hello. this is business live from bbc news with sally bundock and maryam moshiri. profits surge for the owner of google as it sees bumper advertising, with its strongest sales in four years. live from london, that's our top story on tuesday the 24th of april. alphabet benefits from higher ad prices and president trump's tax reforms, but could regulation undermine the search giant's business model? we will be getting inexpert view. also in the programme: the chip maker sk hynix sees profits surge — but its share price slips — as investors worry about slowing demand for smartphones. and financial markets in europe are trading, fairly flat and mixed, we

will talk you through the winners and losers. and staying ahead in the global race for engineers — we'll be finding out how the uk is trying to attract the best and brightest. and as facebook considers profiling our personalities and using it for targeted marketing, does this worry you or is it or helpful? let us know. just use the hashtag #bbcbizlive. hello and welcome to business live. i'm just wondering if the duchess of cambridge is being sent an influx of adverts for baby products. it is a bit creepy, isn't it? do send us your views on targeted advertising. but let's begin with alphabet. alphabet, the owner of google, has had a bumperfirst three months of the year despite fears over a regulatory backlash against the world's biggest tech companies. net profit jumped 73% to $9.4 billion in the first three months of the year, helped

by higher advertising income from online ads. and here's an interesting fact. the company's effective tax rate dropped from 20% for the same period last year, to just 11%. lots of reasons why. one was because of new accounting methods for in alphabet‘s investments in startups like uber and airbnb as well as president trump's tax reforms. shares in the tech giant have fallen back since their record highs injanuary. investors are worried that google and other tech firms could face tough regulation amid privacy concerns about how people's data is used. and this is one of the reasons why. google and facebook together now control a staggering 25% of the global advertising market, using vast amounts of user data to allow advertisers to target consumers. thank you, sally.

oliver smith is a senior reporter at forbes. google has changed the way in which reports, so how has that impacted its revenues? we know a lot more about its investments now. uber is the main one. its stake in that is now worth $3 billion, bearing in mind they only put $250 million in, so mind they only put $250 million in, so it has hugely grown. the other thing we know more about his next, and acquisition it made into smart home, you might know its thermostat oi’ home, you might know its thermostat or it hasjust home, you might know its thermostat or it has just launched a door bell. that part of the company, although it has grown, is just about breaking even. it is not as big or profitable as some people hoped. so what does this tell us about the way that google has invested in small tech start—ups and how successful that

has been? it wants to invest a lot of money in these little businesses. it is, and when you look at nest, it was an acquisition and it didn't go very well for them. they flip—flopped about what they were doing with it for quite awhile, they have owned the company for seven yea rs have owned the company for seven years now and they haven't done much when it. while uber was a tactical investment that they made, and it has obviously very well. so i think they have done quite well from that. sometimes it is better to invest rather than by. we have been talking a lot about the european gdp legislation and how google will be impacted by it. i do think that will play out in terms of its revenue and data? facebook are clear that it will have a huge impact on their business, but google's message to investors last night was really that gdp are is not going to impact them much. their core advertising businesses were you searching for

something, and they don't need to know that much about you because they know what you're looking for, so they know what you're looking for, so their message to investors was that this is a big change but not really going to hurt our core business. investors will have to decide whether they believe that all not. thank you very much indeed. ijust want i just want at another thing as well. whilst we are reading the graphic, we're saying it now controls 25% of advertising market, but the digital advertising spend is over 80% of global spend on advertising, between the two companies could. quite staggering. let's take a look at some of the other stories making the news. the world's biggest oil company, saudi aramco, says it plans to trade as much as 6 million barrels of oil a day. thatjump in volume would put it among the top byers and sellers of crude. if it reaches its target, aramco would rival the world's biggest biggest trader vitol group, which trades around 7 million barrels a day. the psa group, which owns peugeot and citroen,

