how much it is earning and where the money is going, and it needs to pay royalties to the people who produce the music. you may see artists asking for more money from spot five. a really interesting story that has
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got many of you talking now. we asked how you listen to music these days, mark wilson says he has over 1000 beach of vinyl and cds, you cannot beat a hard copy in your hand. —— 1000 each. we also have someone hand. —— 1000 each. we also have someone saying they stream music via an indian music streaming app. keep your comments coming in. thank you. let's talk about the advertising business now — because the world's biggest ad firm, wpp — reports its annual results in just over an hour. investors are concerned the marketing giant could post a fall in annual sales. wpp and its rivals are having to cope with huge changes in the way companies advertise — and they no longer have the power they once did. this is why. google and facebook dominate online advertising — and between them hoover up at least a fifth of global advertising spending.
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meanwhile wpps biggest clients have cut the amount they spend on ads. for example consumer goods giant procter & gamble spent 13% less last year than it did five years ago. all this has seen wpp's share price fall more than a quarter over the last year. with me is rob bennett, chief executive of rehab which is an online marketing company. it's good to have you with us. you we re it's good to have you with us. you were telling me earlier that you have had to completely rethink your business model in the last two yea rs. business model in the last two years. it's a changing consumer behaviour. people spend more time on their phones and more time choosing to spend their time there. ec netflix and spot a fire, people are accessing media when they want to see it and how they want to see it.
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-- uc see it and how they want to see it. —— uc netflix and spotify. see it and how they want to see it. -- uc netflix and spotify. they are the biggest advertising agency, wpp, they have bought smaller companies like yours, is it in a good position to adjust to all of this and change with the times, or is it too big?” think it is unlimited in terms of its potential in how it can pivot and change. in the past couple of yea rs of and change. in the past couple of years of advertising, up until now, advertising has been a push medium, advertising has been a push medium, a broadcast type medium. we will interrupt you, serve view and add and hopefully stimulate you with the content. now people are using ad blockers and paid subscriptions to access what they want to watch. in orderfor wpp to pivot access what they want to watch. in order for wpp to pivot and change, they don't just apply the order for wpp to pivot and change, they don'tjust apply the same thing toa they don'tjust apply the same thing to a new medium. they have to change
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how they think about users first and how they think about users first and how brands can be connected to them. and you are telling me that google and facebook, they are both clients of yours and when it comes to google, it is about the home device and how we speak to google home and the software you provide for them so that can move on us buying stuff.“ you look at google, facebook and amazon, they provide amazing services and allow brands to speak to consumers. they use messenger, facebook, to do that. google assista nt facebook, to do that. google assistant on the phone makes it interesting for brands to directly contact consumers. we partner with google and facebook and other brands to help them to establish a presence in the space and are rarely talk to consumers. it removes the need for advertising when people are in the experience. 0nce advertising when people are in the experience. once your there, advertising when people are in the experience. 0nce yourthere, it advertising when people are in the experience. once your there, it is about creating something relevant and keeping them talking. womack and
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getting a spending! -- and getting us getting a spending! -- and getting us spending. rob bennett, thank you for coming in. rob bennett, the ceo of rehab. let's go to brazil now — final growth figures are out later and they will confirm its first year of economic expansion since the worst recession in the country's history. brazil's economy shrank almost 10% in two years — with the car industry the worst hit of all. daniel gallas reports from sao paolo. months ago, plants in sao paulo were laying off workers and curbing production but since november this factory has been working 2a hours a day to churn out new cars for consumers. 0ptimism is returning to the brazilian economy. the crisis has gone. it is a historic event. the economy has been growing and we
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are seeing more credit going into the system. a lot more consumers with a lower amount of debt producing new vehicles and other products. this new environment has led to a lot more growth in the industry. car-makers fighting hard to make a comeback. this man hasn't found a job to make a comeback. this man hasn't found ajob in to make a comeback. this man hasn't found a job in the last two years, despite optimism, the brazilian industry has created enough jobs, and 10 million workers are still unemployed by the crisis. translation: the crisis hit me so ha rd translation: the crisis hit me so hard that at 1.1 didn't have money to go to the supermarket and buy things. i have a friend who committed suicide. he couldn't handle being out thejob committed suicide. he couldn't handle being out the job with committed suicide. he couldn't handle being out thejob with no prospect. the crisis is clear forward to see. to brazil's district here. it's a camp for those without
