this is business briefing. i'm samantha simmonds. privacy revolution. new laws come in across europe giving citizens power over their own personal data and threatening huge fines for firms that abuse it. plus, running on empty. truck drivers in brazil agree to suspend a strike over fuel prices that has paralysed south america's biggest economy. but the crisis is far from over. and on the markets: us stocks fell sharply as president trump cancelled the north korean summit but recovered much of those losses to end slightly lower. asian shares pretty much shrugging off the news too. we start with four letters that, from today, will transform the way companies do business in europe. gdpr, or general data protection regulation, is the biggest shake—up of privacy laws since the birth of the internet.

it gives people across the european union control over their own personal data and could mean huge fines for organisations that misuse it. our technology reporter, chris foxx, reports. you've probably had a lot of e—mails lately from companies asking you to review their privacy policies. that's because from today, a new law kicks in that changes how our personal data can be used and stops companies using some of their old tricks to get hold of our personal information. gdpr stands for general data protection regulation. it's a huge new law that applies to all eu countries, but even companies in the us or china have to follow the new rules if dealing with eu citizens. gdpr spells out how companies can get our consent to use our personal information. a request for consent

can't be buried under pages and pages of terms and conditions, it has to be clearly distinguishable from other matters. pre— ticked boxes can no longer be used to indicate consent. and making someone hand over more personal information in exchange for extra features or a proven service is also not allowed, because that doesn't count as freely given consent. the law gives all eu citizens the right to access and erasure. at any erasure. atany time erasure. at any time you can ask a company for a copy of your personal information and they'll have to comply within a month. you can tell a company to correct any data that is wrong, or ask a company to delete any personal data it holds about you and they'll have to have a good reason not to do so. gdpr also requires companies to keep our data safe to stop it being stolen. if there is a data breach, companies must inform their national regulator within 72 hours of finding out about it were possible. and there are big penalties for companies that don't comply. the

maximum fine under gdpr is 20 million euros, or 4% of a company's global turnover, whichever is higher, and that's got companies worried. with me is rachel aldigheri, managing director of the direct marketing association. is this an issue for companies involved in direct marketing, an opportunity or a curse? it's an opportunity or a curse? it's an opportunity for businesses to put the customer front and centre of what they're doing with their data. it transforms the culture of a company. it's about transparency and accountability and putting customers backin accountability and putting customers back in control and building trust, so back in control and building trust, so that can only be a good thing for business. what's actually happening on the ground or on the internet? people like you and i have all been inundated with so many e—mails from companies we didn't even know or remember we used any more had access

to our information or e—mails, is there a danger so many people like me arejust there a danger so many people like me are just ignoring them and not signing up, business will lose out? that can only be a good thing for business, companies don't want to speak to people who don't want to hear from speak to people who don't want to hearfrom them, speak to people who don't want to hear from them, they want to target the right person with the right offer and having that information and willingness to listen is really important. there are potentially huge penalties, aren't there? the eu has said there won't be any allowa nces has said there won't be any allowances here, these are the rules, they are from today and they will be enforced. completely. we've been reassured by the information commissioner's office they will be pragmatic and the fines are enormous, and the reputational issues are much more serious —— aren't enormous. you only have to look at cambridge analytica in terms of the loss of trust so this regulation is important to build trust in the industry moving forward. how much are people telling you they care about what is done with their data, was the cambridge

analytica scandal a game changer, we re analytica scandal a game changer, were people not aware and didn't know but now they want to make sure far more their data is safe? completely, it has raised awareness of the data agenda. we have searched for many years and the need for transparency is top of the consumer agenda, they want control of their data —— we have done research. rachel, thank you very much for coming in. let's go to brazil now, where truck drivers have been on strike all week over the price of diesel fuel, which is up almost a third over the past year. the dispute has caused roadblocks and widespread shortages of basic goods, threatening to paralyse south america's biggest economy. in the last few hours the drivers have struck a deal to suspend the strike, but the crisis is not over yet, as daniel gallas reports from sao paolo. nothing is moving in brazil. essential supplies are stuck in the country's roads on the back of lorries. this weekend saw a driver strike over the cost of diesel, now it's a problem shared by virtually

all brazilians. food, fuel and all sorts of goods are not reaching consumers. there are severe shortages almost everywhere. prices of fuel in brazil have gone up about 20% in the past four days but you can see people are panicking and queueing up all across sao paulo and all across brazil. there's a real sense that very soon brazil could run out of fuel and many other supplies. translation: where i live, gas stations have run out so i had to drive all the way here to fill up. they charge more but i'll pay because this will get worse. it's causing us a lot of pain but i think the drivers are right, something must be done about these price hikes. striking lorry drivers want the government to intervene in fuel prices, but officials say they lack the resources to do this on a long—term basis. some markets are running out of food. a deal was announced late on thursday to suspend strikes for 15 days, but a

final solution hasn't yet been reached. protesters have proven this is one strike that can truly paralysed the entire brazilian economy. daniel gallas, bbc news, sao paulo. us commerce secretary wilbur ross will visit china early next month for more trade talks, according to the chinese official news agency xinhua. the trade row between the us and china got more complicated still this week when president trump announced an investigation that could lead to hefty taxes on imported cars. let's go to our asia business hub, where rico hizon is following the story. hello, good to see % bring us the