has reported a 42% rise in sales in the first three months of the year. revenues were boosted by the acquisition of the opel and vauxhall brands last year. european regulators will launch an in—depth investigation of apple's planned $400m purchase of shazam, the music recognition app developed in the uk. the european commission said an initial probe found apple may encourage shazam users to switch to its own music streaming service following a takeover. apple chip supplier sk hynix has seen a 54% jump apple chip supplier sk hynix has seen a 5a%jump in its profits, but shares have slipped almost 3%, and thatis shares have slipped almost 3%, and that is because it has warned that the global smartphone market is starting to stagnate. similar comments were made by one of its key rivals last week. sarah toms is in singapore to talk us through it. what is the story behind this? as

you say, it is a hugejump for sk hynix. i think in profits after tax for the first quarter it was a billions of dollars, but shares are down 3%, because smartphones sales are falling. both sk hynix and tsm have been warning that sales for smartphones have been falling. high end brands like apple are tracing competition from high—end cheaper brands. but sk hynix has been quick to point out that there is demand still for these powerful server processors, and these other more expensive high—capacity chips that

are able to process large amounts of streaming data. thank you very much indeed, sarah, joining us from our bureau in singapore. interesting to hear about sk hynix. let's look at markets in general today and how they did. the different picture to monday, with asian markets trading higher. we had much weaker currencies in asia versus the us dollar, the us dollar has been climbing in strength, and that has boosted markets in asia of course, stocks listed in tokyo if they export out of japan, they make more profits if the yen is weaker. in the european markets, most of them closing up half a percent, they are all in the green for the time being, france just slightly up, london doing a little better. energy stocks doing well, the price of oil is surging up above $70 a barrel. we will talk about that in more detail ina will talk about that in more detail in a moment, but first he is kim

dick -- kim —— kim gittleson with what is going on. caterpillar and harvey harvey davidson both rely on oil, and newly imposed tariffs may have an impact on their bottom line. the expectation is that caterpillar will beat earnings expectations, helped bya beat earnings expectations, helped by a booming global economy, but harley—davidson is expected to report a drop in profit, notjust because of trade tensions but also due to the fact that younger americans have fallen out of love with their famous motorcycles. joining us is george godber, fund manager at polar capital. good morning, george. we touched on oil prices. what is your take on what is going on in terms of the oil market right now? we have to things at work, one is geopolitical

tensions. if there is a conflict that escalates between saudi and iran, the oil market will shoot up, that always does, and that has negative indications the global gdp. what is happening in the global bigger picture is that whilst shale is expanding at rate of knots, there are massive areas of underinvestment around the world, venezuela particularly where the economy has been driven into the ground, biggest oil reserves in the world, but also nigeria, libya, big output outages, so nigeria, libya, big output outages, so the supply of oil globally is tight at the moment and that pushes up tight at the moment and that pushes up prices. the resource expectation that perhaps iran could see new sanctions imposed again if president trump was to rip up that nuclear deal that was brokered by president obama, but just quickly deal that was brokered by president obama, butjust quickly as well, if the price goes up significantly, and we we re the price goes up significantly, and we were looking at one report in the papers people talking about $100 a barrel, what will like doing terms of inflationary pressure? it acts as a big inflationary pressure, it

shoves up inflation all the way of the world, but it is a straight tax. most people have to drive to work and film the kharat, so —— fill the carup, and film the kharat, so —— fill the car up, so and film the kharat, so —— fill the carup, so they and film the kharat, so —— fill the car up, so they have to pay it. and when we voted to leave the european union, the fluctuation in the value of sterling has meant we have all had to try to get used to that, haven't we? yes, and it is a big regional tax in the uk. if you live and work in london, the chances are you take public transport, because you take public transport, because you can't drive to work. outside of london, you drive to sheffield because you haven't got the same public transport options. so it is a real straight tax on consumers when it does bike. and it is notjust oil prices that impact on inflation. global inflation will be impacted. if you look at what has happened in aluminium, it has been very spiky, it has had up to a 40% move up but

