tv BBC News BBC News May 23, 2018 6:50pm-7:01pm BST
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life i make you a happier person in life i do not have a problem with it. and he turned to my mother and said, you a lwa ys he turned to my mother and said, you always wanted a daughter, didn't you? on wednesday, victoria wright ina you? on wednesday, victoria wright in a charity race at warwick. she is looking forward to it. it will be her first as looking forward to it. it will be herfirst as a looking forward to it. it will be her first as a woman. i put it that your friends are the brave people. they didn't have a choice as to whether i had done this or not. they are the ones who have got to be brave to stand by you, walked down the street with you, i think once you have done it once with them, then they rely is that you are the same person, you just look a bit different. -- realise that you are the same person. and victoria finished second in that charity race at warwick in the past hour. now, last week, you may remember that we showed you what happened when real madrid's marcelo let his son hang out with some of his teamates. enzo became an overnight internet sensation, as this did the rounds on social media. he completed the bin—challenge with the 12 time european champions.
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in it goes. enzo, plays for one of real‘s youth teams, and dad marcelo paid them a visit to see if they could complete the challenge. it was a bit ropey than the seniors, look, they let their feet a couple of times. they are getting there. getting closer, getting closer, did they? yes! of course they did. that's all for now. just a reminder of our top story — unai emery outlines his vision for arsenal on the day he is confirmed as arsene wenger‘s replacement. that's all from sportsday. we'll have more throughout the evening. marks and spencer has suffered
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a big fall in profits, battling to modernise the business, and to adapt to the changing way we shop. its strategy of closing stores, and revamping its online business, caused profits to slump by almost two—thirds over the last year. sales of food, clothing and homeware all declined. yesterday, m&s said it plans to close 100 shops by 2022, accelerating an overhaul it says is "vital" for its future. the company's chief executive has been talking to our business correspondent emma simpson. and we can now speak to maria malone, principal lecturer in fashion business at manchester metropolitan university. shejoins us from our salford newsroom. thank you very much for being with us. thank you very much for being with us. you have a lots of direct experience in this area of retail. i think most recently at littlewoods shop directs. the challenge of
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online and developing an identity, what is your sense first of all of where marks & spencer has gone wrong in terms of its offer in clothing?” think there is no clarity on who the customer is. and on the product that is being offered to the customer. i think the competition has come thick and fast and is napping at the heels, and is now overtaking. if you think about childrenswear which marks & spencer was the go to praise the childrenswear, now everybody is going to asda. so, there is competition in doing things better, better prices, compatible product quality, but also really focused on great marketing strategies. why don't they know their customers?” am afraid my aps hasjust don't they know their customers?” am afraid my aps has just fallen out. don't worry, we will get some technical assistance. while she is talking, i should just say that we have that interview that emma simpson conducted with the chief
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executive a little bit earlier today, and what he talked about was trying to change the whole culture in marks and spencer stores on the high streets, and that raised an interesting question about notjust the product choice but the way that m and it operates. it has a very traditional culture. it is an established high street favourites, and that is something that he is like to change, because he is also tried to persuade us to express 100 door closures. maria, canny him ain? door closures. maria, canny him again? i can. sorry about that. don't worry at all. our apologies for that. please feel free to hold a hand up to it, if it gives you more reassurance, that is absolutely fine. and the viewer know why now so thatis fine. and the viewer know why now so that is no problem. asking why it is that is no problem. asking why it is that marks & spencer doesn't know
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what its customers want? it has been slightly sparks card. that should give its interactivity with its customers. it can see with what they've been buying, and arguably what it's not been buying. why is it not conceding that into useful info? it is trying to be all things to people. the way that it buys, there are two ways of buying product to put into store, you can either focus on the product itself and become an expert buyer in denim, for example, or on the customer, and by everything that customer. you are buying the wardrobe, effectively. that really gives absolute clarity on who the customer is and to the customer is that you are targeting. i think they are trained to be all things to all people, so you go in store, you might use 17, 18 pairs of black trousers. you don't know which one to have. worse still, online, you might order a half of those trousers, and if you're between sizes you might send all the others
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back. the cost of returning is outweighing any benefit. it might be that they have three core customers, and what product that customer will wa nt and what product that customer will want based on price, quality and what is out there. they really need to get up to speed with the amount of competition, notjust uk competition, but people who are coming into the uk. 0ffshore retailers are coming in and taking that market away from them. do you think then there is something more than just the buying strategy, because, the chairman, archie norman was saying when they were briefing journalists ahead of the results, he was saying, look, we need to change the whole culture. we almost half to rip up the culture of marks & spencer and start again. is there something about the way, because it isa something about the way, because it is a very traditional plan, in some ways it's is a very traditional plan, in some ways its tradition has been one of its attractions? it has, to a
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certain to intel, but that intel is going, so the new intel... to mean dying off? absolutely. my mother is 72, she wouldn't shop there any more, she's too. she goes to next, she gets better quality and designs and better prices. people's fashion attitude has changed. no is 67 old age is... that is middle—aged by some people now. why shouldn't they dress ina some people now. why shouldn't they dress in a younger way. i think that it is not just dress in a younger way. i think that it is notjust the buying strategy, it is notjust the buying strategy, it is notjust the buying strategy, it is the marketing strategy. the marketing strategy is very much about who the customer is and how to communicate with that customer. also, shopping experience, people wa nt also, shopping experience, people want them to be an experience just as if they are going to a theme park. it has to give them something more, more sensory than just going in to buy a product. we have had so many rich relaunches by so many teams that have come into m and s over the last 20 years. do you have much confidence in this? we need to
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have a team that is it therefore the long—term. a high turnover of people at the top end is the last thing they want. they need to keep a good strong focused board of directors who are going to have a strong vision that is achievable, and keep around the competition, and also going to stay with the company, because often people at the top jump from company to company to company, making a quick impression and moving on. thank you very much. thanks so much. for persisting, we are very grateful, it was definitely worth hearing what you have to say. we kept that cool onshore breeze
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throughout the afternoon and into the evening. we also will see some showers which will become a bit more widespread across the south—east. they will spread their way westwards across western and southern england, into wales as the night wears on. quite a warm muggy night across the south, but further north, a clinic to come with the clear skies. and again, some mist and fog. showers across south—western portions of cross the uk, a bit of mr across eastern side of the country. it will feel cool, but elsewhere plenty of sunshine, temperatures between... there could be some fund re—rent. there could be some fund re—rent. the weekend will turn a bit warmer. —— thundery rain. you're watching beyond 100 days.
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how big is the swamp? a bbc investigation reveals claims that donald trump's lawyer was paid $100,000 to fix a meeting with the ukrainian president. michael cohen denies receiving payment to get a foreign head of state access to the president of the united states. there's no suggestion in our report that the president knew of the deal, but it could mean legal trouble for mr cohen. a new poll shows a majority of americans don't trust the russia probe, but donald trump's former strategist tell us it should go ahead. i do not think that the president should testify, ijust don't, bob mueller is a combat marine, someone who has served his country.
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