the abuse i the saying the abuse of the so—called national security clause will seriously destroy the multilateral trade system and disrupt the normal international trade order. but they've said they will be keeping a close eye on this ongoing us investigation. in the us, business groups and members of trump's own republican party are warning of damage in the industry and raising the prospect of a global trade war that would harm american interests. you also have governments, lawmakers, auto companies and industry groups from asia to europe, canada and the us, pushing back hard, samantha, against this move by trump, with many saying it would add to consumer costs and hurt employment. as for us commerce secretary wilbur ross, he said the probe was still in its early stages but other countries' high artificial barriers, such as tariffs and other interventions, have skewed the

marketplace. we will have to wait and see over the next few weeks to see how this works out. rico, great to see you, think you. now let's brief you some other business stories. netflix has become the world's most valuable media company, albeit briefly. the streaming giant's stock market value hit more than $153 billion in thursday afternoon trade on wall street, for a time putting it ahead of walt disney. traditional media giants like fox and disney have been shaken by the rise of online streaming which has lured households away from cable tv. mcdonald's shareholders have rejected a proposal asking the firm to report on its use of plastic straws. activist group sumost has been pressing the fast food giant over their impact on the environment and wildlife and an online petition has attracted nearly 500,000 signatures. but the measure won less than 8% of the vote at the company's annual meeting. the governor of the bank of england, mark carney, has said a disorderly brexit could delay rises in interest rates as the bank would be obliged to act to shore up the economy. speaking at a london conference, mr carney also re—iterated the bank's analysis that the referendum result had damaged the economy, a claim denied by leading brexit supporters. and now, what's trending online

in the business news this morning. in quartz, gdpr is the most unifying thing to happen to the eu in a while. it says the privacy shake—up is being called a far reaching victory for human rights at a time when the eu has been shaken by brexit, anti—establishment populism and divisive refugee policies. on cnbc, do] is reportedly investigating bitcoin price manipulations. the price of bitcoin fell on reports the us dept ofjustice is investigating possible cheating by traders to inflate the value of the cryptocurrency. bloomberg has the latest in the seemingly never—ending legal battle over the iphone and who copied whom. apple wins $539 million from samsung in damages retrial. and don't forget, let's us know what you are spotting online, use #bbcthebriefing. that's it for business briefing this hour,

but before we go, here are the markets. us stocks fell sharply as president trump cancelled the north korean summit, but recovered much of those losses to end slightly lower. asian shares pretty much shrugging off the news too. brent crude down slightly, sugar remaining the same, gold a fraction less. up next, news briefing. a leading cancer scientist says the serious failures in england's breast cancer screening programme go back further and affected more women than previously thought. hundreds of thousands of women were not invited for a scan when they were aged between 68 and 71. here's our health and science correspondent, james gallagher. screening helps spot breast cancer

early. women aged 50 to 70 should be offered a mammogram every three yea rs, offered a mammogram every three years, but it was revealed computer problems meant some invites were never sent and the failure may have shortened 270 lives. tragically there are likely to be some people in this group who would have been alive today if the failure had not happened. officials say the problem started in 2009, but new research suggests the issue goes back to 2005, some four years earlier. the government had estimated 450,000 women were not invited for their final scan, but now scientists say tens of thousands more women may have been affected. it's taken 13 years to spot that we hadn't implemented a policy the way we said we were going to do it, and things need to change to make sure

that we look at what we're doing, and it's somebody‘s job to actually inspect, collect the data, inspect the data and make sure we're doing things right. public health england rejected the findings, saying the analysis was flawed and an independent review will look at all aspects of the breast screening process. james gallagher, bbc news. prince william will become the first member of the royal family to make an official visit to israel and the palestinian territories. the duke of cambridge will begin a five—day trip to the middle east injordan next month before heading to tel aviv, ramallah and jerusalem. israeli prime minister benjamin netanyahu said the prince would be welcomed on an historic visit. coming up at 6am on breakfast, steph mcgovern and naga munchetty will have all the day's news, business and sport. this is the briefing from bbc news. the latest headlines: hollywood film producer, harvey weinstein, is expected to hand himself in to police in new york within hours over sexual assault allegations. he's denied all claims of non—consensual sex. the white house has blamed

north korea for a trail of broken promises after president trump cancelled next month's summit with kim jong—un. pyongyang says the move defies the world's wishes. thousands of people have returned home to the republic now it is time to look at the stories that are making the headlines in media across the world. we begin with the straits times, which leads with donald trump's announcement that he is pulling out of the planned summit with north korea's leader in singapore next month. the paper quotes the us president saying he felt it was inappropriate to go ahead with the meeting because of what he described as kim jon—un's tremendous anger and open hostility. next up it's the guardian, with an article that the eu has accused the british government of chasing a fantasy with regards to brexit talks and quotes a senior eu official as saying the bloc wouldn't negotiate under threat. next we have the financial times. the paper looks at uber and its plan to

develop flying taxis. it reports on the ride—hailing giant's plans to invest 20 million euros in france over the next five years to create a research and development centre for the project. the website politico has a story on the british foreign secretary boris johnson being pranked by russian pranksters pretending to be the armenian prime minister. the article says that the topics of the salisbury poisoning, and president putin were discussed in the conversation. and finally, we have an article from the independent about a study that's found that graphic health warnings on cans of sugary drinks could deter people from buying them. with me isjoel kibazo, partner atjk associates and a former director of communications at africa development bank. welcome back to you. let's start with the straits times then and the