it has had up to a 40% move up but it did come off yesterday when president trump tweeted things. that is the cost of everything you are manufacturing, and you are going to see pressure upwards across a whole range of commodities, and that has indications for what is going to happen for central banks and inflation in the rest of the year. thank you, george. we will see you again later, we will mention a story about oil in more detail, and also facebook, our twitter question today. are those advertisements that target you annoying or helpful? let us target you annoying or helpful? let us know. still to come: staying ahead in the global race for engineers — we'll be finding out how the uk is trying to attract the best and brightest. you're with business live from bbc news. first, though. it's tough on the uk high street at the moment. i'm sure we don't need to tell you that. reduced consumer spending power and the popularity of online shopping mean that 650 shops

and restaurants have either closed or at risk. doncaster is one of the towns that's been most affected, with two toys r us outlets closing, while a new look and a maplin shop are both at risk. ben thompson is there to find out what's going on. a spot of shopping for you, ben? maybe a little early for that this morning! good morning, to doncaster. it has been really tough for a lot of towns and cities up and down the country with the closure of another big stores, and it means that this sort of scene on the high street is pretty typical. some big stores, and a lot of empty ones, and not the new retailers to come in and mop up the anti—space. in doncaster they are trying to do things a little differently. dan is from doncaster chamber of commerce. we look around here, there are empty stores, and it is difficult to find the tenants. how would you make this place more

attractive people to back to? the trick to regenerating town centres is getting it to be a mixed use of stuff, so some residential coming here, some cultural activities, education and leisure, all sitting alongside retail, so that coming to the town centre feels much more like an experience, and you have something there that you can't replicate by buying something online. this is pretty typical, it used to be a bank, it closed and is 110w used to be a bank, it closed and is now empty. how would you make sure that city centres are vibrant? is it about getting people to live here, coming here to eat and drink, rather thanit coming here to eat and drink, rather than it being about shops? yes, those halcyon days of reviving the high street has it used to be, people are recognising that that has gone forever. what we need is a mix of restaurant, places to eat, places to drink, live music, animations in the town centre, street art, and that collective vibrancy that we can see, and a great example of that, we

have a fantastic new theatre, and various times you can see people congregating in doncaster, and they stick around and spend money afterwards. it is fascinating, getting that balance those people working together. dan, thank you. that is the challenge, it is about dealing with rising rents and rates, dealing with rising rents and rates, dealing with rising rents and rates, dealing with things like parking in cities, so it is all a big challenge and one buyer tried to deal with here in doncaster. you're watching business live — our top story — profits surge for the owner of google — as it benefits from higher online ad prices and president trump's tax reforms. now let's get the inside track on the race to build more appeal amongst the next generation of workers. engineering is a profession that accounts for more than a quarter of everything the uk produces each year. in money terms that's a staggering $1.7trn of gdp. despite its massive economic value, the uk alone

will need 1.8 million more engineers by 2025 to keep pace with demand. to meet that massive demand, more women will need to be encouraged into a profession where they currently make up only 11% of the workforce. as part of a drive to try and encourage a younger more diverse workforce into the industry the royal academy of engineers has launched its hashtag — thisisengineering campaign this year. we'rejoined by dr hiart un sillem, the first female ceo of the royal academy of engineers lovely to see you again, tell us about this campaign and why it is needed. we are launching a social media campaign to launch engineering in the minds of young people, we

have a really narrow perception of what it is in this country, very outdated and we are not attracting enough people from all parts of society into the profession, it's a wonderfully creative, diverse, stimulating, fascinating career and are trying to make sure we can showcase that through featuring young engineers who are doing incredibly exciting things in the early stages of their career. those people should be amazing role models for the next generation. what is an engineer, the perception and reality? the perception is exemplified by doing the google image search for an engineer and u nfortu nately image search for an engineer and unfortunately what you get is a sea of ha rd hats unfortunately what you get is a sea of hard hats and there's more diversity amongst the colour of the ha rd hats diversity amongst the colour of the hard hats on the faces of people wearing them, it's furry white, very male. that's the perception, there arejobs in engineering you need a ha rd arejobs in engineering you need a hard hat for but there are so many otherjobs hard hat for but there are so many other jobs that are hard hat for but there are so many otherjobs that are so different from that. look at the sort of people we are featuring, we have a