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shelter. this camp did not exist here three years ago. there are signs of a recovery in brazil. inflation is under control. interest rates are coming down and there's some growth in the con either two key things that change the lives of people out here have not yet come back. better salaries and morejobs. now let's brief you some other business stories... exxon mobil says it is abandoning joint ventures with russia's rosneft — signed while secretary of state rex tillerson was running the oil giant — citing us and european union sanctions. it's a major turnaround for the company — which had long argued against the sanctions imposed in 2014 over russia's invasion of crimea. dyson is looking for an extra 300 engineers in a push to build its first electric car by 2020. the uk firm run by inventor james dyson — best known for its vacuum cleaners and hand dryers — already has a 400—strong team working on the project. dyson also revealed its underlying
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earnings jumped 27% last year. cnbc is talking about the sec. closing markets in the united states. ramping up pressure on bit coin and its rivals, according to sources who have spoken to the wall streetjournal. let's sources who have spoken to the wall street journal. let's have sources who have spoken to the wall streetjournal. let's have a look at the financial markets, as you can see the month of march hasn't started well at all! that was february in the us, down 1.5% on the dowjones but in asia, the decline continues. still worries about where interest rates are headed and how aggressively in the united states they are moving. see you soon. heavy snow is continuing to cause
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major disruption in parts of the uk. train services are being delayed or cancelled, local authorities are struggling to clear major roads and hundreds of schools will be closed. more from jon donnison. in terms of the weather, the 1st of march marks the first day of spring. it doesn't feel like it. today, central scotland is again likely to be the worst affected. near glasgow, on the m80, hundreds of drivers spent the night trapped having ignored warnings not to travel. spent the night trapped having ignored warnings not to travelm 20 minutes we have moved 100 yards, the snow is coming in heavy showers. for a little while it was daylight. the sky cleared and it was
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optimistic. the next thing it went black. it was heavy showers of snow. glasgow airport remains shut. scores of flights have been cancelled. the show of flights have been cancelled. the snow started coming down, we couldn't leave for an hour and a half. but became another hour, then another hour... the red cross brought in temporary beds for passengers stranded overnight. in perthshire, these deer were also seeking shelter. coming down from the hills in search of food. an indication of how bad the weather has got. the worst could still be to come. wildly beast from the east will continue to mean freezing temperatures for several more days, storm emma is heading in from the south and is expected to bring more heavy snowfall with it. the icy weather could linger well into the weekend. fun for some, weather could linger well into the weekend. funforsome, but weather could linger well into the weekend. fun for some, but spring seems a long way away. jon donnison,
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bbc news. this is the briefing from bbc news. the latest headlines... president putin will deliver his state of the nation speech in a few hours — he's expected to outline his domestic and foreign policy plans for the next six years. as two major us retailers restrict the sale of guns — donald trump says it's time an american president "stepped up" on gun safety and calls for tougher laws. there's been another white house resignation — communications director hope hicks is the latest high profile figure to leave president trump's top team. now it is time look at the stories that are making
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the headlines in media across the world. we begin with the telegraph and uk foreign secretary borisjohnson who accuses "remainers" of using the irish border issue to wage a "proxy war" to thwart brexit. his comments come as two former prime ministers raise the prospect of a second referendum. the politico website reports on white house communications director and trusted aide of president trump, hope hicks, who is to stand down. her announcement comes a day after she declined to answer many questions during an appearance before house republican russia investigators. the business standard says india has regained its status as the world's fastest—growing economy. economic growth recovered to a five—quarter high of 7.2% during october and december. the mashable website focusses on music streaming service, spotify, who plans to start trading its shares publicly on the new york stock exchange. the company filed paperwork
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on wednesday for a $1 billion initial public offering. the ft leads with reports more than 5,000 jobs are threatened in britain after the uk arm of toys r us collapsed into insolvency and electrical retailer maplin failed to reach their own rescue deal. and finally in the guardian, internet retail giant amazon has acquired home security camera maker ring in a deal reportedly worth more than $1bn. the acquisition signals amazon's intention on being able deliver packages inside shoppers' homes.
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