lighting engineer who is working in the fashion industry, we have a brilliant young engineer who's producing exoskeletons to help rehabilitation, we have an engineer who's produced an app but boxers used to imprison performance and improved the viewing experience of those boxing fans watching on tv. how did you get into engineering? you are in a minority? i am, i studied in biochemistry, compared to engineering, in bioscience and medicine women are in the majority at least in the early stages and i could not pursue my career in medical research because i developed health problems which meant i could not stay in the lab so i fell into the world of engineering and it occurred to me i could have pursued a career in engineering into medical research but also its engineering that unlocks the potential benefits that unlocks the potential benefits that are created by scientific research so it's through engineering

that we develop scientific instrumentation that scientists use, we have the processing power... engineering isn't everything. is there a difference in how we proceed engineers in this country converter countries around the world, i read somewhere once in america engineers are feared, paid hundreds of thousands of dollars and it's very different to the way they are proceed they are converted here and many engineers qualify here and move over there to work, is that true?|j think over there to work, is that true?” think it's true that the uk trained loads in a global talent pool, look at the higher education system, it's at the higher education system, it's a destination of choice for the best engineering students around the world and that's fantastic but we need to increase the numbers going into engineering in the uk and really although in history there are other countries that engineering has a higher status and profile, look at what engineers in the uk experience, they love their jobs. we what engineers in the uk experience, they love theirjobs. we did a survey last year, they love theirjobs. we did a survey last yea r, 82% they love theirjobs. we did a survey last year, 82% would recommend it as a great career to friends and family, 87% of women

said they would do that.” friends and family, 87% of women said they would do that. i must admit when i looked at campaign and we discussed it, i thought we're having this conversation again in the uk, it's a conversation we had for many years, it's a cultural shift that is required in the classroom and in the home and the minds of young people, you say?” would agree, we have a perception of engineering that isn't in terms of gender but i think we have an amazing and positive story to tell, these are the jobs of the future, jobs for which you can make a difference and we need to get that story out to all people and ftse about this, we have come together across the profession and we are taking a marketing led approach, that's the first time we've tried to do that as a profession and i really think it's going to make a difference. good luck, that's all! can say, thanks so much for coming in andjust to can say, thanks so much for coming in and just to say the hashed tack this is engineering of what's your dream, you are the chief executive

of the royal academy of engineers come off what do you hope to see in your tenure in terms of the change in the story? i would love engineering to be a career choice, people from all backgrounds feel it's accessible to them and are excited by it. so good to talk to, thank you so much. this is how to stay intact and how to tell us your comments. we will see you in a moment. stay up—to—date with all the news as it happens on the bbc business life page, there's insight and analysis from our team of editors around the globe. and we wa nt to editors around the globe. and we want to hear from you. editors around the globe. and we want to hearfrom you. get editors around the globe. and we want to hear from you. get involved on the web page. you can get involved on twitter. and you can find us on facebook. business live, on tv and online, when and where you need to know. what other business

stories has the media been taking an interest in? joining us is george godber, fund manager at polar capital. facebook considering profiling user personalities to come up with targeted advertising, profiling your personality, working out your emotional stability? that sounds very big brother. isn't that the point? this is the thing ifind quite unnerving, these ads are listening to you and saying with the benefit of hindsight it probably wasn't wise to hand over my entire personal data to facebook to see what my friend is having for lunch but other does it stop? kate milton getting baby adverts —— middleton. things being sold on to a health

ca re things being sold on to a health care provider without you knowing it, i was watching newsnight a couple of weeks ago, an mp with a media background said remember if their company is providing you with a service for free you are at the asset. there is no such thing as a free lunch. you are laughing, it's a cliche but it's absolutely true. until you take me out for lunch tomorrow! we are understanding just how much these businesses are rummaging around in our pockets, so to speak. i do wonder, this talks about a page and filed by facebook sometime ago, facebook saying it's not using this method and in light of cambridge analytica and everything else it's very much in the spotlight at the moment at the worry is everybody is looking at facebook to a great degree and alphabet, owner of google but what about all the others we are using on about all the others we are using on a daily basis? i think amazon has said we are they are not using the facility alexa has to listen to you when it's not one but i think we

already think do we trust that are not? unplug it and put it in the draw, that's what i say. so many tweets about this, one viewer says i get adverts appearing put things i've been talking about on the phone, seriously unnerves me. giles says people have been swept up into a frenzy by the media, as an aside i guess over how facebook data is used but it has to provide a service. it's about making money, isn't it, ultimately? this is not business, this is mega big business, the biggest business in the world, that is why they have become such profitable companies. the telegraph talking about oil, the threat of 100 dollar oil on the horizon, do you think we are heading in that direction? i remember when everyone was talking about oil around $20. i'm a long—time believer we have seen i'm a long—time believer we have seen the amount, you know, look at the amount of hybrid cars on the streets within three years it will

magically reduce the demand for oil, we are not there yet but i think that's the journey we are on. it doesn't mean oil can get very spiky when you get these tensions. in the meantime brilliant for russia, saudi arabia, nigeria, other countries are struggling because their income has them falling in value. the great irony is that saudi goes for the iran... thank you so much for joining us and thank you for your opinions. jerome says i want to browse for myself not receive targeted ads from the likes of respect. keep your opinions coming in. thanks for watching. goodbye for now. this week the weather is going to go

pretty much back to normal compared to what we had last week with the houston heatwave. for some of us this week it will change. sony sells to dark clouds. it will remain fresh, in fact the indication as we head through the week, the temperatures will keep dropping, it could turn really chilly by the weekend, the knights will be maybe as well. a lot of cloud in the atlantic, ready to come our way, lots of showers as well, cool air streaming in and it's here to stay for the next few days. for the early hours of tuesday morning a lot of cloud across the south, that is going to stop the temperatures from dropping to look, ten, 12 degrees in the south, north were clear spells develop, 7—8d. tuesday itself will bea develop, 7—8d. tuesday itself will be a bit ofa develop, 7—8d. tuesday itself will be a bit of a mixed bag across the uk, some sunshine around, a lot of

cloud and rain, rain spilling into the uk, a little bit in the midlands, some across yorkshire, moving through wales as well. in the north a mixture of sunshine and showers especially across scotland, some showers across northern ireland. cool in the north, 12 degrees, in the south, looking at around 15 degrees. tuesday night into wednesday, the weather system moving away, in its place is low coming from the north atlantic carrying fresh air and what happens this time of the year, cold a sitting on of us, the strong sunshine, that means you get big showers forming and it's going to be a rush of them on wednesday, that is. wednesday, going to be a very changeable day from sunshine to downpour is back to sunshine and through thursday, in the cool air strea m through thursday, in the cool air stream from the atlantic, here to

stay into the weekend, this is normalfor stay into the weekend, this is normal for the stay into the weekend, this is normalfor the time of stay into the weekend, this is normal for the time of year, the average for this time of year in the southis average for this time of year in the south is between 1a and 16, couple of degrees lower in the north, that is pretty much what we are getting on thursday. around 15 in london, 11 in glasgow and edinburgh. a mixture of sunshine and showers on thursday. this is the jet stream come off in the uc a dip it drags the cool air from the north, as we go into friday, saturday, sunday, the cooler establishing itself across the uk. hello. it's tuesday, it's 9 o'clock. i'm victoria derbyshire, welcome to the programme. our top story today: detectives in the canadian city of toronto are questioning a 25—year—old van driver who's suspected of killing ten people by deliberately running them over. hejust went on he just went on the sidewalk and started hitting everybody, man. he hit every person on the sidewalk,

everybody he could hit. ijust stopped and i looked, and all i see is this crumbling, one by one, one by one. police say they don't know the suspect‘s motives. we'll be live in toronto. also on the programme, horses are being dumped, fly—tipped and left to die by irresponsible owners. the rpsca tell us exclusively they had to rescue a thousand horses last year, the highest number forfouryears, including in circumstances like this.